Avsikten med denna fallstudie är att jämföra annonsering i några svenska magasins tryckta och digitala upplaga. Fokus ligger på hur annonseringen förändrats i övergången från tryckt till digital produkt. Skillnader i mängden annonser, dess layout samt avsändare och budskap har undersökts.  I vilken grad annonsering i de digitala magasinen använder sig av multimedieinnehåll ämnas också undersökas. Det vill säga ljud, video och hyperlänkning samt länkning till sociala nätverk. Uppsatsens uppgift är att ge en inblick i hur annonseringen i de digitala magasinen ter sig och skiljer sig från den i de analoga utgåvorna. Undersökningen ska också ge svar på om den webbaserade annonseringsmetoden affiliate annonsering kan vara ett sätt för magasinen att skapa nya och lönsamma modeller för annonsering i den digitala upplagan. Genom att använda en kombination av den kvalitativa och kvantitativa innehållsanalysen har tre olika svenska magasin i båda upplagor undersökts. Dessa är Runners World, Mobil och Sköna hem. Överlag har magasinen lika mycket annonsering i sina båda upplagor och dessa upptar generellt lika mycket utrymme och är placerade på samma sidor. Några skillnader i hur annonsernas layout är utformad i de digitala magasinen förekommer inte. Detta gäller också avsändare och budskap för annonserna. Det finns dock undantag från dessa likheter och beror då på att den digitala upplagan i undantagsfall är kraftigt omarbetad och innehåller en mindre mängd annonser, från helt andra annonsörer. Beträffande användandet av multimedia och interaktivitet har de digitala magasinen utvecklats olika mycket. Den digitala annonseringen spänner från helt statiska annonser hämtade från den tryckta upplagan till att använda en rik flora av olika multimedieelement. Hyperlänkning är relativt vanligt förekommande medan video är relativt ovanligt.  Några kopplingar till sociala nätverk förekommer inte i de digitala magasinen. I de magasin som tillämpar hyperlänkning och multimedia skulle affiliate annonsering vara ett sätt för förlagen att vända trenden med minskade annonsintäkter och skapa en attraktiv, prestationsbaserad betalningsmodell. / The purpose of this case study is to compare advertising in Swedish magazines printed and digital editions. Focus is on how the advertising has changed in the transition from printed to digital product.  The amount of advertisements, the layout, company or organization behind it and the overall advertising message is also a part of this study. To which degree the digital magazines utilize multimedia content such as video, sound, hyperlinks and connections with social networking sites are also meant to be investigated. The overall aim of this thesis is to give a clear understanding of how advertising in both digital and printed editions differs from each other. This study should also answer if the web-based marketing method affiliate marketing could be one way for the magazines to create a new and profitable advertising model for the digital edition. By using a combination of qualitative and quantitative content analysis three Swedish magazines in both editions has been compared to each other. These are Runners World, Mobil and Sköna hem. Overall the magazines contain the same amount of advertising in both printed and digital edition. They occupy the same space and are place at the same pages in both editions. Differences in layout has not ben observed. This also applies to company or organization behind the advertisement and the message mediated in them. There are off course exemptions from these similarities. This because of rare cases where the digital editions have been substantially revised, resulting in fewer pages than in the printed edition and a completely new set of advertisers. The use of multimedia and interactivity in the digital magazines has evolved in various degrees. Digital advertisement differs from the completely static as in printed magazines to the implementation of a rich variety of multimedia. Hyperlinks is common but video is still rare. Integration with social networks in the advertisements of digital magazines is non-existent. In magazines that utilize hyperlinks and other multi media could affiliate marketing be one solution for the publishers to turn the negative trend with declining ad revenues and create an attractive and performance based economic model.

