The aim of this work was to identify and describe the main segments and individual types of customers of the drugstore chains on the basis of their identity and consumption behaviour and subsequently to make suggestions and recommendations for drugstore chains. The whole thesis is divided into two parts: theoretical and practical. The theoretical part of the thesis is devoted to the literature review, which was based on the study of professional books and articles. It presents the basic definitions and concepts related to the issue. It mentions the term consumer, consumer behaviour, describes basic approaches to consumer behaviour monitoring, factors influencing consumer behaviour, purchasing decision-making process, market segmentation and consumer typology in various aspects. In the practical part, quantitative marketing research was conducted in the form of a questionnaire survey. Based on the results, consumer segmentation was performed according to demographic features such as gender and age, as well as the preferred drugstore brand. Each segment was analysed and described in detail in terms of purchasing behavior and based on the resulting data, some suggestions and recommendations for drugstore chains were created.

Submitted in partial compliance with the requirements of the degree of Master of Technology: Homoeopathy, Durban University of Technology, KwaZulu-Natal, South Africa, 2016. / INTRODUCTION: Homoeopathy is a medical system that offers a gentle approach to healing. In the Republic of South Africa, homoeopathic medicines are readily available in most retail pharmacies, hyper-stores, supermarkets and health shops. It is common and expected that in a pharmacy setting, one will find a qualified pharmacist dispensing medicines he/she is highly knowledgeable about, as well as advising customers/patients on the indication, administration and contraindications of these medicines. With this premise in mind, where complementary and alternative medicines are sold, we ideally expect qualified personnel dispensing and advising customers on the use of complementary and alternative medicines also not only conventional medicines. At the time of conducting this study, the knowledge of pharmacy staff was questionable pertaining to the depth of homoeopathic knowledge they possess, as there is limited formal training available on complementary and alternative medicine (CAM) in their curriculum in South Africa. It has been noted that, prior to the development of short courses, a needs analysis should be conducted. AIM OF THE STUDY: To investigate the needs of pharmacy front shop assistants when dealing with homoeopathic medicines with the prospect of developing a short course. METHODOLOGY: The research was a qualitative, descriptive, exploratory study. A measurement of views on what homoeopathy is, where pharmacy staff currently attain training on homoeopathy, and perceptions on the need for further training were conducted by means of a semi structured interview guide. Tesch’s Eight Step method was utilised for data analysis. CONCLUSION: The study clearly highlighted that there exists a poor level of knowledge of homoeopathy amongst pharmacy staff in the greater Durban area of KwaZulu-Natal South Africa, at the time of conducting the study. Despite low knowledge levels, the study was able to establish a keen interest amongst pharmacy staff on furthering and advancing their knowledge of homoeopathy to better serve the public and improve the quality of health care offered by pharmacy staff. / M

O presente trabalho pretende explorar o conceito de circuito superior marginal, proposto por Milton Santos em 1975. Esse conceito faz referência a um subsistema econômico presente nas cidades dos países do Terceiro Mundo. Nesse subsistema, encontramos ações que são, a um só tempo, ligadas às lógicas da modernização e dotadas de menor conteúdo em técnica, ciência e informação. Com isso, formam-se ações híbridas, que expressam tanto as racionalidades globais, instrumentais, como as racionalidades locais, comunicacionais. Para a realização desse estudo, cuidamos da produção de medicamentos no território brasileiro. Embora atentando para as novas condições de hegemonia dos laboratórios multinacionais, enfatizamos a situação dos pequenos laboratórios. Estes se dedicam a produções menos complexas e empregam técnicas e informações menos sofisticadas. Além disso, ficam submetidos ao controle político que os agentes hegemônicos passam a realizar, sobretudo em função dos aparelhos normativos que regulam as ações no território. Nessa medida, os pequenos produtores de medicamentos conformam, para a atividade farmacêutica, um circuito superior marginal. Nosso estudo quer entender as integrações desse circuito com o meio construído em várias situações urbanas brasileiras. / This work aims to explore the concept of marginal superior system, proposed by Milton Santos in 1975. This concept does reference to an economic subsystem that is presented in cities of Third World. In this subsystem we can find actions that are at the same time linked to the rationalities of the modernization and endowed with small contents in terms of technique, science, and information. Thus, hybrid actions emerge, expressing as global and instrumental rationalities as local and communicational rationalities. In order to develop this study, we are concerned about the production of medicines in the Brazilian territory. Though we consider the new conditions of hegemony from the multinational laboratories, we focused the situation of small laboratories. These latter ones develop less complex productions and employ less sophisticated techniques and information. Besides, they are submitted to the political control of the hegemonic actors, especially based on the normative tools that rule the actions in the territory. Thus, the small laboratories constitute, for the pharmaceutical activity, a marginal superior system. Our study aims to understand the linkages between this system and the built environment in several Brazilian urban situations.

