With the prosperity of economy, the increase of national income, and the improvement of living standards, female consumers¡¦ requirement of underwear are changing gradually from the function of simple cover and warmth to the pursuit of fashion and self-expression. As a result, we can see the underwear market has a substantially growth in the recent years. When observing the market activities, we found that the branches opened one after another. The underwear industry continues to develop. In this study, we took ¡§EASY SHOP¡¨, the sub brand of Audrey Taiwan, as an example to discuss the effects between channel characteristic and brand equity, and then to see if the latter would affect consumer¡¦s behavior. Furthermore, we regard channel characteristic as independent variable, brand awareness, brand loyalty, perceived quality, brand association and brand image as intervening variables, and finally consumer characteristic as moderating variable to discover the impact on consumer behavior. The purposes of this study are as following¡G1. To discuss the degree of effect on brand equity which caused by channel characteristic. 2. To study the degree of effect on brand equity which caused by consuming behavior. 3. To exam the degree of moderate on consuming behavior caused by consumer characteristics. Our target interviewers are female consumers that have visited ¡§EASY SHOP¡¨ and bought underwear by themselves. Through the questionnaire analysis, we are intent on understanding the views of consumers. And also, we use SPSS to conduct the analysis process to see if channel characteristic and brand equity have an impact on consumer behaviors. We found that¡G1. The service quality of Physical channel are more reliable by consumers. 2. Channel characteristic has an impact on brand image and brand association. 3. Brand equity has an impact on consuming behavior. 4. Brand loyalty has a deeper impact on consumer behavior. 5. Consumer characteristic has moderating effect on underwear consuming behavior.

Thesis (MBusiness-Research)--University of South Australia, 2003.

Thesis (MBusiness-Research)--University of South Australia, 2003.

Embora os shoppings centers estejam em franco processo de ampliação na economia brasileira ainda são poucas as análises envolvendo shoppings centers, gestão estratégica de marcas e atributos motivadores de escolha pelos consumidores. Este trabalho tem por objetivo contribuir com estes estudos ao analisar os fatores motivacionais determinantes para a escolha de um shopping por parte dos consumidores. São analisados, portanto, a influência da gestão dos shoppings centers sobre a satisfação e o comportamento dos consumidores. A amostra deste estudo foi composta por alunos de graduação de oito cursos de Administração localizados nas cidades paulistas de Barretos, Bebedouro, Jaboticabal e Ribeirão Preto. Adicionalmente, foi realizada uma entrevista em profundidade com os gestores dos três shoppings centers da cidade de Ribeirão Preto. Para a consecução dos objetivos descritos acima, utilizou-se a metodologia de \"survey\" e de estudo de caso. O estudo revelou os atributos motivadores mais valorizados no processo de escolha feito pelos consumidores pesquisados. Os fatores limpeza, manutenção, segurança dentro do shopping e qualidade do serviço prestado receberam altas notas médias e alto grau de importância, atribuídos tanto pelos consumidores, quanto pelos gestores, identificando assim, nestes fatores, um aspecto de grande relevância para ambos os pesquisados. Este trabalho pretende contribuir com a compreensão da importância dos fatores valorados pelos consumidores de shoppings centers e assim sendo, fornecer material para a melhoria da gestão destes empreendimentos. / Although shopping malls are in an expansion process within the Brazilian economy, few are the analyses involving shopping malls, brand strategic management and choice motivating attributes by consumers. This work is aimed to contribute to these studies analyzing the determinant motivational factors for the choice of a shopping by consumers. They are examined, therefore, the influence of shopping mall management on consumers satisfaction and behavior. The study sample was composed of undergraduate students from eight different Management Courses in cities of São Paulo state: Barretos, Bebedouro, Jaboticabal and Ribeirão Preto. Additionally, an interview was conducted in depth with the managers of the three shopping malls in the city of Ribeirão Preto. To achieve the objectives described above, a \"survey\" methodology was used in the case study. The study revealed the motivating attributes which are more influential in the choice made by the consumers in the research. The factors cleanness, maintenance and security in the shopping received high grade of importance and high grades, both by consumers as well as managers, identifying thus, in these factors, a point of great importance for both research. This work aims to contribute to the understanding of the importance factor of attributed by consumers for shopping malls and therefore, provide material for management improvement of these enterprises.

