This thesis examines the enduring nature of child labour on Ivory Coast’s cocoa farms. The thesis shows that the role of the state in promoting instead of inhibiting child labour practices in the Ivory Coast favours the thriving of challenging factors to any prospect of a total abolition. This thesis focuses on the influences of traditions customary practices underpinning the child labour practice. The thesis shows the adverse role of Multinational Corporations operating in Ivory Coast’s cocoa industry. This thesis shows that despite Ivory Coast being a signatory to the ILO Convention on the Worst Forms of Child Labour 1999 (No. 182), the United Nations Convention on the Rights of the Child (1999) as well as other regional and sub-regional legal instruments, the appropriate legal and policy response to child labour has yet to be provided. The thesis, therefore, offers the pedagogic approach as the shifting factor.

Sustainability in the business context seeks to create long-term value by seizing the opportunities and overcoming the challenges of simultaneously addressing the organization’s economic, environmental and social responsibilities. Several sustainability models and frameworks have been put forward over the past three decades, aiming at helping organizations embed sustainability at the core of their businesses. Their relevancy and applicability are significant, particularly for the manufacturing sector and the overall value chain, even though service organizations are equally important stakeholders in this process. The raising interest to promote sustainability-focused practices, processes and policies in organizations in the Gulf Co-operation Council (GCC) region, particularly across the service sector, have contributed to define the goal of this research, namely: to establish the main drivers and challenges faced by local service organizations to embed sustainability at the core of their business strategy and practice, in order to develop an innovative multi-dimensional sustainability framework specifically adapted to the service sector in the GCC countries’ socio-cultural and economic environment. For this purpose, a research path was followed which included: comparative critical analysis of the leading organizational sustainability frameworks and maturity models; an empirical evaluation of their relevancy in the particular context of GCC countries; and primary research to confirm the perceived applied research gap and to evaluate the feasibility and relevancy of putting forward a sector specific framework. The outcome of this research is an innovative multi-dimensional sustainability framework for service sector organizations in the GCC region, which will provide stronger guidance on how to select and implement the most relevant sustainability aspects within the local service sector businesses, thus allowing them to develop better sustainability-focused policies and practices in the workplace. This framework will also contribute to academic community by opening new views on how sustainability is perceived and what adjustments are needed for it to work in the service sector in the context of GCC countries. This framework can later on be extended to other countries of the MENA region, where existing sustainability models and frameworks would not be fit for purpose. The framework hereby proposed was validated by combining the quantitative research and qualitative data collection and analysis using a combined positivist and interpretive case study strategy based on carefully selected cases across the service sector in the GCC countries. The measurable success of this framework will be the time it will take to reach a significant number of service sector organizations in the GCC countries that achieve the ideal balance between their social, economic and environmental dimensions with few constraints, thus becoming potential leaders of change for a more sustainable and inclusive successful future.

This thesis contributes to our understanding of Corporate Sustainability (CS) in Multinational Corporations (MNCs) by offering a non-western perspective. A review of the extant literature reveals CS-related studies are mainly based on theories and implications in and for western contexts. It leads us to question the definitions of CS that have been taken for granted in current management and organisation studies. This thesis argues CS should be considered as a non-fixed, contextual and culturally-sensitive notion. When the ideas of CS travel from western scholarship to Chinese organisation practices, the meanings are forever constructed, altered, and mobilised. This is beyond linguistic translation, and functions as a continuous stream of temporary hermeneutic processes of translating. This research explores how CS has been translated in a Japanese MNC in China (the organisation is called ‘OMG’ in the research). The ethnographic enquiry provides a visual and narrative representation of corporate culture as promoted in OMG; ‘Communal Vessel’ evolves as a translational construct symbolising the culturally-derived meanings of CS. The intrinsically oxymoronic meanings of ‘Communal Vessel’ can be drawn from classical Chinese philosophies, which could have implications for understanding contemporary organising practices in China, and globally. In summary, this thesis problematises the construction of CS, and contributes an indigenous, non-western way of understanding CS via an ethnographic representation focusing on processes of translating. The implications are summarised through an analysis of the classical phrase ‘The Great Vessel Rarely Completes’.