Nesta dissertação é analisado o impacto do clima sobre a venda de medicamentos e produtos de higiene e beleza no canal farmacêutico da região sul do Brasil. Para isso, foram coletados dados diários de venda de 262 farmácias, representando mais de 80 milhões de transações comerciais, e dados meteorológicos para 26 cidades da região através do Instituto Nacional de Meteorologia durante o período de janeiro de 2012 e junho de 2016. Utilizando o modelo de dados em painel com efeitos fixos, metodologia caracterizada pelo uso combinado de séries temporais e cortes transversais, estima-se que as variáveis de maior influência sobre as vendas são temperatura e precipitação. Porém ao longo do trabalho, como iremos observar, os efeitos provocados por estas variáveis não são uniformes entre os mais diversos tipos de produtos observados, sendo necessária assim a segmentação do painel em 17 categorias de medicamentos e 18 de categorias de higiene e beleza. / This dissertation analyzes the impact of the climate on the sale of medicines and hygiene and beauty products in the pharmaceutical channel of southern Brazil. For this purpose, daily sales data of 262 pharmacies were collected, representing more than 80 million commercial transactions, and meteorological data for 26 cities in the region through the Instituto Nacional de Meteorologia during the January 2012 and June 2016. Using the fixed-effects panel data model, a methodology characterized by the combined use of time series and cross-sections, it is estimated that the variables with the greatest influence on sales are temperature and precipitation. However, as we will see, the effects of these variables are not uniform among the most diverse types of products observed, thus the segmentation of the panel in 17 categories of medicines and 18 categories of hygiene and beauty is necessary.

Η μελέτη ασχολείται με την δυνατότητα δημιουργίας πολυκαταστήματος προιόντων υγείας μέσω της διερεύνησης των αγοραστικών συμπεριφορών των καταναλωτών και των προτιμήσεών τους για διάφορα καταστήματα πώλησης τέτοιων προιόντων.Η έρευνα έγινε με διανομή ερωτηματολογίων την περίοδο Δεκέμβριος 2004-Ιανουάριος 2005.Από τη συλλογή και επεξεργασία των δεδομένων με το λογισμικό SPSS 13.0, φαίνεται πως οι καταναλωτές επιθυμούν τη δημιουργία πολυκαταστήματος, και σε αυτήν μεσολαβούν διάφορα χαρακτηριστικά τους όπως τα καταναλωτικά τους πρότυπα και δημογραφικά χαρακτηριστικά. / Τhis study concerns the possibility of the construction of a drugstore and it investigates the buying behaviour and the consumers preferences of existing stores that sell health products. The survey was conducted with the dispence of questionaires during the period between December 2004-January 2005.From the statistical analysis of the collected data, which was made with SPSS 13.0, it is suggested that consumers wish the constructin of a drugstore.Their wish is mediated by certain consumers characteristics, such as their buying decision-making process and demographic factors.