Made available in DSpace on 2015-03-05T18:36:39Z (GMT). No. of bitstreams: 0 Previous issue date: 18 / Nenhuma / O presente trabalho foi desenvolvido com o objetivo de conhecer o comportamento de compra dos consumidores de erva-mate, com ênfase para os atributos considerados importantes, quanto à decisão de compra, preferências, e formação de hábitos frente às distintas opções de marcas. O trabalho também objetivou conhecer a percepção dos consumidores sobre as principais marcas de erva-mate disponíveis na cidade e, testar uma escala de lealdade dos consumidores. Para atingir o objetivo proposto foi realizada uma pesquisa em duas etapas. A primeira fase da pesquisa de cunho eminentemente exploratório, que envolveu a pesquisa e a utilização de dados secundários, propiciadores de informações relevantes ao tema. Esta fase, abrangeu também uma pesquisa qualitativa, através de entrevistas em profundidade, com consumidores em geral, proprietários de ervateiras e pesquisador da área, e objetivou proporcionar uma melhor visão e compreensão do contexto do problema e serviu de base para a elaboração do instrumento de coleta d / The present study was developed with the objective to understand the purchasing behavior of consumers of erva-mate, with emphasis in the attributes considered important concerning the purchasing decision, preferences and habit formation facing the different brand options. The study had also the objective to understand the perception of the consumers concerning the main brands available in town and test a loyalty scale of those consumers. A survey in two different phases was made to achieve the objective proposed. The first phase of the survey was eminently exploratory which involved the survey and the use of secondary data that provided relevant information on the topic. This phase also comprised a qualitative survey through profound interviews with general consumers, producers of erva-mate and a researcher of the area and aimed to provide a better view and understanding of the context of the problem and served as basis for the elaboration of an instrument to collect data in the qualitative phase. In the s

Magistriniame darbe nagrinėjama vartotojų elgsena, įvertinamas vartotojų požiūris į mados kaitą. Tyrimo tikslas – išnagrinėti aprangos vartotojų elgseną teoriniu ir praktiniu aspektu. Teorinėje dalyje apibrėžta mados samprata, jos funkcionavimas įvairiais laikmečiais. Atlikta aprangos vartotojų elgsenos analizė: išnagrinėti vidiniai ir išoriniai vartotojų elgseną įtakojantys veiksniai. Praktinėje dalyje parinkta tyrimo metodologija ir išanalizuoti tyrimo metu gauti duomenys. Apžvelgus visą surinktą informaciją, literatūros šaltinius bei atlikus tyrimo metu gautų duomenų analizę, darbo pabaigoje pateiktos išvados. Remiantis tyrimo rezultatais pateiktos rekomendacijos, kurios galėtų padėti aprangą gaminančioms ir prekiaujančioms įmonėms. / This master’s paper is intended to analyze consumers’ behavior, assess consumers’ attitude towards fashion change. The aim of the research is to analyze consumers��� behavior on theoretical and practical basis. Conception of fashion and its functioning in different times is provided in the theoretical part of the work. The analysis of clothing consumers’ was performed: internal and external factors influencing consumers’ behavior were analyzed. The research methods were selected and received data analyzed in the practical part of the work. After review of received information, literature sources and analysis of research data, conclusions were provided in the end of the paper. Based on the research results, recommendations were provided, which could support manufacturing and trading companies.

