This research study concerns entrepreneurial startups that converted into internationalization by implementing an export business strategy. MASApparel and Dilma Tea companies in Sri Lanka, two leading companies, were selected to illustrate the export strategy for business expansion in foreign markets. The research focuses on how both companies achieved their foreign markets and their continuous successful presence in the industry even now by doing. The study begins with a comprehensive discussion of the theory of competitive advantage, business strategy, and entrepreneurial internationalization. The terms examine both conventional and contemporary views of business strategies implemented to gain a competitive advantage to expand in the international market. A review of the basic concepts of entrepreneurship and internationalization proceeds with a detailed review of the literature on the competitive advantage of the business strategy. Various local and global influences are identified in the export strategy for the internationalization process. The selected two case's findings are presented, and the evidence is based on considering implementing an export business strategy for business internationalization.

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At present, service-oriented organizations must confront growing challenges and competition due to the rapid pace of digital transformation and a shortage of skilled workers, catalyzed by the COVID-19 pandemic. This publication-based dissertation project covers research on the antecedents of service innovation as dy-namic capabilities with the aim of enhancing competitive advantage, given the current business dynamics. The first section of this dissertation introduces service innovation as a dynamic capability, emphasizes the need for antecedents of service innovation, and summarizes the four research papers that make up this dis-sertation. The second section presents a qualitative research paper employing a grounded theory approach. Digital leadership-related capabilities are conceptualized and the impact on dynamic service innovation ca-pabilities in digital transformation contexts is derived using an inductive framework. The third section is a mixed-method research paper that qualitatively conceptualizes innovative new work practices in service or-ganizations and quantitatively assesses their effects on workplace attractiveness for employees. The fourth section presents a multi-method exploratory research paper that identifies digital leadership capabilities us-ing expert interviews and measures the influence of these capabilities on service innovation performance. The research paper in the fifth section uses a structural equation model as a methodological frame. It iden-tifies employee-perceived service innovations and validates customer expectations within the context of po-litical behavior. The sixth section concludes the dissertation project, summarizing the theoretical and prac-tical contribution, describing limitations, and outlining further ideas for research.

No / The software industry in the People's Republic of China has been growing rapidly over the last decades and has played a significant role in the economy. Alongside the industrial development, it appears that a comprehensive competitiveness assessment of this growing industry needs to be conducted. This paper draws on Porter's ''diamond'' theory of competitive advantage of nations and the suggested improvements of the framework from relevant scholars to assess the growing competitiveness of China's software industry. In particular, the focus is on the role of government policies and corporate strategies in shaping the competitiveness of the industry in China in comparison to the top players in the world. Specifically, the paper pays attention to the competitiveness of industry in China as to how and why it has developed the way it has in recent years and what have been the facilitating and impeding factors that has strengthened or weakened the industrial development. In the discussion and conclusions, the overall competitiveness status of China's software industry is evaluated and the diamond framework is reappraised in light of the industrial analysis and the previous research.

Businesses are increasingly integrating AI to enhance efficiency and remain competitive; it is anticipated that AI will automate up to 50% of jobs by 2033, streamlining activities within marketing and sales teams by enhancing productivity and reducing costs (Frey & Osborne, 2017). However, the application of generative AI in the B2B sector remains underexplored, despite its potential to transform complex, interaction-heavy marketing and sales processes where salespeople are crucial in building trust and long-term relationships through demanding informational exchanges. This research investigates the application of generative AI within B2B marketing and sales operations and how it can enhance firms’ competitive advantage. Utilizing the Situated AI Framework, the study empirically evaluates the relationship between specific AI-driven activities and competitive advantage in B2B settings. Through a qualitative research approach involving three detailed case studies, this research examines the strategic utilization of generative AI, focusing on grounding, bounding, and recasting activities as defined by the framework. Findings indicate that generative AI contributes to competitive advantage by enhancing operational efficiency, improving customer engagement, and enabling strategic data-driven decision-making. Each activity within the framework appears to play a significant role in adapting generative AI technologies to align with specific firm objectives. This adaption potentially enhances more than just task automation, but also possibly contributes to a strategic enhancement of the firms’ competitive advantage. In conclusion, this study encourages further investigation to validate and expand upon the strategic applications of generative AI in B2B marketing and sales operations. Adopting a quantitative approach in future studies could provide more comprehensive insights into how grounding, bounding and recasting activities enhance competitive advantages.