Sustainability has become an undoubtedly popular and important topic, being discussed among many researchers as well as practitioners. Previous research has focused on the importance of implementing sustainability into organizations’ core business, as well as highlighting potential risk of an inadequate focus on the economic perspective of the triple bottom line (TBL). However, it has still been argued that there is not enough theoretical and practical knowledge on how to implement sustainability with the use of management control systems (MCSs). The aim of the study was thus to explore how traditional management control (metrics and measurements) as well as culture, values and communication can be used to implement the social, economic and environmental perspectives of sustainability into the organization. The authors performed an exploratory study, interviewing six sustainability managers/directors working at companies with a strong sustainability focus, as well as collecting data from the chosen companies’ sustainability reports. The findings suggest that companies implemented and created awareness for the sustainability objectives through the use of both metrics and measurements relating to the TBL perspectives, as well as through communicating and spreading the organizational learning of the culture and values connected to sustainability. The study also provided for challenges and possibilities when implementing the TBL perspective of sustainability.

Background: In an increasingly globalised world, municipalities more than ever have to compete with each other. Thus, the need to create a brand image has become vital for municipalities. Place branding is the tool that has enabled municipalities to create a brand image in order to attract stakeholders such as potential visitors, residents and businesses. The sustainability phenomenon Corporate Social Responsibility (CSR) has recently become an attractive factor within place branding. Although, the concept of CSR is most commonly implemented within the private sector, CSR initiatives within the public sector are recognised as an integral part. Therefore, the issue of how municipalities can market and communicate their CSR-actives has arisen.  Purpose: The aim of this research is to explore how Swedish municipalities can market their CSR-activities, in order to gain competitive advantages as attractive cities. In further details, this research focuses on how municipalities can use place branding to market their CSR-activities and how they can communicate this to current and potential stakeholders. Method: In order to fulfil this purpose, an interpretivist methodology was adopted with an abductive approach. In regard to this, an exploratory design was developed. More specifically, it was conducted with a mixed method, using a quantitative content analysis and qualitative indepth interviews with knowledgeable experts within CSR from the most relevant departments in the municipalities. Conclusion: The findings indicate that the use of place branding can help municipalities with a sustainable profile to gain competitive advantages. Furthermore, it became apparent that the use of place branding strategies, such as slogan, logotypes, events and cooperation with stakeholders, could enhance the brand image of municipalities and enable them to attract potential stakeholders. In regards to the communication channels, the findings suggest municipalities to communicate their CSR-activities through websites, social media, press conferences, seminars and events.

Abstract Title: Sponsorship of grassroots- and youth football teams: A qualitative study from the sponsors’ perspective. Authors: David Arvidsson and Christoffer Rex Hansen Charles. Supervisor: Hèléne Laurell. Level: Bachelor thesis in marketing (15 Swedish credits), Spring 2016. Keywords: Sponsorship, Sport sponsorship, Local sponsorship, Corporate Social Responsibility (CSR), Football,Grassroots, Effectiveness measurement. Purpose: The purpose of this study is to increase the understanding of sponsoring grassroots- and youth football teams. Theoretical framework: The theoretical framework begins with theory regarding sponsorship. CSR and its importance are also discussed. A link between sponsorship and CSR is brought forward at the end of this chapter. Methodology: A deductive approach and a qualitative method have been used in order to get a more detailed, deeper and descriptive explanation of the chosen subject. Empirical framework: The empirical framework was collected through personal interviews with respondents from five different companies. The respondents were the ones responsible for the work with sponsorship at each respective company. Conclusion: Companies are involved in the sponsoring of grassroots- and youth football teams in order to be seen as good citizens. It is also seen as a brand building activity and away to build relationships. A link between CSR and sponsorship can be done and sponsorship can be used as a tool to communicate companies’ CSR-initiatives. Finally, are the effects from sponsorship not measured due to the difficulties in this process, however, methods for this purpose do exist, such as customer surveys.

This qualitative study aims to contribute to the research field on corporate sustainability (CS) in small and medium-sized enterprise (SMEs), in hopes of helping policymakers better understand the circumstances for Swedish SMEs and how they work with CS. Empirical data about motivations behind working with CS, implementation of CS activities, and effects of CS work were collected through in-depth interviews with 18 company representatives. The major reason for motivation was found to be personal interest and commitment to these kind of practices, followed by strengthening the competitiveness, marketing, initiative from management and board, and profitability aspects. The implementation process is often informal in nature with concrete measures and activities rather than formal policies and strategies, although a few of the companies make use of tools such as environmental management systems. How the companies communicate their CS work differs and the response from stakeholders varies too. Lastly, profitability was found to be an important effect for some, while others more heavily emphasize the personal satisfaction from doing the right thing and being sustainable. The social effects were mostly improved working conditions and more engagement from stakeholders, while the environmental impact was understood to mostly concern a decrease in consumption of finite resources, and a more efficient use of material and energy. Suggestions for improving CS work in Swedish SMEs are increased support and encouragement from the government, and more education and information about what companies can do and how they can do it with appropriate tools. Concluding, CS in Swedish SMEs must be studied further to gain a more comprehensive picture of how to support those SMEs already working with CS and those in the path of transitioning towards a more sustainable development.

