Submitted by Renata Santos da Frota Matos (refrota@gmail.com) on 2016-11-22T23:41:26Z No. of bitstreams: 1 Nômades Digitais - versão final - Renata Frota.pdf: 929092 bytes, checksum: c5c0a08663a926a994d1e42500530a2d (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2016-11-24T12:28:00Z (GMT) No. of bitstreams: 1 Nômades Digitais - versão final - Renata Frota.pdf: 929092 bytes, checksum: c5c0a08663a926a994d1e42500530a2d (MD5) / Made available in DSpace on 2016-12-06T18:00:36Z (GMT). No. of bitstreams: 1 Nômades Digitais - versão final - Renata Frota.pdf: 929092 bytes, checksum: c5c0a08663a926a994d1e42500530a2d (MD5) Previous issue date: 2016-10-26 / A new style of life and work has called the attention on digital social networks and media in general. It’s the 'digital nomadism'. The term is used to name people traveling while working remotely. This study aims to raise the decisive factors that enable the life project designed by Brazilian 'digital nomads'. Starting from a theoretical framework discussing work flexibility, this research explored the profiles of these individuals, their motivations and how they enable supposedly freer lifestyle and working mode. The reports were obtained through interviews with sixteen professionals, freelancers or entrepreneurs, which, after a content analysis, showed a disapproval of the romantic discourse around the 'digital nomadism', despite the confirmation of the increased sense of freedom. It was noted how the Brazilian 'digital nomads' develop their own lifestyle. / Um novo estilo de vida e de trabalho vem chamando a atenção nas redes sociais digitais e nos meios de comunicação em geral. É o 'nomadismo digital'. O termo é usado para se referir a pessoas que viajam enquanto trabalham remotamente. Este estudo tem como objetivo levantar o conjunto de fatores que se mostram decisivos para a viabilidade do projeto de vida idealizado pelos 'nômades digitais' brasileiros. Partindo de um referencial teórico que discute a flexibilização do trabalho, explorou-se os perfis desses indivíduos, suas motivações e a maneira como buscam viabilizar um estilo de vida e uma modalidade de trabalho supostamente mais livres. Os relatos foram obtidos por meio de entrevistas com dezesseis profissionais, freelancers ou empreendedores, que, após uma análise de conteúdo, evidenciaram uma crítica ao discurso romântico que envolve o 'nomadismo digital', apesar de confirmarem um aumento na sensação de liberdade. Observou-se de que maneira o 'nômade digital' brasileiro desenvolve um estilo de vida próprio.

The phenomenon of Digital Nomads (DN) is quickly becoming a rising trend within the knowledge workforce. Their idea is to work remotely and travel the world at the same time. In this thesis 8 semi-structured interviews with DNs were performed to answer the following research questions: (1) What kind of challenges do Digital Nomads face and how do they overcome them? (2) What can we learn from digital nomadism in relation to the future of work? Half of the participants were self-employed DN and the other half were employed by a company. Challenges they faced were divided into three perspectives: individual, work-related and global challenges. Their definition of a ‘true’ DN, their attitudes towards corporate work and experienced challenges are presented in the findings. By analyzing the findings, DN in relation to the future of work is discussed as well as challenges DN and corporates face together and suggestions on how to create a better collaboration between the two is presented.

Forskningen om digitala nomader i turismsammanhang har främst fokuserat på att förstå och definiera fenomenet. Dock finns det begränsad forskning gällande digitala nomader på destinationsnivå. Denna studie belyser digitala nomader och hur de resonerar kring val av destination. Studien har en kvalitativ ansats där åtta semistrukturerade intervjuer utförts samt en netnografisk studie på det sociala forumet Reddit. Därefter har en tematisk analys applicerats på den insamlade empirin. Som resultat har nio teman identifierats. Ur dessa teman har, bland annat, krav och preferenser på en destination, sociala aspekter och ekonomiska anpassningar visat sig relevanta i val av destination hos digitala nomader. En viktig aspekt som framkommit genom samtliga delar i studien är det karaktärsdrag hos digitala nomader som kombinerar jobb och fritid under resan. Som resultat till detta kan det konstateras att detta segment har mer specifika krav på destinationer. Destinationer ska därför fungera både i en social aspekt, som arbetsplats och som en fritidsarena. Avslutningsvis föreslås vidare forskning för att skapa en större förståelse för detta segments resmönster och tillfälliga hemmiljöer. / Digital nomadism in tourism research has focused on understanding and defining this phenomenon. However, little research has been conducted on the connection between digital nomads and their destination choices. Based on a qualitative approach with combined interview and netnographic methods, this paper aims to illustrate digital nomads and the factors influencing e their choice of destination. A thematic analysis was applied to the collected data, resulting in the identification of nine themes. Preferences and demands in a destination, personal finances, and social aspects, amongst others, are some of the factors that have an impact on destination choice for digital nomads. A key characteristic found throughout the study is the leisure and business combination that digital nomads have in their way of traveling. As a result, it can be ascertained that this market segment has precise demands on destinations. Destinations must therefore serve as an arena for remote work, networking, and leisure. Lastly, suggestions for further research are presented in two areas: to create a better understating of this segment’s travel patterns and their use of temporary bases as home environments.

This is the story of how four people invented a whole new world and way of life - and how they attempted to establish it across the globe. Copass, a Parisian startup consisting of four cofounders, aimed to connect hundreds of the world's shared workspaces under their new global federation. But the main objective of this startup, in contrast to most, was not to build capital. It was to build a universe: a future where white-collar workers would be liberated from the shackles of office life to work anywhere in the world, to meet exciting people and to have amazing experiences. Here, workdays were permanently mixed with holidays. Work was fun, workplaces were play-places and workers were adventurers. The ambition of these four cofounders was to turn the way they wanted things to be for them into the way things ought to be for everyone else. To turn their desired lifestyle into a global social movement that enrolled, as they saw it, hundreds of cities and thousands, tens of thousands, even millions of people. In short, they created a company to fulfil a dream. This is an ethnography of that one startup's dream, analysed at length to demonstrate innovative ways of worldmaking employed by an ambitious tech company seeking success. A company dissatisfied with the world that, instead of changing it, decided to create a new one.

Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan.