Hugh E. White. / "April 29, 1957." "This report is based on a thesis submitted to the Department of Electrical Engineering, M.I.T., April 30, 1957, in partial fulfillment of the requirements for the degree of Master of Science." / Bibliography: p. 28. / Army Signal Corps Contract DA36-039-sc-64637 Dept. of the Army Task 3-99-06-108 Project 3-99-00-100

Ilhan Uygur. / "June 15, 1953." / Bibliography: p. 40-42. / Army Signal Corps Contract DA36-039 sc-100 Project 8-102B-0 Dept. of the Army Project 3-99-10-022

Yahoo! Auction web site now is the most often visiting web site in Taiwan. Wish this leading advantage, it offers an e-commerce platform for small business entrepreneurs to start their own business on Internet. This research is to investigate how the online shops build their own Internet reputations and how they successfully attract consumers to shop their online stores continuously. Literatures of Marketing Communication Theory were reviewed and the strategies and tools of Marketing Communication were summarized especially for online stores. This thesis is a multiple case study by investigating three successful and highly growing online stores selling woman clothing and accessories. The research findings are listed as the following: those online stores (1) continuously emphasize the low prices and rational shopping, (2) adopt the e-commerce platform provided by the portal for the high exposure effects, (3) provide sufficient merchandise information on their web pages, (4) often held promotion activities, (5) utilize offline marketing communication as much as possible, and (6) maintain auction accounts on various portals to obtain multiple channel synergy. In addition, there are suggestions for the three online stores that can be further considerations for other online stores. Keywords: Marketing Communication Theory, E-commerce, Online Shop, Woman Clothing.

Thesis (Ph. D.)--Universität Bielefeld, 1999. / "13 April 1999." Postscript file reader required. Includes bibliographical references (p. 72-76) and index.

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Syfte: Studiens syfte är att studera hur Göteborgs Stads och Staffanstorps kommuns kommunikation har sett ut för att förhindra att en förtroendekris uppstår i samband med Uppdrag gransknings avslöjanden om deras användningav skattepengar. Metod och Material: Textanalys med hjälp av dialogisk analys av transkriberingarna av två avsnitt av Uppdrag granskning och texter publicerade på kommunernas och inblandade bolags hemsidor. Teoretisk utgångspunkt i image repairtheory och situational crisis communication theory. Huvudresultat: Den vanligaste huvudstrategin i denna studie var att minska händelsens anstötlighet. Detta resultat överensstämmer inte med vad aktuell forskning inom området rekommenderar vid den typ av kris som är aktuell för denna studie.

Typescript. / Thesis (Ph. D.)--University of Hawaii at Manoa, 1976. / Bibliography: leaves 132-133. / Microfiche. / xi, 133 leaves ill

On September 18, 2015, the U.S. Environmental Standards Agency (EPA) filed a Notice of Violation of the Clean Air Act to the Volkswagen Group regarding software used to intentionally deceive the EPA’s emissions tests. Social media is an efficient way for organizations to release information and respond quickly during a crisis. Not only are organizations posting on social media sites, but consumers are increasingly turning to social media sites, such as Twitter, during crises to share information and opinions. The VW crisis may impact Germany’s nation brand, as predicted by more recent country-of-origin literature. The country-of-origin effect occurs when the reputation of a country impacts consumer perceptions of products produced by that country. When consumers had favorable perceptions of a country, Xu and Wu (2015) found the country’s products were more likely to receive positive after-crisis reactions. German products are considered to be of high quality. “So, in the case of Germany, the development of its national brand identity is an integral part of the growth and development of its exports, the ‘Made in Germany’ label that has a world-class reputation,” (Joseph, 2014, p. 4). A content analysis was performed to examine the international conversation on Twitter through the analysis of tweets that included at least one of the following hashtags: #VWGate, #DieselGate, #VWscandal or #Volkswagenscandal.

A dissertation submitted in fulfilment of the requirements for the Degree of Master of Arts in Communication Science, University of Zululand, 1994. / Public relations unique 'gate-keeping role' in a new communication order offers practitioners a definite break with the past and dynamic new challenges for the future. This new-found status rests on the premise that communication theory should provide the basic underlying philosophy for public relations. Furthermore, in the First World/Third World duality of South Africa, it is argued that the whole approach to public relations must change in order to more accurately reflect the needs of various communities. In communication terms, this:means placing greater importance and reliance on recipients* needs throughout the communication process. Regular feedback must be encouraged. This emphasis supports the view that public relations is essentially a communication phenomenon rooted in the understanding of social issues. Thus its background and experience will serve it well in the evolution of a new, democratic, non-racial society in South Africa.

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