The iGaming industry has exploded the last decade. With more competitors on the market with low switching costs, retention of players is an issue not yet resolved. Attracting players through offers has made the iGaming industry less lucrative due to its high competition, where a “bonus war” has taken over. This survey aims to find out how iGaming companies can decrease their churn rate through CRM and loyalty programs to increase revenue and thereby creating a long-term relationship with the player. Based on theory of switching costs and loyalty programs, this thesis investigates how different factors influence customer retention. Interviews with four competing casinos were made to see how they are working progressively towards decreased churn rate. The information provided concluded that management sometimes lacked the understanding of how to utilize consumer information and way of communication to increase their revenue. Loyalty programs were used to somewhat extent and correlates partly to what Berman (2006) describes as an important strategy for customer retention in a competitive, homogenous market. Further research is recommended from a legal, ethical and marketing cost perspective. / IGaming-industrin har exploderat det senaste decenniet. Med en marknad med låga bytesbarriärer och fler konkurrerande företag än någonsin är problemet med att behålla kunder ännu inte löst. Att locka spelare genom erbjudanden har gjort iGaming-industrin mindre lukrativ på grund av den höga konkurrensen och ett "bonuskrig" har tagit över. Denna undersökning syftar till att ta reda på hur iGaming-företag kan minska antalet avhoppande spelare genom CRM och lojalitetsprogram för att öka intäkterna och därmed skapa ett långsiktigt förhållande till kunden. Baserat på teorin om byteskostnader och lojalitetsprogram undersöker denna avhandling hur olika faktorer påverkar kundretentionen. Intervjuer med fyra konkurrerande casinon gjordes för att se hur de arbetar gradvis mot en ökad behållningsgrad av kunder. Den information som tillhandahålls leder till slutsatsen att ledningen ibland saknade förståelse för hur man använder konsumentinformation och olika sätt att kommunicera för att öka sina intäkter. Lojalitetsprogram användes i viss utsträckning och överensstämmer delvis med vad Berman (2006) beskriver som en viktig strategi för kundretention på en konkurrenskraftig och homogen marknad. Ytterligare forskning rekommenderas ur ett juridiskt, etiskt och marknadsföringskostnadsperspektiv.

Moore's Law has helped Field Programmable Gate Arrays (FPGAs) scale continuously in speed, capacity and energy efficiency, allowing the integration of ever-larger systems into a single FPGA chip. This brings challenges to the productivity of developers in leveraging the sea of FPGA resources. Higher level of design abstractions and programming models are needed to improve the design productivity, which in turn require memory architectural supports on FPGAs. While previous efforts focus on computation-centric applications, we take a bandwidth-centric approach in designing memory systems. In particular, we investigate the scheduling, buffered switching and searching problems, which are common to a wide range of FPGA applications. Despite that the bandwidth problem has been extensively studied for general-purpose computing and application specific integrated circuit (ASIC) designs, the proposed techniques are often not applicable to FPGAs. In order to achieve optimized design implementations, designers need to take into consideration both the underlying FPGA physical characteristics as well as the requirements from applications. We therefore extract design requirements from four driving applications for the selected problems, and address them by exploiting the physical architectures and available resources of FPGAs. Towards solving the selected problems, we manage to advance state-of-the-art with a scheduling algorithm, a switch organization and a cache analytical model. These lead to performance improvements, resource savings and feasibilities of new approaches for well-known problems.

Moore's Law has helped Field Programmable Gate Arrays (FPGAs) scale continuously in speed, capacity and energy efficiency, allowing the integration of ever-larger systems into a single FPGA chip. This brings challenges to the productivity of developers in leveraging the sea of FPGA resources. Higher level of design abstractions and programming models are needed to improve the design productivity, which in turn require memory architectural supports on FPGAs. While previous efforts focus on computation-centric applications, we take a bandwidth-centric approach in designing memory systems. In particular, we investigate the scheduling, buffered switching and searching problems, which are common to a wide range of FPGA applications. Despite that the bandwidth problem has been extensively studied for general-purpose computing and application specific integrated circuit (ASIC) designs, the proposed techniques are often not applicable to FPGAs. In order to achieve optimized design implementations, designers need to take into consideration both the underlying FPGA physical characteristics as well as the requirements from applications. We therefore extract design requirements from four driving applications for the selected problems, and address them by exploiting the physical architectures and available resources of FPGAs. Towards solving the selected problems, we manage to advance state-of-the-art with a scheduling algorithm, a switch organization and a cache analytical model. These lead to performance improvements, resource savings and feasibilities of new approaches for well-known problems.

Population churn--the population turnover experienced by a community--can have differential effects on a community. Mass society theory suggests that because the churn rate experienced by communities can contribute to their uprooting, fragmentation, and isolation, churn is a potent threat to the stability of our modern day communities. Social capital theory, to the contrary, suggests otherwise. Social capital theory suggests that churn can have positive effects on communities by bringing new migrants with valuable human capital skills and experiences to communities. These migrants bring to their new communities the potential for creating new jobs, spurring economic development, and for initiating housing starts that expand housing options for the poor and minorities. In so doing, they help create and sustain vibrant, growing modern day communities. Yet in spite of the significant role churn may play in determining the health and viability of modern day communities, it has been overlooked in the migration literature, which is mostly dominated by individual-level research on the causes and effects of migration, particularly the pecuniary benefits to movers. Using county-level data and multivariate analyses, this research seeks to fill this gap in the literature by examining the relationship between the community and churn, from the perspectives provided by social capital and mass society theories.

This thesis is concerned with analysis of the mobile operators in the Czech Republic. Introduction part of thesis is devoted to the explanation of the key indicators which are used by mobile operators to analyze the rate of customer churn, or average revenue per user, or the customer value. Very importat is also a comparison of price consumption baskets in the Czech Republic with the other countries. The situation has changed dramatically offering unlimited tariffs in the already fully saturated market. In the practical part of this thesis I have focused on a detailed analysis of customers data in Vodafone company a I have reviewed the current offer of affordable tariffs and data services. I tried to implement new tariffs based on a real information of all customers - individuals over a period of 3 months. The aim of the thesis is to propose tariffs and services for customers, which would maintain the current customer base or which would increase the base slightly.