Submitted by Elba Lopes (elba.lopes@fecap.br) on 2018-05-23T19:52:24Z No. of bitstreams: 2 WILLIAM RONALDO DOS SANTOS LIMA.pdf: 459342 bytes, checksum: 398e92e4cde7d41fa70cd0da43166118 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-05-23T19:52:24Z (GMT). No. of bitstreams: 2 WILLIAM RONALDO DOS SANTOS LIMA.pdf: 459342 bytes, checksum: 398e92e4cde7d41fa70cd0da43166118 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-03-10 / Studies that have been done about franchising have been receiving singular academic relevance. In addition to this, there has been extensive literature that points to the predictive power of the individual with regards to human behaviour. The present article diagnoses the relationship between the values of franchisees and the financial performance of the franchise that they manage. A survey, which was done by the Schwartz inventory (1992), was undertaken in order to collect the axiological priorities from a sample of franchisees, 33 to be exact, from a franchising company in Brazil. Financial performance was measured using the median percentage growth in annual franchise revenue. After correlation and regression analyses, the results revealed that the Traditional and Security Motivational Types of behaviours had a significant positive relation with the performance of the franchise. Such classes of human values as these tend to preserve social arrangements. This result indicates that the franchises whose entrepreneurs have a more conservative profile present a better financial performance. A positive and statistically significant relationship was also discovered between collectivist values and financial performance. In this respect, the results corroborate the aforementioned literature, which indicates that the franchisor / franchisee relationship has a positive impact on franchise performance. Conservatism and collectivism, therefore, should be privileged values if the purpose of the franchise is financial performance. In this way, the article contributes to the theory by linking two little conceptual frameworks, individual values and management of franchises, in the literature. The article also collaborates with business practice by pointing out concrete empirical elements that increase performance. / Estudos sobre franquias t??m recebido singular relev??ncia acad??mica. Concomitantemente, h?? extensa literatura que aponta o poder preditivo dos valores individuais no comportamento humano. O presente artigo diagnostica a rela????o entre os valores de franqueados e o desempenho financeiro de suas franquias. Utilizou-se um survey com o invent??rio de valores de Schwartz (1992) para coletar as prioridades axiol??gicas de uma amostra de franqueados (n=33) de uma empresa franqueadora no Brasil. O desempenho financeiro foi medido atrav??s da mediana do percentual de crescimento da receita anual das franquias. Ap??s an??lises correlacionais e de regress??o, os resultados revelaram que os Tipos Motivacionais Tradi????o e Seguran??a t??m rela????o positiva significante com o desempenho das franquias. Tais classes de valores humanos tendem ?? preserva????o dos arranjos sociais. Esse resultado aponta que franquias cujos empreendedores t??m perfil mais conservador apresentam melhor desempenho financeiro. Encontrou-se rela????o positiva e estatisticamente significante tamb??m entre valores coletivistas e desempenho financeiro. Nesse aspecto, os resultados corroboram a literatura recente, segundo a qual o relacionamento franqueador/franqueado tem impacto positivo no desempenho da franquia. O conservadorismo e o coletivismo, portanto, devem ser valores privilegiados, caso o objetivo da franquia seja o desempenho financeiro. Deste modo, o artigo contribui para a teoria, ao relacionar dois arcabou??os conceituais pouco associados na literatura ??? valores individuais e gest??o de franquias ??? e colabora tamb??m para a pr??tica empresarial, ao apontar elementos emp??ricos concretos que aumentam o desempenho.