Submitted by DANILO LEME BRESSAN null (estufadodanilo@gmail.com) on 2016-03-28T19:37:06Z No. of bitstreams: 1 1-dissertacão_formatada_depois_defesa.pdf: 8532433 bytes, checksum: e0d94a5a0faa1c8b8ee63f71f6d7fa44 (MD5) / Approved for entry into archive by Ana Paula Grisoto (grisotoana@reitoria.unesp.br) on 2016-03-29T18:08:13Z (GMT) No. of bitstreams: 1 bressan_dl_me_bauru.pdf: 8532433 bytes, checksum: e0d94a5a0faa1c8b8ee63f71f6d7fa44 (MD5) / Made available in DSpace on 2016-03-29T18:08:13Z (GMT). No. of bitstreams: 1 bressan_dl_me_bauru.pdf: 8532433 bytes, checksum: e0d94a5a0faa1c8b8ee63f71f6d7fa44 (MD5) Previous issue date: 2016-02-29 / O trabalho apresenta estudos sobre os elementos audiovisuais e de design em revistas digitais hipermidiáticas. O objetivo é revisar conceitos relacionados ao tema, caracterizar os diferentes tipos de revistas digitais, explorar os recursos envolvidos em seu processo de desenvolvimento e, ao final, apresentar um protótipo de revista digital hipermidiática elaborado a partir de uma edição da revista “UNESP Ciência”. O embasamento metodológico do trabalho inclui uma pesquisa exploratória com revisão de bibliografia sobre design editorial, design de interação e usabilidade em interfaces digitais interativas e, também, uma análise de revistas digitais selecionadas disponíveis no mercado. Para o desenvolvimento de uma edição original da revista, foram empregadas técnicas de modelagem de produtos editoriais para mídias digitais e de prototipagem de publicações com uso do software Adobe® InDesign e do plugin nativo Adobe® Digital Publishing. Desta forma, o trabalho pretende apresentar um exemplar original de revista digital hipermidiática e contribuir, assim, para a compreensão e o exame dos processos de desenvolvimento de produtos editoriais para dispositivos móveis. / This work studies and explores audiovisual aspects and other elements in the design of hypermedia digital magazines. The aim is to review concepts related to the topic, characterize different types of digital magazines, explore the resources involved in their development process and, ultimately, present a hypermedia digital magazine prototype made from an edition of the “UNESP Ciência” magazine. The methodological basis of this work includes literature review on editorial design, interaction design and usability in interactive digital interfaces, as well as an analysis of selected digital magazines available on the market. For the development of an original issue of the magazine, were applied modeling techniques for digital publishing and media prototyping with the use of Adobe® InDesign software and its native plugin Adobe® Digital Publishing. As a result, is presented an edition of an hypermedia digital magazine, with a contribution for the understanding and examination of the development processes of such editorial products adapted to mobile devices.

Branding strategies are becoming increasingly important for terrorist organisations who need to take a more purposeful approach at imbuing aspirational associations to their organisations in order secure recruits and funds in an increasingly competitive environment. The creation and implication of these individual brands are further amplified through the sophisticated harnessing of ICT and digital media, where the harnessing of novel tactics and digital trends feed into the increasing use of branding. It is a strategy being employed by numerous terrorist groups, and a burgeoning research field is rapidly evolving to represent this development. This study seeks to explore how al-Shabab constructs their brand in their digital magazine Gaidi Mtaani, using Aristotle's rhetorical triad of ethos, pathos and logos. This study has the hopes of contributing to comparison studies between Dabiq and Inspire and wider terrorist branding, terrorism, ICT and communication studies. Understanding the differences between how some of the most notorious terrorist organizations distinguish themselves will help counter the rhetoric and brand associations projected through their publications. In order to answer this research question, this study will consist of a two-part theoretical framework situated in the concept of branding and rhetoric theory. Rhetoric theory will help this study understand how al-Shabab communicate and constructs their brand. It will allow for the analysis of any persuasive communications that express al-Shabab’s brand associations and help analyse al-Shabab's divisive use of language in order to ultimately promote their brand and ideas. The empirical data will be analysed through the use of qualitative content analysis.

Made available in DSpace on 2014-07-29T16:27:56Z (GMT). No. of bitstreams: 1 pre_text_inic.pdf: 140809 bytes, checksum: 0ced9e73c2f65005456f1d41060b67b2 (MD5) Previous issue date: 2009-06-10 / This dissertation takes a look at graphic design for interactive media, specifically online magazines, verifying what media maintains the most aspects relative to print media, and offer solutions to better articulate concepts related to digital support. In a second moment, adopting an editorial model of the magazine Etc/Art as a guide to develop a practical offer to this masters. The purpose of this project is to present coherent solutions with defended concepts and the possibilities raised, to offer the utilization of refined resources of information technology and communication, emphasizing hypertexts structure and media convergence. Beyond this, verifying that many digital magazines still maintain a strong relationship with print media within the elements which compound that and also the final product still resembling the printed version, even though there is an urgency for utilizing better resources, in terms of the relation to interactive support. Finally, point to which aspects of this paper fast forward the discussion, opening a passive structure to technological actualization, refining the graphic project with support of digital media / A dissertação elege como objeto de pesquisa o projeto gráfico para mídias interativas, especificamente para revistas on-line, verifica em que medida as publicações digitais conservam aspectos relativos ao documento impresso, e propõe soluções melhores articuladas com os conceitos relacionados ao suporte digital. Em um segundo momento, adota o modelo editorial da revista Etc/Art como guia para o desenvolvimento de uma proposta prática, a título de produção imagética de mestrado. A proposta de projeto gráfico apresenta soluções coerentes com os conceitos defendidos e as possibilidades levantadas, ao utilizar recursos afinados com as tecnologias da informação e da comunicação, privilegiando a estruturação hipertextual e a convergência de mídias. Além disso, verifica que boa parte das revistas digitais ainda conserva uma forte relação com a mídia impressa em seus elementos constituintes e sua ordenação final, embora haja uma emergência na utilização de recursos melhores assentados em relação ao suporte interativo. Por fim, aponta em quais aspectos a proposta defendida avança na discussão, abrindo-se a uma estrutura passível de atualização tecnológica, afinando o projeto gráfico com seu suporte, o meio digital.