A Cibercultura ganhou notoriedade com as transformações da sociedade contemporânea, as quais foram impulsionadas pela popularização do acesso à Internet e a crescente disseminação dos meios digitais. Caracterizada principalmente pela descentralização, velocidade de acesso a informações e por processos colaborativos, a Cibercultura possibilitou aos consumidores um papel mais ativo no processo de comunicação, fato que, associado à característica de interconectividade da rede, vem provocando a perda do controle da mensagem por parte das organizações e desafiando conceitos clássicos e exigindo alterações significativas na dinâmica da comunicação de marketing. Neste sentido, o estudo aborda o tema da comunicação de marketing no contexto dos meios digitais, com o objetivo de discutir a complementariedade entre meios digitais e tradicionais. Para alcançar o objetivo proposto, a pesquisa foi dividida em duas partes: a primeira parte refere-se à revisão da literatura pertinente ao tema e a segunda parte à pesquisa empírica. A pesquisa empírica foi realizada com base no método exploratório e abordagem qualitativa, por meio de entrevistas semi-estruturadas com especialistas em comunicação digital. A investigação corroborou com muitos dos achados da literatura e adicionou novas perspectivas em relação à complementariedade entre meios digitais e tradicionais na comunicação de marketing. A investigação aponta que a integração entre meios digitais e tradicionais está começando a se desenvolver, devendo evoluir para atividades mais harmoniosas e eficientes em um futuro próximo. / Cyberculture gained notoriety along with the contemporary society transformations, which were driven by widespread access to the Internet and digital media.Mainly characterized by decentralization, agile information access and collaborative processes, Cyberculture allowed consumers a more active role in the communication process, fact which, combined with network interconnectivity, causes the loss of message control by organizations and challenges classical concept, requiring significant changes in the marketing communications operation. In this sense, the study addresses the issue of marketing communication in the digital media context, with the aim of discussing the complementarity between traditional and digital media. To achieve the proposed objective, the study was divided into two parts: the first part refers to the literature review and the second part to the empirical research.The empirical research was exploratory and had a qualitative approach; it was conducted through semi-structured interviews with digital communication experts. Research results validated many of the literature findings and added new perspectives on the complementarity between traditional and digital media.The investigation indicates that digital and traditional media integration is starting to develop, and should evolve into more harmonious and efficient activities in the near future.

This research aims to add some understanding to the existing stakeholder management literature with a focus on the management of stakeholder communication. It explores how the Web can assist the management of the communication between a dairy co-operative and its farmer supplier-shareholders. An exploratory case study and semi-structured in-depth interview research design is used to collect, analyse, and present the perceptions of interview participants. This research highlights a paradox, which results from the inconsistent needs of the farmers as both suppliers and shareholders of the co-operative. A number of factors that have influenced farmer interviewees' decisions to either reject or embrace the Web are also identified. These factors are divided into two categories, those closely associated with individual characteristics, namely, perceived values, perceived self-efficacy, and awareness; and these outside the individual's control, namely, infrastructure and media conflict. These findings suggest that the Web adds flexibility to organisations' stakeholder communication strategies by offering an additional communication form. In particular, this research shows that the Web contributes to overall management of stakeholder communication through 1) increased accessibility to personalised and up-to-date information, 2) added flexibility to self-service programs, and 3) a recreated sense of 'conventional' community. Furthermore, the Web should be used as a complement to, rather than a replacement for, conventional communication forms in stakeholder communication strategies. Although the Web may not be the answer for all stakeholder communication challenges; what seems undeniable is the tremendous potential of the Web in facilitating and leveraging the management of stakeholder communication. Three considerations are proposed for organisations planning to include the Web as part of their stakeholder communication strategy: organisational needs, stakeholder characteristics, and communication media factors. Research limitations are discussed, and recommendations for further study are outlined in the conclusion.

