Turismens tillväxt är beroende av hur en destination kan uppfylla besökarnas behov. För att kunna tillfredsställa dessa behov krävs samarbeten mellan olika branscher på destinationen. Samarbetsnivån mellan kommun, privata aktörer och lokalinvånare är en avgörande faktor för utvecklingen på destinationen. Denna uppsats presenterar en kvalitativ studie om destinationsutveckling på Nynäshamn som baseras på observationer samt intervjuer med kommunen, privata aktörer och lokalinvånare. Denna uppsats fokuserar på att få sig en uppfattning om vilka potentialer som finns för att främja en positiv destinationsutveckling i Nynäshamn. Vilka insatser som krävs för att utveckla destinationen och vilka resurser som finns på Nynäshamn, som är en småstad nära havet. Studien har visat att det finns potential för Nynäshamn att skapa en positiv destinationsutveckling. Detta är genom att skapa ett starkt platsvarumärke och genom platsmarknadsföring. Det krävs engagemang och finansiella resurser från kommunens sida att skapa möjligheter och samarbeten med privata aktörer mot gemensamma mål. Det krävs även att det finns samarbete med lokalbefolkningen då det är dem som är förmedlarna av destinationen. Dessa aspekter har identifierats som ledande för att åstadkomma en mer positiv utveckling i Nynäshamn. / The growth of tourism depends on how a destination can meet the needs of visitors. To be able to satisfy these needs, collaborations between different industries at the destination are required. The level of cooperation between the municipality, private actors and residents is a decisive factor for the development of the destination. This essay presents a qualitative study on destination development at Nynäshamn based on observations and interviews with the municipality, private actors and residents. This essay focuses on getting an idea of whatpotentials there are to promote a positive destination development in Nynäshamn. What efforts that are required to develop the destination and what resources are available at Nynäshamn, which is a small town near the sea. The study has shown that there is potential for Nynäshamn to create a positive destination development. This is by creating a strong placebranding and through destination marketing. Commitment and financial resources are required from the municipality to create opportunities and collaborations with private actors towards common goals. It is also required that there are collaborations with the local population as they are the mediators of the destination. These aspects have been identified as dominant to achieve a more positive development in Nynäshamn.

This thesis is dealing with problems of creating products in the tourist destination South Slovácko. In the introductory part there are described theoretical solutions of thesis, first of all essence of the management and marketing of destination, touristic products and product creation. In the second part there are realized analysis, which are focused on evaluate of current destination condition, including analysis of touristic demand and comparison with the biggest competitors. Closing part is dealing with the design of the products, which should make touristic destinations more attractive.

<p>Успех у пословању зависи од способности предузећа да створи лојалне потрошаче, док у контексту&nbsp;туризма успех дестинације зависи од способности менаџмента и маркетинга дестинације да задовољи&nbsp;потребе туриста и на тој основу креира&nbsp; лојалне&nbsp; потрошаче&nbsp; који&nbsp; ће се поново вратити у дестинацију&nbsp;<br />или је усмено препоручити другим потенцијалним туристима. Истраживање у &nbsp;докторској дисертацији&nbsp;има неколико задатака. Први задатак је провера модела лојалности на примеру Србије.&nbsp; Применом&nbsp;модела лојалности анализиран је каузални однос између перцепције афективног и когнитивног имиџа&nbsp;дестинације, атрибутивног задовољства, укупног задовољства и дат је увид у предикторску моћ&nbsp;поменутих конструката у процени намере туриста да поново посете дестинацију или да је усмено&nbsp;промовишу. Други задатак рада је да &nbsp;се утврди да ли постоји разлика између намере туриста да&nbsp;поново посете дестинацију или да је усмено промовишу у односу на њихове социо демографске&nbsp;карактеристике (пол, старост, ниво образовања и ниво примања) и претходног &nbsp;искуства са&nbsp; дестинацијом. Трећи задатак рада је испитивање нивоа задовољства туриста перформансама&nbsp;туристичких производа и услуга у дестинацији применом анализе перформансе и важности.