Darbo tikslas. Įvertinti vaistinės klientų nuomonę apie savigydą. Uždaviniai. 1. Išsiaiškinti vaistinės klientų nuomonę apie savarankišką gydymąsi nereceptiniais vaistiniais preparatais. 2. Nustatyti pagrindinius informacijos šaltinius, kuriais vaistinėje apsilankę gyventojai vadovaujasi, pasirenkant nereceptinius vaistinius preparatus lengvų negalavimų gydymui. 3. Nustatyti amžiaus, lyties, išsimokslinimo bei socialinės padėties ryšį su gyventojų turimomis žiniomis apie nereceptinius vaistinius preparatus ir jų vartojimą. Tyrimo metodika. Tyrimo objektas - Eurovaistinės 210 filialo, esančio prekybos centre „BIG“, Ukmergės g. 369, Vilniuje, klientų nuomonė apie savarankišką gydymąsi. Tyrimo metodai – kiekybinis tyrimas, instrumentas - anoniminė anketinė apklausa. Tyrimas buvo vykdomas 2012 metų vasario 6 – kovo 6 dienomis, gavus leidimą iš UAB „Eurovaistinė“ vadovybės. Mėnesio laikotarpyje buvo išdalinta 300 anketų. Atsakas – 80,3 proc. Tyrimo duomenys apdoroti statistiškai, naudojant „SPSS 19.0 for Windows“ programą. Rezultatai. Tyrimo metu paaiškėjo, kad dažniau vaistinėje lankosi moterys negu vyrai, respondentai pagal lytį pasiskirstė atitinkamai 70,4 proc. ir 29,6 proc. Pusė apklaustųjų – 51,5 proc. vaistinės lankytojų savo sveikatą įvertino kaip gera, beveik trečdalis, 29 proc. – patenkinama. 77,9 proc. apklaustųjų vaistinės klientų lengvi negalavimai vargina. Didžioji dalis respondentų (83,4 proc.) pajutę lengvo negalavimo simptomus, linkę juos malšinti... [toliau žr. visą tekstą] / Work objective. Evaluate drugstore clients opinion on self-treatment. Work tasks. 1. Determine the opinion of drugstore clients about self-medication with non-prescription medication. 2. Determine basic sources of information which are used by drugstore clients while choosing non-prescription medication for ailment treatment. 3. Estimate the relation of clients‘ age, sex and education background also social status with their knowledge about non-prescription medication and their usage. Research method. Research objective – opinion of Eurovaistinė 210-th branch, in shopping centre „BIG“, Ukmergės str. 369, Vilnius clients’ about self-medication. Research methods i.e quantative research, instrument - anonymous questionnaire. The research performed in the period between February 6 and March 6 of 2012, after the management of the drugstore UAB „Eurovaistinė“ gave a permission. 300 hundred questionnaires were completed during the month. The response reached 80,3 percent. The data of the research was processed statistically by using software program „SPSS 19.0 for Windows“. Results of the research. The research revealed that woman attend drugstore more often than men so respondents distributed according the sex respectively 70,4 and 29,6 percent. Half of respondents’ i.e. 51,5 percent of customers of drugstore thought their health to be of good condition, almost one third - 29 percent treated their health satisfactory. 77,9 percent of drugstore clients suffer from ailments... [to full text]

Nesta dissertação é analisado o impacto do clima sobre a venda de medicamentos e produtos de higiene e beleza no canal farmacêutico da região sul do Brasil. Para isso, foram coletados dados diários de venda de 262 farmácias, representando mais de 80 milhões de transações comerciais, e dados meteorológicos para 26 cidades da região através do Instituto Nacional de Meteorologia durante o período de janeiro de 2012 e junho de 2016. Utilizando o modelo de dados em painel com efeitos fixos, metodologia caracterizada pelo uso combinado de séries temporais e cortes transversais, estima-se que as variáveis de maior influência sobre as vendas são temperatura e precipitação. Porém ao longo do trabalho, como iremos observar, os efeitos provocados por estas variáveis não são uniformes entre os mais diversos tipos de produtos observados, sendo necessária assim a segmentação do painel em 17 categorias de medicamentos e 18 de categorias de higiene e beleza. / This dissertation analyzes the impact of the climate on the sale of medicines and hygiene and beauty products in the pharmaceutical channel of southern Brazil. For this purpose, daily sales data of 262 pharmacies were collected, representing more than 80 million commercial transactions, and meteorological data for 26 cities in the region through the Instituto Nacional de Meteorologia during the January 2012 and June 2016. Using the fixed-effects panel data model, a methodology characterized by the combined use of time series and cross-sections, it is estimated that the variables with the greatest influence on sales are temperature and precipitation. However, as we will see, the effects of these variables are not uniform among the most diverse types of products observed, thus the segmentation of the panel in 17 categories of medicines and 18 categories of hygiene and beauty is necessary.

