Global ETD Search

11	A study of in-store behavior of jean shoppers in two types of jean store outlets Lam, Chung-cheong, Benny., 林仲昌. January 1981 (has links) published_or_final_version / Business Administration / Master / Master of Business Administration Jeans (Clothing) Consumers - China - Hong Kong. Shopping - China - Hong Kong.
12	Consumer behaviour towards canned beverages in Guangzhou. January 1985 (has links) by Li Hau-tak & Ng Man-hung. / Bibliography: leaf 48 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985 Beverages--Psychological aspects Consumers--Attitudes
13	A study of consumers' attitudes towards the major brands of athletic shoes. January 1990 (has links) by Heung Yin-yuk. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 88. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF EXHIBITS --- p.vii / ACKNOWLEDGMENT --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.1 / Adequacy-Importance Model --- p.3 / Attitude Toward a Brand --- p.4 / Chapter II. --- METHODOLOGY --- p.6 / Exploratory Research --- p.6 / Research Design --- p.6 / Questionnaire Design --- p.7 / Data Collection --- p.7 / Results --- p.8 / Descriptive Research --- p.9 / Research Design --- p.10 / Sample Design --- p.11 / Questionnaire Design --- p.11 / Data Collection --- p.16 / Data Analysis --- p.16 / Chapter III. --- LIMITATIONS --- p.17 / Chapter IV. --- RESULTS --- p.19 / Criteria/Product Attributes that are Important to Consumers in Their Evaluation of Athletic Shoes --- p.19 / The Relative Importance of Criteria/Product Attributes --- p.20 / Rank of Attributes Among All Respondents --- p.22 / Consumers' Evaluation of the Major Brands of Athletic Shoes with Respect to Each of the Product Attributes --- p.23 / Consumers' Attitudes Towards the Major Brands of Athletic Shoes --- p.27 / "Relating Preference, Attitude Score and Purchase" --- p.29 / Characteristics of Respondents --- p.38 / Characteristics of Respondents Who Preferred Each Brand the Most --- p.46 / Chapter V. --- FINDINGS THROUGH COMPARING THE RESULTS FROM MALE AND FEMALE RESPONDENTS --- p.52 / Budget for the Purchase of Athletic Shoes --- p.52 / Frequency of Wearing Athletic Shoes --- p.52 / Usage Pattern - Athletic Shoes as Sports Wear Versus As Casual Wear --- p.53 / Evaluation of Product Attributes --- p.53 / "The Ranking of Reebok, Nike and Bossini" --- p.54 / Chapter VI. --- STRATEGIES FOR ATTITUDE CHANGE --- p.55 / Framework for Attitude Change --- p.55 / Alter the Saliency of Attributes --- p.55 / Alter Beliefs about a Brand --- p.56 / Strategic Implications for Each Brand --- p.56 / Reebok --- p.60 / Nike --- p.62 / Bossini --- p.63 / Chapter VII. --- "RELATIONS BETWEEN ATTITUDE SCORE, PREFERENCE AND PURCHASE" --- p.64 / Chapter VIII. --- CONCLUSION --- p.66 / APPENDICES --- p.69 / BIBLIOGRAPHY --- p.88 Consumers--Attitudes Consumers--China--Hong Kong--Attitudes Athletic shoes
14	Consumer perception and behavior with respect to sweepstakes/lucky draw in Hong Kong. January 1988 (has links) by Ip Lan-sum, Fiona and Lam Shu-wing, Ivan. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Bibliography: leaves 84-85. Consumers Consumers--China--Hong Kong Sweepstakes Sweepstakes--China--Hong Kong
15	The effect of agglomeration on the success of retail property: consumer perspective Leung, Cheuk-kwan, Alberto., 梁焯鈞. January 2009 (has links) published_or_final_version / Housing Management / Master / Master of Housing Management Agglomeration. Retail trade - China - Hong Kong. Consumers - China - Hong Kong.
16	Development of the fundamental lifestyle constructs in the Hong Kong context Klintworth, Carene. January 1982 (has links) published_or_final_version / Business Administration / Master / Master of Business Administration Lifestyles. Marketing research - China - Hong Kong. Market segmentation.
17	A study on the marketing of injection moulding machines: an analysis of the buying behaviour of industrialbuyers Chung, Kwok Kwong, Albert., 鍾國光. January 1980 (has links) published_or_final_version / Business Administration / Master / Master of Business Administration Injection molding of plastics.
18	Attitudes of Hong Kong Chinese adolescents towards brands Haider, Nashya. January 1997 (has links) published_or_final_version / Business / Master / Master of Philosophy Business names - China - Hong Kong. Young consumers - China - Hong Kong. Youth - China - Hong Kong - Attitudes.
19	A study of buying behavior of tourists travelling in Hong Kong: an induction to a business venture Tam, Mei-woon, Peggy., 譚美奐. January 1995 (has links) published_or_final_version / Business Administration / Master / Master of Business Administration Tourism - China - Hong Kong. Tourism. Consumers - Attitudes.
20	A study on the marketing problems and opportunities of Chinese canned food in Hong Kong. January 1985 (has links) by Sum Kwok-fong, Louisa [and] Wong Wai-ling, Jacqueune. / Bibliography: leaf 63 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985 Canned foods--Marketing Consumers Consumers--China--Hong Kong Consumers' preferences Consumers' preferences--China--Hong Kong

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