Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 174-177.

by Chan Chi Chuen, Lee Wing Yiu, Vivian. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 52-57). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Introduction --- p.1 / Problem --- p.2 / Objective of Study --- p.3 / Chapter II. --- BACKGROUND --- p.4 / Internet Banking Worldwide --- p.4 / Background of Retail Banking and the evolution of Internet banking in Hong Kong --- p.7 / Internet Usage in Hong Kong --- p.9 / Chapter III. --- LITERATURE REVIEW --- p.11 / Previous Research --- p.11 / Conceptual Framework - Theory of Reasoned Action --- p.12 / Behavioral Intentions --- p.14 / Attitude --- p.14 / Subjective Norms --- p.16 / Conceptual Model --- p.18 / Decomposing Attitudinal Belief Structure --- p.18 / Decomposing Normative Belief Structure --- p.20 / Research Model --- p.21 / Research Hypotheses --- p.22 / Chapter IV. --- METHODOLOGY --- p.25 / Research Design --- p.25 / Questionnaire Design / Operationalization --- p.25 / Convenience --- p.26 / Superior Information --- p.26 / Reasonableness of price --- p.26 / Risk --- p.27 / Approval from the others --- p.27 / Subjective Norms --- p.27 / Attitude --- p.28 / Intention --- p.28 / Sample and Sampling Procedure --- p.28 / Data Collection Method --- p.29 / Data Analysis --- p.30 / Chapter V. --- FINDINGS AND ANALYSIS --- p.32 / Factor Analysis --- p.33 / The Original Conceptual Model --- p.33 / Measurement Model Fit --- p.33 / Reliability of the Measurement --- p.34 / Validity of the measurement --- p.35 / Structural Model Fit --- p.37 / Overall Model Fit --- p.37 / Chi-square (x2) --- p.37 / Other Fit Indices --- p.38 / The Modified Conceptual Model --- p.40 / Reliability of the Measurement --- p.41 / Validity of Measurement --- p.41 / Structural Model Fit --- p.43 / Overall Model Fit --- p.43 / Chi-square value (x2) --- p.43 / Other Fit Indices --- p.43 / Chapter VI. --- CONCLUSION --- p.47 / Managerial Implication --- p.47 / Limitations --- p.50 / Future Research Directions --- p.51 / BIBIOGRAPHY: --- p.52 / Books --- p.52 / Periodicals --- p.52 / Internet Websites --- p.56