Nesta dissertação é analisado o impacto do clima sobre a venda de medicamentos e produtos de higiene e beleza no canal farmacêutico da região sul do Brasil. Para isso, foram coletados dados diários de venda de 262 farmácias, representando mais de 80 milhões de transações comerciais, e dados meteorológicos para 26 cidades da região através do Instituto Nacional de Meteorologia durante o período de janeiro de 2012 e junho de 2016. Utilizando o modelo de dados em painel com efeitos fixos, metodologia caracterizada pelo uso combinado de séries temporais e cortes transversais, estima-se que as variáveis de maior influência sobre as vendas são temperatura e precipitação. Porém ao longo do trabalho, como iremos observar, os efeitos provocados por estas variáveis não são uniformes entre os mais diversos tipos de produtos observados, sendo necessária assim a segmentação do painel em 17 categorias de medicamentos e 18 de categorias de higiene e beleza. / This dissertation analyzes the impact of the climate on the sale of medicines and hygiene and beauty products in the pharmaceutical channel of southern Brazil. For this purpose, daily sales data of 262 pharmacies were collected, representing more than 80 million commercial transactions, and meteorological data for 26 cities in the region through the Instituto Nacional de Meteorologia during the January 2012 and June 2016. Using the fixed-effects panel data model, a methodology characterized by the combined use of time series and cross-sections, it is estimated that the variables with the greatest influence on sales are temperature and precipitation. However, as we will see, the effects of these variables are not uniform among the most diverse types of products observed, thus the segmentation of the panel in 17 categories of medicines and 18 categories of hygiene and beauty is necessary.