&nbsp; Анкетно&nbsp;истраживање је спроведено у Србији током шест истраживачки месеци од маја до октобра 2009.&nbsp;године. Циљну узорачку популацију чинили су инострани туристи који су у истраживачком периоду&nbsp; боравили у Србији. Пригодним узорковањем сакупљено је укупно 360 валидних анкета које су даље&nbsp;коришћене у статистичким анализама. За статистичку обраду коришћено је неколико статистичких&nbsp;техника и статистичких софтвера. Моделовање структуралних једначина (SEM), мултиваријантна&nbsp;анализа и анализа перформанси и&nbsp; важности су статистичке технике коришћене за истраживање.&nbsp;<br />Статистички софтвери SPSS 17.0, AMOS 18 и EQS 6.1 су коришћени за обраду &nbsp;података.&nbsp;Резултати су показали да перцепција имиџа Србије као туристиче дестинације не утиче директно на&nbsp;оцену укупног задовољства искуством у дестинацији.&nbsp; Према резултатима налаза Србија је на&nbsp;испитиваном узорку перципирана као јефтина дестинација, занимљивих природних и културних&nbsp; атрактивности међу којима су активности и догађаји оцењени са највећим оценама. Даље,&nbsp; између&nbsp;задовољства на нивоу појединачних атрибута у дестинацији и укупног задовољства искуством у&nbsp;дестинацији постоји јака директна позитивна веза.&nbsp; Укупно задовољство није показало директни&nbsp;позитиван утицај на дестинацијску лојалност.&nbsp; Иако у првобитном хипотетичком моделу није била&nbsp; претпостављена директна веза између имиџа и атрибутивног задовољства на дестинацијску лојалност&nbsp;у финалном моделу се показало да је имиџ дестинације директан позитиван предиктор намере&nbsp;испитаника да усмено препоруче Србију као туристичку дестинацију, док&nbsp; је атрибутивно&nbsp;задовољство најбољи предиктор намере туриста да поново посете Србију и да је усмено препоруче&nbsp;другим потенцијалним туристима. Овај однос може бити теоријски оправдан, јер Србија нема&nbsp;изграђен јасан, јак и препознатљив имиџ&nbsp; на међународном туристичком тржишту&nbsp; те задовољство&nbsp;туриста личним туристичким искуством у дестинацији игра најзначајнију улогу у креирању&nbsp;дестинацијске лојалности.&nbsp; Резултати су такође&nbsp; показали да је на испитиваном узорку старост&nbsp;директно негативно повезана са намером туриста да поново посете дестинацију и позитивно&nbsp;директно повезана са задовољством перформансама атрибута у дестинацији.&nbsp; На основу тестираног&nbsp;модела може се закључити да је на примеру Србије у тестираном узорку имиџ дестинације основно&nbsp;средство за привлачење туриста док је задовољство квалитетом производа, услуга, активностима у&nbsp;дестинацији алат за успостављање дугорочнијих&nbsp; односа са туристима. Кључ успеха у подизању&nbsp; дестинацијске лојалности је синхронизација деловања свих појединачних субјеката који су посредно&nbsp;и/или непосредно укључени у креирање аутентичног туристичког доживљаја.</p> / <p>Uspeh u poslovanju zavisi od sposobnosti preduzeća da stvori lojalne potrošače, dok u kontekstu&nbsp;turizma uspeh destinacije zavisi od sposobnosti menadžmenta i marketinga destinacije da zadovolji&nbsp;potrebe turista i na toj osnovu kreira&nbsp; lojalne&nbsp; potrošače&nbsp; koji&nbsp; će se ponovo vratiti u destinaciju&nbsp;<br />ili je usmeno preporučiti drugim potencijalnim turistima. Istraživanje u &nbsp;doktorskoj disertaciji&nbsp;ima nekoliko zadataka. Prvi zadatak je provera modela lojalnosti na primeru Srbije.&nbsp; Primenom&nbsp;modela lojalnosti analiziran je kauzalni odnos između percepcije afektivnog i kognitivnog imidža&nbsp;destinacije, atributivnog zadovoljstva, ukupnog zadovoljstva i dat je uvid u prediktorsku moć&nbsp;pomenutih konstrukata u proceni namere turista da ponovo posete destinaciju ili da je usmeno&nbsp;promovišu. Drugi zadatak rada je da &nbsp;se utvrdi da li postoji razlika između namere turista da&nbsp;ponovo posete destinaciju ili da je usmeno promovišu u odnosu na njihove socio demografske&nbsp;karakteristike (pol, starost, nivo obrazovanja i nivo primanja) i prethodnog &nbsp;iskustva sa&nbsp; destinacijom. Treći zadatak rada je ispitivanje nivoa zadovoljstva turista performansama&nbsp;turističkih proizvoda i usluga u destinaciji primenom analize performanse i važnosti.