O trabalho investiga a influencia dos parametros de processo: relacao D/Y e numero dos discos do agregado de texturizacao nas propriedades de frisagem dos filamentos de poliester texturizados por falsa torcao. Sao realizados ensaios numa texturizadeira industrial simulando diferentes niveis dos fatores D/Y e numero de discos.Analises estatisticas sao apresentadas e comprovam a influencia dos fatores nas caracteristicas de frisagem com nivel de confianca de 5%. Verifica-se que a combinacao de D/Y elevado com numero de discos elevado aumenta os valores dos parametros de frisagem do fio texturizado. / The work investigates the influence of process parameters: the factor D / Y and the aggregate number of disks in the texturing properties crimping of textured polyester filaments for false twist. Tests were performed in an industrial texturing machine simulating different levels of factors D / Y and number of discs. Results of statical analyses are presented and show the influence of factors on the characteristics of crimping with a confidence level of 5%. It is found that the combination of D / Y with a high number of discs increases the high values of the parameters of the crimp textured yarn.

O trabalho investiga a influencia dos parametros de processo: relacao D/Y e numero dos discos do agregado de texturizacao nas propriedades de frisagem dos filamentos de poliester texturizados por falsa torcao. Sao realizados ensaios numa texturizadeira industrial simulando diferentes niveis dos fatores D/Y e numero de discos.Analises estatisticas sao apresentadas e comprovam a influencia dos fatores nas caracteristicas de frisagem com nivel de confianca de 5%. Verifica-se que a combinacao de D/Y elevado com numero de discos elevado aumenta os valores dos parametros de frisagem do fio texturizado. / The work investigates the influence of process parameters: the factor D / Y and the aggregate number of disks in the texturing properties crimping of textured polyester filaments for false twist. Tests were performed in an industrial texturing machine simulating different levels of factors D / Y and number of discs. Results of statical analyses are presented and show the influence of factors on the characteristics of crimping with a confidence level of 5%. It is found that the combination of D / Y with a high number of discs increases the high values of the parameters of the crimp textured yarn.

Today more and more people buy second-hand products on internet. As the typical durable goods, second-hand cars are very popular among consumers. In recent years, the sale of second-hand cars increases quickly in China. In addition, there is still potential in the second-hand market. On the other hand, consumers are the subject in the second-hand market. So what consumers take into consideration is important when buying second-hand cars. We have chosen some social factors that influence consumers’ decision when they purchase second-hand cars. Furthermore, we have analyzed the importance of these social factors and the relationship between factors.The purpose of this study is to give vehicle dealers a guide how consumers with different characteristics will pay attention to different factors of the cars but also to guide consumers to make a rational decision when they buy second-hand cars.We have chosen the EKB model as our basic theory. A quantitative research approach and cross sectional research design were used in this study. The link of our questionnaire was published in Baidu Tieba after being designed by SOJUMP and we collected 151 responses. Then, respondent demographics, cross tabulations analysis, one-way ANOVA analysis, Cronbach’s alpha, and sorting analysis were analyzed.The results show that information about the real condition of the car is the most important factor influencing customers when purchasing second-hand cars, price is the second most influencing factor, vehicle model and brand are the third and the fourth respectively, after-sales service ranks the least as most influencing factor.

Abstract Through various marketing activities to building brand image is the key to exist for auto firms. The goal of this study is to analyze the influences of demographic variables both on the consumer condition of brand marketing activities and consumers¡¦ buying behaviors. The influence of brand marketing activities on consumers¡¦ buying behaviors is also discussed. It has been found that different demographic variables indeed produce cognitive attitude for the ¡§advertisement notice¡¨, ¡¨brand meaning¡¨, and ¡§brand repute¡¨. Two factors, i.e., ¡§present design¡¨ and ¡§brand meaning¡¨ have positive and significant influences on autos¡¦ core value and economic value. However, ¡§advertisement notice¡¨ has negative influences on autos¡¦ core value and economic value. Finally, some suggestions for auto firms are proposed to future developments. Keywords: Brand marketing, Consumer behavior, EKB Model, Demographic variables

A aplicação de materiais cerâmicos na indústria têxtil, em especial nos processos de produção e modificação de fios é amplamente difundida no mundo. O fator chave para definição da necessidade do uso de um material cerâmico é a abrasividade dos fios associada à velocidade de processamento desse material. Nesse estudo foi focado o processo de texturização por falsa torção, e foi proposto analisar e compreender o impacto da variação de rugosidade de discos de cerâmica (que já tenham sofrido desgaste durante o processamento), sobre as características físicas de um fio de poliamida. Para isso efetuou-se a seleção de discos de cerâmica com diferentes faixas de rugosidade, fixou-se todas demais variáveis da máquina de texturização, e foram produzidos fios em cada uma das faixas. Depois de produzidos, os fios foram submetidos a testes físicos laboratoriais, e os resultados analisados pelo método ANOVA. Foi observado que a variação na rugosidade dos discos afetou principalmente as características de volume do fio (EKB%), não afetando significativamente o alongamento e tenacidade. / Use of ceramic materials in the textile industry, particularly in production and converting processes of yarns is widespread in the world. The key factor which defining the use of a ceramic material is the abrasiveness of the yarns associated by processing speed of the material. This study focused the false twist texturing, and has been proposed to analyze and understand the impact of variation in roughness of ceramic discs (which have already undergone wear during processing) on the physical characteristics of a polyamide yarn. So, the ceramic discs have been selected with different ranges of surface roughness, settled all other variables of the texturing machine, and each yarn were produced in each of the ranges. Once produced, the yarns were subjected to physical testing laboratory, and the results were analyzed by ANOVA. This study indicated that the variation in roughness of the disks mainly affected the characteristics of the yarn crimp (EKB%) not significantly affecting the elongation and tenacity.

