Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-12-11T11:12:22Z No. of bitstreams: 1 Fábio Mariano Borges.pdf: 24818396 bytes, checksum: 907b16881a5f0b26717b3573507ca0d4 (MD5) / Made available in DSpace on 2017-12-11T11:12:22Z (GMT). No. of bitstreams: 1 Fábio Mariano Borges.pdf: 24818396 bytes, checksum: 907b16881a5f0b26717b3573507ca0d4 (MD5) Previous issue date: 2017-10-31 / Digital activism or netativism is a recent advent and expression of the political exercise of users of the cyber world, especially of social networks. One of its types refers to the manifestations of the consumers against the companies through denunciations of crimes and attempt to promote boycott against them, in order to positive results for the collective. In this sense, consumption is seen as an area to political exercise, and this type of practice is even more democratized and accessible through social networks. The present study reflects about the reconfiguration of consumerism, very recently impacted by consumer netativism. Consumerism is a sociological term that names the set of consumer practices in order to exercise power, conquest, maintenance of rights and resistance to the commercial interests of the companies. The object of research is the manifestations of consumer indignation on Facebook between the years 2012 and 2017. For that, was conducted netnography, through monitoring the clashes between consumers and businesses on Facebook. In this sense, the study analyzes consumerism in the form of netativism, as a device of power, as well as consumption, both situated in the concept of biopolitics developed by Foucault / O ativismo digital ou netativismo é um advento recente e expressão do exercício político dos usuários do mundo cibernético, em especial das redes sociais. Uma de suas modalidades refere-se às manifestações dos consumidores contra as empresas através de denúncias de delitos e tentativa de promover boicote contra elas, a fim de resultados positivos para o coletivo. Nesse sentido, o consumo é visto como um terreno propício ao exercício político, sendo que esse tipo de prática é ainda mais democratizada e acessível através das redes sociais. O presente estudo trata sobre a reconfiguração do consumerismo, muito recentemente impactado pelo netativismo de consumidores. O consumerismo é um termo sociológio que nomea o conjunto de práticas de consumidores a fim do exercício de poder, conquista, manutenção de direitos e resistência frente aos interesses comerciais das empresas. O objeto de pesquisa aborda as manifestações de indignação dos consumidores no Facebook entre os anos de 2012 e 2017. Para tanto, foi realizada netnografia, através de acompanhamento e monitoramento dos embates no Facebook entre consumidores e empresas. Neste sentido, o estudo analisa o consumerismo sob a forma de netativismo e as relaçãoes de consumo, como dispositivos de poder, ambos situados no conceito de biopolítica desenvolvido por Foucault

Previous theories have suggested that consumers will be happier if they spend their money on experiences such as travel as opposed to material possessions such as automobiles. I test this experience recommendation and show that it may be misleading in its general form. Valence of the outcome significantly moderates differences in respondents' reported retrospective happiness with material versus experiential purchases. For purchases that turned out positively, experiential purchases lead to more happiness than do material purchases, as the experience recommendation suggests. However, for purchases that turned out negatively, experiences have no benefit over (and, for some types of consumers, induce significantly less happiness than) material possessions. I provide evidence that this purchase type by valence interaction is driven by the fact that consumers adapt more slowly to experiential purchases than to material purchases, leading to both greater happiness and greater unhappiness for experiential purchases. Moreover, I show that this difference in hedonic adaptation rates for material and experiential purchases is being, at least partially, driven by a difference in memory for those types of purchases. I also show that individuals mispredict hedonic adaptation rates for material and experiential purchases. Finally, I discuss implications for consumer choice. / text

Consumers are becoming more socially conscious in their purchasing behaviours (Freestone & McGoldrick, 2008), and for some it is becoming a more salient aspect of buying criteria (Memery et al., 2005). Individuals‟ conceptions of themselves can influence behaviour (Aquino et al., 2009). An on-line experiment demonstrated the importance of consumers' ethical self-identity (ESI) in the mental processing of socially conscious consumer decisions. Findings reveal not only how individuals process decisions, but how they react to external stimuli. This study categorizes consumers into three levels of ESI, and shows differences and similarities between them. Individuals who feel an ethical orientation is part of their core self-identity were more inclined to mentally consult upon their previous behaviours when considering their current choice. Additional findings indicate that an assimilation effect took place; priming the environment led to more environmental purchase intentions (Herr, 1989). This study provides important insight into socially conscious consumer behaviour. / viii, 102 leaves ; 29 cm

Thesis (M. Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2006 xiii, 153 leaves / Many people have used the term “charity shop” without having a clear understanding of it, even although there are numerous articles and a previous research survey about charity shops in the UK, Canada and Australia. It seems that no research has been done in South Africa on this particular topic. Also, the confusion that surrounds consumer perceptions of charity shops highlights the need for marketers to conduct more research on this particular area. The following study was conducted within the South African marketplace, specifically in four Durban areas, using quantitative research methods. The main objective of the research was to determine consumer perceptions of charity shops in the Durban area and the factors influencing these perceptions.

