by Chan Lai Yee, Lily, Cheung Siu Cheong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 93-94). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGMENT --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- STOCK TRADING IN HONG KONG --- p.3 / Service Providers --- p.4 / Industry Development --- p.4 / Characteristics of Retail Investors in Hong Kong --- p.5 / Chapter III. --- INTERNET IN HONG KONG --- p.10 / Internet Penetration in Hong Kong --- p.10 / Profile of Cyberbuyers in Hong Kong --- p.10 / Chapter IV. --- ONLINE STOCK TRADING IN THE UNITED STATES --- p.12 / A Promising Trend --- p.12 / Opportunity is also Threat --- p.13 / Chapter V. --- ONLINE STOCK TRADING IN HONG KONG --- p.14 / Comparison with Conventional Stock Trading --- p.14 / Current Marketing Mix of Online Stock Trading Companies in Hong Kong --- p.17 / Profiles of Major Online Stock Trading Companies in Hong Kong --- p.24 / Chapter VI. --- METHODOLOGY --- p.30 / Perceptual Mapping --- p.30 / Survey Design --- p.37 / Sampling --- p.38 / Data Collection --- p.39 / Data Analysis --- p.39 / Chapter VII. --- FINDINGS AND INTERPRETATION --- p.44 / Demographics of Respondents --- p.44 / Determination of Dimensions of the Map --- p.45 / The Perceptual Map --- p.46 / Relationship between Intention and Overall Attitude --- p.47 / Chapter VIII. --- RECOMMENDATIONS --- p.49 / Quality of Web --- p.49 / Quality of Transaction --- p.53 / Other Recommendations --- p.54 / Chapter IX. --- LIMITATIONS OF RESEARCH --- p.56 / Potential Problems with Factor Analysis --- p.56 / Convenient Sampling --- p.56 / Sample Size --- p.57 / Respondents' Insufficient Knowledge --- p.57 / Companies Selection --- p.58 / Chapter X. --- CONCLUSION --- p.59 / APPENDIX I: PROFILE OF RETAIL INVESTORS --- p.61 / APPENDIX II: THE QUESTIONNAIRE --- p.63 / APPENDIX III: MAIN PAGES OF SELECTED ONLINE STOCK TRADING COMPANIES --- p.73 / APPENDIX IV: SPSS OUTPUT --- p.79 / APPENDIX V: DEMOGRAPHICS OF RESPONDENTS --- p.87 / APPENDIX VI: PERCEPTUAL MAP FOR MAJOR ONLINE STOCK TRADING COMPANIES IN HONG KONG --- p.91 / BIBLIOGRAPHY --- p.93