Embora os shoppings centers estejam em franco processo de ampliação na economia brasileira ainda são poucas as análises envolvendo shoppings centers, gestão estratégica de marcas e atributos motivadores de escolha pelos consumidores. Este trabalho tem por objetivo contribuir com estes estudos ao analisar os fatores motivacionais determinantes para a escolha de um shopping por parte dos consumidores. São analisados, portanto, a influência da gestão dos shoppings centers sobre a satisfação e o comportamento dos consumidores. A amostra deste estudo foi composta por alunos de graduação de oito cursos de Administração localizados nas cidades paulistas de Barretos, Bebedouro, Jaboticabal e Ribeirão Preto. Adicionalmente, foi realizada uma entrevista em profundidade com os gestores dos três shoppings centers da cidade de Ribeirão Preto. Para a consecução dos objetivos descritos acima, utilizou-se a metodologia de \"survey\" e de estudo de caso. O estudo revelou os atributos motivadores mais valorizados no processo de escolha feito pelos consumidores pesquisados. Os fatores limpeza, manutenção, segurança dentro do shopping e qualidade do serviço prestado receberam altas notas médias e alto grau de importância, atribuídos tanto pelos consumidores, quanto pelos gestores, identificando assim, nestes fatores, um aspecto de grande relevância para ambos os pesquisados. Este trabalho pretende contribuir com a compreensão da importância dos fatores valorados pelos consumidores de shoppings centers e assim sendo, fornecer material para a melhoria da gestão destes empreendimentos. / Although shopping malls are in an expansion process within the Brazilian economy, few are the analyses involving shopping malls, brand strategic management and choice motivating attributes by consumers. This work is aimed to contribute to these studies analyzing the determinant motivational factors for the choice of a shopping by consumers. They are examined, therefore, the influence of shopping mall management on consumers satisfaction and behavior. The study sample was composed of undergraduate students from eight different Management Courses in cities of São Paulo state: Barretos, Bebedouro, Jaboticabal and Ribeirão Preto. Additionally, an interview was conducted in depth with the managers of the three shopping malls in the city of Ribeirão Preto. To achieve the objectives described above, a \"survey\" methodology was used in the case study. The study revealed the motivating attributes which are more influential in the choice made by the consumers in the research. The factors cleanness, maintenance and security in the shopping received high grade of importance and high grades, both by consumers as well as managers, identifying thus, in these factors, a point of great importance for both research. This work aims to contribute to the understanding of the importance factor of attributed by consumers for shopping malls and therefore, provide material for management improvement of these enterprises.

The goal of this thesis is to analyze new trends in marketing communications that appeared in response to major world changes happening recently, understand the reason and consequences of these changes on business environment in order companies could perform well in modern world. My work is concentrating on the analysis of recent and dramatic changes in a way marketers are communicating to consumers and it could be useful to any professional that deals with creation and performing marketing campaigns. The relation between marketing communications techniques and consumers' behavior will be shown in the thesis -- the way how current technological, ecological, social and economical changes influence modern consumers' lifestyles, habits, and how marketing promotional tactics are adjusting to these changes.

This thesis deals with marketing used on the Czech market of roofing products and with all aspects of consumers' behavior during the choosing and roofing of the roof. Czech roofing market is a global mixture of many inter-relations among different distribution channels on the production and selling part on one hand and specifying and installing part on the other hand. The thesis deals with also all parts of the 4P and 4C models used by producers of roofing materials and with 4P model of other distribution channels -- resellers and installers. Quantitative survey on roofers and qualitative survey on roofers and resellers of roofing materials confirmed, that roofer is the closest professional to investor while his decision process. As such, he has big influence on his decision and is able to change his mind and final decision. Local presence of the reseller is crucial for the buying of goods at the respective point of sale. There are differences in used roofing materials depending on the region of the Czech Republic. The difference could be given by historical habit, or by influence and knowledge of the brand of roofing material in the respective region or by technical performance of the roofing material, which is requested due to weather conditions in respective parts of the country. All distribution channels on the Czech roofing market use marketing methods to achieve their goals by selling roofing products and with it linked services.