&nbsp; Anketno&nbsp;istraživanje je sprovedeno u Srbiji tokom šest istraživački meseci od maja do oktobra 2009.&nbsp;godine. Ciljnu uzoračku populaciju činili su inostrani turisti koji su u istraživačkom periodu&nbsp; boravili u Srbiji. Prigodnim uzorkovanjem sakupljeno je ukupno 360 validnih anketa koje su dalje&nbsp;korišćene u statističkim analizama. Za statističku obradu korišćeno je nekoliko statističkih&nbsp;tehnika i statističkih softvera. Modelovanje strukturalnih jednačina (SEM), multivarijantna&nbsp;analiza i analiza performansi i&nbsp; važnosti su statističke tehnike korišćene za istraživanje.&nbsp;<br />Statistički softveri SPSS 17.0, AMOS 18 i EQS 6.1 su korišćeni za obradu &nbsp;podataka.&nbsp;Rezultati su pokazali da percepcija imidža Srbije kao turističe destinacije ne utiče direktno na&nbsp;ocenu ukupnog zadovoljstva iskustvom u destinaciji.&nbsp; Prema rezultatima nalaza Srbija je na&nbsp;ispitivanom uzorku percipirana kao jeftina destinacija, zanimljivih prirodnih i kulturnih&nbsp; atraktivnosti među kojima su aktivnosti i događaji ocenjeni sa najvećim ocenama. Dalje,&nbsp; između&nbsp;zadovoljstva na nivou pojedinačnih atributa u destinaciji i ukupnog zadovoljstva iskustvom u&nbsp;destinaciji postoji jaka direktna pozitivna veza.&nbsp; Ukupno zadovoljstvo nije pokazalo direktni&nbsp;pozitivan uticaj na destinacijsku lojalnost.&nbsp; Iako u prvobitnom hipotetičkom modelu nije bila&nbsp; pretpostavljena direktna veza između imidža i atributivnog zadovoljstva na destinacijsku lojalnost&nbsp;u finalnom modelu se pokazalo da je imidž destinacije direktan pozitivan prediktor namere&nbsp;ispitanika da usmeno preporuče Srbiju kao turističku destinaciju, dok&nbsp; je atributivno&nbsp;zadovoljstvo najbolji prediktor namere turista da ponovo posete Srbiju i da je usmeno preporuče&nbsp;drugim potencijalnim turistima. Ovaj odnos može biti teorijski opravdan, jer Srbija nema&nbsp;izgrađen jasan, jak i prepoznatljiv imidž&nbsp; na međunarodnom turističkom tržištu&nbsp; te zadovoljstvo&nbsp;turista ličnim turističkim iskustvom u destinaciji igra najznačajniju ulogu u kreiranju&nbsp;destinacijske lojalnosti.&nbsp; Rezultati su takođe&nbsp; pokazali da je na ispitivanom uzorku starost&nbsp;direktno negativno povezana sa namerom turista da ponovo posete destinaciju i pozitivno&nbsp;direktno povezana sa zadovoljstvom performansama atributa u destinaciji.&nbsp; Na osnovu testiranog&nbsp;modela može se zaključiti da je na primeru Srbije u testiranom uzorku imidž destinacije osnovno&nbsp;sredstvo za privlačenje turista dok je zadovoljstvo kvalitetom proizvoda, usluga, aktivnostima u&nbsp;destinaciji alat za uspostavljanje dugoročnijih&nbsp; odnosa sa turistima. Ključ uspeha u podizanju&nbsp; destinacijske lojalnosti je sinhronizacija delovanja svih pojedinačnih subjekata koji su posredno&nbsp;i/ili neposredno uključeni u kreiranje autentičnog turističkog doživljaja.</p> / <p>Business success depends on the company&rsquo;s ability to create loyal customers, and in the context of tourism destination success depends on the ability of destination management and marketing to meet the needs of tourists and on this basis to create loyal customers who will return to the destination or recommend destination to other potential tourists. Doctoral thesis has three research goals. The first task is to test theoretical model of destination loyalty by analyzing the interrelationships among destination image, tourist satisfaction and destination loyalty on Serbia as a travel destination. Proposed hypothetical loyalty model analyze the causal relationship between affective and cognitive destination image, satisfaction on attributive level and&nbsp; overall satisfaction on destination loyalty. Additionally in model author analyzed predictive power of individual constructs mentioned above in the assessment of tourists intention to revisit tourist destination or spread positive word of mouth. The second goal is to analyze if the destination loyalty model varied among different tourist groups based on their socio demographic characteristics (age, gender, education and income level) and previous traveling experiences. The third goal of the thesis is to examine the level of tourist&rsquo;s satisfaction with tourism products and services provided by the hospitality and tourism industry in Serbia by&nbsp; applying Importance Performance analysis (IPA). The survey was conducted in Serbia during six research months from May to October 2009. The target population was all foreign visitors who visited Serbia during research months. A one stage convenient sampling&nbsp; approach was applied. Total number of 360 valid questionnaires was used in&nbsp; statistical analysis. Statistical techniques structural equation modeling (SEM),&nbsp;multivariate analysis and Importance performance analysis were used in the study. Statistical software SPSS 17.0, AMOS 18 and EQS 6.1 were used for data processing.