by Yeung Kwan Ho. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 70-77). / ABSTRACT --- p.ii. / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter 1.0. --- Overview --- p.1 / Chapter 1.1. --- Background --- p.1 / Chapter 1.2. --- Research Objective --- p.2 / Chapter 1.3. --- The Conceptual Model --- p.3 / Chapter 1.4. --- The Research Design --- p.3 / Chapter 1.5. --- Significance of this study --- p.4 / Chapter 1.6. --- Our Thesis Outline --- p.4 / Chapter II. --- DEVELOPMENT OF INTERNET TRADING / Chapter 2.0. --- Overview --- p.6 / Chapter 2.1. --- Development of Internet in US --- p.6 / Chapter 2.1.1. --- Internet in US --- p.6 / Chapter 2.1.2. --- Implications on US internet trading --- p.7 / Chapter 2.2. --- Development of E-commerce in US --- p.8 / Chapter 2.2.1. --- E-commerce in US --- p.8 / Chapter 2.2.2. --- Internet Shopping and behaviors --- p.9 / Chapter 2.2.3. --- Internet banking and finance in US --- p.10 / Chapter 2.3. --- Development of Internet and E-commerce in Hong Kong --- p.17 / Chapter 2.3.1. --- Internet and E-commerce in Hong Kong --- p.17 / Chapter 2.3.2. --- E-commerce Development in Hong Kong --- p.17 / Chapter 2.3.3. --- Internet Banking and Finance in Hong Kong --- p.19 / Chapter 2.3.4. --- Implications of internet and local e-commerce on internet trading --- p.21 / Chapter 2.4. --- Development of Internet Trading in US --- p.22 / Chapter 2.4.1. --- Background of internet trading in US --- p.22 / Chapter 2.4.2. --- Development and the internet traders --- p.23 / Chapter 2.4.3. --- Transaction System in US --- p.28 / Chapter 2.4.4. --- Security System in US --- p.29 / Chapter 2.4.5. --- Regulations in US --- p.31 / Chapter 2.5. --- Development of Internet Trading in Hong Kong --- p.31 / Chapter 2.5.1. --- Background and the Development --- p.32 / Chapter 2.5.2. --- Transaction System in Hong Kong --- p.36 / Chapter 2.5.3 --- Security System in Hong Kong --- p.37 / Chapter 2.5.4. --- Regulations in Hong Kong --- p.38 / Chapter III. --- LITERATURE REVIEW --- p.40 / Chapter 3.0. --- Overview --- p.40 / Chapter 3.1. --- Review of Past Studies in Internet Trading --- p.40 / Chapter 3.2. --- Conceptual Framework: Theory of Reasoned Action --- p.41 / Chapter 3.3. --- Conceptual Model --- p.45 / Chapter 3.4. --- The Causal Relations Among Constructs --- p.46 / Chapter IV. --- METHODOLOGY --- p.49 / Chapter 4.0. --- Overview --- p.49 / Chapter 4.1. --- The Research Design --- p.49 / Chapter 4.2. --- The Sample and the Sampling Procedure --- p.50 / Chapter 4.3. --- Operationalization of the Constructs --- p.51 / Chapter 4.4. --- Data Analysis --- p.56 / Chapter 4.5. --- Research Activities --- p.57 / Chapter V. --- ANALYSIS AND FINDINGS --- p.59 / Chapter 5.0. --- Overview --- p.59 / Chapter 5.1. --- Structural Equation Modeling --- p.59 / Chapter 5.1.1 . --- The Original Conceptual Model --- p.60 / Chapter 5.1.2. --- The Modified Conceptual Model --- p.62 / Chapter 5.2. --- Discussion --- p.63 / Chapter VI. --- CONCLUSION --- p.65 / Chapter 6.0. --- Overview --- p.65 / Chapter 6.1. --- Summary of the Research --- p.65 / Chapter 6.2. --- Managerial Implications --- p.55 / Chapter 6.3. --- Limitations and Future Directions --- p.68 / BIBIOGRAPHY --- p.70 / APPENDIX --- p.78

by Chung Ka Po, Lai Chun Hung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 54-55). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- BACKGROUND - ABOUT THE BOOKSTORE INDUSTRY --- p.4 / What is an Online Bookstore --- p.4 / An Overview of the US Bookstore Industry --- p.5 / A review on Amazon.com: the US online bookstore giant --- p.6 / An overview of the Hong Kong bookstore industry --- p.7 / Online bookstores in Hong Kong --- p.10 / WTO's effect on the development of online bookstore in Hong Kong --- p.12 / Chapter III. --- LITERATURE REVIEW --- p.14 / Research into the Value of Internet Commerce to Customers --- p.14 / The Importance of Value --- p.17 / An Empirical Study --- p.18 / Chapter IV. --- METHODOLOGY --- p.19 / Questionnaire Development --- p.19 / Sample and Data Collection --- p.21 / Chapter V. --- MEASUREMENT --- p.22 / Definition of Variables --- p.22 / Chapter VI. --- RESULTS --- p.31 / Tests for Online Bookstore --- p.31 / Tests for Conventional Bookstore --- p.35 / Chapter VII. --- RECOMMENDATIONS & CONCLUSION --- p.40 / Recommendation 1: Better Security System --- p.40 / "Recommendation 2: Build Trust, Increase Brand Equity" --- p.42 / Recommendation 3: Increase Choice --- p.43 / Recommendation 4: Maximize Access to Information --- p.43 / Limitations and Future Research --- p.44 / APPENDIX --- p.47 / BIBLIOGRAPHY --- p.51