A Cibercultura ganhou notoriedade com as transformações da sociedade contemporânea, as quais foram impulsionadas pela popularização do acesso à Internet e a crescente disseminação dos meios digitais. Caracterizada principalmente pela descentralização, velocidade de acesso a informações e por processos colaborativos, a Cibercultura possibilitou aos consumidores um papel mais ativo no processo de comunicação, fato que, associado à característica de interconectividade da rede, vem provocando a perda do controle da mensagem por parte das organizações e desafiando conceitos clássicos e exigindo alterações significativas na dinâmica da comunicação de marketing. Neste sentido, o estudo aborda o tema da comunicação de marketing no contexto dos meios digitais, com o objetivo de discutir a complementariedade entre meios digitais e tradicionais. Para alcançar o objetivo proposto, a pesquisa foi dividida em duas partes: a primeira parte refere-se à revisão da literatura pertinente ao tema e a segunda parte à pesquisa empírica. A pesquisa empírica foi realizada com base no método exploratório e abordagem qualitativa, por meio de entrevistas semi-estruturadas com especialistas em comunicação digital. A investigação corroborou com muitos dos achados da literatura e adicionou novas perspectivas em relação à complementariedade entre meios digitais e tradicionais na comunicação de marketing. A investigação aponta que a integração entre meios digitais e tradicionais está começando a se desenvolver, devendo evoluir para atividades mais harmoniosas e eficientes em um futuro próximo. / Cyberculture gained notoriety along with the contemporary society transformations, which were driven by widespread access to the Internet and digital media.Mainly characterized by decentralization, agile information access and collaborative processes, Cyberculture allowed consumers a more active role in the communication process, fact which, combined with network interconnectivity, causes the loss of message control by organizations and challenges classical concept, requiring significant changes in the marketing communications operation. In this sense, the study addresses the issue of marketing communication in the digital media context, with the aim of discussing the complementarity between traditional and digital media. To achieve the proposed objective, the study was divided into two parts: the first part refers to the literature review and the second part to the empirical research.The empirical research was exploratory and had a qualitative approach; it was conducted through semi-structured interviews with digital communication experts. Research results validated many of the literature findings and added new perspectives on the complementarity between traditional and digital media.The investigation indicates that digital and traditional media integration is starting to develop, and should evolve into more harmonious and efficient activities in the near future.

Abstract- A study of interaction between real estate companies and their customers for sustainability purpose. Date: 2017-05-23   Level: Degree Project in Industrial Engineering and Management, 30 ECTS   Institution: School of Business, Society and Engineering, EST, Mälardalen University   Authors: Ivan Kertan, Oskar Manninen              1992-07-03         1993-06-29                            Title: A study of interaction between real estate companies and their customers for application of sustainability key figures  Tutor: Peter Ekman Keywords: Communication medium, Customer engagement , CSR (Corporate Social Responsibility) Study Question: What is the view of real estate companies about their impact on society and their ways to work sustainably? How should the real estate companies communicate with commercial tenants in order to apply the sustainability key figures that are developed by the KPI2030 research project? What view do the studied companies have regarding customer engagement and how is a strong customer engagement valued?   Purpose: The purpose of this study is to achieve a deeper understanding regarding an elaborately interaction between the real estate owners and tenants concerning sustainability work.          Method: In this study an abductive approach has been used. A case study was conducted at a limited number of real estate companies with the intention of obtaining qualitative data. This was done through semi-structured interviews with each company. An analysis of the theoretical reference frame and the collected data was conducted which led to conclusions.   Conclusion: The studied companies felt some kind of a responsibility towards society. No specific actions could however be mentioned by most of the companies in order to meet the demand for CSR with regards to social and economic aspects. The study showed a clear connection between customer engagement and communication medium, where stronger communication medium lead to more engaged customers. Strong communication medium as face-to-face is required as the concept of sustainability was perceived as complex and needed to be concretized. The concept of engagement was not highly valued as engagement did not seem to be understood well enough by any studied company. Nevertheless, the potential to make use of engaged customers clearly could be done by the right use of improved communication.

