A wide use of social media and the development of digital communication channels have changed the game in grassroots activism. Embracing those new ways of communication gives a way to new forms of activism and raises questions about media’s shifting role in the sphere of social movements and collective action. The general aim of this study was to map the role of media in the Let’s Do It! (LDI) movement that fights against illegal waste by organizing clean-up campaigns and by building awareness about the problem among the general public. The purpose was to find out what role media plays in the mobilization of clean-up actions; in communicating with the whole LDI movement and in sustaining the global network. The research questions posed were: What communication channels are used, and how are they used by activists to reach general public and to engage the volunteers when organizing the local and the global clean-up campaigns in the LDI network? What is the value of the global Let’s Do It! network and how is global-local communication organized? To find out about the use of communication channels and the purpose of the global network, a web-survey and in-depth interviews with global and local members of Let’s Do It! were conducted. The results show that different communication channels have a different role in the process of coordinating clean-up campaigns and in sustaining the network. Traditional media is important for gaining wider visibility; digital channels of communication, especially social networking platforms, are multifunctional with combining the internal and the external communication; and face-to-face meetings and interpersonal relationships are deemed crucial in forming strong ties and sustaining the network both globally and locally. The actual media use is also strongly influenced by the cultural context and the resources available for the local teams.

Thesis (Ph. D.)--University of Texas at Austin, 2007. / Vita. Includes bibliographical references.

This Master's Thesis is about internal communication in a bank institution. The internal communication is viewed from both theoretical and practical point of view. Its goal is to identify the informational flows and operation of internal communication in a bank institution based on observation, analysis of internal documents and surveys, and to find out if the processes work effectively and suggest potential remedies. The Master Thesis is about the purpose, goals, principles of effective internal communication and applicable communication channels. The conclusion of this thesis is statement that the internal communication in the chosen institution is on a very high level and well-coordinated. The institution uses all available communication channels for its internal communication. The thesis also includes specific suggestions for even more effective internal communication especially in the terms of effective use of the communication channels and communication of the company's strategy and goals.

Bakgrund: I dagens teknologisamhälle blir det allt svårare för företag att nå ut till sina presumtiva kunder då de utsätts med massvis av budskap. För att nå sina kunder kan företag förmedla budskap genom kommunikationskanaler som har olika egenskaper. Kommunikationskanalerna kan delas in i traditionella och moderna kommunikationskanaler. Olika egenskaper hos kommunikationskanalerna föredras hos olika individer. Barnfamiljer utgör en betydande del av livsmedelskonsumtionen då de inhandlar mer matvaror än resterande familjesammansättningar. Därmed så blir denna målgrupp en central målgrupp för matvarubutiker. Med avseende på detta krävs det mer ingående kunskap från matvarubutikens perspektiv för att tillämpa rätt kommunikationskanal för att nå målgruppen barnfamiljer, på ett sätt som föredras av målgruppen. Syfte: Att utreda vilken/ vilka av de moderna och/eller de traditionella kommunikationskanalerna som målgruppen barnfamiljer påstår att de föredrar från en matvarubutik, när ett attraktivt budskap förmedlas. Referensram: Uppsatsen utgår från teorier som kommunikationsprocessen, generella skillnader i de moderna och traditionella kommunikationskanalerna och kommunikationsriktningar. Vidare baseras den teoretiska referensramen på tidigare publicerade vetenskapliga artiklar. Metod: Uppsatsen metodologiska ansats bygger på en kvantitativ metod och det empiriska materialet har samlats in genom en kvantitativ enkätundersökning. Resultat: Resultatet för undersökningen visar att kommunikationskanalen e-mail föredras av målgruppen. E-mail hade en överlägset hög procentuell andel i jämförelse med de resterande kommunikationskanalerna som ingick i enkätundersökningen. Vidare kunde också resultatet påvisa att de moderna kommunikationskanalerna föredras framför de traditionella kommunikationskanalerna. / Background: In today's society, it becomes increasingly difficult for companies to reach their prospective customers. In order to reach their customers, companies can convey messages through communication channels that have varying characteristics. Communication channels can be divided into traditional and modern communication channels. Different characteristics of the communication channels are preferred by different individuals. Families with children constitutes a significant part of the consumption of food as they purchase fast moving consumer goods (FMCG) to a greater extent than the remaining family constellations. As a result, this target group becomes a key target for food retailers. In this regard, more thorough knowledge from the food store's perspective is required to apply the right communication channel to reach the target families with children, in a manner preferred by the target audience. Purpose: To investigate which of the modern and/ or traditional communication channels, families with children prefer from a food store when an attractive message is conveyed. Reference Framework: The essay is based on theories such as the communication process, general differences for the modern and traditional communication channels and communication direction. Furthermore, the theoretical frame of reference is based on previously studied material from scientific articles. Method: The methodological approach is based on a quantitative method and the empirical material has been collected through a quantitative questionnaire survey. Result: The results of the survey show that the preferred communication channel for the target audience is e-mail. E-mail had a high percentage share compared to the remaining communication channels that were included in the survey. Furthermore, the results suggest that modern communication channels are preferred to traditional communication channels.

