In the context of continuous innovations in information and communication technology (ICT) and its impact on higher education, this descriptive study explores the state of instructional technology (IT) integration by university lecturers in pre-service secondary school teacher education programs in Zimbabwe. Specifically, the study examines how the lecturers conceptualize IT integration, how they integrate IT into their instruction, the support given by their institutions, and the constraints they face. The qualitative methodology used is basic or generic in nature (Merriam, 1998). Twenty-one lecturers in the colleges of education at 3 universities participated. The 3 data collection methods used are questionnaires, interviews and analysis of documents. Analysis of data was inductive and Miles and Huberman’s (1994) interactive data analysis model was employed. Findings show that the conceptualization of IT and its integration by the majority of the lecturers was largely as hardware in nature, with focus put on viewing technological tools as audiovisual aids. Lecturers with qualifications in educational technology (ET) viewed IT and its integration from what Schiffman (1995) calls a narrow systems view. Most of the lecturers used technological tools for illustrating key points in their lecture delivery and lecturers who used computers used these for lecture preparation. Lecturers’ computer proficiency and competencies were at the basic level in Internet usage, with little confidence shown in basic productivity software skills and in IT integration tasks and processes. The lecturers’ integration of IT was at the Entry and Adoption stages (Dwyer, Ringstaff and Sandholtz, 1991). Institutional support was characterized by poor availability and access to appropriate technological tools by both lecturers and students, and in the context of a hyper-inflationary operating environment, constraints ranged from lack of institutional funding, to the absence of an IT integration policy framework, and lack of appropriate initial and continuous staff development. This study is part of the genesis of instructional technology research in the Zimbabwean context. It is hoped that insights gleaned will influence policy, practice and future research. From a global perspective, this study will add to the limited knowledge and literature on instructional technology integration in “developing” and/or low-income countries like Zimbabwe.

Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). Marketing managers attempt and fail in adapting traditional marketing strategies to the unfamiliar digital landscape. Traditional techniques e.g. banner ads appear as intrusive and unwanted according to consumers. Brands have in response strategically changed its communication to a rather subtle approach that aims to be non-intrusive. Aforesaid strategy is referred to as native advertising. Native advertising however is not unproblematic as said approach may be exploited to be deceptive, intrusive and secretive, brand whom implements such a strategy may be rewarded with short term positives. However the long term effects of said strategy prove negatives in various aspects of the brand. Purpose The purpose of this thesis is to explain how the conceptualization of native ads influence users’ feeling of non-intrusiveness. Method The conducted study implemented a deductive approach to research, including an explanatory purpose as previously elaborated upon. The study is further characterized as a cross-sectional design in which the researchers aimed to test the conceptualization of non-intrusive native advertising. The researchers further conducted a self administrated questionnaire with a total of 158 respondents. The data was cleaned in SPSS and further tested for reliability, validity and hypothesis testing. Conclusion The findings of the conducted study concludes that personalized advertising positively contributes to users’ feeling of non-intrusiveness. On the other hand, contextual relevance, 1 transparency, emotional appeal and informational appeal were rejected as such variables were not statistically significant in explaining non-intrusiveness. Therefore, the researchers rejected hypothesis H1, H2, H3, H4 and therefore rejected previous research stating that these variables contributes to users’ feeling of non-intrusiveness. However H5 was accepted, therefore theories that suggests that personalization according to one’s interest, previous interactions and real-time data to influence users feeling of non-intrusiveness were confirmed.

The Church lives in times of change. In times of change Christ builds and equips his Church, through the Holy Spirit, to proclaim the gospel to the world and to make disciples. As part of the congregation, it is important to ask what the role of the youth and youth ministry plays in the building and equipment of the church, which Christ is busy doing. The aim of this dissertation is to examine the possibility that discipleship can be used as a model for ministry for congregation–building to the baptized members (13 to 18 years of age) of the Reformed Churches in South Africa. The following working method was used in order to reach this particular aim: * Firstly, a basis–theoretical investigation was conducted ascertaining the subject, object, aim and nature of congregation–building. * Secondly, a basis–theoretical investigation focused on discipleship was done. In this investigation the aim was to find a workable definition for 'disciple' and 'discipleship' as well as the aim and nature of discipleship. This investigation concluded by showing the relation between congregation–building and discipleship. * Thirdly, an empirical study was launched to determine the situation in the Reformed Churches in South Africa pertaining to youth and youth ministry. In this study the first priority was to determine the aim for youth ministry as determined by the Deputies for Catechesis and Youth nurture of the Reformed Churches in South Africa. The second priority is to determine the present tendencies under the youth in classis KwaZulu–Natal–North of the Reformed Churches in South Africa. The findings of this study were then weighed against the perception of the teachers of Catechesis in this particular classis. * Lastly, the findings of the basis–theoretical investigation and the empirical study was synthesised into a practical theory for discipleship as `n ministry model for church–building for the baptized members (13 to 18 years of age) in the Reformed Churches in South Africa. The finding of this study is that discipleship can indeed be applied as a ministry model for church–building for the baptized members (13 to 18 years of age) in the Reformed Churches in South Africa. Through this ministry model the baptized member can be equipped in a contextual–relevant manner to bring the gospel to the world, through his or her love for God to his or her neighbour, as a member of the faith community of the church. / Thesis (M. Th. (Pastoral))--North-West University, Potchefstroom Campus, 2011.

The Church lives in times of change. In times of change Christ builds and equips his Church, through the Holy Spirit, to proclaim the gospel to the world and to make disciples. As part of the congregation, it is important to ask what the role of the youth and youth ministry plays in the building and equipment of the church, which Christ is busy doing. The aim of this dissertation is to examine the possibility that discipleship can be used as a model for ministry for congregation–building to the baptized members (13 to 18 years of age) of the Reformed Churches in South Africa. The following working method was used in order to reach this particular aim: * Firstly, a basis–theoretical investigation was conducted ascertaining the subject, object, aim and nature of congregation–building. * Secondly, a basis–theoretical investigation focused on discipleship was done. In this investigation the aim was to find a workable definition for 'disciple' and 'discipleship' as well as the aim and nature of discipleship. This investigation concluded by showing the relation between congregation–building and discipleship. * Thirdly, an empirical study was launched to determine the situation in the Reformed Churches in South Africa pertaining to youth and youth ministry. In this study the first priority was to determine the aim for youth ministry as determined by the Deputies for Catechesis and Youth nurture of the Reformed Churches in South Africa. The second priority is to determine the present tendencies under the youth in classis KwaZulu–Natal–North of the Reformed Churches in South Africa. The findings of this study were then weighed against the perception of the teachers of Catechesis in this particular classis. * Lastly, the findings of the basis–theoretical investigation and the empirical study was synthesised into a practical theory for discipleship as `n ministry model for church–building for the baptized members (13 to 18 years of age) in the Reformed Churches in South Africa. The finding of this study is that discipleship can indeed be applied as a ministry model for church–building for the baptized members (13 to 18 years of age) in the Reformed Churches in South Africa. Through this ministry model the baptized member can be equipped in a contextual–relevant manner to bring the gospel to the world, through his or her love for God to his or her neighbour, as a member of the faith community of the church. / Thesis (M. Th. (Pastoral))--North-West University, Potchefstroom Campus, 2011.