by Cissy C.S. Chan. / Questionnaires in Chinese and English. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references. / Chapter CHAPTER 1 --- BACKGROUND --- p.1 / Chapter 1. --- The Oral Health Care Delivery System in Hong Kong / Chapter 2. --- The Hong Kong Oral Care Aids Market / Chapter 3. --- Oral Health Education in Hong Kong / Chapter CHAPTER 2 --- LITERATURE REVIEW --- p.11 / Chapter 1. --- Hong Kong Survey of Adult Oral Health1984 / Chapter 2. --- "Satellite Surveys by Students of the Faculty of Dentistry, University of Hong Kong" / Chapter 3. --- Tracking Study for HKDA Advertising Campaign1991 / Chapter 4. --- An Analytical Study on the Factors Affecting the Demand for Dental Care Hong Kong / Chapter 5. --- J & J Tracking Study 1991 on Toothbrushes / Chapter 6. --- J & J Tracking Study 1992 on Mouthwash / Chapter 7. --- J & J In-house Survey on Plaque Understanding and Mouthwash Usage1992 / Chapter 8. --- Psychology of Dentistry / Chapter CHAPTER 3 --- STATEMENT OF OVERALL OBJECTIVES --- p.25 / Chapter CHAPTER 4 --- METHODOLOGY --- p.28 / Chapter CHAPTER 5 --- RESEARCH FINDINGS --- p.30 / Chapter 1. --- Findings from Qualitative Research / Chapter 2. --- Finding from Quantitative Research / Chapter CHAPTER 6 --- RECOMMENDATIONS --- p.58

by Yip Kowk Keung. / Questionnaire in Chinese and English. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 82-83). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF EXHIBITS --- p.vii / ACKNOWLEDGMENT --- p.viii / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.2 / Background --- p.2 / The Definitions of Impulse Buying --- p.4 / Explanations of The Occurrence of Impulse Buying --- p.8 / Reasons for The Growing Trend of Impulse Buying --- p.9 / Previous Research Review --- p.10 / Difficulties of Using Previous Results --- p.17 / Factors for Impulse Buying --- p.18 / Characteristics of Impulse Buyer --- p.20 / Chapter III. --- RESEARCH METHODOLOGY --- p.22 / Research Design --- p.22 / Method of Administration --- p.25 / Measurement Scale --- p.26 / "Population, Sampling, Sample Size and Time" --- p.26 / Data Analysis --- p.28 / Tabulation --- p.28 / Extent of Various Buying Behaviour among Shoppers --- p.29 / Incidence of Various Groups of Purchasers by Product Categories --- p.31 / Histograms --- p.31 / Cross Tabulation of The Results --- p.32 / Chapter IV. --- RESULTS --- p.35 / Tabulation --- p.35 / Extent of Various Buying Behaviour among Shoppers --- p.35 / Incidence of Various Groups of Purchasers by Product Categories --- p.37 / The Effect of Decision Task and Product-related Factors among Different Types of Buyers --- p.39 / The Effect of Visiting Time and Frequency on Different Buying Behaviour --- p.46 / Demographic Profiles of Various Types of Buyers --- p.49 / Chapter V. --- CONCLUSION --- p.52 / Chapter VI. --- LIMITATIONS --- p.54 / Chapter VII. --- RECOMMENDATION --- p.56 / APPENDIX --- p.58 / BIBLIOGRAPHY --- p.82

