<p>Service Design is a relatively new, unexplored and exciting phenomenon that through an interdisciplinary work methodology designs services. A discussion has been going on for a long time regarding whether there is a difference between products and services. Services are often classified as immaterial, heterogeneous, non-storable and inseparable in relation to products. A question that arises is if something specific characterises the work methodology used regarding service design. The aim with this paper is thus to explain the work methodology when working with service design. To find out the differential and describe the work methodology regarding service design a method is used which includes a case of product design. The work methodology regarding three design cases developed by two different design firms is studied, one of which is a product design case and the other two are service design cases. After that parallels are drawn to chosen theories from the fields Service Management, Design Management and Rational/ Irrational work processes. Some of the conclusions that this paper has generated are that there is a strong user focus in both service design and product design. Another conclusion that has been made is that when working with service design it is important to be conscious about the time- and space aspect to gain a total perspective and a thorough user focus.</p> / <p>Tjänstedesign är ett relativt nytt, outforskat och spännande fenomen som genom en tvärvetenskaplig arbetsmetodik designar tjänster. Det har länge pågått en diskussion huruvida det är skillnad på tjänster och produkter. Tjänster klassificeras ofta som immateriella, heterogena, icke-lagringsbara och oskiljaktiga i relation till produkter. En fråga som då kan ställas är huruvida arbetmetodiken som används vid tjänstedesign utmärker sig på något sätt. Syftet med denna uppsats är således att beskriva och förklara arbetsmetodiker inom tjänstedesign. Arbetsmetodiken vid tre fall utförda av två olika designbyråer studeras, varav ett är produktdesign och två är tjänstedesign. Sedan dras paralleller mot valda teorier från områdena Service Management, Design Management och Rationella/ Irrationella arbetsprocesser. Några slutsatser som uppsatsen har genererat är att det finns ett starkt användarfokus i såväl produktdesign som tjänstedesign. En annan slutsats som dragits är att inom tjänstedesign är det viktigt att ta hänsyn till tid-och rumsaspekten för att få ett helhetsperspektiv och ett ingående användarfokus.</p>

Service Design is a relatively new, unexplored and exciting phenomenon that through an interdisciplinary work methodology designs services. A discussion has been going on for a long time regarding whether there is a difference between products and services. Services are often classified as immaterial, heterogeneous, non-storable and inseparable in relation to products. A question that arises is if something specific characterises the work methodology used regarding service design. The aim with this paper is thus to explain the work methodology when working with service design. To find out the differential and describe the work methodology regarding service design a method is used which includes a case of product design. The work methodology regarding three design cases developed by two different design firms is studied, one of which is a product design case and the other two are service design cases. After that parallels are drawn to chosen theories from the fields Service Management, Design Management and Rational/ Irrational work processes. Some of the conclusions that this paper has generated are that there is a strong user focus in both service design and product design. Another conclusion that has been made is that when working with service design it is important to be conscious about the time- and space aspect to gain a total perspective and a thorough user focus. / Tjänstedesign är ett relativt nytt, outforskat och spännande fenomen som genom en tvärvetenskaplig arbetsmetodik designar tjänster. Det har länge pågått en diskussion huruvida det är skillnad på tjänster och produkter. Tjänster klassificeras ofta som immateriella, heterogena, icke-lagringsbara och oskiljaktiga i relation till produkter. En fråga som då kan ställas är huruvida arbetmetodiken som används vid tjänstedesign utmärker sig på något sätt. Syftet med denna uppsats är således att beskriva och förklara arbetsmetodiker inom tjänstedesign. Arbetsmetodiken vid tre fall utförda av två olika designbyråer studeras, varav ett är produktdesign och två är tjänstedesign. Sedan dras paralleller mot valda teorier från områdena Service Management, Design Management och Rationella/ Irrationella arbetsprocesser. Några slutsatser som uppsatsen har genererat är att det finns ett starkt användarfokus i såväl produktdesign som tjänstedesign. En annan slutsats som dragits är att inom tjänstedesign är det viktigt att ta hänsyn till tid-och rumsaspekten för att få ett helhetsperspektiv och ett ingående användarfokus.