by Sum Mei Lin. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 80-81). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES AND TABLES --- p.v / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Business Problem --- p.1 / Background --- p.2 / Research Objectives --- p.5 / Chapter II. --- LITERATURE REVIEW --- p.6 / Conceptual Framework --- p.6 / Conceptual Model --- p.8 / Hypotheses --- p.10 / Chapter III. --- METHODOLOGY --- p.13 / Research Design --- p.13 / Operationalization --- p.13 / Sample and Sampling Method --- p.16 / Data Collection --- p.16 / Data Analysis --- p.17 / Chapter IV. --- RESULTS AND DISCUSSION --- p.19 / Measurement Model --- p.19 / Chapter ´Ø --- Reliability of Measurement / Chapter ´Ø --- Validity of Measuremet / Structural Model --- p.22 / Chapter ´Ø --- Model Fit / Chapter ´Ø --- Parameter Estimates and Variance Explained / Model Refinement --- p.25 / Chapter ´Ø --- Model 2 - Reliability and Validity of Measurement / Chapter ´Ø --- Model 2 - Fit and Structural Equations / Discussion --- p.30 / Chapter V. --- CONCLUSION --- p.34 / Managerial Implications --- p.35 / Chapter ´Ø --- Fostering Favorable Norm / Chapter ´Ø --- "Reducing Disapproval from Family, Friends and Colleagues" / Chapter ´Ø --- Cultivating Favorable Attitude / Limitations --- p.42 / Future Research Directions --- p.44 / APPENDIX / Chapter I --- Questionnaire - English --- p.46 / Chapter II --- Questionnaire - Bilingual --- p.50 / Chapter III --- Sample Distribution of Age Group and Salary Range --- p.54 / Chapter IV --- Sample Distribution of Employer's Industry and Gender --- p.55 / Chapter V --- SPSS Output for Scale Reliability Analysis --- p.56 / Chapter VI --- LISREL Output for Model1 --- p.65 / Chapter VII --- LISREL Output for Model2 --- p.73 / BIBLIOGRAPHY --- p.80

Lai Man-wai Conttia. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 101-107). / Abstracts in English and Chinese. / ABSTRACT (ENGLISH) --- p.ii / ABSTRACT (CHINESE) --- p.iii / ACKNOWLEDGMENTS --- p.iv / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.vi / LIST OF FIGURES --- p.vii / Chapter / Chapter I --- INTRODUCTION --- p.1 / Chapter II --- LITERATURE REVIEW --- p.16 / Chapter III --- HYPOTHESES --- p.48 / Chapter IV --- METHOD --- p.50 / Chapter V --- FINDINGS --- p.65 / Chapter VI --- DISCUSSION --- p.73 / Chapter VII --- CONCLUSIONS --- p.81 / APPENDIX --- p.85 / REFERENCES --- p.101

by Chow Sau Shing, Leung Lai Man. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 58-59). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.v / LIST OF TABLES --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter I.I --- Objective --- p.2 / Chapter I.II --- Literature Review --- p.2 / Chapter I.III --- Background --- p.2 / Chapter I.III.I --- Credit Card Business Model --- p.2 / Chapter I.III.II --- Common Types of Credit Card --- p.5 / Chapter I.IV --- Methodology --- p.6 / Chapter I.IV.I --- Part 1: Customer Segmentation --- p.6 / Chapter I.IV.II --- Part 2: Customer Need Identification --- p.8 / Chapter I.IV.III --- Part 3: Customer Satisfaction --- p.10 / Chapter I.IV.IV --- Part 4: Case Studies on Market Competition --- p.11 / Chapter II. --- CUSTOMER SEGMENTATION --- p.12 / Chapter II.I --- Forming the Clusters --- p.12 / Chapter II.II --- Verifying the Cluster Size --- p.13 / Chapter II.III --- Analyzing the Clusters --- p.17 / Chapter II.III.I --- "Group 1: Low-spending, High-loyalty" --- p.18 / Chapter II.III.II --- "Group 2: High-spending, High-loyalty" --- p.18 / Chapter II.III.III --- "Group 3: Middle-spending, Low-loyalty" --- p.18 / Chapter III. --- CUSTOMER NEED INDENTIFICATION --- p.19 / Chapter III.I --- Selection Criteria Comparison by Ranking --- p.19 / Chapter III.I.I --- Similarly --- p.21 / Chapter III.I.II --- Differences --- p.22 / Chapter III.II --- Selection Criteria Comparison by Absolute Value --- p.23 / Chapter IV. --- CUSTOMER SATISFACTION --- p.26 / Chapter IV.I --- "Group 1: Low-spending, High-loyalty" --- p.27 / Chapter IV.II --- "Group 2: High-spending, High-loyalty" --- p.28 / Chapter IV.III --- "Group 3: Middle-spending, Low-loyalty" --- p.29 / Chapter IV.IV --- Overall Comparison and Discussion --- p.30 / Chapter V. --- CASE STUDIES ON MARKET COMPETITION --- p.32 / Chapter V.I --- Credit Card Market Shares --- p.32 / Chapter V.I.I --- "Group 1: Low-spending, High-loyalty" --- p.33 / Chapter V.I.II --- "Group 2: High-spending, High-loyalty" --- p.34 / Chapter V.I.III --- "Group 3: Middle-spending, Low-loyalty" --- p.36 / Chapter V.II --- Analysis of Major Players --- p.37 / Chapter V.II.I --- HSBC --- p.38 / Chapter V.II.II --- Hang Seng Bank --- p.41 / Chapter V.II.III --- Chase Manhattan --- p.43 / Chapter V.II.III --- Overall Comparison --- p.44 / Chapter VI. --- CONCLUSION --- p.46 / APPENDIX --- p.47 / BIBLIOGRAPHY --- p.58