Knowledge mobilization has been described as putting research in the hands of research users. Few studies have examined knowledge mobilization within community-based organizations (CBOs). To address this research gap, this dissertation examines knowledge mobilization within a CBO that supports people with spinal cord injury (SCI). Research suggests that communication channels, or the means by which a message is delivered, may affect knowledge mobilization. This dissertation presents four manuscripts examining how communication channels were used by the CBO to disseminate physical activity guidelines and intervention strategies to people with SCI. Manuscript 1 investigated reach and effectiveness of an event-based knowledge mobilization initiative delivered by the CBO using interpersonal communication channels to disseminate the guidelines to people with SCI. Results indicated that the event-based knowledge mobilization initiative was effective for initial dissemination of the guidelines. However, further long-term efforts are needed. Manuscript 2 describes how the event-based knowledge mobilization initiative was implemented by the CBO. Recognizing that support personnel are important messengers, the reach and effectiveness of the initiative for persuading support personnel to disseminate the guidelines was examined. Results indicated that an event-based knowledge mobilization initiative can be implemented by a CBO and may be an effective strategy for CBOs to disseminate information to support personnel. Manuscript 3 further examined the role of communication channels in the process of knowledge mobilization within the CBO using network analysis. Results indicated that CBO staff and volunteers’ integration within interpersonal communication channels was associated with greater knowledge of evidence-based physical activity resources and engagement in physical activity promotion behaviours. Manuscript 4 examined the feasibility of training peers with SCI to learn an evidence-based approach to physical activity promotion called Brief Action Planning. Findings indicated that Brief Action Planning is a tool that can be feasibly learned and potentially used by peers to promote physical activity to their mentees through interpersonal communication channels. Overall this dissertation contributes to a small but emerging body of literature examining knowledge mobilization in CBOs. Findings indicate that through a community-university multidisciplinary partnership and appropriate communication channels, a CBO can effectively and feasibly disseminate evidence-based physical activity information. / Thesis (Ph.D, Kinesiology & Health Studies) -- Queen's University, 2013-08-28 17:27:32.841

This thesis set out to evaluate and compare two communism cation channels at Southland, the company magazine and the grapevine. Data were obtained through a survey in the Summer, 1975, magazine. Following an introduction, explanation of data-collection procedure of the survey, overview of communication in formal and informal organizations, and analysis of the survey data, conclusions were drawn that the magazine is an effective formal communication tool, but that it cannot serve all the formal communication needs of the company, and that expansion of the company's formal communication program is needed. Even so, the formal communication tool, The Southland Family, remains a more effective channel of.communication than the grapevine.

