by Lam Bik-yan Ruby, Lau Chuk Man Jacqueline. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaf 76). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGMENTS --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.3 / Market Segmentation and Product Positioning Strategies --- p.3 / Customer's Purchasing Behavior --- p.5 / The Needs and Wants of Clothing and Accessories --- p.6 / Theories of Fashion Adoption --- p.6 / Factors Affecting the Needs and Wants of Fashion Merchandises --- p.8 / Effects of Fashion on the Shopping Habits --- p.10 / The Hair Accessories Business --- p.10 / Chapter III. --- MARKET SURVEY --- p.12 / Objective --- p.12 / Methodology --- p.12 / Limitations --- p.13 / The Questionnaire --- p.13 / Sample Size --- p.14 / Processing of Survey Data --- p.14 / Survey Findings and Interpretation --- p.14 / Chapter IV. --- FOCUS GROUP STUDIES --- p.17 / Purpose and Objectives --- p.17 / Compositions --- p.17 / Issues Discussed --- p.20 / Findings --- p.21 / Implications --- p.24 / Chapter V. --- "INTERVIEW WITH HAIR ACCESSORIES ENTREPRENEUR IN HONG KONG, CHERRY CHAU" --- p.26 / History of the Cherry Chau Creations --- p.26 / The Cherry Chau Concept --- p.27 / Conclusion --- p.30 / Further Advice --- p.30 / Chapter VI. --- THE BUSINESS PLAN --- p.33 / Executive Summary --- p.33 / The Enterprise --- p.36 / Market Analysis --- p.37 / Products and Services --- p.41 / Marketing Strategies --- p.45 / Operations --- p.49 / Management and Organization --- p.52 / Risk Reduction Strategies --- p.55 / Exit Strategies --- p.56 / Financial Data --- p.56 / Capitalization and Structure --- p.63 / APPENDIX --- p.64 / BIBLIOGRAPHY --- p.79

The primary objective of this creative project was the exploration of Japanese sagemono ensembles and the metal working techniques needed for their creation. Sagemono ensembles are hanging accessories worn by the Japanese men of the 16th through the early 20th centuries. The secondary objective was to design and construct four sagemono ensembles using both traditional Japanese themes and patterns along with more contemporary motifs which emerged from the artist's explorations of the original Japanese ensembles. This body of work required a variety of traditional metalsmithing techniques including: complex sheet constructions, photoetching, copper-plating and forming, inlay, and casting. / Department of Art

This thesis examines the development, production and function of dress pins in Anglo- Saxon England. It proposes a dated typology for the mid-5th to the mid-llth century and notes the implications of this for discussions of contact and cultural interaction between England and other parts of Europe. Chapter 1 defines the parameters of the study, and describes the data that was assembled on Anglo-Saxon pins. An evaluation of the previous work on pins from Northern Europe (Chapter 2) is followed by an investigation in Chapter 3 of the methods and process of typological analysis. After arguing that one of the most important (and neglected) aspects of typological research is 'the process of study1 the chapter provides terminological definitions for the components of pins. Chapter 4 examines the problems, principal methods and developments in pin production and discusses how changes in method reflected changes both in fashion and metalworking techniques. Building on this, Chapter 5 defines the groups of pins that have been found on sites of the Anglo-Saxon period, including: (1) definition of the types and sub-types; (2) determination of their date ranges; (3) description of their distribution; and (4) suggestions about the origin of each type. In Chapter 6 the types are put into chronological order, to demonstrate which types existed simultaneously and how pins developed over time. The function of pins is considered in Chapter 7 and several tentative hypotheses are put forward. The final chapter draws a number of conclusions from the study including: (1) Anglo-Saxon pins display a great deal of insularity during all periods, but particularly in the 8th and 9th centuries; (2) while regionalism may have been a feature of 6th century pins, it ceases to be important by the 8th century when many finds from middle Saxon trading sites seem consistently to be the same types, suggesting that in addition to trade between England and the Continent and Scandinavia it is time to evaluate the micro-economic and information exchange networks in Anglo- Saxon England; (3) lastly it notes the problem of dissemination of artefactual analyses and the difficulties to be encountered in using typologies and it puts forward a preliminary proposal for the use of expert systems (computer programs that simulate human performance in specialist task areas) as a tool to distribute this information. An example of a knowledge base that might be used to disseminate the typology presented here, The Anglo-Saxon Pin Identification Assistant, is to be found in Appendix 2, as are several sample identification sessions.