by Chan Mei-yao Wendy, Yu Yim-sheung Jammy. / Questionnaire in Chinese and English. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 132-133). / abstract --- p.i / table of contents --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / Chapter I. --- INTRODUCTION --- p.1 / Research Objective --- p.1 / Problem Definition --- p.3 / Information Required --- p.4 / Industrial Analysis --- p.8 / Target Customers of Canned Fruits --- p.8 / Role of Hong Kong Fruit Companies in the Canned Fruits Market --- p.10 / Distribution Outlets for Canned Fruits --- p.11 / Advertising and Promotion --- p.11 / Chapter II. --- RESEARCH METHODOLOGY --- p.13 / Data Collection --- p.13 / Sampling Plan --- p.14 / Sample Characteristics --- p.16 / Research Limitations --- p.17 / Questionnaire Settings --- p.17 / Personal Interview --- p.19 / Sampling Method --- p.19 / Chapter III . --- RESEARCH ANALYSIS --- p.21 / Respondents' Attitudes towards Canned Fruits --- p.21 / Taste of the People --- p.21 / Product --- p.22 / Price --- p.25 / Distribution --- p.26 / Consumption Pattern --- p.26 / Ways of Consumption --- p.26 / "Type, Frequency and Brand of Canned Fruits Consumption" --- p.26 / The Favorite Shape of Pineapple and Peach --- p.27 / The Major Reason to Choose Particular Brands --- p.28 / Amount Spent on Canned Fruits per month --- p.29 / Brand Awareness --- p.30 / Brand Loyalty --- p.31 / Purchasing Behaviour --- p.33 / Test for Improvement in Canned Fruits --- p.37 / Chapter IV. --- RECOMMENDATIONS --- p.41 / Recommendations to Del Monte --- p.41 / Price --- p.42 / Variety of Canned Fruits --- p.42 / Recommendations to Other Brands --- p.44 / Distribution Outlets of Canned Fruits --- p.44 / Advertising and Promotion Activities --- p.45 / Recommendations to New Comers --- p.49 / Sourcing of Canned Fruits --- p.49 / Niche Strategy --- p.49 / Direct Competition with Market Leader --- p.50 / Targeting at Other Ways of Consumption of Canned Fruits --- p.52 / Distribution Outlets --- p.54 / Conclusion --- p.54 / Chapter V. --- CONCLUSION --- p.56 / APPENDIX --- p.63 / BIBLIOGRAPHY --- p.132

by Matthew Hung Kee Chan. / Title also in Chinese characters. / Includes questionnaire in Chinese. / Thesis (M.A.Ed.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 54-70). / ABSTRACT --- p.i / ACKNOWLEDGEMENTS --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF APPENDICES --- p.vii / Chapter CHAPTER I： --- Introduction --- p.1 / Socialization Agents --- p.2 / TV Advertising as Socialization Agent --- p.7 / Peer as Socialization Agent --- p.11 / TV Advertising Viewing and Peer Interaction --- p.12 / Chapter CHAPTER II: --- Consumer Learning --- p.14 / TV Advertising and Consumer Learning --- p.17 / Peer Interaction and Consumer Learning --- p.20 / "TV Advertising, Peer Interaction and Consumer Learning" --- p.22 / Chapter CHAPTER III: --- Method --- p.27 / Subjects and Procedure --- p.27 / Variables Assessed in the Study --- p.29 / Chapter CHAPTER IV: --- Results --- p.31 / Description of Sample Characteristics / Sex --- p.34 / TV Viewing Time --- p.37 / Exposure to TV Advertising --- p.38 / Peer Interaction about TV Advertising --- p.40 / Consumer Learning Score --- p.42 / Analysis of Variance on Consumer Learning --- p.43 / "by Age, Sex, TV AdvertsingViewing Time, and Peer Interaction about TV Advertising" / Chapter CHAPTER V: --- Discussion --- p.48 / Summary --- p.52 / REFERENCES --- p.54 / APPENDICES --- p.71

