The subject of the thesis named "The selected factors of competitiveness of tourist destinations", is defining issues of the regions, regional competitiveness and ways to measure it. This work is divided into two parts. In theoretical part I describe the characteristics of tourism, the competitiveness of tourism and ways of its measuring. In the practical part I concentrate on the Shumava-west microregion, analysis of selected factors of destination competitiveness and comparison of selected factors of competitiveness of two microregions. The conclusion consists of summary rating and improving proposals for the status of the Shumava-west microregion on the tourism market.

This Master's Thesis focuses on destination management in Vysočina Region with the accent on cultural tourism aspect. It evaluates the potential of the region and its development by marketing tools and actions of the destination management company. The main method of this evaluation is a market research of the product portfolio in the tourism segment in Vysočina and my own experience from visits to the region. Based on these findings it is then summarized which products are the key ones, which of them are marginal, how it is worked with them, and which products are seen as important and preferential for the future of the destination. The thesis also looks at new forms of cultural tourism, such as diaspora tourism, religious tourism or culinary tourism in the region. Providing the readers with three case studies with SWOT analysis on Bystřicko region, event tourism (Vysočina Arena) and Hospodářský dvůr Bohuslavice it is then evaluated how beneficial their existence is.

The diploma thesis aims at the creation of a new thematic product, namely for the destination of South Bohemia. The thesis is divided into two parts where the theoretical part defines terms related to the topic of the thesis first and deals with the destination marketing and the process of creating tourism destination product. In the practical part, there is, based on performed analyses, designed the product concept, the sense of which is wandering around places which South Bohemian folk songs are about. At the end, the benefits of the designed thematic product are predicted and its potential is evaluated.

The aim of this paper is an evaluation of destination's management in particular czech tourist destination. The paper begins with the theoretical part which explains basic relations and issues in management of destination. Such information is then applied in the practical part on destination Pec pod Sněžkou. It begins with the introduction of the destination. Afterwards are described main subjects, form of their cooperation and results of their activities. The deduction of the paper features an evaluation of destination and it's management and recommendations to the future.

This Master theses deals with the most sophisticated form of tourism management -- Destination Management -- specificly in the area of microregion Telčsko. The aim is to analyze a potential of the selected destination, determine its current tourism management and propose possible development on the basis of findings and carried out research. The first chapter introduces basic concepts related to the main issue and concretizes the evolution of Destination Management in the Czech Republic. In the next chapter there is an inroduction of the microregion Telčsko. The heart of the work is an analysis of tourism potential of the selected area, survey, SWOT analysis and suggestions of development opportunities.

Travel vloggers are a relatively new phenomenon that appeared around 2016. These are travelers who share their experiences in a video format, mostly on YouTube. Whereas their motives might be out of self interest - in reality they market the destination they are in, drawing attention to new potential destinations for the viewer. The aim of this study is to examine the relevance of travel vloggers as a tourist research method. More specifically regarding tourists visiting Georgia, if travel vloggers are beeing used before departure, if it influences the tourists' perception of Georgia and what they want to experience when they visit. The study also intends to examine what travel vloggers show in their videos of Georgia. To analyze the results theories regarding guided tourism, cognitive distance and youth tourism will be used. The results indicate that travel vloggers are established as a tourist research method and that it does affect what tourist want to experience when they visit. It also shows that travel vloggers show what is considered not typical tourist attractions, differentiating them from more traditional means of research. The results could be linked with the theories regarding guided- and youth tourism, however not with cognitive distance.

Background: Sustainable development is considered to be one of today's most comprehensive challenges, which will require extensive changes, adaptations and innovation in all levels of the society worldwide. Simultaneously, the social and economic phenomenon of tourism has seen remarkable growth and development over the last decades, leading to become one of the fastest-growing economic sectors in the world, as well as a key component of the evolving socio-economic progress. However, the integration between these two requires extensive adjustments and further knowledge in the process of sustainable destination development, where this study takes an intermediary perspective.  Purpose: The purpose of this research is to evaluate and explore how a tourism intermediary in Sweden is working with sustainable development and how they can utilize their position in the process of developing a geographical area as a sustainable destination.  Method: This thesis is a qualitative study with an exploratory nature, where in-depth phenomenologically based interviews build knowledge upon exploring the participant’s responses through a series of three separate interviews. Thematic analysis was used to find patterns and relationships in order to analyze and validate the raw data, which later was applied to frameworks and previous literature to strengthen and build a final analysis.  Conclusion: This study shows how sustainability efforts need to be enhanced and extended beyond internal processes to successfully strive towards sustainable destination development. By taking collective responsibility and putting more pressure on co-operations, creating strong networks to communicate and collaborate, incorporate internal education of sustainability and familiarize with frameworks and follow-up tools, the intermediary position can be utilized to its full potential.

The diploma thesis is aimed to tourism and its development in case studies by the Ústí region and the town of Ústí nad Labem. In the theoretical frame, definitions utilized in case studies are defined. Devoted to the Ústí region, the case study analyzes conceptual documents, dealing with tourism and its development as well as its priorities and measures. The study then describes a new regional project, called "Gate into Bohemia" (and new destination agencies together with it). The chapter is finished with future plans of the Ústí region. Similarly, development documents are analyzed in Ústí nad Labem, emphasizing tourism and projects, realized by the municipality in terms of tourism or revitalizing the town (as well as possible future plans again). Another chapter deals with the structure of tourism concepts; its basis is represented by the author's own proposal, compared with selected concepts of the region and town.

Since the first national park Yellowstone was established, people from across the world have come to visit the natural wonders that our national parks have to offer. While much empirical research has been conducted concerning the marketing and branding strategies of non-profit organizations, government agencies, and tourism destinations; not much has been conducted on national parks. This research seeks to understand how our national parks have marketed and branded themselves over time and determine how marketing and branding will play a role in the development and conservation of the parks. This research was conducted utilizing in- depth methods such as an autoethnographic reflection and content analysis. Throughout the content analysis, themes arose amongst the strategies of the national parks over time such as “Romanticism,” “Exploration,” “Nature Preservation,” and many more discussed throughout this research. Each of these unique themes represents what was culturally important.

The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. The study contributes to understanding how green marketing communication and green practices can create misleading perceptions and affect the consumer experience of a surf destination, before versus after arriving in Bali, Indonesia. The study was conducted using an abductive and qualitative research approach. The data was collected from ten semi-structured interviews with visitors at a surf camp in Canggu, Bali. Observations of communication material were also conducted to complete the interviews. The results indicated that there was a difference between the perceived destination image compared to what the consumers experienced on site. The company misled their consumers through claims about their green efforts in their marketing communication. These occurrences can be seen as greenwashing, since the surf camp insists to be more ecologically sustainable than they actually are.