El objetivo del Estudio consiste en proponer un instrumento de medición de la Confianza en un medio de comunicación periodístico impreso peruano desde la perspectiva del lector. Para lograr el objetivo, se construyó un instrumento basado en autores, definiciones y teorías sobre la Confianza, los cuales permitieron identificar 31 items organizados en cinco grupos de Confianza periodística. La validez del contenido fue realizada con 11 expertos periodistas y comunicadores, analizando sus respuestas con una prueba binomial. La validez de constructo se realizó mediante un análisis de componentes principales, la cual brindó una solución inicial de dos componentes, explicando 66,67% de la varianza total. El Componente 1 explicó el 62,91% de la varianza y el Componente 2 explicó sólo el 3,76% de la varianza, razón por la cual, se decidió prescindir del Componente 2, quedando sólo un componente con 27 items, el cual fue confirmado por un segundo análisis (determinante=7540-13; Kaiser Meyer Olkin=0.985; X2 de Bartlett=16445.628/351/p.=0.000), explicando el 66,51% de la varianza total. De esta manera se comprobó la unidimensionalidad del constructo medido por el instrumento. La confiabilidad fue determinada por el coeficiente de consistencia interna Alfa de Cronbach, el cual dio como resultado 0.980, indicando una confiabilidad óptima. Una vez determinada la validez y confiabilidad del instrumento, se procedió a medir la Confianza en el diario El Comercio, diario fundado el 4 de mayo de 1839, y considerado el Decano de la prensa nacional en el Perú. Para ello, se determinó una muestra de 600 suscriptores, y se empleó el análisis cluster de K-media, análisis que divide la muestra en dos grupos extremadamente diferenciados, con el objetivo de establecer un punto de corte que nos permita diferencial el grupo que confía de aquel grupo que no confía en el diario. De este modo se pudo determinar que el 69,5% de los suscriptores de El Comercio (versión impresa) reconocían en los atributos de la Confianza periodística razones para confiar en el diario, mientras que un 30,5% reconoció en ellos razones para no confiar en este medio / The objective of the study is to propose a measuring instrument of Trust of a Peruvian print journalistic communication medium from the reader perspective. To this aim, an instrument based on authors' opinions, definitions and theories on Trust was designed. This led to the identification of 31 ítem organized in five groups of journalistic Trust. Content validity was assessed by 11 journalism and social communication experts, whose answers were analyzed through binomial tests. Construct validity was established by main component analysis which resulted in two components explaining 66.67% of the total variance. Component 1 explained 62,91% of the variance, while Component 2 was removed, since it only explained 3,76% of the variance. The remaining component, with 27 items, was confirmed by a second analysis (Determinant=7540-13; Kaiser Meyer Olkin=0.985; Bartlett's X2=16445628/351/p.=0.000), which explained 66,51% of the total variance. The construct was proven one-dimensional by the measuring instrument. Trust was determined by Cronbach's Alpha internal consistency coefficient, with a score of 0.980 indicating optimal reliability. After determining the validity and reliability of the instrument, the level of Trust of El Comercio newspaper -founded on May 4 1839 and currently regarded as the "Dean" of Peruvian national Press - was measured. Using K-medians clustering analysis, a sample of 600 subscribers was partitioned into two extremely differentiated clusters to establish a cutpoint allowing to define which cluster trusts the newspaper and which does not. Thus, it was possible to determine that 69,5% of el Comercio (print version) subscribers acknowledged journalistic trust attributes as reasons to trus the newspaper, while 30,5% did not.

The notion of platform based design is considered as a viable solution to boost the design productivity by favouring reuse design methodology. With the scaling down of device feature size and scaling up of design complexity, throughput limitations, signal integrity and signal latency are becoming a bottleneck in future communication centric System-on-Chip (SoC) design. This has given birth to communication centric platform based designs. Development of heterogeneous multi-core architectures has caused the on-chip communication medium tailored for a specific application domain to deal with multidomain traffic patterns. This makes the current application specific communication centric platforms unsuitable for future SoC architectures. The work presented in this thesis, endeavours to explore the current communication media to establish the expectations from future on-chip interconnects. A novel communication centric platform based design flow is proposed, which consists of four communication centric platforms that are based on shared global bus, hierarchical bus, crossbars and a novel hybrid communication medium. Developed with a smart platform controller, the platforms support Open Core Protocol (OCP) socket standard, allowing cores to integrate in a plug and play fashion without the need to reprogram the pre-verified platforms. This drastically reduces the design time of SoC architectures. Each communication centric platform has different throughput, area and power characteristics, thus, depending on the design constraints, processing cores can be integrated to the most appropriate communication platform to realise the desired SoC architecture. A novel hybrid communication medium is also developed in this thesis, which combines the advantages of two different types of communication media in a single SoC architecture. The hybrid communication medium consists of crossbar matrix and shared bus medium . Simulation results and implementation of WiMAX receiver as a real-life example shows a 65% increase in data throughput than shared bus based communication medium, 13% decrease in area and 11% decrease in power than crossbar based communication medium. In order to automate the generation of SoC architectures with