Thesis (M.A.)--University of North Texas, Aug., 2007. / Advisor: Guy Chet. Includes bibliographical references (p. 184-188). Also available on the internet.

This study explores how consumer’s attitudes towards consumer-generated advertising (CGA) have changed over time. The study measures consumer attitude changes of the winning contributions from Doritos Crash the Super bowl between the years 2007-2014 on YouTube. The study conducted in total 995 comments that was analysed with Leximancer Software, a research tool for making content analysis to determining the presence of words or concepts in collections of textual documents. Findings didn’t show a distinct change of consumer’s attitudes towards CGA over time. The study gave extended knowledge about consumers attitudes towards CGA and what factors that contribute to positive attitudes towards CGA. Were three main factors was notice, first, the fact that they managed to do an ad on a very low budget seemed to impress other consumers. Second, consumers had a tendency to defend CGA when the ad was criticized. Third, the fact that a company did not make the ad was impressive for many of the viewers.

Thesis (M.A.)--University of North Texas, Aug., 2007. / Title from title page display. Includes bibliographical references.

Thesis (M.B.A.)--University of North Carolina Wilmington, 2009. / Title from PDF title page (February 22, 2010) Includes bibliographical references (p. 30-33)

Thesis (M.S.)--Oregon State University, 2010. / Printout. Includes bibliographical references (leaves 60-66). Also available on the World Wide Web.

Online behavioral targeting (OBT) are customized ad messages based on personal information to enhance advertising effectiveness. Greater personalization typically increases relevance but is also told to cause privacy concerns. This study examines the constructs of advertising engagement and advertising avoidance on Instagram. Using the Critical Incident Technique, it identifies a typology of the three antecedents of both engagement and avoidance: relevance, degree of personalization and traceability of data source. While a high degree of personalization and relevance was found to be prevalent in both engagement and avoidance scenarios, tractability of data source was identified as an ethical boundary for research subjects and a decisive criterium in whether privacy concerns were being raised. The results propose common trigger combinations for both engagement and avoidance scenarios, yet there are cases falling outside the norm with suggests that acceptance and reactions to OBT is a highly complex construct were many external variables and as well as personal character traits might be at play. / Online beteendeinriktning (OBT) är anpassade annonsmeddelanden baserat på personlig information för att förbättra reklameffektiviteten. Större personalisering ökar vanligtvis relevansen men indikerar också att orsaka integritetsproblem. Denna studie undersöker konstruktioner av reklamengagemang och reklamundvikande på Instagram. Med den kritiska incidenttekniken identifieras en typologi av de tre föregångarna för både engagemang och undvikande: relevans, grad av personalisering och spårbarhet av datakällan. Emedan en hög grad av personalisering och relevans befanns vara vanligt i både engagemangs- och undvikelsesscenarier, identifierades datakällans spårbarhet som en etisk gräns för forskningsämnen och ett avgörande kriterium för huruvida integritetshänsyn togs upp eller inte. Resultaten föreslår vanliga utlösarkombinationer för både engagemangs- och undvikelsesscenarier, men det existerar fall som faller utanför normen men antyder att acceptans och reaktioner på OBT är en mycket komplex konstruktion där många externa variabler och personliga karaktärsdrag står på spel.