by Wong Mei-Ki, Melissa. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 88-92). / Questionnaire also in Chinese. / ABSTRACT --- p.iv / TABLE OF CONTENTS --- p.vi / LIST OF FIGURES --- p.ix / ACKNOWLEDGEMENTS --- p.xi / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Background --- p.1 / Chapter ■ --- The older consumers constitute a market too huge to be ignored / Chapter ■ --- The gray market in Hong Kong / Research Objectives --- p.3 / Chapter CHAPTER II --- LITERATURE REVIEW --- p.5 / Older Consumers Defined --- p.5 / Heterogeneity of the Gray Market --- p.6 / Spending Pattern of Older Consumers --- p.7 / Chapter ■ --- Positive attitude towards consumption / Chapter ■ --- The products and services / Chapter ■ --- Value and price consciousness / Discretionary Income and Expenditures of Older Consumers in Hong Kong --- p.9 / Leisure Defined --- p.10 / Chapter ■ --- Definition / Chapter ■ --- Grouping of leisure activities / Leisure Activities Enjoyed by the Elderly --- p.12 / Chapter ■ --- An experience in Japan / Chapter ■ --- Gommon leisure activities of the Hong Kong elderly / Leisure Activities as a Potential Marketing Opportunity --- p.13 / Chapter ■ --- Abundance of time resources / Chapter ■ --- Psychological and physiological needs / Marketing Strategies Adopted in the USA and Japan --- p.15 / Chapter ■ --- Special products catering the needs of the elderly / Chapter ■ --- Promotional appeals / Chapter CHAPTER III --- METHODOLOGY --- p.17 / Sampling --- p.17 / Chapter ■ --- The samples / Chapter ■ --- Sampling procedures / Research Design --- p.20 / Chapter ■ --- Research procedures / Chapter ■ --- Questionnaire design / Leisure activities / Spending characteristics / "Psychographics, values and attitudes" / General demographics / Data Collection --- p.23 / Data Analysis --- p.25 / Chapter CHAPTER IV --- RESULTS AND DISCUSSION --- p.27 / Profile of Subjects --- p.27 / Leisure Activities Participated --- p.27 / Chapter ■ --- Non spending type of leisure activities participated / Chapter ■ --- Spending type of leisure activities participated / Income and Expenditure --- p.30 / Chapter ■ --- Household income / Chapter ■ --- Monthly expenditure / Chapter ■ --- Discretionary income / Chapter ■ --- Expenditure pattern / Consumption Characteristics --- p.32 / Chapter ■ --- Brand consciousness / Chapter ■ --- Quality consciousness / Chapter ■ --- Fashion consciousness / Chapter ■ --- Price consciousness / Chapter ■ --- Brand/product loyalty / Chapter ■ --- Confusion by over-choice / Chapter CHAPTER V --- GONGLUSION --- p.41 / Summary of the Research --- p.41 / Managerial Implications --- p.42 / Chapter ■ --- Establishing a well-known brand / Chapter ■ --- Fashionable product design with smaller packages / Chapter ■ --- Advertising appeal / Chapter ■ --- Reaching the gray market and promotional appeals / Chapter ■ --- Other marketing opportunities / Limitations of the Study --- p.45 / Chapter ■ --- The research design / Chapter ■ --- The sample and sampling procedure / Chapter ■ --- Applicability of the research findings / Directions for Future Research --- p.46 / Chapter ■ --- Consumption styles / Chapter ■ --- Affirming the true attributes / Epilogue: The Changing Environment --- p.47 / Chapter ■ --- Political/Legal / Chapter ■ --- Education / Chapter ■ --- Technology / TABLES & FIGURES Figures 1 to 28 --- p.49 / QUESTIONNAIRES / English Version --- p.77 / Chinese Version --- p.82 / BIBLIOGRAPHY --- p.88

Wong King Yin. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2006. / Includes bibliographical references (leaves 79-83). / Abstracts in English and Chinese; questionnaires in Chinese. / Abstract (English) --- p.2 / Abstract (Chinese) --- p.3 / Dedication --- p.4 / Acknowledgements --- p.5 / Table of Contents --- p.6 / Chapter Chapter 1 --- Introduction --- p.8 / Chapter 1.0 --- Overview --- p.8 / Chapter 1.1 --- Background --- p.8 / Chapter 1.2 --- Research Objectives --- p.11 / Chapter 1.3 --- Expected Contributions --- p.11 / Chapter 1.4 --- Organization of the Thesis --- p.12 / Chapter Chapter 2 --- Literature Review & Research Model --- p.14 / Chapter 2.0 --- Overview --- p.14 / Chapter 2.1 --- Literature Review on Embarrassment --- p.14 / Chapter 2.1.1 --- Embarrassment and Its Antecedent --- p.14 / Chapter 2.1.2 --- Embarrassment and Its Subsequent Behavioral Tendency --- p.24 / Chapter 2.2 --- Conceptual Definitions --- p.35 / Chapter 2.2.1 --- Consumer Embarrassment --- p.36 / Chapter 2.2.2 --- Cross-selling --- p.37 / Chapter 2.2.3 --- Helping Behavior --- p.38 / Chapter 2.3 --- Hypothesis --- p.40 / Chapter Chapter 3 --- Research Methodology --- p.44 / Chapter 3.0 --- Overview --- p.44 / Chapter 3.1 --- Research Design --- p.44 / Chapter 3.2 --- Pretest --- p.45 / Chapter 3.2.1 --- Embarrassing Product --- p.46 / Chapter 3.2.2 --- Scenario Development --- p.47 / Chapter 3.2.3 --- Questionnaire Development --- p.48 / Chapter 3.2.4 --- Experimental Setting --- p.51 / Chapter 3.3 --- Main Study --- p.52 / Chapter 3.3.1 --- Participants --- p.52 / Chapter 3.3.2 --- Materials --- p.52 / Chapter 3.3.3 --- Scenarios --- p.53 / Chapter 3.3.4 --- Manipulation Checks --- p.54 / Chapter 3.3.5 --- Dependent Measures --- p.56 / Chapter 3.3.6 --- Procedures --- p.56 / Chapter Chapter 4 --- Results And Discussion --- p.58 / Chapter 4.0 --- Overview --- p.58 / Chapter 4.1 --- Reliability of Scales --- p.58 / Chapter 4.2 --- Manipulation Checks --- p.59 / Chapter 4.3 --- Hypotheses Testing --- p.60 / Chapter 4.4 --- Discussion --- p.62 / Chapter Chapter 5 --- Conclusion --- p.64 / Chapter 5.0 --- Overview --- p.64 / Chapter 5.1 --- Contributions --- p.64 / Chapter 5.1.1 --- Theoretical Contribution --- p.64 / Chapter 5.1.2 --- Managerial Contribution --- p.66 / Chapter 5.2 --- Limitations --- p.67 / Chapter 5.3 --- Future Research Directions --- p.68 / Chapter 5.3.1 --- Embarrassing Product Typology --- p.68 / Chapter 5.3.2 --- Coping Strategies to Embarrassment and Fear of Embarrassment --- p.69 / Chapter 5.3.3 --- Coping Strategic Inclinations to Embarrassment --- p.70 / Chapter 5.4 --- Conclusion --- p.71 / Appendices --- p.73 / Appendix I - Booklet for Main Study --- p.73 / Appendix II - Booklet For Manipulation Checks --- p.76 / References --- p.79