Made available in DSpace on 2014-12-17T14:53:11Z (GMT). No. of bitstreams: 1 JuaceliAL.pdf: 670993 bytes, checksum: 23271e967b0d98866fd6074556b05b16 (MD5) Previous issue date: 2006-05-19 / The objective of this Thesis is to investigate the strategic alignment between market end operations in the retail supermarket sector applying the concept product profiling by Hill (1993). To the developing was utilized a methodology of the cases study had were a evolvement if the action research into on of the RedeMais supermarkets. Through the interview, discussion and direct action became possible collect information necessary to direction this work, absorbing and understanding the methodology and thought form, action and management. This work contribute to development the create of the model adapted of the manufactory to service, the product matrix of the Hill, in which serve a tool to uncover the origins of misalignment that occur over time and to illustrate the phenomenon to executives gone support to decision / Este trabalho teve como objetivo investigar o alinhamento estrat?gico entre mercado e opera??es no setor varejista de supermercados, aplicando o conceito de perfilar produto de Hill (1993). Para o desenvolvimento, foi utilizado a metodologia de estudo de caso o qual houve um engajamento com a pesquisa de campo dentro de um dos supermercados da RedeMais. Atrav?s de entrevistas, discuss?es e atua??o direta tornou-se poss?vel ? coleta de informa??es necess?rias para direcionar o trabalho, absorvendo e entendendo a metodologia e forma de pensar, agir e administrar. Como contribui??o o presente trabalho desenvolveu a cria??o de um modelo adaptado da manufatura para servi?os, a matriz de perfilar produtos de Hill, o qual servir? como ferramenta para descobrir as origens dos desalinhamentos que vem ocorrendo ao longo do tempo nas empresas e para ilustrar o fen?meno aos executivos dando suporte na tomada de decis?o

Made available in DSpace on 2015-12-03T18:35:08Z (GMT). No. of bitstreams: 1 Ednilson_Santos_e_Silva.pdf: 2245665 bytes, checksum: e85e9aab4a239d5fa002753918a76b26 (MD5) Previous issue date: 2005-04-25 / The competitiveness and the search for better results are motivating factors in any type of organization. The micro companies and small business companies also are stimulated by these same factors, beyond the guarantee of its continuity. The objective of this work was to evaluate the management of the micro companies and commercial small business companies in the sector of auto parts in the city of Guarulhos how much its tack the models of measurement of performance. The hypotheses of the research correlated the companies as to the time of existence and number of employees; the main manager as to its qualification (school level) and previous experience in the branch to the adapted criteria of excellency for the reality of the companies. These criteria had been models of measurement, leadership, strategies and plans, customers, information and knowledge, people and processes. Of the population of 403 classified establishments as retail of auto parts, 27 companies had accepted to participate of interviews structuralized through a form consisting of 26 questions based on the evaluation of the National Quality Prize. The data gotten through the interviews had been treated statistically by non-parametric tests, the data are nominal. The qui-square test was used to explain and test the relation of dependence between the variables and the V of Cram??r, the correlation degree. Based on the tests, the work evidenced a distance of the population to the criteria for the performance management / A competitividade e a busca por resultados melhores s??o fatores motivadores em qualquer tipo de organiza????o. As microempresas e empresas de pequeno porte tamb??m s??o impulsionadas por estes mesmos fatores, al??m da garantia de sua continuidade. O objetivo deste trabalho era avaliar a gest??o das microempresas e empresas de pequeno porte comerciais no setor de autope??as na cidade de Guarulhos quanto a sua ader??ncia a modelos de mensura????o de desempenho. As hip??teses da pesquisa correlacionavam as empresas quanto a seu tempo de exist??ncia e n??mero de funcion??rios; o principal gestor, quanto a sua qualifica????o (escolaridade) e experi??ncia anterior no ramo, aos crit??rios de excel??ncia adaptados para a realidade das empresas. Estes crit??rios foram: modelos de mensura????o, lideran??a, estrat??gias e planos, clientes, informa????es e conhecimento, pessoas e processos. Da popula????o de 403 estabelecimentos classificados como varejo de autope??as, 27 empresas aceitaram participar de entrevistas estruturadas atrav??s de um formul??rio contendo 26 quest??es baseadas na avalia????o do Pr??mio Nacional da Qualidade. Os dados obtidos nas entrevistas foram tratados estatisticamente por meio de testes n??o param??tricos, haja vista os dados serem nominais. O teste qui-quadrado foi utilizado para aferir a rela????o de depend??ncia entre as vari??veis e o V de Cram??r, o grau de correla????o. Apurados os testes, o trabalho evidenciou um distanciamento da popula????o dos crit??rios para a gest??o de desempenho.