This thesis addresses corporate approaches to CSR stakeholder engagement in the pharmaceutical industry in the UK and Germany. Its objective is to undertake mainly exploratory qualitative research to investigate how the selected sample manages CSR. The data was primarily accessed and collected from senior executives within major pharmaceutical companies. Multiple research methods were employed to gather rich new empirical evidence which focuses on the CSR practices and perceptions of CSR managers in both countries. To examine how this 'sensitive' sector responds to what could be termed the 'CSR Challenge', a critical realist perspective and six codes were chosen to map the practices and to compare similarities and differences between the two countries. This research contributes to the academic literature in this field by filling significant gaps in an area which was previously under-investigated. Ultimately, the findings are employed to examine a prespecified framework which was originally developed by the author based on secondary data in separate research. Overall, the results inform, re-examine, and improve this recently published framework. The updated explanatory framework which results from the research is the main conceptual contribution of the thesis. It serves as a management tool which includes the contextual factors which influence decision-makers' practices and perceptions portrayed as a set of inter-related management steps. This new conceptualisation is designed to be of practical use for decision-makers when managing their stakeholder engagement activities. As a result, this research is essentially applied and normative in nature. In addition, this work presents an original contribution to the literature in its field which should be of interest to academics.

One aspect of leadership strategy is the need to account for the core values of the organization. The purpose of this case study was to explore the perceptions of tribal gaming leader strategies toward sustainability, an action that leads to tribal economic development and stability. The conceptual framework of situational leadership theory was used to guide the scope and analysis of this study. Six tribal gaming leaders from Oklahoma participated in a focus group session; 7 additional tribal gaming leaders from the same gaming organization participated in individual interview sessions. Member checking was used to strengthen the credibility and trustworthiness of the interpretation of the participants' responses. Additionally, company documents were reviewed to triangulate the data. Four emergent themes were identified after data analysis: business value, which was attributed to tribal leaders' alignment to their mission; strategic vision, which included their marketing and overall business environment; collaboration, which was evident wherein the tribal gaming leaders utilized internal and external partnerships to improve local communities and maintain competitive advantage; and communication, which was emphasized for its importance as a daily skill for information sharing. This research explored the strategies necessary for tribal gaming leader choices that could have a significant influence on social progress between the organization and society, environmental protection for the surrounding community, and economic growth for the local economy. The findings from this study may contribute to social change by aiding in the organizational strategy to forecasting; these findings may also aid in the overall business value, prosperity of employees, and the local economy.

Since the early days of corporate societal marketing, managers and researchers alike have considered perceived marketer motives as a key factor in eliciting positive consumer response. However, little is known as to how the perception of marketer motives is formed. This dissertation research looks into a number of factors that may influence the process of perceived marketer motives formation. In particular, the roles of corporate societal marketing type, cognitive capacity, ad skepticism, and cause-involvement are examined. In addition, the underlying structure of perceived marketer motives is also explored. The results showed that the effect of corporate societal marketing type on perceived marketer motives was not significant. Cognitive capacity did have a significant effect that subjects with unconstrained cognitive capacity perceived higher community-oriented motives than those with constrained cognitive capacity. The effect of ad skepticism was equivocal. Ad skepticism had a significant effect on perceived marketer motives in Study 1, but not in Study 2. The key methodological difference between the two studies is that ad skepticism was measured along with other constructs in Study 1 whereas it was measured two weeks prior to the lab experiment in Study 2. Cause-involvement had no significant effect on perceived marketer motives, although it did affect the subsequent consumer response. As for the structure of perceived marketer motives, data from both studies suggest that there are three dimensions: community-oriented motives, company-oriented motives, and manipulative motives. These three dimensions appeared to be independent from one another; each of them had unique effects on subsequent consumer response. Most notably, company-oriented motives had no significant effect on company evaluation, attitude toward the company, or purchase intent. As expected, community-oriented motives had positive effects on all three indicators of consumer response whereas manipulative motives had negative effects. Limitations in the current investigation are discussed and suggestions for future research are proposed. / text