This diploma thesis analyzes the information system of the Nešpor Ltd. The theoretical part pursues definitions of information systems and description of basic types. The aim of the thesis is to evaluate the current state, find the risks associated with the information system and propose measures to improve the initial state.

This thesis deals with the information system in the context of business processes. The work processes are analyzed, their interconnection with the information system and where it is possible to improve the information system. To take into account a number of criteria and are designed such changes that will help employees and customers. The main idea behind the changes is to assist in the automation of processes, less administrative burden on staff and supporting tools for managerial decision-making. In conclusion, the benefits are reviewed and assessed intensity changes.

This thesis deals with the analysis of information system in the selected company ŽĎAS and subsequent elaboration of draft to improve individual components and services related to information system and business processes. The work focuses primarily on the IS designed for engineering, which is one of the most valueable enterprise activity.

One of the most important attribute a cloud service provider (CSP) offers their customers through their cloud services is scalability. Scalability gives customers the ability to vary the amount of capacity when required. A cloud service can be divided in three service layers, Infrastructure-as-a-Service (IaaS), Platform-as- a-Service (PaaS) and Software-as-a-Service (SaaS). Scalability of a certain service depends  on  software licenses on these layers. When a customer wants to increase the capacity it will be determined by the CSP's licenses bought from its suppliers in advance. If a CSP scales up more than what was agreed on, then there is a risk that the CSP needs to pay a penalty fee to the supplier. If the CSP invests in too many licenses that does not get utilized, then it will be an investment loss. A second challenge with software licensing is when a customer outsources their applications to the CSP’s platform. As each application comes with a set of licenses, there is a certain level of scalability that cannot be exceeded. If a customer wants the CSP scale up more than usual for an application then the customer need to inform the vendors. However, a common misunderstanding is that the customer expects the CSP to notify the vendor. Then there is a risk that the vendor never gets notified and the customer is in danger of paying a penalty fee. This in turn hurts the CSP’s  relationship with the customer. The recommendation to the CSP under study is to create a successful customer relationship management (CRM) and a supplier relationship management (SRM). By creating a CRM with the customer will minimize the occurring misunderstandings and highlight the responsibilities when a customer outsources an application to the CSP. By creating a SRM with the supplier will help the CSP to maintain a flexible paying method that they have with a certain supplier. Furthermore, it will set  an example to the remaining suppliers to change their inflexible paying method. By achieving a flexible payment method with the suppliers will make it easier for the CSP to find equilibrium between scalability and licenses.

Change is a prominent feature of the organizational life. Nowadays companies rely on implementing large-scale Information Technology (IT) systems in order to enhance their organizational performance. Such technochanges, similarly to planned organizational changes, unfold in stages and have an impact on the organizational members. They, however, are not immune to failures. In this respect, the process of communication has been recognized as a critical success factor and an integrative part of every change initiative. Therefore, this study has investigated the communication practices during technochange, how employees perceive them and eventually, how the communication can be enhanced in order to assure the employees’ engagement. This has been done by conducting a case study at an office of a company in Stockholm, Sweden. The study was carried out through a combination of qualitative data collection methods. The data was analyzed with a help of a theoretical framework and sorted in themes that emerged from the collected empirics. The findings indicate the process of communication has been considered and acknowledged by the case organization. The use of several communication channels for disseminating of  hange information and collecting employees’ input have formed the employees’ perception of the change and communication processes. Specifically, intranet and meetings accommodate the applied one-way communication channels, while workshops and trainings represent the applied more participative communication methods. Furthermore, the study illustrates that the non-implementers are not a homogenous group and different stakeholders perceive the  hange in different ways that in turn creates different communication needs. Those findings lead to identification of improvement areas and practical suggestions for implementers and managers. From a theory perspective, this thesis makes an attempt to gain deeper understanding of specific communication approaches and their effect on employees in the context of technochange.

The purpose of the study is to investigate how men and women experience personalized advertising, whether it affects the purchase decision and whether there are differences between men and women. A qualitative method has been used with the help of structured interviews within a delimitation of the Stockholm area. The theories used in this study consisted of the AIDA model, Customer Relationship Management (CRM), Relationship Marketing (RM), Customization and Personalization and Consumer Culture Theory. Results of the study show that there are clear differences in how men and women experience Instagram. The main difference is that women have a more positive view of personalized advertising, which leads to actual purchases to a greater extent than men. The men in the study, on the other hand, show that it is negative to individualized advertising to a greater extent.

