Made available in DSpace on 2016-05-02T13:54:08Z (GMT). No. of bitstreams: 1 JeronimoGiacchetta-dissertacao.pdf: 123302 bytes, checksum: 63be44e212c0159e0f8d06a996cb5f7c (MD5) Previous issue date: 2011-07-06 / A company engaged in special coffee production was evaluated regarding the main aspects of the strategic business management in order to obtain competitive advantage in the specialty coffee market. The research was conducted at Fazenda Ponto Alegre, in the rural area of the city of Cabo Verde, Coelhos district, state of Minas Gerais, Brazil. A semi-structured interview was carried out when the interviewees were instructed by two questionnaires with a basic guide. One of the questionnaires asked about the work methods and business management at the time when the farm used to produce commodity-type coffees before 1992; the other approached the present situation of the company in the specialty coffee production. Based on the questionnaires, a comparative analysis of the two approaches was made to verify the business advantages and disadvantages. According to information gathered through questionnaires and extraction models of the five competitive forces, the Fazenda Ponto Alegre used sound business strategies to position themselves ahead of the competition in the special coffee market, reaching the goal of getting competitive advantage in business, such as reputation, brand, top quality product, and customer value. The Ponto Alegre farm is recognized by the specialty coffee buyers as a reliable supplier, which contributed for the company to continue their activity in being a model of excellence that generated value to their owners and collaborators. / Analisou-se uma empresa que atua no setor de produção de cafés especiais, levantando-se os principais aspectos relativos à gestão estratégica da empresa na busca de se obter vantagem competitiva no mercado de cafés especiais. A análise foi realizada na Fazenda Ponto Alegre, empresa constituída para atuar com fins específicos de empresa rural. A Fazenda se localiza no município de Cabo Verde, bairro Coelhos, estado de Minas Gerais. Para a análise da empresa usou-se o método da entrevista semiestruturada, onde os entrevistados foram orientados por dois questionários com um roteiro básico. Um questionário foi voltado para como eram os métodos de trabalho e gestão da empresa quando se produzia cafés tipo commodities, até o ano de 1992, o outro abordou a situação atual da empresa, na produção de cafés especiais. Os questionários foram a base para uma análise comparativa do que mudou nas duas abordagens e o que isto trouxe de vantagens e desvantagens no negócio. De acordo com as informações levantadas através dos questionários e do modelo de extração das cinco forças competitivas, a Fazenda Ponto Alegre utilizou estratégia empresarial para se posicionar de maneira diferenciada no mercado de cafés especiais, alcançando o objetivo de se conseguirem as fontes de vantagem competitiva no meio empresarial como reputação, marca, produto de qualidade superior e geração de valor ao cliente. A fazenda Ponto Alegre é hoje reconhecida pelo mercado comprador de cafés especiais como um fornecedor de confiança, o que contribuiu para que a empresa continuasse na sua atividade, sendo um destaque de excelência que gerou valor aos seus proprietários e aos seus colaboradores.

Large organizations in the United States endure a 30%-50% failure to achieve profitability. Senior executives' lack of strategies to ensure profitability diminish performance and economic growth. The purpose of this qualitative single case study was to explore strategies senior executives use to ensure profitability in large tax preparation organizations. The conceptual framework for this study was the resource-based view theory. The sample consisted of 2 board members and 3 senior leaders from a large tax preparation organization located in the United States. Study site participants had at least 15 years of experience in enhancing organizational profitability and 5 years of experience using strategies to ensure profitability in tax preparation organizations. Data were collected using semistructured interviews and organizational documents. Data were analyzed using a thematic analysis. Five themes emerged, including effective planning, risk management, the use of unique resources, development of training and skill for strategic leaders, and organizational performance. Findings derived from this study may contribute to social change as senior executives use efficient strategies to increase economic viability and employment opportunities through improved business growth while ensuring profitability.

Competitive advantage (CA) is an intuitively evident concept which has been widely used in theoretical research in strategy. But CA's diffuse image and its dynamic nature make it a difficult concept to apply. The purpose of this study was to develop a comprehensive (or macro) CA construct capable of being applied in an empirical manner across a broad spectrum of business situations. This objective required both an adequate grounding of the CA concept within its nomological- net of theories and a new operationalization approach.

Purpose The purpose of this study is to explore the perspective of CSR in the apparel industries of Bangladesh. The Rana Plaza disaster in 2013 causes some institutional changes in Bangladesh apparel Industry. Apparel firms are facing strict regulations and monitoring by buyers and different governing bodies. So, the purpose of this study is to investigate different firms’ perceptions of rigorous CSR policy and compliance pressure. The study examines the influence of CSR on different performance parameters like productivity and quality. Design / Methodology / Approach This research uses a qualitative method. Three apparel industries were selected for the study. After that, three different levels of stakeholders were interviewed in semi-structured manner from each of the firms. Interview findings were validated with secondary data in most cases. Finally, interview outcomes were analysed, and research questions were answered accordingly. Findings The results indicate that the studied firms consider CSR as philanthropic and ethical responsibilities. Firms believe that CSR brings long-term business benefit and sustainability despite having high initial costs and enormous competition in the cutthroat nature of the market. So, this research finds CSR should be considered as a business opportunity rather than an obligation. CSR gives the reputational benefit which poises the power balance to the suppliers. Additionally, the research also indicates CSR positively alters the lifestyle of workers and improves the working environment, that reduces absenteeism and increases workers' dedication to the job. Different CSR activities impart financial and non-financial motivation to the workers, which significantly improves productivity and product quality. Limitation / implication The study only deals with some reputed firms of Bangladesh and their perspective was quite positive about CSR. However, the study finds few obligatory aspects of CSR comparing with the previous literature. The research discusses the CSR perspective on specific global proximity, CSR perspective and outcome may be different in the other parts of the world. Moreover, the research is limited to the nature of the impact (Productivity and Quality) of CSR, future research can be carried out to assess the extent of the impact. This study argues on what basis firms should consider CSR as an opportunity. Reputational benefit is one of the major non-financial benefit that firms should use for the business expansion and sustainability. This research can be used as an example for maximizing productivity and quality by enhancing workers motivation.

This master’s thesis deals with project of company’s Eisberg, a.s. business strategy. The master’s thesis describes and analyzes particular sections of company’s business in that the company works. I’m finding imperfections in these sections and sequentially I’m processing proposals and disposals that can enable to better the position of the company in the market.

The theme of this thesis is to create the concrete project of development in selected entrepreneurial subject´s, which is here infocenter Turista from Pec pod Sněžkou. The work also contains of appropriate methods and procedures used in valuation of the company´s efficiency. The achieved results from implemented analysis hand information about the company´s situation and help to determine its supposed development.

Diplomová práce analyzuje vnější a vnitřní prostředi vybrané společnosti a současný stav marketingových aktivit ve vybrané společnosti. Obsahuje návrh marketingových aktivit, které povedou ke zvýšení kokurenceschopnosti dané firmy.

The master’s thesis describes current situation on the market and its competition. It contains the proposal of an optimal competitive strategy for market segment „door fittings“ for the Czech Republic which should lead to maintenance of the position of the company or to reinforce its position on the market.

This master’s thesis deal with proposal of activities improving competitiveness of company M-soft. This company is engaged in internet services and sales computer technology. Thesis examines the company, analyses environment of firm and marketing mix and proposes useful activities improving competitiveness of company witch will have exercise for her next development.

Master’s thesis deals with chart of competitive neighbourhood in K plasty s.r.o. business framework in Nové Město nad Metují. It covers competing firms, potencional and current clients and company’s internal structure and processes.