optimised communication architectures, a tool called SOCCAD (SoC Communication architecture development) is developed. Components needed for the realisation of the given application can be selected from the tool’s in-built library. Offering an optimised communication centric placement, the tool generates the complete SystemC code for the system with different interconnect architectures, along with its power and area characteristics. The generated SystemC code can be used for quick simulation and coupled with efficient test benches can be used for quick verification. Network-on-Chip (NoC) is considered as a solution to the communication bottleneck in future SoC architectures with data throughput requirements of over 10GB/s. It aims to provide low power, efficient link utilisation, reduced data contention and reduced area on silicon. Current on-chip networks, developed with fixed architectural parameters, do not utilise the available resources efficiently. To increase this efficiency, a novel dynamically reconfigurable NoC (drNoC) is developed in this thesis. The proposed drNoC reconfigures itself in terms of switching, routing and packet size with the changing communication requirements of the system at run time, thus utilising the maximum available channel bandwidth. In order to increase the applicability of drNoC, the network interface is designed to support OCP socket standard. This makes drNoC a highly reuseable communication framework, qualifying it as a communication centric platform for high data intensive SoC architectures. Simulation results show a 32% increase in data throughput and 22-35% decrease in network delay when compared with a traditional NoC with fixed parameters.

This thesis explores the factors that influence the extent to which the World Wide Web (henceforth web) is utilised by corporations in an environmentally sensitive industry to communicate with their stakeholders in relation to environmental issues. The study initially establishes, in theory, the communication potential of the web and possible factors which can impact on the extent to which this potential is utilised for environmental communication. Subsequently, it examines the use of the web by specific companies in the Australian minerals industry for communicating environmental issues to their stakeholders over time. Explanations for current practices are established through an analysis of the impact of the factors established in theory on web based environmental communication in the Australian minerals industry.¶ A model was established to guide the research process for this study. Drawing upon media richness theory (Daft & Lengel, 1984, 1986; Sproull, 1991; Valacich et al., 1993), the Media Richness Framework was developed to provide criteria for assessing the communication potential of the web. It was also posited that the extent to which this potential is utilised in practice is dependent on management’s web based communication needs. These needs incorporate timeliness, accessibility, presentation and organisation, and interaction. Contextual factors, which include limitations of web based technologies, economic, internal organisational and external stakeholder issues, influence these needs.¶ Case study research (Hagg & Hedlund, 1979; Yin, 2003a, 2003b; Scapens, 2004) was used as the methodological approach for this thesis in order to obtain an in-depth understanding of current web based environmental communication practices. An evaluation of the websites of mining companies was used as the basis for selecting three companies as cases. These cases involved a triangulation of approaches towards data collection: monitoring corporate websites on a regular basis; interviewing appropriate personnel in these organisations; and evaluating documents related to the companies’ environmental communication practice. Data gathered from interviews, websites and documents were analysed for individual cases and then through cross-case comparisons. The intention was to confirm the research model and to potentially extend it through a consideration of other factors not identified in theory but evident in current practices.¶ The findings of this research indicate that even though the web has the potential to enhance environmental communication in an environmentally sensitive industry that is subject to extensive stakeholder pressures, there is variation in its use by companies in the Australian minerals industry. An evaluation of the practices of the three chosen companies highlighted that while the web is used extensively by these companies in comparison with other corporations in the industry, the case study companies were at different stages of web based environmental communication.¶ Management’s web based environmental communication needs and the influence of contextual factors on these needs explained the variation in web based environmental communication across all three companies. Moreover, two other factors emerged from the field; these are referred to as the double-edged sword and change in management philosophy. These findings from the field highlight that the need for communication through the web could have unintended consequences while a change in management could alter the current approach towards web based environmental communication.¶ This study into the use of the web in the Australian minerals industry highlights that the medium has an impact on environmental communication practice. Further research could assess the communication potential of the various media used for environmental communication in order to extend the explanatory power of the current study. This study also outlines arguments in support of extending theorisation in environmental communication. Existing theories for social and environmental accounting, such as stakeholder and legitimacy theory (Roberts, 1992; Lindblom, 1993; Deegan, 2002) need to be accompanied by other theoretical perspectives in order to capture a range of potential factors that could impact environmental communication practices. Such insights could provide a comprehensive understanding of environmental communication in different contexts.

