This master thesis is focused on cultural standards of New Zealand. The main aim of this thesis is to define cultural standards of New Zealand and compare them with the theory. The first part of the diploma thesis is focused on theory of culture, cultural dimensions and standards, as well as different concepts of cultural dimensions applied on the Czech and New Zealand culture. The practical part describes the basic characteristics of the country, political and economical system, business dealings and diplomatic protocol. The last part is based on empirical research and defines cultural standards of New Zealand from the Czech perspective.

The master thesis "Intercultural communication and cooperation CR-USA" deals with the identification of cultural differences between the CR and USA and also with finding differences in communication. Based on that provides recommendations for effective communication and collaboration from the Czech side. Attention was paid to the creation of American cultural standards from the Czech point of view, which were developed based on structured questionnaires and interviews, as well as from my own experience with American culture. The theoretical part is devoted to clarify the concepts of intercultural management and psychology. Attention was also paid to cultural standards and dimensions, which were published by other authors. Outcome of this thesis are tips and suggestions for people who work or plan to work with Americans in the future

The diploma thesis deals with the specific functioning of multicultural teams. It is divided into two parts. The theoretical part analyzes the terms culture, cultural dimensions and stereotypes, intercultural perception and cultural adaptation. It also focuses on a multicultural team itself, its advantages and disadvantages, intercultural communication and multicultural team effectiveness. Furthermore, the diploma thesis deals with the motivation of workers. The practical part explores, based on the findings from interviews and questionnaires, multicultural teams in Accenture.

The aim of the thesis is to reveal Czech-Portuguese and Portuguese-Czech cultural standards by using the method of the in-depth interviews with respective respondents. The thesis is divided into two parts - theoretical and practical. The theoretical part introduces the important concepts underlying the practical part. At the beginning of the practical part, the author describes Portugal, its geographical, demographic, historical, economic, political and social background. The following is also a form of Czech-Portuguese relations since their establishment till the present days. The rest of the practical part is devoted to the methodology used, the target group, the description of interviews done and the research of Czech-Portuguese and Portuguese-Czech cultural standards itself. In conclusion, the author presents some tips and advices for Czechs planning to go to Portugal for private or professional reasons.

The purpose of this study is to explore the representation of national political freedom on web interface design by using power distance, one of the culture dimensions identified by Geert Hofstede, as a measurement. This study also aims to determine if there are any differences between government-based websites and business-oriented websites in representing national political freedom. A pilot study was conducted to validate ten power distance indicators identified from previous research on cultural dimensions with the intent of establishing a measurement for determining a country's national political freedom on web content and interface design. The result showed that six out of ten proposed indicators are valid power distance indicators. The seventh indicator, symmetric layout, demonstrated that its Web representation correlates with national political freedom level. Consequently, the principal research applied these seven indicators in coding 312 websites selected from 39 countries and analyzed national political freedom represented on these websites with content analysis method. The result of two-way analysis of variance (ANOVA) indicated that large differences exist in web interface design, which in turn reflects the aforementioned national political freedom. The research showed that the mean effect of freedom level between free-country group, partly-free-country group and not-free-country group was statistically significant (p = .003). So was the mean effect of website type between government-based and business-oriented websites (p = .000). Furthermore, the interaction between the freedom level and website type was also significant (p = .041). Therefore, we conclude that web interface design represents a country's political freedom and government-based websites embody more of a nation's authority and supremacy than business-oriented websites do. It is expected that this study furthers our exploration in culture dimensions on web interface design and advances our knowledge in sociological and cultural studies of the web.

The World is becoming global and also the companies. They are expanding their business outside the current location. This trend brings new challenges to the top management and to line managers to be able lead not just people with same culture, but also lead and cooperate with reportees from different cultures. Leaders need to be able to lead teams consisted from people of various gender, religion, age, sexual orientation or color. Managers need to be aware of those specifics in order to use full potential of whole team. The aim of this diploma thesis is to analyze those specifics of leading of intercultural IT company based on semi-structured interviews with expats, free associations, analysis of company documents and guided discussion and design methods and recommendations to be able to lead intercultural teams more effectively, mainly in IT field.