</p><p>The results showed that perception of Serbian image as a tourist destination does not directly affect the assessment of overall satisfaction with the experience. According to the findings&nbsp; Serbia was perceived as a cheap tourism destination with interesting natural and cultural attractions. Among all attractions responded show the&nbsp; highest satisfaction with activities and events. Further results shows there is a strong direct positive relationship between attribute satisfaction and overall satisfaction. Overall satisfaction did not show a direct positive impact on destination loyalty. Although the initial hypothetical model was not assumed the direct relationship between image and attribute satisfaction on destination loyalty, final model shows that the destination image is a direct positive predictor of the respondents&#39; intention to recommend Serbia as a tourist destination, while the attributive satisfaction is the best predictor of tourists&nbsp; intention to revisit Serbia and to recommend Serbia to other potential tourists. This relationship can be theoretically&nbsp; justified because Serbia does not have clear, strong and recognizable image on the international tourism market so satisfaction with personal travel experience plays the most important role in the creation of destination loyalty. The results also showed that&nbsp; age is directly negatively associated with intention to revisit tourist destination and directly positively associated with satisfaction with performances of tourism products and services in the destination. Based on the tested loyalty model it can be concluded that destination image of Serbia is the primary mean for attracting tourists while satisfaction with products/services and activities in the destination is the tool for establishing long-term relationships with tourists. Therefore the key to succeed in establishing tourists loyalty to Serbia is synchronization of all activities of individual entities who are directly and/or indir ectly involved in creating the authentic tourism experience.</p>

Tourism is not only one of the world's fastest growing industries but also verycompetitive. To be able to run a competitive and attractive tourist destination, itis extremely important that the cooperation between all actors works. Manyresearchers claim that a functioning destination management is the cornerstoneof a successful and sustainable tourist destination. However, this cooperationbetween different actors, whether it is the private or the official sector can bemore difficult if a destination is divided by administrative boundaries. As many tourist destinations around the world are divided by administrativeboundaries, it is important to gain a better understanding of how theseadministrative areas and borders can affect tourism planning and destinationdevelopment. Already in the 20th century, researchers recognized thatcooperation between different municipal levels is of great importance, as this isthe only way to achieve a competitive tourist destination. Now that tourism is oneof the world's fastest growing industries and often also people's only source ofincome, it is even more important that the collaboration between different actorswithin a destination works. Collaboration is the foundation of a long-termattractive and competitive tourist destination.Despite a well-functioning destination management, this does not mean thateverything works as it should. Tourism is a complex phenomenon that requiressignificantly more understanding than just a functioning destination management.Tourism is part of an entire form of society that requires a deep understanding,which many actors often fail to do.