by Tso Miu Lin Debbie. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 55-61). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ISSUSTRATIONS --- p.vii / LIST OF TABLES --- p.viii / PREFACE --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- METHODOLOGY --- p.3 / Sample --- p.4 / Basic Contents of the Questionnaire --- p.4 / Limitation of the Questionnaire --- p.5 / Chapter III. --- FINDINGS OF THE RESEARCH --- p.6 / General Card Users Distribution --- p.6 / Credit Card Holding --- p.6 / Type of Credit Card Held --- p.7 / Different Aspects of Credit Cards --- p.8 / Important Aspects --- p.8 / Reasons for Not Paying by Credit Card --- p.10 / Reasons for Paying by Credit Card --- p.11 / Marketing Program of Credit Cards --- p.12 / Effective Marketing Channels to General Users --- p.12 / Effective Marketing Channels to High-end Users --- p.13 / Default Risk of Credit Cards --- p.13 / Total Credit Limit to Revenue Ratio --- p.13 / Credit Card Balances --- p.14 / Roll Over of Credit Card Balances --- p.15 / Roll Over of Card Balances to Revenue Ratio --- p.15 / Rejection of Credit Card Application --- p.16 / Interest-bearing Credit Cards Users --- p.16 / Demographic Characteristics of Interest-bearing Credit Card Users --- p.17 / Consumption Pattern --- p.17 / Gender --- p.18 / Age --- p.18 / Occupation --- p.19 / Home Condition --- p.19 / Education --- p.20 / Credit Card Behaviors of Interest-bearing Credit Card Users --- p.20 / Heavy Credit Cards Users --- p.21 / Demographic Characteristics of Heavy Credit Card Users --- p.21 / Consumption Pattern --- p.21 / Gender --- p.22 / Age --- p.22 / Occupation --- p.23 / Home Condition --- p.23 / Education --- p.24 / Credit Card Behaviors of Heavy Credit Card Users --- p.24 / Roll over frequency --- p.24 / Roll over card balances --- p.25 / Chapter IV. --- ANALYSIS OF RESEARCH FINDINGS --- p.26 / General Card Users Distribution --- p.26 / Different Aspects of Credit Cards --- p.26 / Physical Functions Vs Psychological Functions --- p.26 / Card Issuers Vs Co-branding Partners --- p.27 / Price Conscious Credit Card Users --- p.28 / Credit Cards Usage --- p.28 / Default Risk of Credit Cards --- p.28 / Effective Marketing Program --- p.29 / Effective Marketing Program for General Users … --- p.29 / Effective Marketing Program for Interest-bearing Users --- p.30 / Effective Marketing Program for Heavy Users --- p.31 / Chapter V. --- RECOMMENDATION --- p.32 / Product --- p.32 / Functional Aspects of Credit Cards --- p.32 / Co-branding Partners of Credit Cards --- p.33 / Price --- p.33 / Place --- p.34 / Promotion --- p.35 / Promotion for General Credit Card Users --- p.35 / Promotion for Interest-bearing Credit Card Users --- p.36 / Promotion for Heavy Credit Card Users --- p.37 / Default Risk --- p.38 / Chapter VI. --- CONCLUSION --- p.39 / GLOSSARY --- p.42 / APPENDIX --- p.46 / Questionnaire (English version) --- p.46 / Questionnaire (Chinese version) --- p.51 / BIBLIOGRAPHY --- p.55