Made available in DSpace on 2015-12-03T18:35:11Z (GMT). No. of bitstreams: 1 Maria_de_Gracia_Lopez_Martin.pdf: 615865 bytes, checksum: 95e1f5f84598f74302eb88ec9304ba4e (MD5) Previous issue date: 2009-02-04 / The aim of this research was to study the perception of 16 executives of a planning group in a retail company concerning the use of performance management tools, so as to obtain competitive advantage. This research was composed of two methodological parts: the first one was exploratory, through bibliographic research, and the second one was exploratory, through the use of a questionnaire, and the results were treated by means of descriptive and discrimination statistics. Taking into account the obtained concordance rates, those results show that the subjects believe the company has an integrated management. However, 62% state that there is not an adequate alignment between the decisions made in several areas in the company and the operational area. Furthermore, only 56% believe that all areas in the company are integrated. The results indicate that the Performance Management Model was not totally established in the company, because only some subjects reported having perceived the indicated goals. The main tools used by the company in its Performance Management were the budget and the Balanced Score Card BSC, as well as People Management. Through this research, it was possible to present the subjects?? perception concerning the Performance Management. However, the results suggest that new studies should be done, for instance, with more subjects, or changing the focus to other areas in the Retail Sector or even focusing the differences among subjects / Este trabalho buscou estudar a percep????o de 16 executivos do grupo de planejamento de uma empresa de varejo sobre a utiliza????o de ferramentas de gest??o de desempenho em busca de vantagem competitiva. Do ponto de vista metodol??gico, a elabora????o desta pesquisa tem duas etapas: a primeira, explorat??ria, por meio de pesquisa bibliogr??fica; a segunda trata-se de pesquisa explorat??ria com investiga????o atrav??s de question??rio. Os dados obtidos foram tratados pela estat??stica descritiva e discriminat??ria. Pelos ??ndices de concord??ncia obtidos, os resultados apontam para o entendimento de que os respondentes acreditam em uma gest??o integrada da empresa. No entanto, 62% opinam que n??o existe um alinhamento adequado entre as decis??es tomadas nas diversas ??reas da empresa com a ??rea de opera????es, e apenas 56% afirmam que todas as ??reas da empresa trabalham de forma integrada. Tais resultados indicam que o modelo de gest??o de desempenho n??o foi totalmente institucionalizado na empresa, pois os prop??sitos indicados n??o foram percebidos por todos os respondentes. No que se refere ??s ferramentas utilizadas pela empresa em sua gest??o de desempenho, destacam-se o or??amento e o Balanced Scorecard (BSC), seguidos da Gest??o de Pessoas. A pesquisa permitiu a apresenta????o da percep????o dos respondentes a respeito da gest??o de desempenho. Os resultados obtidos, no entanto, sugerem a realiza????o de trabalhos posteriores, seja abrangendo maior n??mero de sujeitos pesquisados, seja focalizando outros ramos do varejo ou mesmo focalizando as diverg??ncias apresentadas entre os respondentes

Submitted by Elba Lopes (elba.lopes@fecap.br) on 2017-11-18T16:08:32Z No. of bitstreams: 2 Marcio Roberto de Souza.pdf: 3290425 bytes, checksum: beebb33e7919dbb799efa3b2b936dfb3 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2017-11-18T16:08:32Z (GMT). No. of bitstreams: 2 Marcio Roberto de Souza.pdf: 3290425 bytes, checksum: beebb33e7919dbb799efa3b2b936dfb3 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-08-28 / Understanding and practicing Supply Chain Management ??? SCM - with excellence has become a prerequisite for the continuity of the organizations in the era of network competition. However, even after some decades of evolution under the aegis of the systemic approach, the methodology still needs to provide instruments capable of measuring the economic results of this broader system, since the existing models in the area - SCOR and GSCF - do not fulfill this function in its completeness and, therefore, does not allow to check if the supply chain is effective. The probable solution of the problem passes through the use of innovations developed in the scope of Managerial Accounting such as the Model of Economic Management in the SCM. To the accounting-management artifact is attributed the concepts of economic events and economic profit - the best