Background: This thesis is a collaboration between the researcher and the company of SkiStar AB, located on the destination of Åre, Sweden. The study builds upon previous internal quantitative research conducted by the company, where the areas of waste management, recycling, and coworker inclusion showed potential for improvement. The behavioral economic concept of nudging is used as the theoretical standpoint, to discover if changes in the staff accommodation can facilitate sustainable decisions and behaviors. Five interviews are conducted, in order to gain an in-depth understanding of the employee's behavior regarding source sorting and waste management as well as a more detailed and personal view of the current situation.  Purpose: By exploring the current situation of the employees and their behavior around waste management and combining this information with the theoretical foundation of nudging, this study aims to investigate and examine how nudging can be used as a tool in order to include the employees in a company's sustainability efforts. Methodology: The research is a qualitative study with an exploratory nature, where five in-depth interviews builds knowledge and creates understanding for the current situation. Thematic analysis is used to find patterns and relationships to analyze and validate the raw data, which later is developed into a first-order analysis, close to the raw material. Later a final analysis and application to the theoretical framework are conducted to fully explore the research questions and create suggestions for the company.  Conclusion: The research presents suggestions and appropriate nudging techniques to concretize and guide how nudging can be used as a tool when providing staff accommodation. The research proposes nudging techniques such as change of default option, simplifications and usage of social norms can be implemented to steer the waste management behavior in a sustainable direction, and by that, include the coworkers in the company's sustainability efforts, as well as contribute to a more sustainable destination and planet.

This exploratory study aimed to investigate how private tourist accommodation owners on Gotland perceive, value and act upon sustainability. The overall aim of the research was to examine their actions in the context of circular economy, to see if they share municipalities visions of becoming a sustainable society. A qualitative method, with semi-structured interviews and a online content research based on their accommodation offers was conducted. Challenges and value conflicts of owners were identified. This research concludes that awareness of entrepreneurial practices, knowledge and collaboration are needed to overcome challenges that these owners encounter and help foster sustainable development. This study offers ideas for future research.