The aim of this paper is to present an outline of an interactive design model that can be used for Service Engineering of functional sales concepts. This paper also aims to show how the previous service engineering research relates to this new model. A further aim is also to verify the overall outline of the interactive design model. The proposed model’s overall outline has been confirmed by and discussed with eight companies and further supported by the output from the literature review, and seems to be relevant for different types of functional sales offers. Therefore, the conclusion is that the proposed model gives a relevant image of important lifecycle activities for Service Engineering of functional sales offers.

Mitt examensarbete från Designprogrammet − hållbar utveckling, är en under- sökning av flera dimensioner. Det övergripande arbetet är ett platsspecifikt insamlande av framtida visioner hos invånare, kommun och kreatör. Visualiseringen involverar samtliga av de ovan nämnda parterna i skapandet av en ny mötes- plats i ett medialt kategoriserat miljonprogramsområde. Med denna vilja följer en diskussion om, hur och/eller på vilket sätt detta arbete knyter an till design och vilken roll jag iklätt den. Designlösningen är i sin tur en identitet och ett koncept till uppstarten av en existerande vision om Zero Waste Lab − ett hållbar center i Alby, norra Botkyrka. Konceptet går under namnet Pop-up park och syftar till att inbjuda medborgare och aktörer att ta del i byggandet av visionen.

Syftet med denna uppsats är att genom intervjuer med tre medelålders kvinnor, ta del av deras upplevelser av Adventsmarknaden och friluftsmuséets Lilla Julmarknad i Gamla Linköping. Genom intervjuer och deltagande observation vid marknaderna undersöker jag på vilket sätt informanterna besöker en marknad och hur deras syn på shopping och service styr deras besök. Uppsatsen belyser hur de shoppar när de besöker en marknad, hur de ser på service och hur detta påverkar deras upplevelse. Slutsatsen av denna studie är kortfattat att de besöker marknaden, och shoppar på tre skilda sätt. De definierar och uppskattar service på olika sätt och handlar olika typer av varor. Vidare handlar det om hur tre kvinnor använder sig av marknaden för att passa in i en större gemenskap där julmarknaden är ett standardiserat val. / The purpose of this paper is through interviews with three middle-aged women, learn about their experiences of the Christmas market in Old Linköping. Through interviews and participant observation at the markets, I examine how the informants visiting a market and how their approach to shopping and services guide their visits. The essay illustrates how they shop when they visit a market, how they look at the service and how this affects their experience. The conclusion of this study is briefly that they visit the market by different purposes, and buy things in three different ways. They define and appreciate service in different ways and buy different types of goods. Furthermore, it is about how three women use the market to fit into a larger community where the Christmas market is a standardized choice.

The service industry has become a major industrial sector in Taiwan. Service industry has some unique characteristics such as intangibility, perishability, heterogeneity, inseparably. These characteristics make it difficult for a service to be mass-produced, have consistent quality control, or have patent protection. In response to this kind of competitive environment, enterprises need rapid service innovation to enhance their value. Therefore, service innovation and service design are more and more important. The service blueprint is a tool for service process design. It can specify how service is provided, and support service process analysis. However, there is no generally accepted practice and software for designing service blueprints. This has hindered the enhancement of service productivity. In this these, we define requirements for service blueprints and develop a system prototype to show the feasibility of such as system. The service blueprint system can help visualize service process and identify potential fail points and innovation opportunities. It can be used by service companies to communicate service design with the staff, and find alternatives to eliminate service gaps.