indicator of effectiveness of the "enterprise system" and, it is believed, the "supply chain system" - whose application in the context of the supply chain depends on the ability of managers from companies with greater bargaining power to perceive systems, because if they do not see it, they do not understand it or manage it strategically, nor do they know adequate measures for this angle of analysis. This work aimed, therefore, to know the systemic view of the managers of purchases of Brazilian retailers, of the areas of telephony and/or electronics products, on the process of management of the economic events of the upstream supply chain, not properly for that moment to apply a system of measurement of the global economic results of the system, but to investigate if there is fertile field to develop it, because these managers, supported by the company with greater bargaining power in the chain, have in their hands the decision about the economic event "purchase" and can influence the strategic objectives of the chains that their company integrates and the adoption of instruments to manage them. To achieve the proposed goal, the Focus Group technique was used with six retail managers and content analysis to handle the data collected at this stage. Subsequently, their inferences were investigated through questionnaires sent to retail purchasing managers from all over the country. The data of 44 respondents were modeled with logistic regression and it was verified that the congruence of objectives and the creation of knowledge together are the constructs that most influence the systemic vision that the managers have on the process of management of the economic events of the chain of and there is propensity for the development of systems for measuring the overall economic profit of the system. / Compreender e praticar o gerenciamento da cadeia de suprimentos ??? ou SCM, acr??nimo de Supply Chain Management ??? com excel??ncia tornou-se pr??-requisito para a continuidade das organiza????es na era da competi????o em rede. No entanto, mesmo depois de algumas d??cadas de evolu????o sob a ??gide da abordagem sist??mica, ainda falta ?? metodologia prover instrumentos capazes de mensurar os resultados econ??micos desse sistema mais amplo, pois os modelos existentes na ??rea ??? SCOR e GSCF ??? n??o cumprem essa fun????o em sua plenitude e, por isso, alijam a capacidade de conferir se a cadeia de suprimentos ?? eficaz. Conjectura-se que a solu????o do problema passa pelo aproveitamento no SCM de inova????es desenvolvidas no ??mbito da Contabilidade Gerencial como ?? o Modelo de Gest??o Econ??mica. Ao artefato cont??bil-gerencial se atribui os conceitos de eventos econ??micos e lucro econ??mico ??? o melhor indicador de efic??cia do ???sistema empresa??? e, acredita-se, do ???sistema cadeia de suprimentos??? ??? cuja aplica????o no contexto da cadeia de suprimentos depende da habilidade dos gestores das empresas integrantes com maior poder de barganha em perceber sistemas, pois se n??o o enxergam, n??o o compreendem nem o gerenciam de modo estrat??gico, nem tampouco conhecem medidas adequadas para esse ??ngulo de an??lise. Este trabalho buscou, portanto, conhecer a vis??o sist??mica dos gestores de compras de varejistas brasileiros, das ??reas de telefonia e/ou eletr??nicos, sobre o processo de gest??o dos eventos econ??micos da rede ?? montante, n??o propriamente para j?? nesse momento aplicar um sistema de mensura????o dos resultados econ??micos globais do sistema, mas sim para investigar se h?? campo f??rtil para desenvolv??-lo, pois esses gestores, suportados pela companhia com maior poder de barganha da rede, t??m em suas m??os a decis??o sobre o evento econ??mico ???compra??? e podem influenciar os objetivos estrat??gicos das cadeias que sua empresa integra e a ado????o de instrumentos para gerenci??-las. Para atingir o objetivo proposto, utilizou-se a t??cnica de Focus Group com seis gestores do varejo e an??lise de conte??do para tratar os dados levantados nessa etapa. Posteriormente, se investigou suas infer??ncias por meio de question??rios enviados a gestores de compras do varejo de todo o pa??s. Os dados de 44 respondentes foram modelados com regress??o log??stica e constatou-se que a congru??ncia de objetivos e a cria????o de conhecimento em conjunto s??o os constructos que mais influenciam a vis??o sist??mica que os gestores t??m sobre o processo de gest??o dos eventos econ??micos da cadeia de suprimentos e que h?? espa??o para o desenvolvimento de sistemas de mensura????o do lucro econ??mico global do sistema.