The automation of processes is rapidly expanding across various industries, driven by technological advancements and the increasing reliance on data-driven solutions. The automation of processes can benefit all stakeholders and adversely affect fundamental human rights, such as the right to privacy and data protection. The risks to fundamental human rights are addressed by the GDPR, primarily by Article 22. This article set out the right of an individual not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning an individual or similarly significantly affects them.  The CJEU was asked to interpret Article 22 GDPR in ‘SCHUFA case’. The dispute arose from a credit score produced by SCHUFA AG, which led a financial institution to refuse a loan to the individual. The CJEU held that producing credit scores is an ‘automated individual decision’ if a third party draws strongly on that credit score. Such an ‘automated individual decision’ is prohibited in principle by Article 22 GDPR, unless exceptions apply.  This research aims to understand how SCHUFA case has changed the legal framework for agencies and how they may adjust their business practices to ensure compliance with Article 22 GDPR while still ensure their competitive advantage.  The findings indicate that credit scoring is crucially embedded in agencies’ processes as it massively benefits their operations. Agencies engaged in ADM may adjust their practices to legally comply with Article 22 GDPR, however not without momentarily jeopardizing their competitive advantage. Strategic changes necessary to tackle recent legal uncertainty are accompanied by further cost and longer operational response timers.

The South African government, in its attempt to curb unemployment, continues to promote and facilitate the establishment of small businesses. The promotion of businesses is evident through the development of policies, establishment of supporting agencies and the formation of the new ministry, Department of Small Business Development. The government acknowledges the contribution of small businesses in relation to job creation, poverty alleviation and having an inclusive economy. There are different types of businesses in the South African context, such as registered and unregistered businesses, operating in both informal and formal sectors. This study focuses on registered businesses in the main economic sectors such as retail, mining, agriculture, manufacturing, services, construction and transport. Its main objective is to develop a framework that will enable small businesses to operate sustainably irrespective of the challenges experienced in these economic sectors. Areas of focus in the research study are in the City of Matlosana that falls within the Dr Kenneth Kaunda District in the North West province. The City of Matlosana comprises of Klerksdorp, Orkney, Stilfontein and Hartbeesfontein (KOSH). The areas consist of many small businesses in different sectors of the economy. It is an area known to have been dependent mainly on mining activities for its economic sustainability. However, the mining activities have declined due to depletion of mining reserves and the focus is mainly on alternative potential economic sectors such as manufacturing, services, retail, agriculture and construction. A quantitative research approach was applied for the study. Data analysis and interpretation were conducted by using statistical methods such as frequencies, reliability with reference to the mean, standard deviation and Cronbach’s Alpha coefficient as well as Spearman’s Rank Order Correlations. Internal and external factors such as management skills, inability to access funding, the lack of proper business planning, economic conditions and industry changes influence the failure rate of businesses. The study investigates the extent of such factors that influence sustainability opportunity. Previous research on this topic indicates that most businesses fail within three years of their start-up. Some newly formed businesses are a result of the reasons such as unemployment or inability to be employable, that result into survival type of small business. Businesses operating in a survival mode do not employ as many people as possible and are easily susceptible to challenges due to changes in economic conditions. They typically have a small impact on the economic growth of the area. Conclusions of the study show that most owners do not necessarily empower themselves by short training courses or study business as a career choice to enhance their knowledge and skills. The level of education is as low as below matriculation (grade 12) with three to five years of experience in a particular business sector. There is a low level of prior knowledge of business but a high level of prior working experience in the same sector of the economy. Small business owners are mostly involved at operational and management level in their businesses indicating that administration and strategic planning are lacking which affects long-term plans of most businesses. The framework developed focused on many different aspects that influence the success and failure of small businesses. It is evident that there are factors that are influential to any business operating in a particular sector. There are instances where some factors have a major bearing on particular businesses as compared to others. In cases where the owner is strategic, experienced, qualified and skilled, the businesses have all-important competitive advantage to stand the challenges. Business characteristics such as location, years of operation, its responsiveness to its customer needs and business planning contributes advantageously to its sustainability. In various economic conditions, some sectors are affected in different ways depending on its financial strength. There is no single aspect that is identified as a stand-alone factor to enable a small business to be sustainable. / MBA, North-West University, Potchefstroom Campus, 2015

