The object of my diploma thesis "CSR of the company PRVNÍ CHODSKÁ s.r.o." is to analyse current CSR activities of this company and to find out how the public (employees and clients) are aware of these CSR activities. In the theoretical part, I characterised CSR, its basic fields and benefits, CSR assessment methods, CSR implementation and its communication by big companies or organizations such as European Union or IKEA by means of economic literature and specialised internet links. The practical part introduces the company PRVNÍ CHODSKÁ s.r.o. first of all briefly from the point of view of its business branch and then I analyse CSR activities and its communication organised by this company more in details. In this part, there is also a chapter about awards PRVNÍ CHODSKÁ won for its CSR activities and projects. In the end of the practical part, there is an analysis gained with a field research. Namely there are three questionnaires: questionnaire on CSR knowledge of PRVNÍ CHODSKÁ employees, questionnaire on CSR knowledge of PRVNÍ CHODSKÁ clients and last but not least questionnaire on satisfaction of PRVNÍ CHODSKÁ employees.

This diploma thesis gives a comprehensive survey of the CSR concept in corporate strategy in the limited partnership company THIMM Obaly. Theoretical bases are included. The existing communication level of CSR activities is analyzed and evaluated for the purposes of this thesis. The end result represents proposal of communication strategy that make CSR more efficient to the company benefit.

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Inledning: Corporate Social Responsibility är ett väletablerat begrepp som handlar om hur företag tar ansvar ur ett miljöperspektiv, socialt perspektiv och ett ekonomiskt perspektiv. När det gäller att implementera CSR och hållbarhetsarbete inom en verksamhet så har kunden en roll i detta. Kunden ställer allt fler krav på att företag ska arbeta hållbart och genom dessa krav kan företag styra mot en mer hållbar verksamhet. Däremot ställer kunden olika krav på om det är ett SME eller ett stort företag. Syfte: Syftet med denna uppsats är att undersöka och analysera hur SME arbetar jämfört med större bolag inom tillverkningsbranschen med CSR i relation till sina kunder. Metod: För att uppnå studiens syfte så har vi utgått ifrån en deduktiv ansats, där vi först undersökte och analyserade teori. Sedan samlades empirin in genom intervjuer med tre små och medelstora företag samt intervjuer med tre stora företag. Slutsats: Hur ett företag arbetar med CSR skiljer sig i om det är ett SME eller ett stort företag. Själva CSR arbetet drivs främst av kunden eftersom kunden sätter krav på att företaget ska implementera detta i verksamheten. Däremot skiljer sig kundens krav på SME jämfört med de större. / Introduction: Corporate Social Responsibility is a well established concept that deals with how companies take responsibility from an environmental, social and economic perspective.When it comes to implementing CSR and sustainability work within a business, the customer has a role in this. Customers are making more and more demands on companies to work sustainably, and through these demands companies can steer towards more sustainable operations. However the customer makes different demands depending on whether it is an SME or a large company. Purpose: The purpose of this paper is to investigate and analyze the role of the customer in implementing CSR in SME companies compared to large companies in the manufacturing sector. Method: In order to achieve the purpose of the study, we have taken a deductive approach, where we first examined and analyzed theory. Then, empirical data was collected through interviews with three SMEs and interviews with three large companies. Conclusion: The way a company works with CSR differs if it is an SME or a large company. The CSR work itself is mainly driven by the customer, as the customer requires the company to implement this in its operations. However, the customer’s requirements för SMEs differ from those of larger companies.