Made available in DSpace on 2015-03-13T17:10:42Z (GMT). No. of bitstreams: 1 JosearaLP_DISSERT_1-99.pdf: 2215047 bytes, checksum: 8ea5d48b8aca4151ba7b015646e9eeca (MD5) Previous issue date: 2010-11-11 / This work studies the territorial dynamics of the trade modern retailer in the North Zone of Natal/RN, undertaken by the expansion of that following of the tertiary section in the researched space. For so much, we accomplished bibliographical and documental research during whole the process of construction of the work and the field research based close to in interviews the responsible for the establishments of the modern retail and application of questionnaires with the residents and consumers of the area in subject. Leaving of the understanding that the territory is used by the society producing the movement of capitalist reproduction in the places, we inferred that the expansion of the modern retail in the North Zone has been promoting a new dynamics in your territory, fact that has been valuing the space and attracted investors to the place. Therefore, we organized the study in this dissertation in three chapters: the first, "North Zone: use and occupation of the soil ", brings us the process of historical and social formation of the North Zone inserted in the context of the urban expansion of Natal; the second chapter, " Expansion of the tertiary section: the growth of the modern retail trade in the North Zone", makes direct reference to the tertiary section and the expansion of the I trade modern retailer; and finally, the third surrender, " The territorial dynamics and the modern retail trade in the North Zone of Natal", in which we expose all the results of the field research, looking for to understand the territorial dynamics that the expansion of the modern retail trade has been producing in the study area / Este trabalho estuda a din?mica territorial do com?rcio varejista moderno na Zona Norte de Natal/RN, empreendida pela expans?o desse segmento do setor terci?rio no espa?o pesquisado. Para tanto, realizamos pesquisa bibliogr?fica e documental durante todo o processo de constru??o do trabalho e a pesquisa de campo fundamentada em entrevistas junto aos respons?veis pelos estabelecimentos do varejo moderno e aplica??o de question?rios com os moradores e consumidores da ?rea em quest?o. Partindo da compreens?o de que o territ?rio ? usado pela sociedade produzindo o movimento de reprodu??o capitalista nos lugares, inferimos que a expans?o do varejo moderno na Zona Norte tem promovido uma nova din?mica em seu territ?rio, fato que tem valorizado o espa?o e atra?do investidores para o local. Portanto, organizamos o estudo nesta disserta??o em tr?s cap?tulos: o primeiro, Zona Norte: uso e ocupa??o do solo , nos traz o processo de forma??o hist?rica e social da Zona Norte inserida no contexto da expans?o urbana de Natal; o segundo cap?tulo, Expans?o do setor terci?rio: o crescimento do com?rcio varejista moderno na Zona Norte , faz refer?ncia direta ao setor terci?rio e ? expans?o do comercio varejista moderno; e por fim, o terceiro capitulo, A din?mica territorial e o com?rcio varejista moderno na Zona Norte de Natal , no qual expomos todos os resultados da pesquisa de campo, buscando compreender a din?mica territorial que a expans?o do com?rcio varejista moderno tem produzido na ?rea de estudo