The tourism industry is an extremely competitive industry which is mainly caused by the ever changing needs of tourists. However, despite the constant change in tourist behaviour, violent terrorist attacks on countries across the globe and the weakening of the world economies, the tourism industry showed significant growth over the last few decades. The fast growth rate of tourism has also lead to the tourist being more aware of ecotourism destinations and the key role these destinations play in conserving the natural and cultural environments in the midst of globalisation and urbanisation. The pressure on ecotourism destinations such as national parks is increasing as more and more natural land are being taken up for urban development. In the case of South African National Parks (SANParks), the decrease in government funding pressurizes the resources and national parks have to identify ways to generate their own income through tourism activities. SANParks manages 22 national parks across South Africa with the aim to conserve South Africa’s biodiversity, provide recreational activities for tourists and build long-term relationships with the local communities to enhance the communities’ quality of life. Hence, in order to remain competitive it is important to determine the parks' competitive advantages. Therefore the aim of this study was to develop a competitiveness model for SANParks by using the Kruger National Park as case study. The Kruger National Park is not only one of the largest and most recognised national parks in the world, but also boasts with a large variety of fauna and flora, variety of accommodation facilities such as bush lodges, chalets and camping facilities as well as various tourist activities. The literature review indicated that destinations differ from each other and therefore ecotourism destinations such as national parks would have a distinct set of competitive advantage factors. However, these factors can only be determined if the needs of tourists are anticipated and park specific products and services are developed to satisfy the needs of visitors to the park and ultimately lead to tourist loyalty. Once a competitive position has been established, a national park can obtain benefits such as an increase in tourist numbers and revenue delivery of high quality products and services at the park as well as trigger a higher quality of life for the local community. If managed accordingly, the park might experience sustainable growth as well as increased profit margins. The data for the study was collected by means of a questionnaire survey at four of the Kruger National Park's rest camps during the period 26 December 2013 and 4 January 2014 which is the festive season in South Africa. The rest camps that were included in this survey were Olifants (74 questionnaires); Skukuza (213 questionnaires); Lower Sabie (98 questionnaires) and Berg-&-Dal (51 questionnaires). A total of 436 completed questionnaires were administered and further analysed. Descriptive statistics were used to profile the respondents while two factor analyses were done on the competitive advantage factors and tourist motives for travelling to the Park. The factor analyses identified five competitive advantage factors of which Wildlife Experiences and Marketing and Branding were regarded as the most important factors. The other three competitive advantage factors were Accommodation and Retail, Visitor Management and Suprastructure and Amenities. Four motivational factors were identified namely Experience and Relaxation, Lifestyle, All-Inclusive Destination and Value. The identified factors were further used in an ANOVA analysis and the results showed that socio-demographic characteristics such as home language, province of residence, level of education and marital status have all significant differences based on the five competitive advantage factors as well as the four motivational factors The t-test analysis presented a few statistical significant differences between the independent variables or group of individuals. These differences were based on the respondents’ demographic and behaviour characteristics with regards to the competitive advantage and motivational factors. However, the strongest statistically significant differences were based on the behavioural characteristics of tourists travelling with children to the Park, Wild card holders, tourist reading magazines, previous visits to the Park and differences between tourists making use of chalets and camping facilities. A Structural Equation Model was applied to confirm the results that were obtained from the analyses. The SEM indicated that tourists’ motivations have a significant influence on the factors that tourists identified as competitive advantage factors for the Kruger National Park. This research made three distinct new contributions. Firstly, competitive advantage factors were specifically identified for ecotourism based