Introduction: Destination Jönköping is a firm whose task is to promote and developJönköping as a destination. The physical tourist offices were staffed byDestination Jönköpings crew until 2018. A concept called “InfoPoint” wereestablished when the tourist offices closed. An InfoPoint is a tourist servicelocation. The InfoPoints are placed in different businesses around themunicipality where the visitor can turn for help. The staff from DestinationJönköping supports the business staff in their hosting performance bycontributing with knowledge and material about the activities the municipalityhas to offer. Businesses who are not InfoPoints are welcome to take part of thesupport Destination Jönköping offer. The support is given in the form ofincluding newsletters, study trips, sightseeing trips, and workshops. Purpose: The purpose of this study is to investigate how the participants within thehospitality industry experience the support from Destination Jönköping in theirhosting performance. Methods: A quantitative survey with qualitative features was used based on the purposeof the study and the question formulation. The survey was designed as a websurvey. Conclusion: The support given is perceived as positive and the majority is satisfied with thecontent and see the benefits of the activities. Two factors can affect theexperience of hospitality support. The first factor is how the business definesthe concept of hospitality. The second factor is the vision the business has aboutDestination Jönköping’s mission. / <p>Examen i vårdadministration, YH-utbildning:20 Yh-poäng</p>

Storytelling kan ses som ett effektivt marknadsföringsverktyg inom destinationsutveckling. Storytelling, särskilt presenterat i filmformat, har aktualiserats de senaste åren och förekommer som en högt rankad trend och strategi på DestinationsNEXT Future 2021 study, den mest omfattande rapporten i världen inom destinations- och turismbranschen. Det förekommer dock ett gap mellan trenden och användningen av storytelling i filmformat bland Destination Marketing Organisations (DMO). Det saknas ett tydligt ramverk för hur storytelling kan struktureras och det vanligast förekommande är att DMO:s producerar så kallade kollage-videos, utan innehåll av storytelling. Ett sätt att strukturera kraftfulla berättelser i DMO:s kommunikationsfilmer skulle istället kunna vara att använda storytellingramverket The Hero’s Journey. Syftet med denna studie är således att skapa en ökad förståelse för Destination Marketing Organisations (DMO) användning av storytelling i kommunikationsfilmer. Vidare ämnar studien undersöka vilka utmaningar som kan påverka DMO:s arbete med detta. Den teoretiska utgångspunkten för studien innefattar DMO:s komplexa roll, deras olika syften och förväntade effekter med storytelling samt ramverket The Hero’s Journey. Materialinsamling har bestått av sex semistrukturerade intervjuer med svenska regionala DMO:s samt en dekonstruktion av utvalda kommunikationsfilmer från vardera DMO. Studiens viktigaste resultat visar på hur DMO:ernas komplexa roll möjliggör eller hindrar dem från att genomföra bra kommunikationsfilmer innehållandes storytelling. Den geografiska komplexiteten, samarbeten mellan regioner, tids- och resursbrist, samt svårigheter med representation är de största faktorer som påverkar arbetet. Vidare visade resultatet hur DMO:s använder storytelling i olika syften, vilka är av både kognitiv, affektiv och konativ karaktär och visar på att olika effekter önskas nås genom deras storytelling och därmed påverkar innehållet. En kartläggning har genomförts för att undersöka hur DMO:ernas storytelling följer det valda ramverket, The Hero’s Journey. Det framkommer hur endast två av filmerna tydligt kan sägas följa en berättelsestruktur enligt detta ramverk, men där flera steg kunde urskiljas i alla filmer. Stegen var dock olika tydliga och tyder på att ramverket inte efterföljs i någon större utsträckning. Då DMO:erna själva inte uttryckte hur de följde ett specifikt ramverk vid skapandet av filmerna, tyder identifieringen av stegen på hur detta ramverk har potential att användas ännu mer och på så vis göra det möjligt för DMO:s att skapa filmer med mer storytelling. / Storytelling can be seen as an effective marketing tool in destination development. Storytelling, especially presented in film, has become relevant in recent years and appears as a highly ranked trend and strategy in the DestinationsNEXT Future 2021 study, the most comprehensive report in the world in the destination and tourism industry. However, there is a gap between the trend and the use of storytelling in film among Destination Marketing Organizations (DMO). There is no clear framework for how storytelling can be structured and most commonly DMO:s produce so-called collage videos, without content of storytelling. One way to structure powerful stories in DMO:s communication films, could instead be to use the storytelling framework The Hero's Journey. The purpose of this study is thus to create an increased understanding of Destination Marketing Organizations' (DMO) use of storytelling in communication films. Furthermore, the study intends to investigate what challenges may affect DMO's work with this. The theoretical starting point for the study includes DMO's complex role, their different purposes and expected effects with storytelling and the framework The Hero's Journey. To collect empirical data, six semi-structured interviews with Swedish regional DMO:s and a deconstruction of selected communication films from each DMO has been conducted. The main results of this study shows how the DMO's complex role enables or prevents them from creating good communication films containing storytelling. The geographical complexity, collaborations between regions, lack of time and resources, and difficulties with representation are the biggest factors that affect their work. Furthermore, the results showed how DMO:s use storytelling for different purposes, which are of both cognitive, affective and conative nature and show that different effects are desired to be achieved through their storytelling and thus affect the content. An investigation has been carried out to see how DMO's storytelling follows the chosen framework, The Hero's Journey. Only two of the films can clearly be said to follow a narrative structure according to this framework, but several steps could be distinguished in all films. However, the steps were clear to different degrees and indicate that the framework is not followed to any greater extent. Although the DMO:s did not mention following a framework when creating their films, the identified steps shows how the framework has potential to be used further and enable for DMO:s to create films with even more storytelling. The following essay is written in swedish.

