O intuito deste trabalho foi o de, através da pesquisa sobre o processo criativo na Livre Improvisação, desenvolver estratégias de criação e explorar a palavra como agente potencializador nos processos de criação. Para compreender o fenômeno da criação na Livre Improvisação, buscamos alternativas metodológicas adaptando modelos de análise que permitissem uma aproximação coerente às artes performativas a partir do esclarecimento sobre os conceitos dos Processos de Criação e do Paradigma Indiciário. Da mesma forma, exploramos o significado da criatividade para a Livre Improvisação, demonstrando a importância de componentes de processo criativo como o imaginário, a criatividade, o risco e a invenção. Dessa forma, apresentamos como se deu o desenvolvimento de uma estratégia criativa a partir da palavra, vinculada às ações que envolvem os conceitos de ressonância emocional e endoconceitos como componentes do processo de criação relativo à Livre Improvisação. Para isso, contamos com um laboratório de experiências práticas, segundo os conceitos de processo criativo, o qual foi denominado ateliê. Apontamos a partir dos conceitos explorados e das experiências práticas, nosso caminho na formulação destas estratégias que apontam para diferentes perspectivas criativas para a Livre Improvisação. / The purpose of this study was to develop strategies to create and explore the word as a potentiating agent in the processes of creation, through research on the creative process in Free Improvisation. To understand the phenomenon of creativity in Free Improvisation, we seek methodological alternatives, adapting models of analysis that would allow a consistent approach to the performing arts from the clarification of the concepts of Creativity Process and Evidentiary Paradigm. Likewise, we explore the meaning of creativity to the Free Improvisation, demonstrating the importance of the creative process as components of the imagination, creativity, risk and invention. Thus, we present how they were developing a creative strategy from the word, linked to actions that involve the concepts of emotional resonance and endo-concepts as components of the creative process on the Free Improvisation. For this, we have a lab practical experience, according to the concepts of the creative process, which was named ateliê (studio). We aim to explore the concepts and practical experience, our way in formulating these strategies targeted at different creative perspectives to the Free Improvisation.

O intuito deste trabalho foi o de, através da pesquisa sobre o processo criativo na Livre Improvisação, desenvolver estratégias de criação e explorar a palavra como agente potencializador nos processos de criação. Para compreender o fenômeno da criação na Livre Improvisação, buscamos alternativas metodológicas adaptando modelos de análise que permitissem uma aproximação coerente às artes performativas a partir do esclarecimento sobre os conceitos dos Processos de Criação e do Paradigma Indiciário. Da mesma forma, exploramos o significado da criatividade para a Livre Improvisação, demonstrando a importância de componentes de processo criativo como o imaginário, a criatividade, o risco e a invenção. Dessa forma, apresentamos como se deu o desenvolvimento de uma estratégia criativa a partir da palavra, vinculada às ações que envolvem os conceitos de ressonância emocional e endoconceitos como componentes do processo de criação relativo à Livre Improvisação. Para isso, contamos com um laboratório de experiências práticas, segundo os conceitos de processo criativo, o qual foi denominado ateliê. Apontamos a partir dos conceitos explorados e das experiências práticas, nosso caminho na formulação destas estratégias que apontam para diferentes perspectivas criativas para a Livre Improvisação. / The purpose of this study was to develop strategies to create and explore the word as a potentiating agent in the processes of creation, through research on the creative process in Free Improvisation. To understand the phenomenon of creativity in Free Improvisation, we seek methodological alternatives, adapting models of analysis that would allow a consistent approach to the performing arts from the clarification of the concepts of Creativity Process and Evidentiary Paradigm. Likewise, we explore the meaning of creativity to the Free Improvisation, demonstrating the importance of the creative process as components of the imagination, creativity, risk and invention. Thus, we present how they were developing a creative strategy from the word, linked to actions that involve the concepts of emotional resonance and endo-concepts as components of the creative process on the Free Improvisation. For this, we have a lab practical experience, according to the concepts of the creative process, which was named ateliê (studio). We aim to explore the concepts and practical experience, our way in formulating these strategies targeted at different creative perspectives to the Free Improvisation.