Design brief is the descriptive and connective medium of design competitions. The main aim (design problem) of the design competition is explained by means of design brief which is setting up all needs and requirements or design program (specification) which is explaining the requirement list. The definition of design problem should be formulated to make clear statements in order to avoid misapprehensions by forming creative environment to enable creation of new ideas. The communication processes are composed between the participants of the competition, which are the client, competitors, jury and the public, by means of the formulation of design problem by the design brief. This thesis aims to understand the role of design brief as different from design program (specification) in the process and result of the urban design competitions by studying the nature and effects of design brief as the main communication tool in the design and evaluation processes in design competitions. Three urban design competitions are chosen as the main study areas of the thesis because of their different processes and results.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2017-07-21T13:33:19Z No. of bitstreams: 1 andreicamponogara.pdf: 136426958 bytes, checksum: 46cc006b7976ec02d48cf7b3ce754288 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2017-08-09T13:17:24Z (GMT) No. of bitstreams: 1 andreicamponogara.pdf: 136426958 bytes, checksum: 46cc006b7976ec02d48cf7b3ce754288 (MD5) / Made available in DSpace on 2017-08-09T13:17:24Z (GMT). No. of bitstreams: 1 andreicamponogara.pdf: 136426958 bytes, checksum: 46cc006b7976ec02d48cf7b3ce754288 (MD5) Previous issue date: 2016-08-19 / Esta dissertação tem como objetivo discutir a caracterização da rede de energia elétrica que alimenta os equipamentos de instrumentação de uma aeronave de ensaios de voo. Para a caracterização desses canais, uma campanha de medição foi realizada dentro da aeronave, de forma que dois arranjos de cabos foram adotados. Um representa a topologia em árvore, típica em aeronaves, enquanto que o segundo refere-se a uma proposta, a qual tem por objetivo compensar os problemas causados pelo modo comum através da redução do efeito de multi-percurso. No intuito de auxiliar o desenvolvimento das novas gerações de tecnologia de comunicação via rede de energia elétrica (power line communication -PLC) para aeronave e levando em conta o padrão aeronáutico RTCA/DO-160G, análises dos canais PLC medidos são realizadas em termos de ganho médio do canal, raiz quadrada do atraso médio de propagação, tempo de coerência, banda de coerência e capacidade do canal. Em relação ao ruído aditivo medido, análises da densidade espectral de potência e informações estatísticas são descritas. Além disso, distribuições de probabilidade são consideradas para modelá-lo e parâmetros do ruído impulsivo são discutidos. Em seguida, análises da impedância de acesso mostram importantes características dos cabos de ener-gia elétrica utilizados para alimentar os equipamentos de instrumentação da aeronave de ensaios de voo. Por fim, comparações entre os canais PLC medidos em residências Brasilei-ras mostram que a tecnologia PLC disponível no mercado (desenvolvida para residências) é útil para aplicações em aeronave. / This dissertation aims to discuss the characterization of the flight test aircraft power line channels related to the 28 Vdc electric power grids designed to supply energy to the in-strumentation equipments. For characterizing these channels, a measurement campaign was carried out aboard an aircraft and two data communication configurations of power lines were taken into account. While one represents a typical aircraft tree-shape topology of cable bundles, the second one is a proposal aiming at compensating the common-mode problems by reducing the multipath effects. In the light of aeronautic standard RTCA/DO-160G, analyses of measured power line communication (PLC) channels in terms of average channel gain, root mean square - delay spread, coherence time, coher-ence bandwidth, and channel capacity gives some directions to design novel generations of PLC technology for aircraft applications. Regarding the measured additive noises, anal-yses based on power spectral density and evaluated statistic information are addressed. Moreover, symmetric statistical distributions are considered to model the measured addi-tive noise. In addition, parameters of impulsive presence in the measured additive noise are discussed, and analysis of the access impedance shows some important characteristics of typical power lines used to supply energy to instrumentation equipments in a flight test aircraft. Finally, a comparison with the Brazilian in-home PLC channels shows that the PLC technology on-the-shelf (designed for in-home PLC) is also useful for aircraft applications.