Submitted by admin tede (tede@pucgoias.edu.br) on 2016-12-20T13:42:32Z No. of bitstreams: 1 Carla Simone Castro da Silva.pdf: 23209397 bytes, checksum: 3cf54c93f06a2c87e9b5f112e2b62cd3 (MD5) / Made available in DSpace on 2016-12-20T13:42:32Z (GMT). No. of bitstreams: 1 Carla Simone Castro da Silva.pdf: 23209397 bytes, checksum: 3cf54c93f06a2c87e9b5f112e2b62cd3 (MD5) Previous issue date: 2011-03-31 / Major advertisement campaigns use people endorsement to introduce a product. Among these people, its common the celebrities endorsement. The present work tried to investigate the influence of a celebrity on the building consumer evaluation of an ad catalog. This catalog contained or a celebrity, or a non-public person. It was tried to identify which aspects are most influenced by celebrity insertion, since this resource has been used in advertisements in Goiania. We made a hypothesis that this process could be benefited by behavioral science principles, what should potentiate those resources. Ninety eight consumers looking for property in the last years responded to questions about the catalog, including the person, to the venture itself, and to building company. The participants whose received the catalog with the celebrity (CC) evaluated the catalog as cheaper, the venture as more luxurious, and the builder as more expensive as well confident in comparison to the group without celebrity (SC). Besides this, the presence of the celebrity increased the attention to the person, but reduced the attention to others catalog aspects. These data suggest careful in utilize the celebrity endorsement, from the behavior analysis perspective. / Em campanhas publicitárias geralmente se utiliza o endosso de uma pessoa para apresentar um produto. Dentre essas pessoas, é comum a utilização de celebridades. O presente trabalho procurou investigar a influência de celebridades na avaliação por consumidores da construção civil de um catálogo experimental de um empreendimento imobiliário contendo a imagem de uma celebridade ou de uma pessoa não conhecida na mídia, visando identificar que aspectos são mais influenciados pela inserção da celebridade, visto que este recurso vem sendo utilizado em campanhas publicitárias, na cidade de Goiânia. O estudo em questão analisa o emprego desta prática, levantando a hipótese de que este processo publicitário poderia ser beneficiado pelos princípios da ciência comportamental, promovendo uma potencialização dos recursos e conseqüentemente levando as respostas do público alvo, favoráveis à compra do produto. Noventa e oito consumidores que procuram imóveis nos últimos anos responderam a questões referentes ao catálogo produzido, incluindo-se a personagem, ao empreendimento e à construtora. Os participantes que receberam o catálogo com a celebridade o avaliaram como mais barato, porém o empreendimento foi avaliado como mais luxuoso e a construtora como mais cara e confiável, em comparação aos participantes do grupo sem celebridade (SC). A presença da celebridade aumentou a atenção da personagem, mas reduziu a atenção para outros aspectos do catálogo. Esses dados sugerem cuidados à utilização do recurso celebridade em campanha, a partir da perspectiva da análise do comportamento.

Legal regulation of consumer credit in selected jurisdictions - abstract This master thesis is a comparative study of consumer credit regulation. Consumer credit regulation is compared in three different countries: the Czech Republic, Russia and the United Kingdom of Great Britain and Northern Ireland. The distinctions between the Czech regulation on one hand, and Russian and British regulations on the other hand are analyzed and evaluated in terms of their reasonability. The conclusion summarizes the recommendations for optimization of the future consumer credit regulation. Keywords Consumer credit, annual percentage rate of charge, interest, consumer credit advertising, Russia, United Kingdom

Thesis advisor: John J. Michalczyk / The internet is changing health care right under out very noses. In doing so, it may have great impact on the physician-patient relationship. This relationship exists along a continuum, with paternalism at one end and total patient autonomy at the other. Various aspects of web-based health care (eHealth) are pushing the equilibrium one way or the other. Aspects of eHealth considered include: general health information websites, internet pharmacies, health communication infrastructures (as in physician-patient email and electronic medical records), and finally web-brokered organ transplantation. While there is obviously much to be aware of in terms of quality on the internet, it is concluded that an integration of eHealth into traditional medicine (thus creating cybermedicine) may not only help to mitigate the managed care crisis, but may also change the physician-patient relationship—hopefully for the better. / Thesis (BS) — Boston College, 2005. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: College Honors Program.

In this study author examines the regulation of obligation, arising from damages caused by misleading advertising. He also tries to reveal the content of liability for damages caused by misleading advertising and to clear out the possible problems of application and interpretation of the legal standards.This study deals with the backgrounds and development of advertising regulation and advertising regulation in the European Union. The present study also takes up with the constitutional grounding of restriction of advertising as a form of information, it analyses the Lithuanian legal acts, regulating advertising activity, compares administrative and civil liability for violation of prohibition to use misleading advertising.