Made available in DSpace on 2016-03-15T19:22:39Z (GMT). No. of bitstreams: 1 Marcos Aurelio Castanha Junior.pdf: 40091362 bytes, checksum: 90e9b14c8d9bbdd9f677f1c2faa7ac10 (MD5) Previous issue date: 2014-08-13 / This research seeks to illuminate one particular field of visual identity that refers to the design of brands, encompassing a relatively new activity in Brazil: the brand design projects for cities. By understanding their creative characteristics, procedures and the process which the designers were involved, this current work bring the discussion to a point of view that seeks to relate the results of the brands, their documentation in manuals and their applications to the development process in which they were generated. Therefore, we will travel on some brands of cities in the state of São Paulo. Using as example three cases, we will relate what was actually done and on what theoretical and practical research basis was done. We will try to know, describe and deepen our knowledge to this professional segment and its peculiarities. / Esta pesquisa procura iluminar um campo de trabalho específico da identidade visual que refere-se ao design de marcas, abordando uma atividade relativamente nova no Brasil: os projetos de design de marcas para cidades. Ao entender suas características criativas, procedimentos e o processo aos quais os designers foram envolvidos, o presente trabalho traz a discussão para um ponto de vista que busca relacionar os resultados das marcas, sua documentação em manuais e suas aplicações ao processo de desenvolvimento em que foram geradas. Assim, percorreremos algumas marcas de cidades do estado de São Paulo. Usando como exemplo três marcas, relacionaremos o que foi de fato realizado e em que bases teóricas e práticas de pesquisa se fizeram. Procuraremos conhecer, descrever e aprofundar nossos conhecimentos a este segmento profissional e suas peculiaridades.

本研究透過研究影像創作者創作歷程，分析其創意和創造力的面貌，最後歸納出影像創作者進行創作時之共同/相似脈絡。 本研究的對象是兩位資深影像創作者，他們擁有豐富的創作經驗以及數量不少的影像作品，本研究進行的方式是透過鑑賞兩位影像創作者的影像作品、並確認其中有創意/創造力的地方，其次則是請他們敘說當時創作那些影像作品的歷程，隨後再將影像創作者的「創作歷程」與「作品呈現創意/創造力」之處進行比對與分析，藉以找出上述兩者之間的關聯性。 本研究參照Amabile的「創造力成份模式」論述，重新提出一個分析影像創作者創作歷程的「影像創作者創造力成份模式」，模式中顯示影響影像創作者的創造力表現之各種「元素」。研究針對創造力被啟發的過程中模式裡之「元素」對影像創作者的影響進行分析，藉以解釋那些「影像創作者的創造力成份」 在一個創作者身上所扮演的角色與作用，並歸納出本研究目的：尋求「影像創作者處於創作狀態時的創作脈絡」。 經過分析與比對，本研究從兩位資深影像創作者的創作歷程中所找出的共同/相似脈絡如下： 創作的歷程都由「動機」開始，舉凡創作者所具有的「內在慾望」；或受到「外來的期待」的刺激；或受「信仰文化力」之影響；或被心中一股「仁愛心」所推動等，都可解釋為影像創作者受創作動機的推動而開始創作的事實。 「個人特質」在影像創作者創作時成了影響創作成果的重要因素，包括「個人經驗」、「聯想力」等個人特質，時刻左右影像創作者的創作歷程。 影像創作者的「領域知識與技術」在其創作歷程中扮演舉足輕重的角色，本研究發現如「領域知識」、「精進的技術」等影像創作者本身具有的學能條件足以決定其作品的成果。 影像創作者「與環境遭遇」所碰撞出的創意/創造力火花是其創作歷程中不可或缺的助力，本研究整理發現兩位影像創作者與「週遭環境」或「心境」的遭遇均牽引出豐盛的創意/創造力。 本研究在研究過程裡發現「專注力」對創作歷程的影響，這項因素雖沒有在考據文獻時注意到，但是它的確對影像創作者在創作時產生特定的作用力，因此將它列入本研究發現的最後一項脈絡。 本研究受限於研究規模，從兩位資深影像創作者的創作歷程裡所歸納出的共同/相似脈絡，雖無法道盡所有影像創作者的創作全貌，然而本研究成果應對相關創作歷程的學術研究有參考價值。 / This study conducts an analysis of creation and creativity, through deeply investigating the process of image generating from creators, and concludes with some common/approximate contexts from different creators. Two senior image creators are interviewed in order to examine their individual image artworks by comparing and analyzing their different process of creation and the ways of idea presentations. This study also tries to identify correlations and features from their image creating process, building up contexts from creators’ ways of thinking and their original creativity. This study proposes a new analytical model, referring to “the componential model of creativity” by Amabile (Amabile, 1996). The new “componential model of creativity from image creators” outlines critical factors (e.g., motivation, domain-relevant skills, concentration, and encounter), referring to the interviewees’ creating process and performance. The components of creativity and their impact to the creators are also analyzed to find the contexts from image creators’ origination. Through the analysis and comparison, this study identifies several common / approximate originating contexts from these two image creators: 1. Creativity comes from motivation. Creators’ desire inside, stimulus from outside expectation and cultural difference, are the key factors affecting creators’ origination 2. Personality is the most important factor during creating process, such as personal experience, imagination, and education etc. 3. Professional knowledge and domain-relevant skills play critical roles to affect image creators’ performance and their creativity. 4. Creativity inspiration also comes from real world. This study shows strong correlation between environment and creators’ rich creations. 5. This study also finds the importance of concentration component during creation. The more concentration the creator pays, the more creativity he gets. This study generalizes some findings and research results; however, it’s still not enough to cover whole picture of image creators’ creativity process due to the limitation of research scale. Continuous study may help people with creating images.