Submitted by Biblioteca da Faculdade de Farmácia (bff@ndc.uff.br) on 2018-01-31T13:40:32Z No. of bitstreams: 1 Patricky Santos Silva.pdf: 2738268 bytes, checksum: 8f3dfb866a4376c788caa83d1ffa176f (MD5) / Made available in DSpace on 2018-01-31T13:40:32Z (GMT). No. of bitstreams: 1 Patricky Santos Silva.pdf: 2738268 bytes, checksum: 8f3dfb866a4376c788caa83d1ffa176f (MD5) / A propaganda de medicamentos influencia diretamente os usuários quanto à decisão do medicamento a ser utilizado. Esta estratégia de marketing, muitas vezes, amplia os benefícios do uso e oculta os problemas relacionados à administração destas tecnologias. O objetivo deste trabalho foi verificar o atendimento da propaganda direcionada ao público leigo veiculada em farmácias comunitárias frente à RDC nº 96/2008. Além disso, investigou-se a percepção dos usuários sobre o impacto da propaganda na automedicação e se o descumprimento da legislação expôs o usuário a riscos. Entre janeiro e junho de 2016 foram visitadas 72 farmácias para o recolhimento de peças publicitárias e a realização de entrevistas com 384 usuários. Foram analisadas 379 peças inéditas. Para 97,7% dos entrevistados a propaganda de medicamentos exerceu alguma influência na escolha das pessoas e para 75% das pessoas que notaram a existência da propaganda dentro da farmácia, a mesma, exerceu influência em sua escolha. Cerca de 99,5% das peças publicitárias continham algum tipo de irregularidade com média de 5,1 irregularidades por peça. Os fármacos com ação no trato gastrointestinal (24,6%), os analgésicos e/ou antitérmicos (24,5%) e os polivitamínicos (22,8%) estão entre as classes de produtos que foram as mais propagandeadas e as que foram mais adquiridas por automedicação. Os resultados demonstram a necessidade de revisão da legislação e do atual modelo regulador, uma vez que, apesar da propaganda atingir e influenciar a grande maioria da população estudada, a qualidade das peças publicitárias permanece preocupante, permanecendo assim, como um risco sanitário, uma vez que as peças tendem a potencializar a prática da automedicação a partir da ocultação dos riscos e supervalorização dos benefícios partir de informações, muitas das vezes infundadas e inverídicas / Drug advertising directly influences users as to which drug to use. This marketing strategy often extends the benefits of using and hides the problems related to the administration of these technologies. The objective of this work is to verify the service of the advertisement directed to the lay public conveyed in community pharmacies to the RDC nº 96/2008. In addition, we investigated the perception of users about the impact of advertising on self-medication and whether non-compliance with legislation could expose the user to risks. Between January and June of 2016 were visited 72 pharmacies for the collection of publicity pieces and simultaneous interviews with 384 users. We analyzed 379 unpublished pieces. For 97.7% of the interviewed, drug advertising has some influence on the choice of people and for 75% of the people who noticed the existence of the advertisement within the pharmacy, it exerted influence on their choice. About 99.5% of the advertising pieces contained some type of irregularity with an average of 5.1 irregularities per piece. The drugs with action in the gastrointestinal tract (24.6%), analgesics and / or antipyretics (24.5%) and polyvitamins (22.8%) are among the classes that are most advertised and those that are most acquired by Self-medication. The results show the need to revise the legislation and the current regulatory model, since, despite the fact that advertising reaches and influences the great majority of the studied population, the quality of the advertisement remains worrying and remains a health risk once That the pieces tend to enhance the practice of self-medication by hiding risks and overvaluing benefits from information, often unfounded and untrue

O presente trabalho pretende explorar o conceito de circuito superior marginal, proposto por Milton Santos em 1975. Esse conceito faz referência a um subsistema econômico presente nas cidades dos países do Terceiro Mundo. Nesse subsistema, encontramos ações que são, a um só tempo, ligadas às lógicas da modernização e dotadas de menor conteúdo em técnica, ciência e informação. Com isso, formam-se ações híbridas, que expressam tanto as racionalidades globais, instrumentais, como as racionalidades locais, comunicacionais. Para a realização desse estudo, cuidamos da produção de medicamentos no território brasileiro. Embora atentando para as novas condições de hegemonia dos laboratórios multinacionais, enfatizamos a situação dos pequenos laboratórios. Estes se dedicam a produções menos complexas e empregam técnicas e informações menos sofisticadas. Além disso, ficam submetidos ao controle político que os agentes hegemônicos passam a realizar, sobretudo em função dos aparelhos normativos que regulam as ações no território. Nessa medida, os pequenos produtores de medicamentos conformam, para a atividade farmacêutica, um circuito superior marginal. Nosso estudo quer entender as integrações desse circuito com o meio construído em várias situações urbanas brasileiras. / This work aims to explore the concept of marginal superior system, proposed by Milton Santos in 1975. This concept does reference to an economic subsystem that is presented in cities of Third World. In this subsystem we can find actions that are at the same time linked to the rationalities of the modernization and endowed with small contents in terms of technique, science, and information. Thus, hybrid actions emerge, expressing as global and instrumental rationalities as local and communicational rationalities. In order to develop this study, we are concerned about the production of medicines in the Brazilian territory. Though we consider the new conditions of hegemony from the multinational laboratories, we focused the situation of small laboratories. These latter ones develop less complex productions and employ less sophisticated techniques and information. Besides, they are submitted to the political control of the hegemonic actors, especially based on the normative tools that rule the actions in the territory. Thus, the small laboratories constitute, for the pharmaceutical activity, a marginal superior system. Our study aims to understand the linkages between this system and the built environment in several Brazilian urban situations.