Thesis (Ph.D.)--University of Arizona, 2007. / Includes bibliographical references (leaves 710-743).

by Leung Wing Yiu, Raymond, Wong Shung Yan. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 82-84). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGEMENTS --- p.vi / Chapter / Chapter 1. --- INTRODUCTION --- p.1 / Purpose / Definition of Direct Marketing / Direct Marketing Businesses in South East Asia / Singapore / Thailand / Malaysia / Taiwan / Direct Marketing Businesses in Hong Kong / Opportunities and Difficulties of Direct Marketing in Hong Kong / Consumer Attitude Towards Direct Marketing in Hong Kong / Chapter 2 --- METHODOLOGY --- p.15 / Literature Review / Interview with Local Direct Marketing Media and Practitioners / Focus Group Interview / Identification of Opportunities and Difficulties / Feasibility Study / Chapter 3 --- INTERVIEW WITH PRACTITIONERS IN HONG KONG --- p.19 / Interview with Mr. David Kwong of Bank of China Credit Cards / Introduction / Products Offered Through Direct Marketing / Criteria for Good Selling Products / Customer Information Maintenance / Interview with Ms Panky Poon of Chase Credit Card / Products Offered Through Direct Marketing / Criteria for Good Selling Products / Customer Relationship Maintenance / Interview with Mr. Peter Stening of Ball Partnership / Companies Served by Ball in Direct Marketing / Benefits and Difficulties of Using Direct Marketing / Outlook of Direct Marketing / Interview with Mr. Alan Ng of Ogilvy & Mather Direct / Products Offered Through Direct Marketing / Benefits and Difficulties of Using Direct Marketing / Outlook of Direct Marketing / Chapter 4 --- FOCUS GROUP INTERVIEWS --- p.26 / The Questionnaire / The Interview Discussion / Demographics / The Questionnaire Result / The Interview Result / General Attitude / Accessory Products / Direct Marketing of Accessory Products / Direct Marketing of Ties / Chapter 5 --- OPPORTUNITIES AND DIFFICULTIES --- p.41 / Consumer Attitudes / Value of Product / Convenience / Confidence in Marketer and Product / Product Attributes / Product Uniqueness / Product Price / Non-necessities / Added Value / Marketing Attributes / The Customer Database / A Reputable Marketer with Good Quality Product / Pre-examination of Product Before Purchase / Difficulties / Chapter 6 --- MEN'S ACCESSORIES --- p.48 / The Market / The Product / The Supplier / Chapter 7 --- FEASIBILITY STUDY --- p.52 / Factors affecting Direct Marketing of Men's Accessories / Suggested Approach to Direct Marketing / Product / Price / Mode of Distribution / Promotion / Customers Maintenance / Financial Analysis / Marketing Cost / Required Revenue / Shortcomings / Chapter 8 --- CONCLUSION --- p.63 / Direct Marketing in General / Direct Marketing of Men's Accessories / Limitations of the Study / Viewpoints on Direct Marketing of Men's Accessories / Recommendations for Further Studies / APPENDIX / Chapter 1 --- QUESTIONNAIRE --- p.70 / Chapter 2 --- OUTLINE OF FOCUS GROUP DISCUSSION --- p.73 / Chapter 3 --- THE BERTINI PRODUCT CATALOGUES --- p.75 / BIBLIOGRAPHY --- p.82

Th.--Archéol. / Bibliogr. p. 235-246.

University of Macau / Faculty of Social Sciences. / Department of Communication

Västergarn is a medieval settlement situated on the west coast of the island of Gotland in the Baltic Sea. It has for a long time been the focus of study for researchers due to its cultural heritage in regards of its church, rampart and archaeological remains of a settlement dating to the Early Middle Ages. The University of Uppsala conducted excavations at the site during 2005–2013 which have led to large amounts of archaeological material which enabled several theses being written about the place. This thesis aims to study metal dress accessories from Västergarn and the people behind these artifacts who lived there during the early medieval period. Gender identity, ethnicity and cultural belonging will be addressed. The main part of the thesis focuses on typology and chronology. This will be achieved by a morphological study of the material. In addition to this, an ArcGis study is conducted to study distribution patterns in the settlement. The conclusion is that dress accessories allow different conclusions on the population of Västergarn. In terms of gender, it is argued that both men and women were present, albeit artefacts of male gender dominate the assemblages. The majority of the material in terms of ethnicity and cultural identity can be attributed to a Gotlandic tradition, while some dress accessories seem to come from abroad, to the Slavonic areas and other regions in the Baltic Sea. Also, oriental influences can be seen, mainly in regard to the decorated belt mounts. in conclusion, the result of this thesis indicates that two separate groups, both Gotlanders and non-Gotlanders were active in Västergarn during the early Middle Ages which is visible in the two churches, the Baltic ware pottery and the form of dress accessories people wore at the time.