Chan, Kin Cheung Kelvin. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 90-108). / Abstracts in English and Chinese. / ABSTRACT (ENGLISH) --- p.i / ABSTRACT (CHINESE) --- p.iii / ACKNOWLEDGEMENTS --- p.iv / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.vii / LIST OF FIGURE --- p.ix / Chapter CHAPTER ONE --- INTRODUCTION --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objectives --- p.4 / Chapter 1.3 --- Significance of This Study --- p.5 / Chapter 1.4 --- Outline of This Study --- p.7 / Chapter CHPATER TWO --- REVIEW OF LITERATURE --- p.8 / Chapter 2.1 --- Definitions of Outshopping and Cross-border Shopping --- p.8 / Chapter 2.2 --- Outshopping.Measures --- p.8 / Chapter 2.2.1 --- Frequency of Outshopping Trips --- p.9 / Chapter 2.2.2 --- Proportion of Total Dollar Purchases --- p.9 / Chapter 2.2.3 --- Types of Product Purchased --- p.10 / Chapter 2.3 --- Factors Affecting Outshopping Behavior --- p.11 / Chapter 2.3.1 --- Macro-analytical Approach --- p.21 / Chapter 2.3.2 --- Micro-analytical Approach --- p.22 / Chapter 2.3.2.1 --- Characteristics of Outshopper --- p.22 / Socio-economic Variables --- p.23 / Psychographic Variables --- p.25 / Chapter 2.3.2.2 --- Reasons for Shopping Out-of-town --- p.26 / Chapter 2.3.2.3 --- Types of Product that Outshoppers Purchase --- p.27 / Chapter 2.3.2.4 --- Retail Leakage --- p.28 / Chapter CHAPTER THREE --- HYPOTHESES FORMULATION --- p.30 / Chapter 3.1 --- In-depth Interviews --- p.32 / Chapter 3.2 --- Socio-economic Characteristics --- p.36 / Chapter 3.2.1 --- Tenure in Shenzhen and in Guangdong Province --- p.36 / Chapter 3.2.2 --- Living location --- p.37 / Chapter 3.2.3 --- Income level --- p.38 / Chapter 3.2.4 --- Length of Residence --- p.39 / Chapter 3.2.5 --- Age --- p.39 / Chapter 3.2.6 --- Other Socio-economic Variables --- p.40 / Chapter 3.3 --- Attitudinal Characteristics --- p.40 / Chapter 3.4 --- Motivational Characteristics --- p.42 / Chapter 3.4.1 --- Status and Authority Seeking Motive --- p.43 / Chapter 3.4.2 --- Pleasure of Bargaining Seeking Motive --- p.44 / Chapter 3.4.3 --- Social Experiences Seeking Motive --- p.45 / Chapter 3.4.4 --- Economic Motive --- p.46 / Chapter 3.4.5 --- Recreational Motive --- p.47 / Chapter 3.4.6 --- Entertainment Seeking Motive --- p.48 / Chapter CHAPTER FOUR --- METHODOLOGY --- p.49 / Chapter 4.1 --- Population --- p.49 / Chapter 4.2 --- Sampling and Data Collection --- p.49 / Chapter 4.2.1 --- Pretest of the Questionnaire --- p.49 / Chapter 4.2.2 --- Personal Interviews --- p.52 / Chapter 4.3 --- Measurement --- p.54 / Chapter 4.3.1 --- Cross-border Shopping Behavior --- p.54 / Chapter 4.3.2 --- Socio-economic Characteristics --- p.54 / Chapter 4.3.3 --- Attitude towards Shopping in Shenzhen --- p.58 / Chapter 4.3.4 --- Motivational Characteristics --- p.58 / Chapter CHAPTER FIVE --- RESULTS --- p.63 / Chapter 5.1 --- Preliminary Results --- p.63 / Chapter 5.2 --- Hypotheses Testing --- p.65 / Chapter 5.3 --- Further Analyses --- p.71 / Chapter 5.3.1 --- Discriminant Analysis --- p.71 / Chapter 5.3.2 --- Cluster Analysis --- p.74 / Chapter 5.3.2.1 --- Characteristic of Clusters --- p.76 / Chapter CHAPTER SIX --- SUMMARY AND CONCLUSION --- p.80 / Chapter 6.1 --- Summary --- p.80 / Chapter 6.2 --- Implications of the Study --- p.84 / Chapter 6.2.1 --- Academic Implications --- p.84 / Chapter 6.2.2 --- Managerial Implications --- p.87 / Chapter 6.2.2.1 --- General Managerial Implications --- p.87 / Chapter 6.2.2.2 --- Specific Managerial Implications to Hong Kong Retailers --- p.89 / Chapter 6.2.2.3 --- Specific Managerial Implications to Shenzhen Retailers --- p.90 / Chapter 6.2.3 --- Implications for Government --- p.91 / Chapter 6.3 --- Limitations and Directions for Future Research --- p.92 / Chapter 6.4 --- Conclusion --- p.95 / ENDNOTE --- p.96 / APPENDIX I --- p.97 / QUESTIONNAIRE --- p.97 / BIBLIOGRAPHY --- p.101

