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My thesis looks at prescriptive beauty messages generated during 1940-1950 by using a case study of Margaret Morrison Carnegie College. I look at formal prescriptive beauty messages (advertisements, beauty manuals) and informal beauty messages (college yearbooks, newspapers, and beauty queen campaigns) to see what types of messages were created and why. I situate changes in these messages in a timeline of national culture, as it existed before, during, and after World War II. I then compare these messages by looking at which prescriptions were adapted by MMCC women as a group. I argue that these young women adopted an adapted version of the two prescriptions by following the advice given on a national level but also shaping their appearances based on what was occurring on campus. I infer that one set of prescriptions cannot exist in a vacuum; there will be a set of overarching goals to strive for, as well as a set based on standards within her immediate environment. The digital component to this project is available at www.consumingbeauty.com. / Master of Arts

The purposes of this study are as follows: 1. To measure, compare, and evaluate the level of self-esteem of college women in two colleges. 2. To show the relationship of certain background factors to dominance-feeling in college women.

Little is known regarding the nutrition and health implications of chronic dieting in college-women. Therefore, this study was conducted to determine nutrient intakes, zinc status, and immune system status in 19-24 year-old college women consuming different energy intakes. A suboptimal group (SG) (n=9), with a chronic suboptimal energy intake of ≤70% of the RDA, was matched for partial energy output to a control group (CG) (n=9), with a chronic optimal energy intake of ≥90% of the RDA. Zinc status was assessed using plasma zinc, red blood cell (RBC) zinc, and RBC fragility. Immune system status was assessed using IgG, IgM, C3, % T cell, and % lymphocyte. The SG consumed significantly lower intakes of macronutrients and several micronutrients than the CG (p<.05). Nutrient intakes in the SG, ≤70% of the RDA, were energy, carbohydrate, fat, vitamin D, calcium, iron, zinc, and copper; but only vitamin D and zinc in the CG. Zinc status and immune system status were not significantly different between the two groups (p>.05). No correlations were found between zinc intake and the zinc status markers, suggesting that the markers were not sensitive indicators. In the SG only, significant positive correlations were found between intakes of energy, macronutrients, and zinc, and one or more of the immune components (p<.05). These findings suggest that although the apparent immune system status was not altered by a suboptimal energy intake, in an inadequate energy intake, immune system status reflected nutrient intakes. / Master of Science