by Poon Kai-tik. / Bibliography: leave 164-165 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1982

by Lee Yee Chung, Edmund. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 14-17. / ACKNOWLEDGEMENTS --- p.ii / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / LIST OF APPENDICES --- p.viii / LIST OF TABLES --- p.ix / PREFACE --- p.xii / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Purpose of This Study --- p.2 / Chapter CHAPTER II --- LITERATURE REVIEW --- p.4 / Food of China --- p.4 / Kinds of Chinese Foods --- p.4 / Chinese Food Concepts --- p.5 / Characteristics of Chinese Foods --- p.7 / Food Trends in Foreign Countries --- p.9 / Consumer Behaviour of Chinese towards Canned Foods in Hong Kong --- p.10 / Canned Food Consumption in the United Kingdom --- p.11 / Responses of Canned Foods Company towards the Changing Food Trend --- p.12 / Healthy Canned Products --- p.12 / Specialty Markets --- p.12 / Other Methods --- p.13 / Bibliography --- p.14 / Books --- p.14 / Reports --- p.14 / Periodicals --- p.15 / Chapter CHAPTER III --- THE CANNED FOOD INDUSTRY --- p.17 / Types of Chinese Canned Foods --- p.17 / Chinese Canned Food Companies in Hong Kong --- p.18 / Major Brands of Chinese Canned Foods Manufactured in Mainland China --- p.19 / Chapter CHAPTER IV --- MARKET SITUATION OF CANNED FOODS IN THE UNITED KINGDOM --- p.22 / General Situation --- p.22 / Canned Meat --- p.23 / Canned Fish --- p.24 / Canned Vegetables --- p.24 / Canned Fruit --- p.24 / Canned Soup --- p.25 / Consumer Profile --- p.25 / Industry Supply --- p.30 / Foreign-Owned Manufacturers --- p.31 / UK-Owned Manufacturers --- p.33 / Other Companies --- p.35 / Distribution --- p.36 / Market Size and Trends --- p.37 / Market Situation of Chinese Canned Foods in London --- p.39 / Place --- p.39 / Product --- p.40 / Pricing --- p.40 / Promotion --- p.41 / Chapter CHAPTER V --- METHODOLOGY --- p.42 / Sources of Primary Data --- p.42 / Districts being Surveyed --- p.42 / Selected districts in London --- p.42 / Selected districts in Hong Kong --- p.42 / Sample Size --- p.43 / Quotas --- p.43 / By Race --- p.43 / By Age --- p.43 / By district --- p.43 / Design of Questionnaire --- p.44 / Criteria for Identifying Target --- p.44 / Method of Survey --- p.45 / Interviewing Procedures --- p.45 / Data Analysis --- p.46 / Chapter CHAPTER VI --- FINDINGS --- p.48 / Key Factors Influencing the Consumption of Chinese Canned Foods --- p.48 / Social Factors --- p.48 / Personal Factors --- p.49 / 4 P's --- p.50 / Chinese and Non-Chinese Female Consumers' Perception towards Chinese Canned Foods --- p.52 / Foreign Chinese and Non-Chinese Female Consumers' Reasons for Buying --- p.52 / Foreign Non-consumers' Reasons for Not Buying --- p.52 / Foreign Chinese and Non-Chinese Consumers' Buying Patterns for Chinese Canned Foods --- p.53 / Where Do the Consumers Buy --- p.53 / How Do They Buy --- p.54 / Who Buys It --- p.54 / What to Buy --- p.55 / Why to Buy --- p.55 / Who Likes It --- p.55 / Chapter CHAPTER VII --- RECOMMENDATIONS --- p.56 / Pricing --- p.56 / Raise Retail Price --- p.56 / Promotion --- p.56 / Chinese Canned Food Exhibition --- p.56 / Chinese Canned Food Cooking Demonstrations --- p.57 / Opinions from Experts --- p.57 / Girls in Traditional Dress --- p.58 / A Whole Shelf of Chinese Canned Foods --- p.58 / Product Sampling Package --- p.58 / Advertising --- p.59 / Food Trials --- p.59 / Promotion by Using Pamphlets --- p.59 / Cents-off coupons and Rebates --- p.60 / Product --- p.60 / Sell Package --- p.60 / Emphasize Medical Values --- p.61 / Put Emphasis on Canned Vegetarian Foods --- p.61 / Emphasize Famous Chinese Dishes --- p.62 / Special Kinds of Canned Fruits --- p.62 / Reduce Additives --- p.62 / Packaging --- p.62 / Distribution --- p.65 / Sell in Major Supermarkets and Groceries --- p.65 / Chinese Canned Foods Specialty Stores --- p.65 / Chapter CHAPTER VIII --- LIMITATIONS OF THE RESEARCH AND SUGGESTIONS FOR FURTHER STUDY --- p.66 / Limitations of the Research --- p.66 / Small Sample Limited to London --- p.66 / Only Urban Population --- p.66 / Recommendations based only on Marketing Research --- p.67 / No Detailed Marketing Plan --- p.67 / Chapter CHAPTER IX --- CONCLUSION --- p.68