Text in Afrikaans / Summaries in English and Afrikaans / In die vinnig veranderende omgewing waarin universiteitbiblioteke funksioneer is daar besorgdheid oor die vermoe van universiteitbiblioteke om tred te hou met die verandering ten einde suksesvol te kan bly voortbestaan. Kreatiwiteit en innovasie speel 'n rol in die veranderingsproses. Organisasiekultuur het 'n invloed op die mate waarin kreatiwiteit en innovasie in 'n organisasie gestimuleer word. 'n Voorlopige model wat op die literatuur gebaseer is, het getoon dat strategie, organisasiestruktuur, ondersteuningsmeganismes, innovasiegedrag en kommunikasie die organisasiekultuurdeterminante is wat kreatiwiteit en innovasie in organisasies beinvloed. In die onderhawige empiriese studie is bestaande data, wat ingesamel is om die organisasiekultuurvan 'n universiteitbiblioteek te beskryf, gebruik om die voorlopige model te toets. 'n Faktorontleding het getoon dat strategie, doelgerigtheid, vertrouensverhouding, innovasiegedrag, werkomgewing, klientgeorienteerdheid en bestuursondersteuning 'n invloed het op die mate waarin kreatiwiteit en innovasie in die universiteitbiblioteek gestimuleer en bevorder sal word. / In the rapidly changing environment in which university libraries function there is concern about the ability of such libraries to keep pace with change in order to be able to survive. Creativity and innovation have a role to play in the change process. Organisational culture has an influence on the degree to which creativity and innovation are stimulated in an organisation. A preliminary model which is based on the literature, has shown that strategy, organisational structure, support mechanisms, innovation behaviour and communication are the organisational culture determinants that influence creativity and innovation in organisations. In the empirical study, existing data which were collected to describe the organisational culture of a university library, were used to test the preliminary model. A factor analysis showed that strategy, purposefulness, trust relationship, innovation behaviour, work environment, customer orientation and management support influence the degree to which creativity and innovation are stimulated and promoted in the university library. / Information Science / M.Inf.

Text in Afrikaans / Summaries in English and Afrikaans / In die vinnig veranderende omgewing waarin universiteitbiblioteke funksioneer is daar besorgdheid oor die vermoe van universiteitbiblioteke om tred te hou met die verandering ten einde suksesvol te kan bly voortbestaan. Kreatiwiteit en innovasie speel 'n rol in die veranderingsproses. Organisasiekultuur het 'n invloed op die mate waarin kreatiwiteit en innovasie in 'n organisasie gestimuleer word. 'n Voorlopige model wat op die literatuur gebaseer is, het getoon dat strategie, organisasiestruktuur, ondersteuningsmeganismes, innovasiegedrag en kommunikasie die organisasiekultuurdeterminante is wat kreatiwiteit en innovasie in organisasies beinvloed. In die onderhawige empiriese studie is bestaande data, wat ingesamel is om die organisasiekultuurvan 'n universiteitbiblioteek te beskryf, gebruik om die voorlopige model te toets. 'n Faktorontleding het getoon dat strategie, doelgerigtheid, vertrouensverhouding, innovasiegedrag, werkomgewing, klientgeorienteerdheid en bestuursondersteuning 'n invloed het op die mate waarin kreatiwiteit en innovasie in die universiteitbiblioteek gestimuleer en bevorder sal word. / In the rapidly changing environment in which university libraries function there is concern about the ability of such libraries to keep pace with change in order to be able to survive. Creativity and innovation have a role to play in the change process. Organisational culture has an influence on the degree to which creativity and innovation are stimulated in an organisation. A preliminary model which is based on the literature, has shown that strategy, organisational structure, support mechanisms, innovation behaviour and communication are the organisational culture determinants that influence creativity and innovation in organisations. In the empirical study, existing data which were collected to describe the organisational culture of a university library, were used to test the preliminary model. A factor analysis showed that strategy, purposefulness, trust relationship, innovation behaviour, work environment, customer orientation and management support influence the degree to which creativity and innovation are stimulated and promoted in the university library. / Information Science / M.Inf.