The diploma thesis Medium as a tool of internal communication in the ICT sector maps and analyzes the spectrum of media used in internal communication by companies that operate in the field of information and communication technologies. The thesis is divided into four main parts. The first part presents the theoretical literature review and provides the basis for subsequent analytical research. This section focuses on the description of internal communication as a field of inquiry and subsequently each communication channel and the media used in internal communication. The second part consists of a description of the methodology used for this study. The third part focuses on the presentation of data obtained from both qualitative (in-depth interviews) and quantitative research (statistical evaluation of the response of the electronic questionnaire) . The fourth part, discussion, is devoted to the analysis of the data obtained, comparing them with the theoretical part and at the same time, the author answers the research questions and sub-questions of this study.

The fashion industry is a recurring topic in the media, especially regarding the responsibility the fashion companies should take, which has created skepticism from stakeholders. This skepticism is based on that the stakeholders do not know what the companies do concerning corporate social responsibility and the companies communicate CSR with the hope of creating legitimacy on the market. How apparel and footwear communicate their CSR efforts and their performances in self-assessed tools compared to their actual efforts have not been researched before, hence the purpose of this thesis. The purpose of this research is to map and analyze how apparel and footwear companies communicate CSR efforts in comparison to their claimed CSR performance. This in order to reach a better understanding of how apparel and footwear companies communicate their CSR efforts how consistent they are with their self-assessed performance they communicate to their stakeholders. Content analyses have been conducted on the sample, which contained 59 companies in the Sustainable Apparel Coalition (SAC). First, the content analysis has been performed on communication channels used by the sample when communicating CSR and the claimed CSR performances been collected from the Higg Index. The sustainability efforts in comparison to the performances have been analyzed based on a discourse analysis on five of the chattiest companies in SAC, which was performed after the content analysis in order to create a mixed method approach. This study has presented how frequently apparel and footwear companies communicate their CSR efforts and performances. It has also shown what channels primarily used when communicating CSR and how they choose to prioritize their performances. Additionally, the result and analysis in this study have shown that the most talkative companies in SAC, namely H&M, Inditex, Patagonia, PVH and Salomon, communicate quality in their available sustainability information. The way they all incorporate CSR in their business model is also a way of showing dedication and perhaps even quality in their sustainability efforts and claimed performances.

Relaying information from a Chief Communications Officer (CIO), or centralized communications departments to hospital employees is not always efficient or effective. Employees may not be informed of important changes to department protocols or hospital policies. The purpose of the study was to determine the most efficient and effective forms of internal communications in the hospital setting. A total of 83 surveys were mailed to communication officers working in Tennessee hospitals in and east of Nashville. Sixteen communication officers responded. This low response rate may be attributed to poor designation of communication responsibilities and an abdication of responsibilities to an off campus (corporate) source. One significant difference was found regarding the preference of supervisor contact to relay feedback in the age groups of 31-40 and 51-60. Those 31-40 were less likely to prefer direct supervisor contact as their favored communications channel as opposed to 51-60 year olds who favored this method.

Title: Marketing communication of the Czech handicapped representative in tennis Ladislava Pořízková Objectives: The main objective of this thesis is to submit proposals for the improvement of marketing communication of Ladislava Pořízková based on the analysis and evaluation of the current situation. Methods: Defining the current state of marketing communication of Ladislava Pořízková was made possible by qualitative methods, which include the analysis of documents and social networks, an in-depth interview with Mrs. Pořízková and also quantitative methods, namely a questionnaire survey with fans of Mrs. Pořízková. Mgr. Richard Valoušek, senior PR manager at Raul, s. r. o. was also given space to express his views on a comparison of ideas and marketing communications of Mrs. Pořízková. The overall summary was ensured by a personal SWOT analysis. Proposals for changes were processed based on the theoretical background, an analysis of the practical part, suggestions of fans, experts and own suggestions. Results: The result are proposals for changes in the form of marketing communication modification, which are prepared based on shortcomings, but also the advantages of the current marketing communication of Mrs. Pořízková. The proposals correspond to the lack of funding for marketing communication...