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Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 12-13). Also available on the Internet.

Thesis (Ph. D.)--University of Missouri-Columbia, 1997. / Typescript. Vita. Includes bibliographical references (leaves 12-13). Also available on the Internet.

Thesis (Honors)--University of Michigan, Ann Arbor, 1994. / Includes bibliographical references.

Thesis (Honors)--University of Michigan, Ann Arbor, 1994. / Includes bibliographical references.

The thesis focuses on defining the strategic brand positioning, its long term building possibilities in a competitive market environment and assesment methods. The thesis includes case study on international cosmetic brand Dove and how the communication influences the brand.

No abstract provided. / Thesis / Master of Arts (MA) / Scope and contents: The first part of the thesis is an orientation to the novel itself, since the entire work must be taken as the only meaningful context for a consideration of the substantive variants. The second part consists of an examination of the selected revisions in the light of the full context and of James's theory of revision. The third part is a record of substantive variants. The appendices contain a report on computer collation of a section of the text and two extended notes on specific substantive variants.

The composition of The Wings of the Dove has received adverse criticism virtually since its first publication in 1902. Relying upon James's, and Percy Lubbock's, contention that the· purpose of a novel's form is to treat its subject, this thesis will argue against ~he prevailing critical·views. The discassion will demonstrate that the subject of The Wings of the Dove is located in Milly Theale's moral influence upon Merton Densher and Kate Croy. The composition of the novel adequately develops and augments this subject. Moreover, this thesis will suggest that The Wings of the Dove provides as good an example of the culmination of James's literary accomplishments as any of the other later novels. His special talents are equally apparent in the techniques he employs to create a structural unity in The Wings of the Dove. / Thesis / Master of Arts (MA)

Submitted by Fabiano Vassallo (fabianovassallo2127@gmail.com) on 2017-05-16T18:58:06Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação Versão Final.pdf: 3492632 bytes, checksum: 9b0eedb34b9208366f210b1322089829 (MD5) / Approved for entry into archive by Josimara Dias Brumatti (bcgdigital@ndc.uff.br) on 2017-05-19T18:20:20Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação Versão Final.pdf: 3492632 bytes, checksum: 9b0eedb34b9208366f210b1322089829 (MD5) / Made available in DSpace on 2017-05-19T18:20:20Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Dissertação Versão Final.pdf: 3492632 bytes, checksum: 9b0eedb34b9208366f210b1322089829 (MD5) / Considerando-se as tecnologias disponíveis, é possível afirmar que há bastante espaço para a propaganda online. Anúncios nos vídeos do YouTube parecem ter vindo para ficar, para a alegria de uns e infelicidade de outros: se, por um lado, temos as empresas confiantes no fato de que terão seus anúncios visualizados, ainda que por cinco segundos, por outro, temos o público, normalmente desinteressado nos conteúdos anunciados antes dos vídeos. Apesar do suposto conflito de interesses entre anunciantes online e telespectadores, encontramos uma campanha, organizada pela empresa internacional de cosméticos Dove, que, não só teve um generoso número de acessos, mas também, recebeu ótimo retorno dos internautas. Detectando-se o sucesso das propagandas de Dove entre o público, decidimos visitar seu site, pelo qual tomamos conhecimento do engajamento da empresa no que diz respeito ao aumento da autoestima feminina. Dove acredita que as mulheres devem ser cuidadas de dentro para fora e, por isso, investe em uma campanha original, na qual o foco predominante é a noção de beleza e suficiência. Desse modo, as mulheres são construídas, nas propagandas, como mulheres que já são belas o bastante, descartando, assim, a necessidade de superarem outras mulheres e/ou a si mesmas, para se tornarem pessoas mais valiosas. Uma abordagem tão autêntica aumentou nosso interesse na série de vídeos criados para a campanha. Assim, conduzimos uma pesquisa para analisar as estratégias de vendas das propagandas, mascaradas sob uma aura bem-intencionada e, também, a imagem que Dove criou para si. Nossa análise baseou-se na teoria semiolinguística (CHARAUDEAU 2014; 2015a) e, além dela, nós utilizamos os conceitos de representações sociais (JODELET, 2001), estereótipos (AMOSSY; PIERROT, 2004), ethos (MAINGUENEAU, 2005; 2008), linguagem verbal e linguagem não verbal (AGUIAR, 2004) (BARTHES 1990) (DELL’ISOLA, 2001) (GUIMARÃES 2003; 2000) (MONNERAT; VIEGAS 2012) . Finalmente, levamos em conta não só a importância do corpo em nossa cultura (GOLDENBERG, 2010; 2002) (ETCOFF, 2005), assim como a relevância da propaganda (MENEGUIN, 2009) (MONNERAT 2003) (VASTERGAARD, T.; SCHRØDER, K. 2000) em uma sociedade carente, que transforma a falta de identidade em falta de produtos / Observing the technologies wide spread, it is possible to affirm that there is quite a lot of room for online advertisement. Ads in YouTube videos are definetely coming to stay, for the joy of some and the misfortune of others: whereas the companies can rely on the fact that their advertisements will have expressive views, the public is normally uninterested in their contents and skip the ads which appear before the video. Despite the supposed conflicting interests, we have found out a campaign, organized by the international cosmetics company Dove, that had, not only an outstanding number of accesses, but also, some great feedback from the public. Reckoning Dove`s successful advertisements among the public, we decided to vist its site, where we got to learn about the company’s engagement on raising women’s self steem. Dove believes women should be taken care inside out and, considering that, invests in an original campaing, where the main message focuses on the idea of beauty and sufficiency: women are beautiful enough, and, this way, they do not have to overcome anybody, not even themselves, to become more valuable people. Such an authentic approach incresead our interest in the series of advertisements the company created. Hence, we conducted a research to analyse the ads’ sales strategies, hidden underneath a well-intentioned campaign, and also the image Dove created for itself. Our analysis was based on the semiolinguistics theory (CHARAUDEAU 2014; 2015a) and, added to this, we also used some notions of social representations (JODELET, 2001), stereotypes (AMOSSY; PIERROT, 2004), ethos (MAINGUENEAU, 2005; 2008), verbal and non verbal languages (AGUIAR, 2004) (BARTHES 1990) (DELL’ISOLA, 2001) (GUIMARÃES 2003; 2000) (MONNERAT; VIEGAS 2012) in our research. Finally, we also took into account the importance of the body, in our culture (GOLDENBERG, 2010; 2002) (ETCOFF, 2005), as well as the relevance of advertisements (MENEGUIN, 2009) (MONNERAT 2003) (VASTERGAARD, T.; SCHRØDER, K. 2000) in such a needy society we live in, which transforms the lack of identity into lack of products

Call number: LD2668 .T4 1984 S58 / Master of Science