Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-06-23T14:50:47Z No. of bitstreams: 1 Erick Pusch Wilke.pdf: 2457936 bytes, checksum: e87ec1156401849dfb8c94112655d592 (MD5) / Made available in DSpace on 2016-06-23T14:50:47Z (GMT). No. of bitstreams: 1 Erick Pusch Wilke.pdf: 2457936 bytes, checksum: e87ec1156401849dfb8c94112655d592 (MD5) Previous issue date: 2015-08-28 / The dynamic resource-based view has held that the dynamic capabilities contribute to the generation of competitive advantage of the firm. In addition, scholars stress the potential of inter-organizational relationships as a source for obtaining valuable resources. Despite these notions, few empirical studies have tested hypotheses related to them. In response to this gap and an innovative perspective, the main objective of this thesis was centered on empirically investigate the effects of interorganizational cooperation in the dynamic capabilities, of these in competitive advantage, and therefore, in firm’s performance. Data were collected from 271 hotel companies located in 65 tourism destinations in Brazil, tested and refined by structural equation modeling with estimation of the matrix by PLS method. During the work, a scale to measure what is called tourist destinations interorganizational cooperation was developed and validated, which is one of the contributions of this study. The results suggest that interorganizational cooperation provides positive effects on dynamic capabilities, confirms that the dynamic capabilities positively affect the competitive advantage and this, the performance of hotel companies. / A abordagem dinâmica da teoria dos recursos tem sustentado que as capacidades dinâmicas contribuem para a geração de vantagem competitiva da firma. Além disso, estudiosos salientam o potencial dos relacionamentos interorganizacionais como fonte para obtenção de recursos valiosos. A despeito dessas noções, poucos estudos empíricos colocaram em testes hipóteses a elas relacionadas. Em resposta a essa lacuna e em uma perspectiva inovadora, o objetivo principal desta tese esteve centrado em investigar empiricamente os efeitos da cooperação interorganizacional nas capacidades dinâmicas, destas na vantagem competitiva e, consequentemente, no desempenho da empresa. Os dados foram coletados de 271 empresas hoteleiras localizadas nos 65 destinos indutores do turismo no Brasil, testados e refinados pela técnica de modelagem de equações estruturais com estimação da matriz pelo método PLS. No decorrer dos trabalhos, foi desenvolvida e validada uma escala para mensurar o que se denominou a cooperação interorganizacional em destinos turísticos, sendo esta uma das contribuições deste estudo. Os resultados sugerem que cooperação interorganizacional proporciona efeito positivo sobre as capacidades dinâmicas, confirma que as capacidades dinâmicas afetam positivamente a vantagem competitiva e esta, o desempenho das empresas hoteleiras.

This master thesis focuses on the field of customer relationship management in the e-shop pneumatiky.cz. This e-shop belongs to group of shop owned by company Onio s.r.o. The theoretical part is devoted to marketing, market segmentation, competition, marketing mix and customer relationship management. The second part of the thesis is an analysis of the current state of company. The final part is devoted to proposals to improve the company's marketing, especially in the area of customer relationship management.

The thesis deals with the issue of strengthening the competitiveness of an engineering company based in the South Moravian Region, whose object of business is the manufacture and sale of electric motors, pumps, mixers, generators and derived devices. Proposed solutions are focused on the extension and improving of existing services with the aim of competitive advantages developing and also on the extension of activities and scope of company that will lead to the acquisition of new customers. Based on the conclusions of the analyzes is defined the future direction of the company, its strategic objectives and concrete proposals leading to the development of competitive advantages and strengthen the competitiveness of the company

This thesis deals with the design of the company's competitive strategy. Based on an analysis of the surrounding and internal environment of this company, several suggestions for possible strategies will be developed. One of these strategies is an optimal strategy that is subsequently declared as a corporate strategy.

The diploma thesis is focused on developing the competitiveness of the company using proposals within the marketing mix. The business of the company is the production of photo calendars. The first part of the thesis is focused on theoretical background, which is followed by an analytical part, containing analysis of general and field environment and other analyzes that lead to the evaluation of the company. The last part includes suggestions for changes in the marketing mix, which will lead to the fulfillment of the goal of the work.

