This master's thesis is focusing to create an operational CRM system in web interface of SystemBaker application in company environment – specifically for company named Mathesio s.r.o. In theoretical part there are explained concepts and technologies, which are needed to know to fully comprehend background of the developed application. Then there are introduced possible forms of developing this application, which serve for later assessment of economic benefits of this development form. In practical part there is de-scribed structure of database, use-cases and operational solution of this application and then economical assessment of benefits of this style of development.

The name of the work is Personal loans - debt collection. This work analyses effectivity of requisition outstandings in CSOB and credit process and searching ways out based especially on effectiveness of proces model in area of administration personal loans in CSOB.

The Master’s thesis deals with theoretical problems arising from the comparison between classic customers orientated marketing theory and new marketing strategy. Results from theoretical analysis are then applied on existing Czech firm with presentation of possible changes.

This diploma thesis considers with describing of methods and procedures used in process of production and building successful web projects. Main spheres of interest are e-business strategy, strategy of internet marketing and procedures of managing customer relationship. Theoretic notes are demonstrating on practice example of project management in case study which describes application of internet shop.

Master´s thesis is focused on a presentation of entrepreneurial intention of corporate information strategy. The corporate information strategy is based on the analysis of current situation of the company and its environment which uses modern trends in IT business. It is about a complex solution which should help to the growth of turnover, strengthen of mark of company and stabilize the market position.

This thesis focuses on the information system of JTA - Holding Inc. Theoretical part presents various methods and processes of information systems analysis and acquaints us with the topic of selecting a suitable system. Based on analysis of current information system, this thesis reveals all the weaknesses and opportunities of the current system. In addition, it will provide an input for executive board od the company for selecting new information system.

This master’s thesis is focused on a corporate information strategy. Firstly, it analyzes the company, its strategy and the current state of information systems and information technologies. Based on this analysis an information strategy is formulated. This information strategy proposes actions in several areas, which should contribute to achieve the objectives of the company. The main focus is on a new information system selection and implementation.

The content of this thesis is an analysis of information system and creation an application for the company CID International a.s. This application will be used as a planning tool for creation projects and monitoring workload resources over the tasks including two-way synchronization between company's information system and the application.

This master's thesis focuses on designing an information strategy for an organisational unit of a civic association. Based on an analysis of internal and external environment of the unit, this thesis formulates the information strategy which will support achieving the set of strategic objectives, using selected components of information technology and information system.

This thesis deals with the problem of analysis of customer satisfaction measurement in company Česká pojišťovna a.s.. Custom design of the system of customer satisfaction measurement and adjustment of those measures is based on analysis of the current state and theoretical knowledge and will ensure increase of customer satisfaction.