A focus group and experiment were conducted to test the effects of psychological distance on participant affect, intentions, and behaviours in the realm of ethical consumption. Construal Level Theory (Liberman and Trope, 1998) posits that psychologically-near concepts are viewed differently than their psychologically-far counterparts, and this framework was used to guide the development of predictions relating to four dimensions of distance: temporal, spatial, social, and hypothetical. The study revealed that participants exhibit significantly higher levels of affect and intention when presented stimuli involve psychologically near impacts rather than psychologically-far impacts. This finding did not carry over into actual behaviour, however. Subject disposition toward psychological distance was measured but was found to not impact affect, intentions, or behaviour. Perceived Consumer Effectiveness (Kinnear, Taylor, & Ahmed, 1974) was found to be an important predictor of behaviour. / viii, 103 leaves ; 29 cm

Thesis (MSc Food Sc)--Stellenbosch University, 2012. / ENGLISH ABSTRACT: In this study an industry-selected and diverse range of South African red wines were analysed for sensory and chemical attributes, as well as degree of liking using a target group of black South African consumers. Segments of consumers that differed in degree of liking were then tested for their response to intrinsic (sensory) and extrinsic (non-sensory) cues. The selection of wines included eighteen dry and natural sweet red wines, representing low-end inexpensive wines together with high-end, top quality wines. Sensory profiles for all samples were established using Quantitative descriptive analysis (QDA). The results revealed that cultivar specific dry red wines associated with a wide range of sensory descriptors such as woody, vegetative and fruity, while the sweet red wines associated with the fruity and sweet-associated attributes. Chemically there was a significant variation between wines regarding the alcohol and sugar content. Gas chromatography with flame ionisation detection (GC-FID) indicated the major volatile constituents present in the wine, i.e. esters, alcohols and fatty acids. When investigating the association between the chemical and sensory data, it was revealed that the red blends were driven by the presence of alcohols and esters, and sensory descriptors such as high roast oak, coffee and mixed spice, whereas the red cultivar wines were mostly driven by fatty acids and esters and the sensory descriptors, green bean and asparagus. The sweet red blends were closely associated with acids and the sensory descriptors sweet-associated and floral. Degree of liking of a subset of 18 wines was investigated based on the preferences of black consumers from the Western Cape area, South Africa. These consumers predominantly preferred the sweet red wines with high sugar content, in a blind tasting session. Purchase intent was also evaluated by viewing actual photographs of packaging formats of the respective wines and the results indicated that the consumers preferred the well-known cultivar wines with a perception of value and style. Cluster analysis was furthermore performed to ascertain whether these consumers differed in their degree of liking of the intrinsic character of the respective wines. Four different clusters of consumers were identified: 1) Consumers preferring both dry and sweet red wines equally, 2) Consumers who strongly favoured sweet red wines and moderately liked dry red wines, 3) Consumers who strongly favoured sweet red wines with little preference for dry red wines; and 4) Consumers preferring dry red wines. Consumers were also probed on their general opinions or perceptions on the extrinsic character of the wines, and thus factors that influence the purchasing process. It was found that black consumers who don‟t consume wine often, preferred wines that they are familiar with, while consumers that drink wine more frequently enjoy to broaden their horizons by experimenting with more expensive wine brands. Extrinsic or non-sensory cues such as alcohol content, label, vintage, price and cultivar were found to be the most important considered factors when purchasing red wines, while awards and type of closure were regarded as the least important. It was also found that the discerning consumers, who purchase high-end wines, took more of the latter aspects into consideration, whereas consumers who purchase low-end wines considered a limited number of the non-sensory cues. / AFRIKAANSE OPSOMMING: In hierdie studie is 'n diverse reeks industrie-geselekteerde, Suid-Afrikaanse rooiwyne geanaliseer vir hul sensoriese en chemiese eienskappe. Verbruikersvoorkeur van die wyne is getoets, asook tot watter mate verbruikersvoorkeure beïnvloed word deur intrinsieke (sensoriese) en ekstrinsieke (nie-sensoriese) faktore. Die reeks van agtien wyne het bestaan uit droë en soet rooi wyne, wat op hul beurt verder verdeel kan word in goedkoper, kwaliteit wyne en duurder, ultra-premium wyne. Die sensoriese profiel van al die wyne is bepaal deur beskrywende sensoriese analise. Resultate het getoon dat die kultivar-spesifieke droë rooiwyne geassosieer word met 'n wye reeks sensoriese eienskappe soos houtagtig, kruidagtig en vrugtig, terwyl die soet rooiwyne beskryf is as vrugtige en soet-geassosieerd. In terme van die chemiese analises was daar betekenisvolle verskille betreffende die alkohol- en suikerinhoud van die wyne. Gas chromatografie gekoppel met vlam-ioniserende deteksie (GC-FID) het die mees vlugtige verbindings teenwoordig in die wyn aangedui, naamlik esters, alkohole en vetsure. Met die korrelasie van die chemiese en sensoriese data is gevind dat die droë versnitwyne gedryf word deur die teenwoordigheid van alkohole en esters, asook sensoriese eienskappe soos gehout, koffie, en gemengde spesery, terwyl die kultivar-spesieke wyne weer meestal gedryf word deur vetsure en esters en sensoriese eienskappe soos groenboontjie en aspersie. Die soet rooiwyne het chemies geassosieer met sure en sensoriese terme soos soet-geassosieerd en blomagtig. Die aanvaarbaarheid van 'n kleiner groepering wyne is bepaal deur gebruik te maak van swart verbruikers in die Wes-Kaap area, Suid-Afrika. Die verbruikers het in 'n blinde proesessie onderskeie wyne se wynverpakking besigtig en aangedui of hulle die wyne sou koop. Hierdie resultate het getoon dat die verbruikers bekende kultivarwyne verkies wat 'n persepsie van waarde en styl geïllustreer het. Segmentasie tegnieke is op die data uitgevoer ten einde te bepaal of verbruikers in groepe verdeel kan word, wat betref hul voorkeur van die sensoriese of intrinsieke eienskappe van die wyne. Vier verskillende groepe is geïdentifiseer, nl. verbruikers wat 1) droë en soet rooiwyne ewe veel verkies; 2) soet rooiwyne en tot 'n mate ook droë rooiwyne verkies; 3) soet rooiwyne en tot 'n mindere mate droë rooiwyne verkies; en laastens 4) slegs droë rooiwyne verkies. Verbruikers se algemene opinies en persepsies betreffende die ekstrinsieke eienskappe van die wyne is ook ondersoek, met ander woorde faktore wat die aankoop van wyne beïnvloed. Daar is gevind dat swart verbruikers wat nie gereeld wyn drink, bekende handelsmerke verkies, terwyl verbruikers wat gereeld wyn drink, daarvan hou om hul horisonne te verbreed en te eksperimenteer met 'n verskeidenheid handelsmerke. Ekstrinsieke of nie-sensoriese aspekte soos, alkohol-inhoud, etiket, oesjaar, prys en kultivar is die belangrikste faktore wat in ag geneem word wanneer rooiwyne gekoop word, terwyl wyntoekennings en die feit dat die wyn met kurke gebotteleer word, nie as belangrik beskou word nie. Daar is ook gevind dat die meer ingeligte verbruiker, wat hoë kwaliteit wyne koop, meer van die bogenoemde aspekte in ag neem tydens die aankoopproses, terwyl die verbruiker wat meer geneig is om goedkoper wyne te koop, slegs 'n paar ekstrinsieke faktore in ag neem.

