The  emergence of the internet and  digitisation  has  led to  the disruption/transformation of  therecorded music industry sector. This has resulted in a shift  from  physical  to  digital  sales, which has also led to a decline in the global recorded music sector revenue. Although largely attributed to piracy and illegal music downloads, some have argued that this was as a result of  the reduction in the perceived value of commercially distributed recorded music. The audio quality of music and user experience has specifically been highlighted to have suffered due to digitisation. Experience from the case of the introduction of HDTV gives an example of a similar industry sector that was able to revive itself by implementing high-definition (HD) quality standards. This thesis set out to  investigate if such an approach could be applicable to  the recording music sector in order to create a similar HD music quality standard. The methodology adopted, involved performing a comparative case study to analyse what  lessons can be taken from the HDTV standardisation approach and how applicable it would be within  the recorded music sector. This was coupled  with interviews of industry actors that represent  the value creation network/chain of the recorded music sector. The result suggests that such a standardisation approach could be applicable and benefit the recorded music sector; however, this is conditional on overcoming a number of challenges that were   identified.

Made available in DSpace on 2016-04-26T18:11:18Z (GMT). No. of bitstreams: 1 Leticia Felix da Silva.pdf: 10287671 bytes, checksum: be8d7ebd276ccae44ea69ea94f9bd395 (MD5) Previous issue date: 2011-12-02 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The purpose of this research is to analyze Van Gogh's letters as a communicative act necessary to the artist along his creative path. Starting from the approach of creation as network, the letters are document of process, which record traces of the way traveled by the artist in his creative process. The body of the research is a total of 819 Van Gogh letters, written in between 1872 and 1890, available on Van Gogh's Foundation site, which presents the transcript of all the original documents, translations into English and the fac-símiles. Over the methodological point of view, it was given an empirical treatment to the documents from a critical reading, establishing relationships among the significant issues of the project by the artist. The recurrences led us to the two most relevant aspects: the need for communicational interaction and the importance of color in his artistic path. Thus, these became the research cut, seeking to understand the letters as a communicative way and the way as the color is built along the artist route. This construction is discussed not just over the bias of the materiality and the paint manipulation, but as well over the subjective aspect of his color quest. This work is based on the process theory as construction network, proposed by Salles Cecilia in dialog with the semiotic Peirciana and with Pierre Musso's network conception. There are as well established approaches with Deleuze and Guattari's rizoma concept. The communicative aspects of the letters are approached on Flusser and Foucault's perspectives / A proposta desta pesquisa é analisar as cartas de Van Gogh como um ato comunicativo necessário ao artista ao longo do percurso criativo. Partindo da abordagem da criação como rede, as cartas são documentos de processo, que registram vestígios do caminho percorrido pelo artista em seu processo de criação. O corpus da pesquisa é o total de 819 cartas de Van Gogh, escritas no período de 1872 a 1890, disponíveis no site da Fundação Van Gogh, que apresenta a transcrição de todas os documentos originais, as traduções para o inglês e o fac-símiles. Sob o ponto de vista metodológico foi dado um tratamento empírico aos documentos a partir de uma leitura crítica, estabelecendo relações entre as questões significativas do projeto do artista. As recorrências nos levaram a dois aspectos mais relevantes: a necessidade de interação comunicacional e a importância da cor em seu trajeto artístico. Deste modo, estes se tornaram os recortes da pesquisa, buscando compreender as cartas como meio comunicativo e o modo como a cor é construída ao longo do percurso do artista. Essa construção é discutida não apenas sob o viés da materialidade e da manipulação de tintas, mas também sob o aspecto subjetivo de sua busca pela cor. Este trabalho está fundamentado na teoria de processo como rede em construção, proposta por Cecília Salles em diálogo com a semiótica Peirciana e com o conceito de rede de Pierre Musso. São também estabelecidas aproximações com o conceito de rizoma de Deleuze e Guattari. Os aspectos comunicativos das cartas são abordados nas perspectivas de Flusser e Foucault