The content of this master’s thesis is the design of a competitive business strategy with the support of ICT for a new Café concept. The proposal is based on an analysis of competition, general and industry environment. The proposal itself can be divided into two parts. The first part deals with the design of a strategic framework for business. The second part presents a proposal and recommendations for the implementation of an information system. The work also includes financial evaluation and opportunities for future growth.

El presente plan de negocios tiene el objetivo de analizar la deseabilidad, factibilidad y rentabilidad de una propuesta de creación de una consultora que brinda un servicio para integrar la responsabilidad social en empresas, haciendo uso de la ISO 26000. Para este fin, nos hemos basado en la determinación de la demanda por el servicio de consultoría en empresas de diversos sectores y tamaños que operan en el país. Se realizó el análisis PEST cuyos resultados demostraron un entorno favorable para el desarrollo del plan. Luego, al emplear el análisis de las cinco fuerzas de Porter se determinó una alta atractividad del sector para el desarrollo del negocio. Los resultados del sondeo de mercado mostraron la existencia de empresas interesadas en nuestro servicio. También se logró determinar la disposición de inversión de los clientes en un monto que asciende a S/ 36,000 (sin IGV) aproximadamente. Se plantea una estrategia de posicionamiento basada en los beneficios de la ISO 26000. Además, teniendo en cuenta la diversidad del mercado se determinan las ventajas competitivas. Y empleando como herramienta el Business Model Canvas se plantea un servicio integral ofrecido a las empresas y/o sectores hoy desatendidos. El plan da a conocer la Norma Técnica Peruana ISO 26000 como guía de responsabilidad social que favorece el conocimiento de lo que realmente es la responsabilidad social y cómo aplicarla en las empresas. Finalmente, el análisis financiero permite obtener un VAN de S/ 162,366.33 y una TIR del 49% y concluir que el proyecto es rentable económica y financieramente. / This business plan aims at analysing desirability, feasibility and profitability of a proposal to set up a consultancy firm which provides a service to integrate social responsibility into a company using ISO 26000. In order to do so, we have started from establishing the demand for consultancy service in companies of various sizes and in different sectors which operate in our country. We conducted the PEST analysis, which showed a likely setting for carrying out the plan. After that, the use of the Porter’s five forces model helped determine high attractiveness of the sector for conducting this business. The market survey results showed the existence of companies interested in our service. We could also determine customers’ willingness to invest a sum of money which amounts to about S/ 36,000 (without GST). We outline a positioning strategy based on the benefits of ISO 26000. In addition, we have determined competitive advantages taking market diversity into consideration. Using Business Model Canvas as a tool, we propose a comprehensive service offered to companies and/or sectors which are disregarded at present. Our plan announces the Peruvian ISO 26000 technical standard as a social responsibility guide, which favours the knowledge of what social responsibility truly is and how to implement it in companies. Finally, the financial analysis allows us to obtain NPV of s/ 162,366.33 and an IRR of 49% and to conclude that the project is financially and economically profitable. / Tesis

This diploma thesis results from the need for Competitive Intelligence as a system for gathering, analyzing and communicating information about competitors to obtain a competitive advantage. The work attempts to analyze current knowledge gathering processes as well as an application of that information for strategic decision making inside the XXX corporation. After definition of basic terms several different methods and approaches to Competitive Intelligence are described. These methods are reviewed and those that suit XXX requirements best are picked up afterwards. In this thesis there are also identified some of the crucial information sources, to begin with public and commercial databases and catalogues, business publications, online sources, personal knowledge, but also data-mining and other sophisticated methods. The main contribution of this work is the proposal of Competitive Intelligence system itself, empathising an effective functionality that solves identified issues, and is based on our theoretical resources and on actual competence of the company.

This master’s thesis deals with the proposal of a marketing strategy. The part of this thesis is an external and an internal analyse. The proposal part contains the summary of steps how to reach the possible development of the business activities.

Diploma thesis “Competitive Intelligence” treats with using methods of competitive intelligence at the example of certain company. We will define basic terms and principals of competitive intelligence at the beginning, and then the thesis will contain analyses of concrete situation and procedures suggestion how to solve critical situations. For the analyses will be use information provided by company and also information from public databases. We will dedicate implantation of competitive intelligence methods to the company's decision making process with consideration future market development in this thesis. We will clarify phases which company has to make for establishing CI methods to the reader on the pages of this work. We will also devote information sources and procedure, which can be for those issues crucial.