A Tecnologia da Informação e a internet passaram a proporcionar novo ambiente de negócios onde consumidores, empresas e fornecedores encontraram alternativa aos tradicionais processos de negócios: o comércio eletrônico (e-commerce) e a as lojas virtuais (webstores). Dada a relevância desta mudança e o que este novo formato de compra passou a representar, diversos pesquisadores passaram a apresentar colaborações acadêmicas relevantes sobre o tema. Dentre estes estudos, muitos passaram a destacar a importância das características e da imagem dos sites no comportamento de recompra dos consumidores. A partir desta constatação, a presente dissertação teve como objetivo identificar as dimensões que configuram a imagem de loja online e seus impactos sobre a intenção de recompra, com recorte no consumo de serviço de lazer e turismo contratado através de site de comércio eletrônico, acessado pelo consumidor a partir de equipamentos tradicionais e/ou mobilidade e tendo a internet como meio de acesso. Para tanto, identificou-se que a imagem de loja online pode ser configurada a partir de oito dimensões (acessibilidade, layout, oferta, promoção, preço, reputação, apoio e serviços), suportadas pela revisão teórica dos principais estudos acadêmicos relacionados ao tema. Os dados desse estudo tiveram como método de coleta a aplicação de pesquisa do tipo survey, sendo o instrumento de pesquisa questionário validado por Bèzes (2014), com a participação de 375 respondentes, de 6 cidades e 3 estados. As principais contribuições do estudo foram: a validação no contexto brasileiro de consumo de serviços de turismo e lazer a escala de imagem de loja virtual de Bèzes (2014); a identificação das dimensões que mais explicaram a imagem de loja; o o impacto da imagem de loja sobre a intenção de recompra; a não confirmação da satisfação como moderadora da relação entre a imagem de loja e a intenção de recompra e; o efeito da imagem de loja sobre a propaganda boca a boca e esta sobre a intenção de recompra. / Information Technology and the Internet have started to provide a new business environment where consumers, companies and suppliers have found an alternative to traditional business processes: e-commerce and webstores. Given the relevance of this change and what this new transactional format came to represent, several researchers began to present relevant academic collaborations on the subject. Among these studies, many started to emphasize the importance of the characteristics and the image of the sites in the consumer buyback behavior. Based on this finding, this dissertation aimed to identify the dimensions that configure the image of online store and its impacts on the intention of repurchase, with a cut in the consumption of leisure and tourism services contracted through e-commerce sites, accessed by the traditional equipment and / or mobility and having the Internet as a means of access. To that end, it was identified that the online store image can be configured from eight dimensions (accessibility, layout, offer, promotion, price, reputation, support and services) supported by the theoretical review of the main academic studies related to the theme. The data of this study had as a method of collection the application of research of the type survey, being the research instrument questionnaire validated by Bèzes (2014), with the participation of 375 respondents, from 6 cities and 3 states. The main contributions of the study were: the validation in the Brazilian context of consumption of tourism and lazer services the image scale of Bèzes webstore (2014); the identification of the dimensions that most explained the store image; o the impact of the store image on the intention of repurchase; the reject of satisfaction as moderator of the relationship between store image and repurchase intent; the effect of the store image on word of mouth advertising and this on the intention of repurchase.