by Leung Bun, Wong Kam Man. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 78-81). / ABSTRACT --- p.ii / ACKNOWLEDGEMENT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES AND TABLES --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.4 / Chapter III. --- RESEARCH MODEL --- p.10 / Chapter IV. --- RESEARCH METHODOLOGY --- p.15 / Chapter V. --- RESEARCH RESULTS --- p.20 / Chapter VI. --- DISCUSSION OF RESEARCH RESULTS --- p.34 / Chapter VII. --- IMPLICATIONS TO MANAGERS AND RESEARCHERS --- p.42 / Chapter VIII. --- CONCLUSION --- p.48 / APPENDIX --- p.49 / BIBLIOGRAPHY --- p.78

Chan, Kin Cheung Kelvin. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 90-108). / Abstracts in English and Chinese. / ABSTRACT (ENGLISH) --- p.i / ABSTRACT (CHINESE) --- p.iii / ACKNOWLEDGEMENTS --- p.iv / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.vii / LIST OF FIGURE --- p.ix / Chapter CHAPTER ONE --- INTRODUCTION --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objectives --- p.4 / Chapter 1.3 --- Significance of This Study --- p.5 / Chapter 1.4 --- Outline of This Study --- p.7 / Chapter CHPATER TWO --- REVIEW OF LITERATURE --- p.8 / Chapter 2.1 --- Definitions of Outshopping and Cross-border Shopping --- p.8 / Chapter 2.2 --- Outshopping.Measures --- p.8 / Chapter 2.2.1 --- Frequency of Outshopping Trips --- p.9 / Chapter 2.2.2 --- Proportion of Total Dollar Purchases --- p.9 / Chapter 2.2.3 --- Types of Product Purchased --- p.10 / Chapter 2.3 --- Factors Affecting Outshopping Behavior --- p.11 / Chapter 2.3.1 --- Macro-analytical Approach --- p.21 / Chapter 2.3.2 --- Micro-analytical Approach --- p.22 / Chapter 2.3.2.1 --- Characteristics of Outshopper --- p.22 / Socio-economic Variables --- p.23 / Psychographic Variables --- p.25 / Chapter 2.3.2.2 --- Reasons for Shopping Out-of-town --- p.26 / Chapter 2.3.2.3 --- Types of Product that Outshoppers Purchase --- p.27 / Chapter 2.3.2.4 --- Retail Leakage --- p.28 / Chapter CHAPTER THREE --- HYPOTHESES FORMULATION --- p.30 / Chapter 3.1 --- In-depth Interviews --- p.32 / Chapter 3.2 --- Socio-economic Characteristics --- p.36 / Chapter 3.2.1 --- Tenure in Shenzhen and in Guangdong Province --- p.36 / Chapter 3.2.2 --- Living location --- p.37 / Chapter 3.2.3 --- Income level --- p.38 / Chapter 3.2.4 --- Length of Residence --- p.39 / Chapter 3.2.5 --- Age --- p.39 / Chapter 3.2.6 --- Other Socio-economic Variables --- p.40 / Chapter 3.3 --- Attitudinal Characteristics --- p.40 / Chapter 3.4 --- Motivational Characteristics --- p.42 / Chapter 3.4.1 --- Status and Authority Seeking Motive --- p.43 / Chapter 3.4.2 --- Pleasure of Bargaining Seeking Motive --- p.44 / Chapter 3.4.3 --- Social Experiences Seeking Motive --- p.45 / Chapter 3.4.4 --- Economic Motive --- p.46 / Chapter 3.4.5 --- Recreational Motive --- p.47 / Chapter 3.4.6 --- Entertainment Seeking Motive --- p.48 / Chapter CHAPTER FOUR --- METHODOLOGY --- p.49 / Chapter 4.1 --- Population --- p.49 / Chapter 4.2 --- Sampling and Data Collection --- p.49 / Chapter 4.2.1 --- Pretest of the Questionnaire --- p.49 / Chapter 4.2.2 --- Personal Interviews --- p.52 / Chapter 4.3 --- Measurement --- p.54 / Chapter 4.3.1 --- Cross-border Shopping Behavior --- p.54 / Chapter 4.3.2 --- Socio-economic Characteristics --- p.54 / Chapter 4.3.3 --- Attitude towards Shopping in Shenzhen --- p.58 / Chapter 4.3.4 --- Motivational Characteristics --- p.58 / Chapter CHAPTER FIVE --- RESULTS --- p.63 / Chapter 5.1 --- Preliminary Results --- p.63 / Chapter 5.2 --- Hypotheses Testing --- p.65 / Chapter 5.3 --- Further Analyses --- p.71 / Chapter 5.3.1 --- Discriminant Analysis --- p.71 / Chapter 5.3.2 --- Cluster Analysis --- p.74 / Chapter 5.3.2.1 --- Characteristic of Clusters --- p.76 / Chapter CHAPTER SIX --- SUMMARY AND CONCLUSION --- p.80 / Chapter 6.1 --- Summary --- p.80 / Chapter 6.2 --- Implications of the Study --- p.84 / Chapter 6.2.1 --- Academic Implications --- p.84 / Chapter 6.2.2 --- Managerial Implications --- p.87 / Chapter 6.2.2.1 --- General Managerial Implications --- p.87 / Chapter 6.2.2.2 --- Specific Managerial Implications to Hong Kong Retailers --- p.89 / Chapter 6.2.2.3 --- Specific Managerial Implications to Shenzhen Retailers --- p.90 / Chapter 6.2.3 --- Implications for Government --- p.91 / Chapter 6.3 --- Limitations and Directions for Future Research --- p.92 / Chapter 6.4 --- Conclusion --- p.95 / ENDNOTE --- p.96 / APPENDIX I --- p.97 / QUESTIONNAIRE --- p.97 / BIBLIOGRAPHY --- p.101