Lam Wang. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 119-126). / Abstracts in English and Chinese. / ABSTRACT (ENGLISH) --- p.i / ABSTRACT (CHINESE) --- p.iv / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.vii / LIST OF FIGURES --- p.ix / Chapter CHAPTER ONE --- INTRODUCTION --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objectives --- p.4 / Chapter 1.3 --- Significant --- p.5 / Chapter 1.4 --- Outline --- p.6 / Chapter CHAPTER TWO --- BACKGROUND AND LITERATURE REVIEW --- p.8 / Chapter 2.1 --- Literature from Psychology --- p.8 / Chapter 2.1.1 --- The conceptual issues of feminism --- p.8 / Chapter 2.1.2 --- The measurement issues of feminism --- p.10 / Chapter 2.2 --- Literature from Marketing --- p.15 / Chapter 2.3 --- The Changing Roles of Women in China --- p.19 / Chapter CHAPTER THREE --- CONCEPTUALIZING FEMALE ROLE ORIENTATTION --- p.23 / Chapter 3.1 --- Defining Female Role Orientation --- p.23 / Chapter 3.2 --- The Components of the Female Role Orientation --- p.24 / Chapter 3.2.1 --- Wifehood orientation --- p.26 / Chapter 3.2.2 --- Motherhood orientation --- p.27 / Chapter 3.2.3 --- Career orientation --- p.28 / Chapter 3.2.4 --- Society orientation --- p.29 / Chapter 3.2.5 --- Appearance orientation --- p.29 / Chapter 3.2.6 --- Love orientation --- p.31 / Chapter CHAPTER FOUR --- RESEARCH METHODOLOGY --- p.33 / Chapter 4.1 --- Overview --- p.33 / Chapter 4.2 --- Study 1: Item Generation and Refinement --- p.35 / Chapter 4.3 --- Study 2: Instrument Pretests --- p.36 / Chapter 4.3.1 --- Pretest 1: Item reduction and reliability testing --- p.36 / Chapter 4.3.2 --- Pretest 2: Further refinement for scale items --- p.37 / Chapter 4.4 --- Study 3: Reliability and Validity Assessment --- p.41 / Chapter 4.4.1 --- Sample and data collection --- p.41 / Chapter 4.4.2 --- Dimensionality assessment --- p.43 / Chapter 4.4.3 --- Item analysis and reliability assessment --- p.51 / Chapter 4.4.4 --- Validity assessment --- p.51 / Chapter 4.4.4.1 --- Convergent validity --- p.51 / Chapter 4.4.4.2 --- Discriminant validity --- p.55 / Chapter 4.4.4.3 --- Nomological validity --- p.57 / Chapter 4.5 --- Sutdy 4: Assessment of Scale Generalizability --- p.65 / Chapter 4.5.1 --- Sample and data collection --- p.65 / Chapter 4.5.2 --- Factor structure comparison --- p.70 / Chapter 4.5.3 --- Comparison of reliability and validity across samples --- p.77 / Chapter 4.5.3.1 --- Scale reliability --- p.77 / Chapter 4.5.3.2 --- Convergent validity --- p.78 / Chapter 4.5.3.3 --- Discriminant validity --- p.83 / Chapter 4.5.3.4 --- Nomological validity --- p.85 / Chapter 4.6 --- Additional Analysis --- p.91 / Chapter 4.6.1 --- Comparing Arnott's Feminism Scale with FRO in Four Cities of PRC --- p.91 / Chapter CHAPTER FIVE --- RESULT AND DISCUSSION --- p.104 / Chapter 5.1 --- Discussion of Findings --- p.104 / Chapter 5.2 --- Contributions --- p.106 / Chapter 5.3 --- Limitations and Directions for Future Research --- p.111 / APPENDICES / Chapter APPENDIX I. --- QUESTIONAIRE --- p.113 / Chapter APPENDIX II. --- FRO SCALE ITEMS (AFTER REFINEMENT) --- p.117 / Chapter APPENDIX III. --- CHINESE VERSION OF ARNOTT'S FEMINISM SCALE --- p.118 / REFERRENCES --- p.119