La tesis tiene por objetivo el desarrollo de un sistema de comercio electrónico basado en CRM y Balanced Scorecard, utilizando el lenguaje de programación .net para las aplicaciones de escritorio y php junto a html para la web, además del sistema gestor de base de datos MySQL, el software será implementado en una empresa comercial de localidad de Chiclayo y contemplara el área empresarial de la misma. Se analizará los costos de implementación en los que se incurrió, además de la velocidad procesamiento y análisis de la información en el sistema y en qué medida este ha cumplido con los requerimientos tecnológicos que tenía dicha empresa. El tema de tesis se justifica económicamente ya que se logrará una reducción en los gastos económicos de la empresa, se justifica científicamente debido a que este es un tema actual en el ámbito de la ciencias computacionales, así como también el ámbito empresarial, tecnológicamente es de gran importancia debido a que el sistema propuesto automatizará los principales procesos de negocios para reforzar la labor de los mismos, hecho que permitirá hacer eficiente el trabajo de la empresa objeto de estudio. Se hará uso de la metodología de desarrollo de software XP debido a que se considera es la adecuada, pues es un proyecto de desarrollo corto y por ende se debe optar por el uso de una metodología ágil. Se concluye, que la implementación de un sistema de comercio electrónico basado en CRM y BSC comprenden la integración de los diferentes sistemas empleados en la organización para registrar y analizar toda la información necesaria y así facilitar el proceso de toma de decisiones, además de servir como herramienta útil para suministrar con gran rapidez información precisa de diversas fuentes, al identificar problemas y oportunidades para que les permitan a la gerencia responder acertadamente a las necesidades en menor tiempo.

Der Medienbereich gilt als ein bereits frühzeitig von Digitalisierung betroffener Wirtschaftssektor. Einst bedeutende Akteure und Publikationen, wie etwa die Encyclopedia Britannica oder die Brockhaus Enzyklopädie, haben sich fundamental verändert und sind heute unter anderer Trägerschaft vollständig digital verfügbar. Gleichzeitig haben elektronische Repräsentationsformen das physische Medium nicht vollständig verdrängt, und das traditionelle Buch sowie Zeitschriften sind auch weiterhin in Print-Varianten gefragt. Zur Bewältigung der Transformation von einem klassischen Verlagshaus zu einem Unternehmen der Digitalwirtschaft haben mittlerweile insbesondere größere Verlage umfassende sowie ressourcenintensive Programme zur Anpassung von Geschäftsmodellen, Geschäftsprozessen, Inhalten sowie den notwendigen Informationssystemen initiiert. Offensichtlich ist dieses Vorgehen für die zahlreichen kleineren unabhängigen Verlage, infolge der begrenzten Mittel, nicht möglich. Gleichzeitig müssen Kleinverlage mit größeren Verlagen im Markt konkurrieren. Als Vorteil gilt dabei, dass klein- und mittelständische Unternehmen weniger interne Trägheitskräfte und Reibungsverluste aufweisen, sodass sie häufig die Originalität und Vielfalt auf dem deutschen Buchmarkt prägen. Vielfach adressieren sie jedoch Nischenmärkte und können aufgrund der begrenzten Auflagenzahlen nur geringere Skaleneffekte generieren. Ebenso bestehen bezüglich der Nutzung neuer Repräsentationsformen und Vertriebskanäle nicht nur finanzielle Defizite zur Beschaffung der notwendigen digitalen Infrastrukturen, sondern auch personelle Engpässe zur konzeptionellen Gestaltung und Umsetzung in der digitalen Transformation. Analog zur Entwicklung in anderen Branchen, etwa der bereits stark vernetzten Automobilindustrie, kann die Digitalisierung als Katalysator der überbetrieblichen Kooperation wirken. Die verstärkte Zusammenarbeit mit weiteren spezialisierten Dienstleistern im Bereich der digitalen Medienproduktion oder des digitalen Marketings bietet Kleinverlagen die Möglichkeit einerseits ihre Defizite zu kompensieren und andererseits ihre Kernkompetenzen beizubehalten.

In 2018 Nike collaborated with controversial NFL quarterback Colin Kaepernick on their 30th anniversary of their "Just Do It" campaign. Released on multiple platforms, the "Dream Crazy" campaign as it was labeled featured Kaepernick as well as other prominent athletes that broke all odds to become some of the biggest athletes in their sport. A prominent figure in the fight against racial injustice, Kaepernick triggered outrage when he started kneeling during the playing of the national anthem of the United States of America. Drawing from theories of Corporate Social Responsibility and Cause-Related Marketing, this thesis analyses media coverage of the "Dream Crazy" marketing campaign to understand why Nike would collaborate with Kaepernick. Employing qualitative thematic analysis, this thesis examined newspaper articles published around the release of the campaign. Research findings show that Nike received positive coverage as well as over forty-three million dollars in free media exposure. While some individuals burned their apparel in protest, Nike saw sales increase as consumers sought to demonstrate their support for Kaepernick and racial justice. Simultaneously, the campaign made the fight for racial justice a front-page topic as well as exposing Kaepernick's own struggle with being blackballed by the NFL for his public protests.

The recent machine learning and analytics advances in customer relationship management (CRM) technologies place new demands on marketing education and practitioners to develop the skills needed to use the technology. Compounding the issue, research on the use of technology in sales curriculum is underdeveloped. In a comprehensive review of the sales education literature, one study identified that only six articles on sales technology were published in major marketing education journals from 1979 to 2013. In an effort to bridge the gap between critical industry competencies and marketing curriculum, understanding the impact of technology use and training is important for educational planning and student development. Using a survey of 82 salespeople in the United States, the current study empirically evaluates how use of technologically advanced CRM features influences self-perception of CRM knowledge, the perception that additional technology training would be beneficial, and adaptive selling performance of sales practitioners. A majority of survey respondents in the current study cited a need for college students to receive increased exposure to advanced CRM technology training and skill development. We propose an experiential learning approach to teach marketing college students advanced CRM features to help them bolster their effectiveness and value in the workplace.