Submitted in fulfillment of the requirements for the degree Masters in Management Science: Marketing, Durban University of Technology. Durban. South Africa, 2017. / The role of packaging has changed with the move to self-service retail formats. Marketers have transformed packaging to become one of the major promoting tools of products, which in turn gets the attention of potential customers and communicate the brand value to the target market. Thus, there is a necessity to explore packaging and its elements in more detail, in order to understand which of these elements are the most important factors influencing the consumer’s purchase decision. This study seeks to reveal the influence of visual and verbal packaging elements on international students buying decision of convenience goods specifically fruit juice which is popular among students. A quantitative, non-probability research approach was employed and convenience sampling was used to identify and select study participants constituting 397 students. In the study the visual and verbal elements are both found to influence consumer buying behaviour. The visual elements that influence consumer buying behaviour are colour, graphics and packaging technology. The verbal elements that have an influence on consumer buying behaviour for convenience goods are label information and brand name. The factor analysis shows that the most important factors during buying decisions are label information, brand name, graphics, colour and technology. The regression analysis reveal a significant relationship between consumer buying behaviour and seven predictor variables; colour, graphics, packaging technology, label information, brand name, level of involvement and time-pressure. The results also reveal that when consumers are under time-pressure, they consider visual elements when they make their purchase decisions. On the other hand, the consumers consider verbal elements when they are not under time-pressure. The results also show that consumers regard convenience goods as low involvement products. Thus it is the duty of marketers to utilise packaging as a marketing tool and weapon against competitors. This study recommends that marketers must consider all packaging elements when designing a package because all packaging elements are significant in drawing interest and attention of consumers. If these elements are properly combined the package will be more attractive and attention-grabbing. / M

The purpose of the study was to determine customer perceptions of fairness concerning pricing policies charged by the hotel industry, and to examine how different outcomes in pricing policies affect customer perceptions of fairness. Convenience-Interception survey sampling was used to collect 460 sample data at the Dallas Love Field Airport. After analyzing data, one can infer that when revenue management information was provided, customers are satisfied. Further, age, education, Airline FFP enrolled and redeem miles, and pricing based on marketing channels plays an imperative role in this study.

With the growing trend of the manufacturing of sustainable products by the apparel brands, the eco-friendly consumers are becoming more interested in knowing the brands’ sustainability communication and their claims. This study has taken the Katz’s attitude functions theory as a framework to better understand the factors which can help in calculating the consumers’ attitudes towards the sustainability communication of H&M, the leading apparel brand of Sweden. This research paper used qualitative research method and have done the ‘focused group analyses’ to investigate the consumers attitude towards sustainability communication of H&M. Four focus groups interviews were conducted and then transcribed to generate themes to interpretate the results. Researcher utilized the Interpretative Phenomenological Analysis (IPA) approach as a qualitative research method, to explore the ‘lived experience’ of the research participants. Author then interpretated the results and found out that the consumers are aware from the H&M sustainability communication. Although most of them positively influenced from the brand’s sustainability, yet some of them have doubts on the sustainability claims of H&M.