Made available in DSpace on 2016-09-27T13:40:06Z (GMT). No. of bitstreams: 0 Previous issue date: 2015-02-20. Added 1 bitstream(s) on 2016-09-27T13:45:18Z : No. of bitstreams: 1 000870586.pdf: 1110530 bytes, checksum: fbf947b014c7eadd689edcbc8d1d1061 (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Brazil is currently the world‟s largest exporter of chicken meat, but they maintain of this position in the international market requires constant evolution. In the quest for quality improvement, is essential to know the consuming public because the quality translates to meet the customer expectations. So, this study aimed to demonstrate the profile of chicken meat consumers through questionnaire-like interviews in order to generate information that can guide the productive sector in the pursuit of quality and competitiveness. 738 questionnaires were applied in the region of Araçatuba (SP) and 401 questionnaires Barra do Garça (MT), that were filled manually or sent via email by respondents. Of respondents Araçatuba, 40.7% were women and 59.3% men, from Barra do Garça women represented 52.6% and men 47.4%. Most respondents from Araçatuba revealed preference for beef, and from Barra do Garça, for pork. Only about 2% of respondents said they did not enjoy chicken. The economic status of the interviewees influenced the consumption habits of chicken meat. The meat color, the brand of the product and the shelf life requirements are observed at the time of purchase Despite the farm chicken present habitual consumption by households, there is a market, albeit restricted to the production and sale of organic chicken meat. About 66 % of consumers believe that chicken can transmit diseases and 81 % believe that hormones are used in farm chicken production. Based on these results, we conclude that any initiative to improve the quality of the product must be accompanied by enlightening campaigns for consumers.

Resumo:O Brasil é atualmente o maior exportador mundial de carne de frango, mas a manutenção dessa posição no mercado internacional exige uma constante evolução. Na busca pela melhoria da qualidade, é essencial conhecer o público consumidor, pois a qualidade traduz-se como o atendimento das expectativas dos clientes. Assim, este trabalho teve por objetivo demonstrar a utilização de entrevistas realizadas por questionários na avaliação do perfil dos consumidores de carne de frango, a fim de gerar informações que possam orientar o setor produtivo na busca de qualidade e competitividade. Foram aplicados 738 questionários na região de Araçatuba (SP) e 401 questionários em Barra do Garça (MT), que foram preenchidos manualmente ou enviados via e-mail pelos entrevistados. Dos entrevistados de Araçatuba, 40,7% eram mulheres e 59,3% homens, de Barra do Garça as mulheres representaram 52,6% e os homens 47,4%. A maioria dos entrevistados de Araçatuba revelou preferência por carne bovina, e de Barra do Garça, por carne suína. Apenas cerca de 2% dos entrevistados responderam não apreciar carne de frango. O poder aquisitivo influencia o hábito de consumo da carne de frango. A cor da carne, a marca do produto e o prazo de validade são requisitos observados na hora da compra. Apesar do frango de granja apresentar consumo habitual pelas famílias, existe mercado, ainda que restrito, para produção e venda da carne de frango caipira. Cerca de 66% dos consumidores considera que a carne de frango pode transmitir doenças e 81% dos consumidores acreditam que é utilizado hormônio na produção do frango de granja. Com base nesses resultados, é possível concluir que qualquer iniciativa, visando melhorar a qualidade do produto, deve ser acompanhada de campanhas de esclarecimento dos consumidores. / Abstract:Brazil is currently the world‟s largest exporter of chicken meat, but they maintain of this position in the international market requires constant evolution. In the quest for quality improvement, is essential to know the consuming public because the quality translates to meet the customer expectations. So, this study aimed to demonstrate the profile of chicken meat consumers through questionnaire-like interviews in order to generate information that can guide the productive sector in the pursuit of quality and competitiveness. 738 questionnaires were applied in the region of Araçatuba (SP) and 401 questionnaires Barra do Garça (MT), that were filled manually or sent via email by respondents. Of respondents Araçatuba, 40.7% were women and 59.3% men, from Barra do Garça women represented 52.6% and men 47.4%. Most respondents from Araçatuba revealed preference for beef, and from Barra do Garça, for pork. Only about 2% of respondents said they did not enjoy chicken. The economic status of the interviewees influenced the consumption habits of chicken meat. The meat color, the brand of the product and the shelf life requirements are observed at the time of purchase Despite the farm chicken present habitual consumption by households, there is a market, albeit restricted to the production and sale of organic chicken meat. About 66 % of consumers believe that chicken can transmit diseases and 81 % believe that hormones are used in farm chicken production. Based on these results, we conclude that any initiative to improve the quality of the product must be accompanied by enlightening campaigns for consumers. / Orientador:Marcos Franke Pinto / Banca:Lilian Christian Domingues de Souza / Banca:Manoel Garcia Neto / Mestre

A quantitative assessment of food-water-energy interactions is important to assess pathways and scenarios towards a holistically sustainable regional development. While a range of tools and methods exist that assess energetic demands and potentials on a regional scale, the same is not true for assessments of regional food demand and potential. This work introduces a new food simulation workflow to address local food potential and demand at the regional level, by extending an existing regional energy-water simulation platform. The goal of this work is to develop a GIS-based bottom-up approach to simulate regional food demand that can be linked to similarly GIS-based workflows assessing regional water demands and energetic demands and potentials. This allows us to study food-water-energy issues on a local scale. For this, a CityGML land use data model is extended with a feed and animal potential raster map as well as a soil type map to serve as the main inputs. The workflow simulates: (1) the vegetal and animal product food potentials by taking climate, crop type, soil type, organic farming, and food waste parameters into account; (2) the food demand of vegetal and animal products influenced by population change, body weight, age, human development index, and other indicators. The method is tested and validated in three German counties with various land use coverages. The results show that restricting land used exclusively for energy crop production is the most effective way to increase annual food production potential. Climate change by 2050 is expected to result in annual biomass yield changes between −4% and 2% depending on the region. The amount of animal product consumption is expected to rise by 16% by 2050, while 4% fewer vegetal products are excepted to be consumed.