destinations such as national parks from a demand side. Also, the tourists motivation for travelling proved to hugely influence these competitive advantage factors. Secondly, a competitiveness model was developed specifically for national parks within South Africa. The proposed model could assist national parks across South Africa to obtain a competitive advantage among its competitors based on park specific factors. Lastly, the concept of competitiveness has not yet been applied within the ecotourism and nature-based tourism destinations context. This study described the concept of competitiveness with the focus on national parks as ecotourism destinations and the aspects that need to be taken into consideration when analysing the concept in such a context. / PhD (Tourism Management), North-West University, Potchefstroom Campus, 2015

The South African government, in its attempt to curb unemployment, continues to promote and facilitate the establishment of small businesses. The promotion of businesses is evident through the development of policies, establishment of supporting agencies and the formation of the new ministry, Department of Small Business Development. The government acknowledges the contribution of small businesses in relation to job creation, poverty alleviation and having an inclusive economy. There are different types of businesses in the South African context, such as registered and unregistered businesses, operating in both informal and formal sectors. This study focuses on registered businesses in the main economic sectors such as retail, mining, agriculture, manufacturing, services, construction and transport. Its main objective is to develop a framework that will enable small businesses to operate sustainably irrespective of the challenges experienced in these economic sectors. Areas of focus in the research study are in the City of Matlosana that falls within the Dr Kenneth Kaunda District in the North West province. The City of Matlosana comprises of Klerksdorp, Orkney, Stilfontein and Hartbeesfontein (KOSH). The areas consist of many small businesses in different sectors of the economy. It is an area known to have been dependent mainly on mining activities for its economic sustainability. However, the mining activities have declined due to depletion of mining reserves and the focus is mainly on alternative potential economic sectors such as manufacturing, services, retail, agriculture and construction. A quantitative research approach was applied for the study. Data analysis and interpretation were conducted by using statistical methods such as frequencies, reliability with reference to the mean, standard deviation and Cronbach’s Alpha coefficient as well as Spearman’s Rank Order Correlations. Internal and external factors such as management skills, inability to access funding, the lack of proper business planning, economic conditions and industry changes influence the failure rate of businesses. The study investigates the extent of such factors that influence sustainability opportunity. Previous research on this topic indicates that most businesses fail within three years of their start-up. Some newly formed businesses are a result of the reasons such as unemployment or inability to be employable, that result into survival type of small business. Businesses operating in a survival mode do not employ as many people as possible and are easily susceptible to challenges due to changes in economic conditions. They typically have a small impact on the economic growth of the area. Conclusions of the study show that most owners do not necessarily empower themselves by short training courses or study business as a career choice to enhance their knowledge and skills. The level of education is as low as below matriculation (grade 12) with three to five years of experience in a particular business sector. There is a low level of prior knowledge of business but a high level of prior working experience in the same sector of the economy. Small business owners are mostly involved at operational and management level in their businesses indicating that administration and strategic planning are lacking which affects long-term plans of most businesses. The framework developed focused on many different aspects that influence the success and failure of small businesses. It is evident that there are factors that are influential to any business operating in a particular sector. There are instances where some factors have a major bearing on particular businesses as compared to others. In cases where the owner is strategic, experienced, qualified and skilled, the businesses have all-important competitive advantage to stand the challenges. Business characteristics such as location, years of operation, its responsiveness to its customer needs and business planning contributes advantageously to its sustainability. In various economic conditions, some sectors are affected in different ways depending on its financial strength. There is no single aspect that is identified as a stand-alone factor to enable a small business to be sustainable. / MBA, North-West University, Potchefstroom Campus, 2015