Forskningen om digitala nomader i turismsammanhang har främst fokuserat på att förstå och definiera fenomenet. Dock finns det begränsad forskning gällande digitala nomader på destinationsnivå. Denna studie belyser digitala nomader och hur de resonerar kring val av destination. Studien har en kvalitativ ansats där åtta semistrukturerade intervjuer utförts samt en netnografisk studie på det sociala forumet Reddit. Därefter har en tematisk analys applicerats på den insamlade empirin. Som resultat har nio teman identifierats. Ur dessa teman har, bland annat, krav och preferenser på en destination, sociala aspekter och ekonomiska anpassningar visat sig relevanta i val av destination hos digitala nomader. En viktig aspekt som framkommit genom samtliga delar i studien är det karaktärsdrag hos digitala nomader som kombinerar jobb och fritid under resan. Som resultat till detta kan det konstateras att detta segment har mer specifika krav på destinationer. Destinationer ska därför fungera både i en social aspekt, som arbetsplats och som en fritidsarena. Avslutningsvis föreslås vidare forskning för att skapa en större förståelse för detta segments resmönster och tillfälliga hemmiljöer. / Digital nomadism in tourism research has focused on understanding and defining this phenomenon. However, little research has been conducted on the connection between digital nomads and their destination choices. Based on a qualitative approach with combined interview and netnographic methods, this paper aims to illustrate digital nomads and the factors influencing e their choice of destination. A thematic analysis was applied to the collected data, resulting in the identification of nine themes. Preferences and demands in a destination, personal finances, and social aspects, amongst others, are some of the factors that have an impact on destination choice for digital nomads. A key characteristic found throughout the study is the leisure and business combination that digital nomads have in their way of traveling. As a result, it can be ascertained that this market segment has precise demands on destinations. Destinations must therefore serve as an arena for remote work, networking, and leisure. Lastly, suggestions for further research are presented in two areas: to create a better understating of this segment’s travel patterns and their use of temporary bases as home environments.

The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. Such a decisive economic resource needs to be managed, giving rise to the theory of Knowledge Management (KM). Because knowledge is created and shared through social interactions, knowledge transfer is the most critical part of KM. Especially in tourist destinations, the diversity of stakeholders, each with unique skills and knowledge, represents great opportunities for innovation and the sustainable development of destinations but also great challenges. Destination Management Organizations (DMOs) are responsible to maintain the attractiveness of a destination by encouraging competing and complementary organizations to collaborate to exchange knowledge. Ultimately, the tourist experience and image of a destination are created interdependently by the tourism stakeholders. By conducting a case study in the destination of Kalmar, this paper aimed to explain to what extent a DMO manages inter-organizational knowledge transfer within a tourist destination. An explanatory sequence was used to gather primary data in three steps. First, a survey was conducted with local tourism stakeholders. Then, the local DMO and the university were interviewed. The data collected from 32 local tourism stakeholders suggest that tourism stakeholders, primarily SMEs, are lacking the resources to engage in knowledge transfer and overlook the value of external sources of knowledge. The findings of the interviews point to that there is a need to support tourism stakeholders with digitalization, to encourage tourism stakeholders to join a destination network and to close the knowledge gap through research produced by universities. This study contributes to gaining a broader understanding of the opportunities and challenges of inter-organizational knowledge transfer within the destination of Kalmar.