<p>Основни циљ маркетинг активности туристичких предузећа јесте, задовољавање потреба&nbsp;и жеља потенцијалних туриста на начин који обезбеђује повећање продаје &nbsp;и профита на&nbsp;дужи рок. Пословни резултати туристичког предузећа непосредно зависе од степена&nbsp;сатисфакције&nbsp; потрошача.&nbsp; Поновна&nbsp; куповина&nbsp; код&nbsp; истог&nbsp; туристичког&nbsp; предузећа&nbsp; и&nbsp;стварање лојалности код туриста значе да је предузеће успело на туристичком тржишту.&nbsp;Успешне маркетинг стратегије засноване на познавању потреба и жеља потенцијалних&nbsp;туриста, у ствари, опредељују продају и профит туристичког предузећа. Вредност и&nbsp;очекивана&nbsp; продаја&nbsp; и&nbsp; профит&nbsp; непосредно&nbsp; су&nbsp; креирани&nbsp; и&nbsp; повезани&nbsp; са&nbsp; степеном&nbsp;задовољства&nbsp; (сатисфакција)&nbsp; потрошача,&nbsp; односно&nbsp; туриста,&nbsp; који&nbsp; имају&nbsp; поверење&nbsp; у&nbsp;производе и услуге одређеног туристичког предузећа.</p><p>Потенцијални туриста је комплексно биће, чије је понашање стимулисано и мотивисано&nbsp;бројним&nbsp; географским,&nbsp; демографским,&nbsp; економским,&nbsp; социолошким,&nbsp; психолошким&nbsp; и&nbsp;другим факторима.</p><p>Поред&nbsp; разматрања&nbsp; теоријских&nbsp; поставки&nbsp; о&nbsp; свим&nbsp; процесима&nbsp; понашања&nbsp; потенцијалних&nbsp;туриста, у раду је анализиран и сам процес одлучивања и фазе кроз које они пролазе,&nbsp;извршено је груписање фактора који утичу на тај процес, истражене су снага утицаја и&nbsp;моменат деловања фактора у процесу одлучивања о избору туртистичке дестинације.</p> / <p>Osnovni cilj marketing aktivnosti turističkih preduzeća jeste, zadovoljavanje potreba&nbsp;i želja potencijalnih turista na način koji obezbeđuje povećanje prodaje &nbsp;i profita na&nbsp;duži rok. Poslovni rezultati turističkog preduzeća neposredno zavise od stepena&nbsp;satisfakcije&nbsp; potrošača.&nbsp; Ponovna&nbsp; kupovina&nbsp; kod&nbsp; istog&nbsp; turističkog&nbsp; preduzeća&nbsp; i&nbsp;stvaranje lojalnosti kod turista znače da je preduzeće uspelo na turističkom tržištu.&nbsp;Uspešne marketing strategije zasnovane na poznavanju potreba i želja potencijalnih&nbsp;turista, u stvari, opredeljuju prodaju i profit turističkog preduzeća. Vrednost i&nbsp;očekivana&nbsp; prodaja&nbsp; i&nbsp; profit&nbsp; neposredno&nbsp; su&nbsp; kreirani&nbsp; i&nbsp; povezani&nbsp; sa&nbsp; stepenom&nbsp;zadovoljstva&nbsp; (satisfakcija)&nbsp; potrošača,&nbsp; odnosno&nbsp; turista,&nbsp; koji&nbsp; imaju&nbsp; poverenje&nbsp; u&nbsp;proizvode i usluge određenog turističkog preduzeća.</p><p>Potencijalni turista je kompleksno biće, čije je ponašanje stimulisano i motivisano&nbsp;brojnim&nbsp; geografskim,&nbsp; demografskim,&nbsp; ekonomskim,&nbsp; sociološkim,&nbsp; psihološkim&nbsp; i&nbsp;drugim faktorima.</p><p>Pored&nbsp; razmatranja&nbsp; teorijskih&nbsp; postavki&nbsp; o&nbsp; svim&nbsp; procesima&nbsp; ponašanja&nbsp; potencijalnih&nbsp;turista, u radu je analiziran i sam proces odlučivanja i faze kroz koje oni prolaze,&nbsp;izvršeno je grupisanje faktora koji utiču na taj proces, istražene su snaga uticaja i&nbsp;momenat delovanja faktora u procesu odlučivanja o izboru turtističke destinacije.</p> / <p>The main goal of the marketing activities of the tourist agencies is to satisfy needs and desires of potential tourists in a way that provides the increasement of long-term sales and profits. Business results of tourist agencies directly depend upon the level of consumers&rsquo; satisfaction. Repeated purchase at the same tourist agencyand the creation of consumer&rsquo;s loyalty means that the agency is successful in the tourist market. Successful marketing strategies based on the recognition of the needs and desires of potential tourists are what the sales and profits depend on. The value and expected sales and profits are directly created and related to the level of satisfaction of a consumer, i.e. a tourist, who trusts the products and services of a particular tourist agency.</p><p>A potential tourist is a complex being, whose behavior is stimulated and motivated by&nbsp;numerous geographic, demographic, economic, social, psychological and other factors.</p><p>Besides considering theoretical assumptions about the processes of potential tourists&rsquo; behavior, the paper analyses the process of decision-making and phases, which the potential tourists go through. It groups the factors which influence that process, investigates the power of influence and the moment when a certain factor becomes crucial in the process of choosing a tourist destination.</p>