This research aims to add some understanding to the existing stakeholder management literature with a focus on the management of stakeholder communication. It explores how the Web can assist the management of the communication between a dairy co-operative and its farmer supplier-shareholders. An exploratory case study and semi-structured in-depth interview research design is used to collect, analyse, and present the perceptions of interview participants. This research highlights a paradox, which results from the inconsistent needs of the farmers as both suppliers and shareholders of the co-operative. A number of factors that have influenced farmer interviewees' decisions to either reject or embrace the Web are also identified. These factors are divided into two categories, those closely associated with individual characteristics, namely, perceived values, perceived self-efficacy, and awareness; and these outside the individual's control, namely, infrastructure and media conflict. These findings suggest that the Web adds flexibility to organisations' stakeholder communication strategies by offering an additional communication form. In particular, this research shows that the Web contributes to overall management of stakeholder communication through 1) increased accessibility to personalised and up-to-date information, 2) added flexibility to self-service programs, and 3) a recreated sense of 'conventional' community. Furthermore, the Web should be used as a complement to, rather than a replacement for, conventional communication forms in stakeholder communication strategies. Although the Web may not be the answer for all stakeholder communication challenges; what seems undeniable is the tremendous potential of the Web in facilitating and leveraging the management of stakeholder communication. Three considerations are proposed for organisations planning to include the Web as part of their stakeholder communication strategy: organisational needs, stakeholder characteristics, and communication media factors. Research limitations are discussed, and recommendations for further study are outlined in the conclusion.

The raising awareness of sustainable strategies within businesses has resulted in corporations becoming more conscious of sustainable development. As concerns about the environment and global climate change increases with carbon emissions as a cause, companies are now considering the extent of their emissions, their so-called carbon footprint. Due to the fact that organizations are starting to recognize the need to engage in sustainability initiatives; it is integral to success to communicate that they are doing so. This research therefore attempts to provide a better understanding of how international corporations communicate their carbon footprint to key stakeholders. To reach this purpose, three research questions was stated. Based on these questions, a literature review was conducted, resulting in a conceptual framework which guided the data collection. Methodologically, a cross-case analysis has been conducted on three international corporations, LKAB, DIAB Group AB and BillerudKorsnäs. The case study included qualitative semi-structured interviews with sustainability- and communication managers and a content analysis of information available through the corporations’ communication channels.  The analysis showed that neither of the three corporations have a clear strategy for their carbon footprint communication. The corporations have implemented sustainability and carbon emissions well within the organization, but they only communicate this to a small extent externally. Through this, there is a difficulty in involving stakeholders in questions regarding the corporations’carbon footprint and allowing this dialogue to be included in the communication. The findings indicate that it is important to let sustainability be a part of the overall communication and to focus on what the company see value in. Finally, we have come to the conclusion that better strategies are needed in order for corporations to communicate their carbon footprint more effectively to stakeholders, as well as methods for how companies can report their carbon footprint to a greater extent.

The food retail industry's Scope 3 GHG emissions significantly contribute to global GHG emissions. Furthermore, it is widely acknowledged that a company's leadership style and effective stakeholder communication are critical for GHG abatement. Nevertheless, research on stakeholder communicationto persuade them to become more active in a company's sustainability process beyond current regulations is scarce. Based on a qualitative study on a case company, the thesis aims to underline the importance of effective stakeholder communication and leadership in the decarbonization process, focusing on Scope 3 GHG emissions of the company’s own brands upstream supply chain in the field of animal products. It examines and identifies communication hinders and drivers that can be influencedby leadership. Furthermore, measures of how to improve stakeholder communication along the upstream supply chain for practitioners are developed. Conclusively, the thesis displays that stakeholder communication is important due to the complexity of Scope 3 GHG emission reporting and the lack of a common language among stakeholders. It is further confirmed that leadership is key to eliminating stakeholder communication barriers. Most barriers have been identified due to inconsistent communication, making communication the primary motivator for Scope 3 GHG emission reporting. Finally, measures to improve stakeholder communication and thus Scope 3 GHG emission reporting for Company X’s in the Austrian food retail sector are presented. Moreover, the necessity for joint governmental regulations to reach climate targets set by the Paris Agreement and the SBTi is highly emphasized. As a final step, theoretical contributions, as well as directions for future research, are identified.