Wong Wing See, Michelle. / Thesis submitted in: June 2003. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 135-139). / Abstracts in English and Chinese. / Preface --- p.1 / Chapter Chapter 1: --- Simulation Rules --- p.12 / Chapter 1.1: --- Case Study: The Production of Reality in TV --- p.41 / Chapter Chapter 2: --- The Nature of Sign --- p.54 / Chapter 2.1: --- Saussure: Language is the system of signs --- p.55 / Chapter 2.2: --- Barthes and his idea of Mythology --- p.57 / Chapter 2.3: --- Baudrillard's model of signification: All Signs must Burn --- p.62 / Chapter 2.3.1: --- Postmodern Hyperreality --- p.70 / Chapter 2.4: --- Image of Desert --- p.75 / Chapter 2.5: --- Desert Screen - Hong Kong advertisement in the age of hypersignification --- p.84 / Case Study 1: Sunday --- p.85 / Case Study 2: KMB: local discourse --- p.93 / Case Study 3: Vitasoy --- p.98 / Chapter 2.6: --- Consuming Hong Kong --- p.101 / Chapter 2.6.1: --- Features of Postmodern Consumption --- p.103 / Chapter 2.6.2: --- "Consumption within a ""Cultural Desert""" --- p.105 / Chapter 2.7: --- Te inadequacy of Baudrillard --- p.110 / Chapter Chapter 3: --- The Question of Agency: The Inventiveness our Everyday Practice --- p.114 / Chapter 3.1: --- Tactic 1 - mutating the established rules --- p.123 / Chapter 3.2: --- Tactic 2 - Silence as Weapon --- p.126 / Chapter 3.3: --- Tactic 3 - re-establishing of distance --- p.128 / Conclusion: --- p.131 / Works Cited --- p.135

by Fong Sze Nga, Natalie. / Questionnaire in Chinese. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 78-84). / Acknowledgments --- p.i / Abstract --- p.ii / Chapter I. --- Introduction --- p.1 / Chapter A. --- Overview / Chapter B. --- Purposes / Chapter C. --- Reasons for selecting television commercials / Chapter D. --- Objectives of the study / Chapter E. --- Outline of this research report / Chapter II. --- Theoretical Framework --- p.8 / Chapter A. --- Shared themes on involvement / Chapter B. --- Statement of problems / Chapter C. --- Individual-centered involvement level / Chapter D. --- Stimuli-centered involvement level --- High/low involvement product commercials / Chapter E. --- Dependent variables / Chapter F. --- Other concepts pertaining to involvement / Chapter III. --- Methodology --- p.20 / Chapter A. --- Sample / Chapter B. --- Overview of the experimental study / Chapter C. --- Modifications of pilot study / Chapter D. --- Index construction of independent variables / Chapter E. --- Index construction of dependent variables / Chapter IV. --- Hypotheses & Analysis --- p.42 / Chapter A. --- Main findings / Chapter B. --- Summary of main findings / Chapter C. --- Further Analysis on Relationships Between People Involvement Level and Information Seeking & Interest Stimulation / Chapter D. --- Other concepts pertaining to the concept of involvement / Chapter V. --- Discussions & Implications --- p.66 / Chapter A. --- What is high involvement? / Chapter B. --- Variations of personal values and product advertisements / Chapter C. --- Importance of individual-centered involvement level / Chapter D. --- Involvement is consumer-determined and situation-specific / Chapter E. --- Measurement of involvement level / Chapter F. --- Differentiation of product and commercials / Chapter G. --- Equivalence of product commercials / Chapter VI. --- Suggestions for Future Research --- p.76 / Chapter VII. --- Limitations of the Study --- p.77 / References --- p.78 / Appendices

published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / abstract / toc / Industrial and Manufacturing Systems Engineering / Master / Master of Philosophy

published_or_final_version / Business Administration / Master / Master of Business Administration