The master thesis is focusing on Hofstede's cultural dimensions in Prague, Bratislava and Vienna. There were 174 students who filled-in the questionnaire called "Value survey 1994". The aim of this work is to verify results of Hofstede's cultural dimensions and discuss obstacles of his methodology. One of the challenges is to create a comparable sample of respondents. Their characteristics should be as similar as possible except for nationality. The sample of 160 students was tested by Kruskal-Wallis test and groups were not significantly different. The interesting finding was the age of students. Although students in Austria enter university when they are 18, it is one year earlier than in Czechia and Slovakia, the student were same age. The results were litle bit different from Hofstedeho values because of university surrounding/enviroment. As this model is obsolete, today's cross-cultural researches are using cluster analysis which compares countries from made up graph of vaules which tend to group based on cross-national differencies. Hofstede's model was used because of his availability and simplicity. In addition, this work is trying to utilize Hofstede's model in Social Geography. However, this work found cross-cultural research very usefull for characterizing countries with possible use in...

Purpose: The article describes how cross-cultural communication might impact purchase decisions in the fourth stage of the decision-making process. It also examines how cultural value influences the Ghanaian consumer. The results and conclusions aim to help MNEs comprehend Ghanaian culture. Literature review: The reviewed literature discussed cross-cultural communication. Such as Hofstede's cultural aspects and how they affect the purchase decision. The author offered six hypotheses for the research model from the literature review. Methodology: A quantitative research design was used with a deductive research technique. An online questionnaire constructed with Google Forms was used to collect primary data, and it received 154 replies. Descriptive statistics, Cronbach's alpha, and Pearson's correlation were used to analyse the data. Findings: Hofstede's cultural qualities are positively linked to purchase decisions. Indulgence is the most vital link. The correlation research linked buying decisions to Hofstede's cultural characteristics. Positive connections were made. The thesis author analyses empirical data showing that Ghanaians keep to their culture but also follow trends.

Yes / Throughout the developed world, consumers are increasingly being encouraged to adopt cleaner, more eco-friendly behaviours. However, hybrid car adoption remains low, which impedes the move towards a lower carbon economy. In this paper, we examine the risks and drivers of hybrid car purchases, drawing on consumer behaviour and cultural dimensions theory to account for the heterogeneous, segmented nature of the market. As risk perceptions differ across cultures, and in order to address the lack of cross cultural research on eco-friendly cars, we focus on Australian, South Korean, and Japanese consumers. Based on a survey of 817 respondents we examine how five types of risk (social, psychological, time, financial, and network externalities) and three factors that drive purchasing behaviour (product advantages, product attractiveness, and product superiority) influence consumers perceptions of hybrid cars. Four segments of consumers are identified (pessimists, realists, optimists, and casualists) that also vary according to their environmental self-image, and underlying cultural values. Our results extend theory by incorporating self-image and cultural dimension theories into a multi-country analysis of the risks and drivers of hybrid car adoption. Our findings have practical implications in terms of marketing strategies and potential policy interventions aimed at mitigating risk perceptions and promoting the factors that drive hybrid car adoption.

The global economy is continually evolving, with new market trends constantly emerging. There appears to be one exception, globalization remains a dominant and consistent trend, even among SMEs. Numerous SMEs enter international markets, encountering diverse business standards and cultures, and must align their local strategies with global responsibilities. They need to consider their position in the global economy and their impact on all stakeholders, from actors in the supply chain to citizens in the countries where they operate. Corporate Social Responsibility has become an increasingly important approach for businesses to understand and improve their global impact and competitiveness by adapting both internal and external strategies. Therefore, this thesis investigates how internationalization impacts CSR initiatives for SMEs when expanding across European borders and how these practices contribute to companies' long-term success. Moreover, the emphasis on culture is investigated through Hofstede's cultural dimensions and the CAGE distance framework, to understand the challenges and opportunities related to cultural differences, along with other distances between countries encountered while internationalizing. Furthermore, CSR is investigated based on popular cluster definitions and approaches suggested by the EU and the UN. For the simplicity of this thesis, SMEs originating from Sweden and Germany have been the focal point of this research.  For this thesis, primary and secondary data have been collected and will be analyzed using a qualitative research approach. Secondary data comprising theoretical literature was collected and analyzed from numerous databases. Primary data was gathered through Semi-structured interviews with four specialists employed at SMEs and one expert working with local and global SMEs regularly. This data collection will be analyzed to suggest successful CSR approaches related to the internationalization within Europe.  This research concludes that SMEs must understand their global responsibilities to stay competitive in the international market as CSR will become an inevitable part of a company's business strategy. Companies prioritize different aspects of CSR based on their size and industry and adjust these strategies in line with market trends and the conditions of their respective industries. The extent to which companies can integrate CSR into their core values and business plans depends on the resources available to them.