The tourism industry is an extremely competitive industry which is mainly caused by the ever changing needs of tourists. However, despite the constant change in tourist behaviour, violent terrorist attacks on countries across the globe and the weakening of the world economies, the tourism industry showed significant growth over the last few decades. The fast growth rate of tourism has also lead to the tourist being more aware of ecotourism destinations and the key role these destinations play in conserving the natural and cultural environments in the midst of globalisation and urbanisation. The pressure on ecotourism destinations such as national parks is increasing as more and more natural land are being taken up for urban development. In the case of South African National Parks (SANParks), the decrease in government funding pressurizes the resources and national parks have to identify ways to generate their own income through tourism activities. SANParks manages 22 national parks across South Africa with the aim to conserve South Africa’s biodiversity, provide recreational activities for tourists and build long-term relationships with the local communities to enhance the communities’ quality of life. Hence, in order to remain competitive it is important to determine the parks' competitive advantages. Therefore the aim of this study was to develop a competitiveness model for SANParks by using the Kruger National Park as case study. The Kruger National Park is not only one of the largest and most recognised national parks in the world, but also boasts with a large variety of fauna and flora, variety of accommodation facilities such as bush lodges, chalets and camping facilities as well as various tourist activities. The literature review indicated that destinations differ from each other and therefore ecotourism destinations such as national parks would have a distinct set of competitive advantage factors. However, these factors can only be determined if the needs of tourists are anticipated and park specific products and services are developed to satisfy the needs of visitors to the park and ultimately lead to tourist loyalty. Once a competitive position has been established, a national park can obtain benefits such as an increase in tourist numbers and revenue delivery of high quality products and services at the park as well as trigger a higher quality of life for the local community. If managed accordingly, the park might experience sustainable growth as well as increased profit margins. The data for the study was collected by means of a questionnaire survey at four of the Kruger National Park's rest camps during the period 26 December 2013 and 4 January 2014 which is the festive season in South Africa. The rest camps that were included in this survey were Olifants (74 questionnaires); Skukuza (213 questionnaires); Lower Sabie (98 questionnaires) and Berg-&-Dal (51 questionnaires). A total of 436 completed questionnaires were administered and further analysed. Descriptive statistics were used to profile the respondents while two factor analyses were done on the competitive advantage factors and tourist motives for travelling to the Park. The factor analyses identified five competitive advantage factors of which Wildlife Experiences and Marketing and Branding were regarded as the most important factors. The other three competitive advantage factors were Accommodation and Retail, Visitor Management and Suprastructure and Amenities. Four motivational factors were identified namely Experience and Relaxation, Lifestyle, All-Inclusive Destination and Value. The identified factors were further used in an ANOVA analysis and the results showed that socio-demographic characteristics such as home language, province of residence, level of education and marital status have all significant differences based on the five competitive advantage factors as well as the four motivational factors The t-test analysis presented a few statistical significant differences between the independent variables or group of individuals. These differences were based on the respondents’ demographic and behaviour characteristics with regards to the competitive advantage and motivational factors. However, the strongest statistically significant differences were based on the behavioural characteristics of tourists travelling with children to the Park, Wild card holders, tourist reading magazines, previous visits to the Park and differences between tourists making use of chalets and camping facilities. A Structural Equation Model was applied to confirm the results that were obtained from the analyses. The SEM indicated that tourists’ motivations have a significant influence on the factors that tourists identified as competitive advantage factors for the Kruger National Park. This research made three distinct new contributions. Firstly, competitive advantage factors were specifically identified for ecotourism based destinations such as national parks from a demand side. Also, the tourists motivation for travelling proved to hugely influence these competitive advantage factors. Secondly, a competitiveness model was developed specifically for national parks within South Africa. The proposed model could assist national parks across South Africa to obtain a competitive advantage among its competitors based on park specific factors. Lastly, the concept of competitiveness has not yet been applied within the ecotourism and nature-based tourism destinations context. This study described the concept of competitiveness with the focus on national parks as ecotourism destinations and the aspects that need to be taken into consideration when analysing the concept in such a context. / PhD (Tourism Management), North-West University, Potchefstroom Campus, 2015