published_or_final_version / Housing Management / Master / Master of Housing Management

Shopping centres have become part of the daily lives of the urban citizens. Going to shopping centres for dining, shopping, entertainment activities is commonly observed among normal families and individuals of all ages in Hong Kong. How do people choose the shopping centre they are going to visit? What are the factors that affect the choice of shopping centres for visit? Youth, being the most active group for the retail market, and also the frequent visitors of shopping centres, plays a relatively more important role than other customers. It is worth to have a study for youth’s preferences for shopping centres. This study focuses on the youth who are aged from 18 to 30. In order to get their opinions about the factors affecting their choices in visiting shopping centres, a questionnaire survey was conducted. After the analysis of the views obtained, it was noticed that a good location, mature transportation, variety of shops, tenant mix, as well as entertainment features are the most important factors that the youth in Hong Kong would consider when they are choosing shopping centres. Among those factors, location was chosen as the most important determinant that the youth would consider in choosing shopping centres for visiting. It is suggested that the landlords, management agents and business operators of shopping centres should take these factors into account and have to consider those when they plan, develop, manage, and promote their shopping centres. / published_or_final_version / Housing Management / Master / Master of Housing Management

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

Submitted in fulfilment of the requirements for the Degree of Master of Technology: Marketing, Durban University of Technology, 2008. / The purpose of this study was to evaluate Chinese parents' buying behaviour towards baby milk powder in the context of China's One-Child policy. The study examined the Chinese culture, social trends, the influence of product attributes among urban Chinese parents and parents' product knowledge of baby milk powder. This study is an exploratory study. A questionnaire was used to collect the data from 400 respondents at Shangdong University, China. There are 312 respondents' questionnaires used to analyse the results. The results were discovered through the use of four research objectives. Firstly, the results reflect that family and friends do have an influence on buying decisions on baby milk powder. There parents rely more on word-of-mouth communication and shop assistants play a negative role in parents' buying decision. Secondly, mothers need to opt for baby milk powder for their babies due to the flood of women into the job market and incomes from dual earners. Thirdly, parents perceive high price with good quality; the preferred brand by the parents have a significant impact on their brand loyalty and parents generally hold positive views of foreign-made baby milk powder. Fourthly, parents have a high level of subjective and objective knowledge of baby milk powder. This study was limited to the sample size and the geographic area. Consequently, results of this study can not be regarded as representative of the entire Chinese population. The results may help marketers develop more effective marketing programmes to affect consumers' buying decision. In addition, this study is one of a few studies that apply the theory of buying behaviour in the context of China's One-Child policy in the marketing field. / M