by Iu Ho Tsz Carmen & Tam Suk Yan Tammy. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 124-132). / abstract --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / ACKNOWLEDGEMENTS --- p.viii / CHAPTER / Chapter I. --- Introduction --- p.1 / Chapter II. --- Literature Review --- p.5 / Chapter III. --- Background --- p.11 / Chapter IV. --- Hypotheses --- p.18 / Chapter V. --- Methodology --- p.25 / Content Analysis --- p.26 / Information Content --- p.26 / Emotional Appeal --- p.26 / Sex Appeal --- p.27 / Selection of Magazines --- p.28 / Selection of Advertisements --- p.29 / Evaluation of Advertisements --- p.29 / Survey --- p.30 / Chapter VI. --- Results --- p.32 / Content Analysis --- p.32 / General Magazine Profile --- p.32 / General Presentation of Advertisements --- p.33 / Proportion of Advertising Product Category in Women's Magazines --- p.33 / Color and Size --- p.34 / lmage Model --- p.35 / Contact Methods --- p.36 / Information Content --- p.37 / Emotional Appeal --- p.42 / Use of Sex Appeal --- p.44 / Survey --- p.46 / Reading Habit --- p.46 / Advertising Effectiveness --- p.49 / Information Content --- p.49 / Emotional Appeal --- p.52 / Perception Towards Sex Appeal --- p.56 / Definition of Sex Appeal --- p.56 / Impression on Sex Appeal --- p.58 / Comparison of Feelings --- p.59 / Chapter VII. --- Discussions And Implications --- p.61 / General --- p.61 / Advertisers' Selection of Magazines --- p.61 / Necessities of Contact Modes --- p.62 / Information Content --- p.63 / Text Level vs. Information Level --- p.66 / Usefulness vs. Attractiveness of Advertisements --- p.66 / Emotional Appeal --- p.66 / Sex Appeal --- p.67 / Women's Perceptions of Sex Appealin Print Advertisements --- p.67 / Appropriateness/Acceptance Level of the Use of Sex Appeal --- p.68 / Acceptance Level of Sex Appeal vs. Age --- p.69 / Sex Appeal vs. Nudity --- p.69 / Limitations --- p.70 / APPENDIX --- p.72 / bibliography --- p.124

So Sun-Yiu Sunny. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 38-40). / Abstracts in English and Chinese. / ABSTRACT --- p.ii-iii / ACKNOLEDGEMENT --- p.iv / TABLE OF CONTENTS --- p.v / INTRODUCTION --- p.1-3 / Internet in Hong Kong / LITERATURE REVIEW AND HYPOTHESES --- p.4-13 / Theory of Reasoned Action (TRA) / Attitudes toward e-shopping / Perceived Social Norm / E-Shopping Experience / Social Economic Status (SES) / Internet Usage / Economic Motivation / Trust / Perceived Control / Channels matching / METHOD --- p.14-18 / Procedure / Measures / RESULTS --- p.19-26 / General Demographics / Technical Demographics / WWW and Internet Usage / Personal Information Disclosure / E-Shopping / Measurement Model / Structural Model / DISCUSSION --- p.27-37 / Attitude and Social Norm / E-Shopping Experience / Channel Appropriateness / Intention for Future E-Shopping / Implications / Limitation and Future Research Direction / REFERENCE --- p.38-40 / TABLE --- p.41-52 / Table 1 to Table11 / FIGURE --- p.53-59 / Figure 1 to Figure5

published_or_final_version / Linguistics / Master / Master of Arts in Applied Linguistics

published_or_final_version / Business Administration / Master / Master of Business Administration

University of Macau / Faculty of Social Sciences. / Department of Communication

by Ma Suk-ying. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1982. / Bibliography: leaves 111-112.