by Yew Sum. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaf 57). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / LIST OF FIGURES --- p.vi / Chapter / Chapter I --- INTRODUCTION --- p.1 / Chapter II --- RESEARCH OBJECTIVES --- p.3 / Purpose of This Study --- p.3 / Scope of This Study --- p.3 / Chapter III --- LITERATURE REVIEW --- p.4 / Human Values and Value System --- p.4 / Lifestyle --- p.5 / Application of Lifestyle --- p.8 / Chapter IV --- RESEARCH METHODOLGY --- p.10 / Research Design --- p.10 / Sample Selection --- p.10 / Survey Design --- p.10 / Questionnaire Development --- p.11 / Timing of the Survey --- p.12 / Chapter V --- ANALYSIS OF FINDINGS --- p.13 / Response Rate --- p.13 / User Groups Found --- p.13 / User Groups --- p.15 / Other Findings --- p.19 / WWW Usage --- p.19 / Hardware Resources Used --- p.20 / Demographics --- p.21 / Chapter VI --- LIMITATION OF THE STUDY --- p.22 / Response and Non-Response Bias --- p.22 / Sample Selection Bias --- p.22 / Language used in Questionnaire --- p.23 / Chapter VII --- PREVIOUS STUDIES --- p.24 / VALS2 IN THE US --- p.24 / Lifestyle Research in Hong Kong --- p.27 / Internet User Surveys --- p.29 / Survey in the US --- p.29 / Survey in Hong Kong --- p.29 / Comparison of Studies --- p.31 / Lifestyle Groups --- p.31 / Demographics and Hardware Resources --- p.32 / Chapter VIII --- FUTURE RESEARCH DIRECTIONS --- p.33 / APPENDIX --- p.34 / BIBLIOGRAPHY --- p.57 / Books --- p.57 / Serials --- p.57 / Web Sites --- p.57

by Frostig Na'ama, Yang Mei-Ling. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves [46]-50). / Abstract --- p.4 / Introduction --- p.6 / Research Objectives --- p.7 / Research Methodology --- p.8 / The Context of Hong Kong As An International City --- p.10 / Consumer Socialization of the Expatriate Teenagers in Hong Kong --- p.12 / Conceptual Background --- p.13 / Characteristics of Expatriate Teenagers in Hong Kong --- p.16 / The Expatriate Teenagers' Consumer Skills --- p.25 / Expatriate Teenagers and Cosmopolitanism --- p.33 / The Formation of Ethnic Identity --- p.34 / Citizens of the World --- p.38 / Failing to be Cosmopolitan --- p.39 / Conclusion --- p.43 / References

by Chan Nga Sze, Lau Kuk Wan, May. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 118-120). / Questionnaire in Chinese. / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / Chapter / Chapter 1 --- INTRODUCTION --- p.1 / Chapter 2 --- LITERATURE REVIEW --- p.4 / Chapter 3 --- CITY OF LIFE: HONG KONG IS IT --- p.21 / Chapter 4 --- METHODOLOGY --- p.29 / Chapter 5 --- FINDINGS --- p.34 / Chapter 6 --- RECOMMENDATIONS --- p.72 / Chapter 7 --- CONCLUSION --- p.80 / Appendix / Chapter 1 --- DISTRIBUTION OF POPULATION BY AGE --- p.82 / Chapter 2 --- CITY OF LIFE - SCHEDULED EVENTS --- p.83 / Chapter 3 --- DISTRIBUTION OF THE LABOR FORCE BY AGE --- p.84 / Chapter 4 --- FOCUS GROUP DENOGRAPHICS --- p.84 / Chapter 4 --- A PLACE AND DATE FOR FOCUS GROUP INTERVIEWS --- p.85 / Chapter 5 --- FOCUS GROUP MODERATOR'S GUIDE --- p.85 / Chapter 6 --- SUMMARY OF FOCUS GROUP DISCUSSION --- p.91 / Chapter 7 --- A SURVEY QUESTIONNAIRE --- p.99 / Chapter 7 --- B SURVEY RESULT --- p.107