Since Web applications are very complex, compared to traditional client/server applications, Web application design with the UML can be obtrusively hard for a modeller. The grounds are that the UML does not define the correct semantics to be able to visualize a web application correctly. This is a qualitative reduction study where we have used interviews and our own experience during the redesign of a UML-modelled e-commerce application with WAE-UML. Using the flow of a case study we have tried to see if we can improve three quality attributes of a complete design. Stakeholder communication reflects the need of unambiguous design artefacts that are easy to understand and that mediate the real message of the use-case. The condition of the design artefacts should provide artefacts that resemble reality and that not are misleading and provide for verification and validation of the requirements. The last attribute maintainability should provide means for easy maintenance and updates. We found that WAE-UML can improve these quality attributes in a design but the impact it has on them is dependent on two major aspects. The first aspect concerns the designers’ judgment of detail in a design. A detailed design can be good considering requirements and use-case traceability and verification, but prohibit communication. Maintainability can also be improved in a detailed design because the diagrams are less abstract and a truer picture of the application. The second aspect is that it depends on the knowledge possessed of the semantics by the people in contact with the design documents. Due to the time aspect the people working in the industry that we interviewed were reluctant to modelling a Web application at all. They thought it would take a long time to learn WAE-UML but also for executing a design phase. / Contact e-mail: miga02@student.bth.se, hean01@student.bth.se

The concept of branding has been developed mainly in the perspectives of product and corporate. Nowadays, there is an emerging trend and attention to be made on the concept of branding cites. As thought from the perspective of product, the promotion of city has been considered mainly from tourism point of view. Nevertheless, there is increasing number of researchers have started to consider the city branding more broadly and from the perspective of corporate branding. Furthermore, since the importance of communication, especially among different stakeholders, has been emphasized in corporate branding literatures, few literatures in city branding have started to mention the linkage between corporate branding and city branding in this aspect. This paper is then focused on the stakeholder communication strategies in both corporate and city branding, with the identification of major stakeholder in city branding: the local residents/service providers. Then potential stakeholder communication strategies for city branding are developed from the corporate branding literatures and discussed with primary research results from the Design District Helsinki project. In addition, possible application to Taipei City is also discussed.

Title: Designing Communication for Dialogue and Engagement Authors: Christopher Bradson & Sofia Amanuel Level: Master Thesis, 30p  Keywords: Dialogue, Communication Design, Stakeholder engagement, Stakeholder communication, CSR communication.  Background: The changed attitudes about the role of business in today's contemporary society alongside with globalization and the evolved media-information environment has enlarged the pressures on businesses in regards to how they should pursue profitability, while responding to demands about accountability that is motivated beyond financial gain. There is a need for a better understanding about communication choices and how these are perceived by intended stakeholders, in order to accelerate effective communication that initiates stakeholder engagement. Research Questions:(1)How is Volkswagens communication design constructed in creating dialogue and engagement after a corporate scandal with its customers? (2)How does Swedish Volkswagen customers, in attribute of being external stakeholders, perceive the opportunities for engagement based on the four selected Volkswagen tools? What challenges does Volkswagen encounter when trying to create dialogue through these tools? Purpose: The purpose of this thesis is to examine how Volkswagen is creating opportunities for stakeholder dialogue and engagement through the theoretical perspective of communication design. By engagement we mean one-way or two-way communication, where stakeholders seek out or take part of communicative messages provided by the organisation.The study aims to examine how Volkswagen has designed their communication efforts, after being subjected to a global corporate scandal which proposed public demands for accountability and responsibility. Theoretical Framework: The framework consists of Communication theories, giving considerable space to literature from theorists Aakhus and Bzdak whom developed the framework for communication design used in this study. Additionally, the framework includes a smaller selection of CSR, Public Relation, and Media research focusing on stakeholder engagement.  Method: We have taken two parallel methodological pathways. The first method involved applying for elements provided by Aakhus and Bzdak framework for reconstructive design, while doing a thematic analysis on the media texts provided by the tools. The second research question was examined by conducting semi-structured interviews with Swedish Volkswagen stakeholders in order to gain a deeper understanding if Volkswagens communicative instruments were enabling engagement.   Findings & Conclusions: Our study concludes that Volkswagen is showcasing constructs in their design that aims to reduce scepticism among stakeholders, addressing important issues for stakeholders, providing solutions and articulating progress in multi-stake issues. Wealso conclude that Volkswagens communication messages are conveyed in a calculated way, with a persuasive nature to create an identity of being a ‘corporate good citizen’.There is a complexity in terms of diminishing scepticism, since stakeholders are being more demanding in today's society, particularly after a corporate scandal such as the one Volkswagen has been subjected to. Stakeholders are becoming more aware that companies are dictating the dialogic discourse, which affects the communication design in what motives a company incorporates in their communication. We conclude that customers felt that the opportunities to engage with the company was fairly low, and highly depended on how they where processing the nature of the messages (intrinsic/extrinsic),as well as how they defined engagement from personal beliefs and values.