<p>Many interactive products and services have made the move from stationary or desktop applications to dedicated mobile devices. Sonys Playstation has evolved into the PSP (playstation portable), Apples iPod is fully integrated with iTunes, Microsoft’s new media player is rumored to carry the Xbox brand and browsers like Internet Explorer and Opera can be used on pocket PCs, cell phones and Smart Phones. A very interesting example of this development is the global telephony company Skype that offers free calls over the Internet as well as instant messaging, video conferencing among many other things. Skype is making its way from the desktop to a wide array of devices, stressing the need for a unified brand experience. This thesis seeks to explore the different interactive aspects that constitute the user experience of a specific brand. Through listing the use qualities fulfilled by the services in the primary product and examining their requirements and dependencies in the user interface, this thesis proposes a method to foresee potential confinements in the brand experience when distributing an interactive product or service to a new platform. The thesis also aims at examining how the method can be used in the design process.</p>

Detta projekt har varit ett första försök för studenten att använda sig av tjänstedesign i ett verkligt projekt. Problemet har varit att i sjukvården idag finns stora problem med att bakterier och virus som vinterkräksjukan slår ut hela avdelningar som tvingas stänga till stora kostnader. Vinterkräksjukan är högst smittsamt och det räcker med att någon glömmer tvätta händerna ordentligt för att det ska sprida sig på en avdelning. I detta arbete har tjänstedesign metodik använts för ta reda på varför det förekommer smitta på ortopedkliniken på Centralsjukhuset i Karlstad och vad som kan göras för att förbättra handhygienen och minska risken för smittspridning på ortopedkliniken. Observationer genomfördes på kliniken ur patienters, sjuksköterskors samt läkares perspektiv. Tjänstedesignmetoder som customer journeys och desktop walkthrough användes för att visualisera patienters resor genom kliniken och skapa lösningar ihop med läkare och sjuksköterskor för att skapa möjligheter till bättre handhygien. Resultatet blev ett koncept som ökar synligheten av de handspritstationer som finns samt ett förslag på hur dessa stationer ska placeras ut på kliniken för att ge bästa lättillgänglighet för sjukhuspersonal, patienter och besökare. Namnet ”Att göra en Albin” myntades efter att en fältstudie genomförts på ortopedkliniken utav en av projektets kontaktpersoner på landstinget i Värmland. Litteraturstudier gjordes också på hur tjänstedesign använts i vårdutveckling, både nationellt och internationellt, och hur tjänstedesign kan bidra till en bättre vård. Uppdragsgivare har varit Tomas Edman på Innovationsslussen Vivan. Arbetet har gjorts i kursen Examensarbete för högskoleingenjörsexamen i Innovationsteknik och design (MSGC12) på Karlstads universitet. Projektet var handlett av Monica Jakobsson och Fredrik Thuvander har varit examinator. / This project has been a first attempt by the student to use service design in a real project. The problem was that in the health care today exists big problems due to bacteria and viruses such as winter vomiting disease strikes entire wards and forces the hospitals to close them which in turn causes huge financial loses. Winter vomiting disease is highly contagious and all it takes is someone to forget to wash his or her hands properly for the virus to spread to the entire ward. In this project service design methodology has been used to find out why contagious infections exist on the orthopedic clinic at Central hospital in Karlstad and also what can be done to improve hand hygiene and reduce the risk for further spread of contagious infections at the orthopedic clinic. Observations were made at the clinic from the view of patients, nurses and doctors. Service design methods such as customer journeys and desktop walkthroughs were used to visualize patients’ journeys and create solutions together with doctors and nurses to create the possibilities for better hand hygiene. The result was a concept that increases the visibility of the hand rub stations and a proposition on how these stations shall be positioned at the clinic. The name “To do an Albin” was coined due to the field studies that were done at an orthopedic clinic by one of the projects contacts at Värmland County Council. Research was also made into how service design has been part of health care development both nationally and internationally, and how service design can contribute to better health care. Employer has been Tomas Edman at Innovationsslussen Vivan. The work was made in the course Degree Project for Degree of Bachelor of Science In Innovation and Design Engineering (MSGC12) at the University of Karlstad. Monica Jacobsson has supervised the project and Fredrik Thuvander has been examiner. / Albin Andersson

