Australia's dual system of broadcasting has provided national and commercial radio services to Australians in both urban and remote areas. Networks were formed to serve these areas, but advertising agencies tended to dominate smaller commercial networks on behalf of their clients. Most of these failed. The Macquarie Broadcasting Service Pty. Ltd. (MBS) network began in 1938 and offered network programming and sales representation to stations affiliating with them. Its subsidiary, Artransa Pty. Ltd., also produced and syndicated programs and provided sales representation both nationally and internationally. This study concludes that MBS' contribution to Australian commercial broadcasting was the development of networking and that it had the greater listenership of any commercial network in this time period.

Political structures and the evolution of late capitalism in liberal Western democracies lend a common frame to the development of national media systems. However, whereas media policy from the post-war period to the mid-1980s was largely driven by socio-political concerns and coextensive with policy for public service television, this model has been vehemently challenged. Key factors were the convergence of erstwhile-separated industries and infrastructures, as well as the ambitions of the corporate sector and governments alike, to benefit from the economic opportunities offered by the communications revolution. By assessing the changing relationship between the role of the state, economic structures and technological innovation, this research investigates these processes in the UK and Germany. Both countries have the two key public service systems but also feature striking differences such as the antithetic political systems and democratic processes (majoritarian vs. consensus democracy). The basic assumption suggests that a genuine understanding of contemporary developments is only possible if political/economic as well as historic/sociological perspectives are incorporated into the holistic approach applied. Thereby this study gives consideration to key processes and events which have determined transitions between communications policy paradigms and regulatory regimes. Given the Anglo-Saxon tradition of regulating, key processes and events in the UK are often indicated by the appointment and report of a committee of enquiry. For the purpose of this study the most crucial of these is the Committee on Financing the BBC (1986), which first applied market-driven politics onto British broadcasting, and whose recommendations still serve as a blueprint for current communications policy-making. In Germany the KtK Report (1974) formed the basis for decisive reforms in broadcasting and communications. Apart from that, however, Germany features the characteristic of administering state interventions in as detailed a manner as possible through legislation. Of central importance are, therefore, the rulings of the Federal Constitutional Court, which continuously set decisive parameters for the development of the broadcasting system. The thesis follows two driving themes which have been identified as crucial in terms of the comparative dimension and are elaborated continuously in more detail. First, the focus is on the interdependencies between public and private sector. Second, implications and responses of the central vis-à-vis federal characteristic of state formation are investigated. In doing so, the thesis draws on vast sources of archival documents as well as exclusive material from a series of elite interviews with a purposively-selected sample of very high-level sources, including Chairmen, Director-Generals, ministers, very senior civil servants and so on. The thesis demonstrates how communications policy-making is carried out in both countries and how these processes are determined by national regulatory frameworks which are rooted within the borders of the nation state. As such the research findings have broader implications for commercial and public sector regulation.

No description available.

Thesis (M.A.)--Hong Kong Baptist University, 2005. / Dissertation submitted to the School of Communication. Includes bibliographical references (leaves 49-53).

La publicidad ha estado presente en la vida de las personas a través de estrategias de venta de productos, satisfaciendo sus necesidades e interactuando con ellas. La publicidad de productos de belleza y cuidado femenino ha sido una de las más constantes a través de la fórmula tradicional de utilizar modelos estereotipados de mujeres, resaltando su belleza y perfección. Sin embargo, la evolución de la publicidad y el empoderamiento de la mujer está generando nuevas respuestas en los consumidores. Precisamente, el propósito de este estudio exploratorio es identificar la percepción de las mujeres peruanas sobre cómo la publicidad representa a la 'mujer real' en el Perú en el campo de productos de belleza y cuidado personal. Este estudio concluye que las mujeres peruanas reconocen que aún existe una presencia limitada de "mujeres reales" en la publicidad a pesar de la demanda social generalizada de un cambio en el discurso publicitario. / Advertising has been present in people’s lives through strategies for the sale of products, satisfying their needs, and interacting with them. The advertising of beauty and feminine care products has been one of the most constant through the traditional formula of using stereotypical models of women highlighting their beauty and perfection. However, the evolution of advertising and the empowerment of women is generating new responses in consumers. Precisely, the purpose of this exploratory study is to identify the perception of Peruvian women on how advertising represents the ‘real woman’ in Peru in the field of beauty and personal care products. This study concludes that Peruvian women recognize that there is still a limited presence of ‘real women’ in advertising despite the widespread social demand for a change in the advertising discourse. / Tesis

The intent of this bachelor thesis is to specify the reasons why the young adult audience consumes the Swedish television quiz programs Alla mot alla and På spåret, which needs the programs might fulfill and the difference between the two programs. The study also reflects on the difference between similar quiz programs on commercial vs. public service television. To accomplish any results this study has completed six qualitative and semi-structured interviews. The respondents are in the age of 20 to 30 years and they all have consumed each show on a regular basis before the interviews have taken place. The young adult audience strives to obtain information, knowledge and entertainment from both of the two programs, but notices distinct differences in the use of language, humor and facts. The study also shows that the quiz programs fulfills the cognitive and emotional needs, but in different ways. The study relates to the uses and gratification theory and the genre theory. / Denna studie har analyserat hur den unga vuxna publiken ser på de svenska frågesportprogrammen På spåret och Alla mot alla, som verkar under Sveriges Television respektive Kanal 5. För att ta reda på det har sex kvalitativa forskningsintervjuer genomförts, där respondenterna i fråga är i 20 till 30 års ålder. Respondenterna har tittat på respektive frågesportprogram på regelbunden basis innan intervjuerna ägt rum. Syftet med studien har varit att reda ut varför den unga vuxna publiken tar del av frågesportprogrammen, vilka behov programmen uppfyller, vilka skillnader den unga vuxna publiken upplever samt hur de ser på public service kontra kommersiell tv. Det med dessa program som utgångspunkt. Studien har förhållit sig till uses and gratifications-teorin samt genreteorin. Det som studien kan visa är att den unga vuxna publiken kollar på frågesportprogrammen för att ta del av information, underhållning och kunskap. Studien visar också att frågesportprogrammen uppfyller de emotionella och kognitiva behoven, men på varierande sätt. Den unga vuxna publiken observerar ett flertal skillnader programmen emellan. Den största skillnaden är programmens genredefinition, då svaren tyder på att Alla mot alla anses vara en game show, medan På spåret anses vara en quiz show. Studien kan också konstatera att den unga vuxna publiken upplever tydliga skillnader, exempelvis språkbruk och jargong, mellan program som verkar under public service och kommersiella bolag.