L’entreprise qui se développe à l’international est confrontée à la nécessité d’acquérir des informations sur les nouveaux marchés, grâce notamment à des études export. Cette recherche s’intéresse au processus d’identification du chargé d’étude, appelé mode d’acquisition de l’information. Elle démontre que celui-ci fait partie d’un système d’acquisition d’information qui a pour objectif la réduction contrôlée de l’ambigüité des marchés. Elle décrit l’émergence de ce système, son fonctionnement et le processus d’identification du chargé d’étude. Les caractéristiques du système variant avec le niveau d’internationalisation et le degré d’apprentissage de l’organisation, le choix du mode d’acquisition de l’information évolue lui aussi avec le stade de développement international de l’entreprise. / When an organization develops on foreign markets, it has to collect information on that market. Export research is one way to acquire that information. This research focuses on the identification process of the export market researcher, designated as information acquisition mode. We aim to demonstrate that this acquisition mode is part of a system whose objective is to reduce the perceived ambiguity of markets in a controlled fashion. We describe the emergence of the system, its functioning and the identification process of the information acquisition mode. Since the characteristics of the system vary according to the level of internationalization and learning of the organization, we show that the choice of the acquisition mode is also impacted by the international development stage of the company.

L’entreprise qui se développe à l’international est confrontée à la nécessité d’acquérir des informations sur les nouveaux marchés, grâce notamment à des études export. Cette recherche s’intéresse au processus d’identification du chargé d’étude, appelé mode d’acquisition de l’information. Elle démontre que celui-ci fait partie d’un système d’acquisition d’information qui a pour objectif la réduction contrôlée de l’ambigüité des marchés. Elle décrit l’émergence de ce système, son fonctionnement et le processus d’identification du chargé d’étude. Les caractéristiques du système variant avec le niveau d’internationalisation et le degré d’apprentissage de l’organisation, le choix du mode d’acquisition de l’information évolue lui aussi avec le stade de développement international de l’entreprise. / When an organization develops on foreign markets, it has to collect information on that market. Export research is one way to acquire that information. This research focuses on the identification process of the export market researcher, designated as information acquisition mode. We aim to demonstrate that this acquisition mode is part of a system whose objective is to reduce the perceived ambiguity of markets in a controlled fashion. We describe the emergence of the system, its functioning and the identification process of the information acquisition mode. Since the characteristics of the system vary according to the level of internationalization and learning of the organization, we show that the choice of the acquisition mode is also impacted by the international development stage of the company.

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This thesis presents a study in which an attempt to verify a new protocol for evaluating team performance in terms of control was made, and this on teams performing navigation in high speed in real life, natural contexts. A second objective was to identify key factors for achieving control during high-speed navigation. The study was built upon the theories of Cognitive Systems Engineering and Naturalistic Decision Making (NDM). The study also made a first attempt to expand the protocol with the theories of NDM. A pilot test in the form of a field study was conducted upon military crews driving and navigating the Combat Boat 90H off the coast of Gothenburg, Sweden. The results of the study indicated both teams being in, at lowest, the tactical control mode, and one team occasionally making the transition to the strategic control mode. There were some methodological issues with using the protocol in real life, natural contexts and these were examined. In general, the protocol was found to be applicable in this field. Key factors for achieving control during high-speed navigation could not be properly identified because of contextual problems, but one possible factor was that the use of Hollnagel’s TETO principle appeared to increase control. / I denna rapport presenteras en studie vari ett försök har gjorts att verifiera ett nytt protokoll som utvärderar gruppers prestationsförmåga i termer av kontroll. Protokollet testades på grupper som utförde navigation i hög fart under verkliga och naturliga kontexter med ett andra syfte att identifiera nyckelfaktorer för att uppnå kontroll under navigering i hög fart. Studien byggde på teorier om Cognitive Systems Engineering och Naturalistic Decision Making (NDM). Denna studie var också ett första försök i att expandera protokollet med teorier om NDM. En pilotstudie med protokollet i formen av en fältstudie utfördes på militärbesättningar som körde och navigerade Stridsbåt 90H utanför Göteborgs kust. Studiens resultat indikerade att båda grupperna befann sig som lägst i den taktiska kontrollnivån varav en grupp vid enstaka några tillfällen uppnådde den strategiska kontrollnivån. Det uppstod en del metodologiska problem med att använda protokollet i en verklig och naturlig miljö vilket utvärderades i rapporten. Generellt så gick protokollet att använda på grupper som utförde navigering i hög fart. Nyckelfaktorer för att uppnå kontroll i under navigering i hög fart kunde inte väl identifieras på grund av kontextuella problem, men en möjlig nyckelfaktor ar användandet av Hollnagels TETO-princip, vilket verkade leda till en ökad kontrollnivå.