Gravity plays a vital role in our everyday lives. It provides the development of our muscle mass which fuels our brain’s advancement and our ability to complete daily tasks. Yet we often take for granted the things we do not see. From hunting and gathering, chasing after prey, migrating from one place to the next, to growing and harvesting crops to long hours laboring away, we have felt gravity through millions of years in time.  Along with the rise of technology, we are witnessing the fall of our physical selves. Our lives have become busier, more stressful and our days behind a screen much longer. Within the past 30 years, gravity has been intercepted by the chair and the ratio of moving to sitting has been reversed. Instead of feeling this force within our legs and lower limbs, it has now been deferred to our fingers, buttocks and backs.  We spend the bulk of our days in a seated position, often behind a screen. Sitting has become such a norm that daily exercise at the gym is no longer enough to offset all the negative things done to our bodies in a sedentary posture.  We were programmed to move, but we’ve hacked our brains to think otherwise. Prolonged sitting is a serious issue that should not be overlooked. The challenge is to change a habit that we’ve acquired from an early age.  The numbers are staggering, over 1.5 billion people worldwide are obese.(WHO. int, 2013) 5.3 million die each year from heart related diseases and diabetes as indirect result of the chair, .3 million more than smoking. (Thelancet.com, 2012)  It is time to break the norm, adjust our perceptions, expectations and stop living in extremes and move towards moderation. It’s time to stand up and make gravity visible.  10/60: Make Gravity Visible is a social movement to challenge our society to move more, reminding people to be up and moving 10 minutes for every 60 minutes.  The goal is to challenge society to integrate movement within the home, work and societal environments through the support and influence of communal behaviour.  10/60 is facilitated by a website and a smartphone application. The website provides ideas shared by the community to help inspire movement into people’s lives. The app tracks a person’s daily physical activity levels and sends a reminder when he/she has been sitting for too long. How much a person moves is reflected by an avatar’s physical state as well as graphical data by the time of day. Challenges can be submitted within the inner circle of friends to encourage more movement.  The initial strategy around this topic was through the intersections of four subjects: human evolution, philosophy, behavioral psychology, and physiology. This concept was developed based on findings from foundational research, expert interviews, user tests, experiments and behavioral observations - in particular social influences and the underlying principle that motivation is different for everyone.  Awareness alone does not generate action. Motivating people to move more is beyond an individual problem - sitting is a societal and cultural issue and unless that is addressed, no long term changes can be sustained.  This project aims to inspire people to leverage their communities and integrate more physical activity in the home, work and societal environments.  Societal and cultural norms will not change unless we change together.

abstract: Industrial design is the practice of creating solutions by studying people and businesses. Originally centered on development of goods, industrial design uses methods rooted in human behavioral study, human factors, and strategic problem solving. As our economy and professional practice shift away from manufacturing towards a service-dominant landscape, industrial design must align its profession to formally include service design. The small service business setting is a microcosm in which the value of design and branding in business is magnified. This research reinforces design's ties with services marketing and business and is dedicated to finding solutions for the backbone of our economy. Micro-businesses with fewer than 20 employees often lack the sophisticated management, marketing, and strategies that bring about success. Despite the fact that 70% to 80% of small and micro businesses are service based, little research is dedicated to unique strategies for these small service firms. Research has shown that using strategic business design increases small business success. Given high small business failure rates, it behooves entrepreneurs to use intuitive planning tools that are appropriate for the dynamic startup years. When put within reach and context of small business owners, the tools used in design draw a clear map of insights into the "design" of small businesses. Through a literature review, interviews, and a new workshop method, the needs of small business owners and the challenges they face are used to design and implement an accessible, actionable strategic toolkit for small service businesses. This simple, interdisciplinary toolkit was designed with the goal of increasing the efficacy and likelihood of ongoing strategic business planning through context-specific, instrumental activities. The tools are shown to help a business owner form pragmatic, iterative problem-solving approaches that allow the business owner to plan in the face of uncertainty and find insights into her own business, brand, and services. / Dissertation/Thesis / M.S.D. Design 2012