A aplicação de materiais cerâmicos na indústria têxtil, em especial nos processos de produção e modificação de fios é amplamente difundida no mundo. O fator chave para definição da necessidade do uso de um material cerâmico é a abrasividade dos fios associada à velocidade de processamento desse material. Nesse estudo foi focado o processo de texturização por falsa torção, e foi proposto analisar e compreender o impacto da variação de rugosidade de discos de cerâmica (que já tenham sofrido desgaste durante o processamento), sobre as características físicas de um fio de poliamida. Para isso efetuou-se a seleção de discos de cerâmica com diferentes faixas de rugosidade, fixou-se todas demais variáveis da máquina de texturização, e foram produzidos fios em cada uma das faixas. Depois de produzidos, os fios foram submetidos a testes físicos laboratoriais, e os resultados analisados pelo método ANOVA. Foi observado que a variação na rugosidade dos discos afetou principalmente as características de volume do fio (EKB%), não afetando significativamente o alongamento e tenacidade. / Use of ceramic materials in the textile industry, particularly in production and converting processes of yarns is widespread in the world. The key factor which defining the use of a ceramic material is the abrasiveness of the yarns associated by processing speed of the material. This study focused the false twist texturing, and has been proposed to analyze and understand the impact of variation in roughness of ceramic discs (which have already undergone wear during processing) on the physical characteristics of a polyamide yarn. So, the ceramic discs have been selected with different ranges of surface roughness, settled all other variables of the texturing machine, and each yarn were produced in each of the ranges. Once produced, the yarns were subjected to physical testing laboratory, and the results were analyzed by ANOVA. This study indicated that the variation in roughness of the disks mainly affected the characteristics of the yarn crimp (EKB%) not significantly affecting the elongation and tenacity.

台灣股市自七十五年夏季起，不斷地創造成交量、值的新記錄，短短三年間，規模己 躋身世界三大股市之列。揆其原因，不外由於資金充足、投資管導缺乏、銀行利率過 低、投市投資報酬率高等。而截至七十八年三月底止，開戶人數已起過二百萬，佔總 人口數之十分之一。此，廣大投資者之行為動向與股市之發展乃有密不可分的關係。 本研究針對投資者之投資動機、資訊蒐集、方案評估、選擇結果、預期理想、投資績 效等六大部分與其個人其本資料相配合，其能對投資者之行為有一較為具體之描述， 並了解個叨投資者之異同點。 在投資行為理論方面，採用Ｅ．Ｋ．Ｂ模型做為基礎，探討投資者之決策形成過程與 其個人特質間之關聯，並了解最後行為是否受到影響。同時根據此模型設計問卷，以 各證券商營業額為分層標準，實地至各處隨機抽取樣本。在回收的樣本中，採用要徑 分析法探討上述六大部分中，每一部分互相影響之情形，最後即可根據Ｅ．Ｋ．Ｂ模 型，得知個別投資者不同之決策流程及其間之影響因素，同時可以比較具有不同個人 特質之投資者以及使用不同決策流程者所產生的結果有何不同。 本研究所欲了解的是，在相同的市場情況下，影響投資者行為之各項因素，並且探討 其根本原因之所在。 台灣股市能夠蓬勃發展，應歸因於眾多的投資人口及所匯集的大量資金，而經由本研 究，當可明瞭投資者是否理性，其行為模式是否有一定脈絡可尋，俾提供有關單位研 擬證管決策之參考。

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With the increase of national income, cosmetic products have become the daily necessities, its development is closely related with the trends; Furthermore, younger groups start to use the cosmetic products, making the cosmetic products market has expanded each year. According to the Euromonitor¡¦s analysis, the facial care products account for the highest proportion of sales on cosmetic products market in Asia. According to the analysis of the cosmetic industry in 2008 also pointed out that the consumer spend in facial care products are accounted more than 38% in cosmetic products market. However, the current study focused mainly on the overall cosmetic products, facial care products made for less than the depth of the study, this study was expected to discuss the purchase decision in facial care products market. This study will discuss the consumer purchase decision in facial care products market and reference in Zaichkosky (1985). The purpose of this study is to develop and discusses the involvement and purchase decision in facial care products whether there was significant difference. The EKB model is chosen as a conceptual framework and focus on facial care products consumers in Taiwan area. The simple random sampling method is used to obtain 300 effective samples from 335 questionnaires sent out. The methods of factoring, Scheffe test, variance, Schema¡¦s test, Chi-square statistics are used to analyze the sampled data. The method to measure consumer involvement is Kapferer &Laurent¡¦s¡uThe Consumer Involvement Profile¡v, the five dimensions to measure including : importance, pleasure, sign, the risk of purchase, risk probability. Each dimension uses Likert¡¦s five point scales. The study results show that the consumers with different involvement levels, demographics variables have positive effect towards product involvement. On the purchase decision making behaviors variables, their purchase motivation, information sources and evaluation criteria are significantly different. Finally, according to the characteristics of consumers with different involvement levels, this study provides the marketing strategies, as a reference for the facial care products companies to plan their future marketing strategies.

With the repaid growth of Internet users, the economy of the virtual cybermarket becomes worthless. Among all kinds of business activities on the web, on-line shopping is the most directly contact between buyer and seller. Competition no longer takes place in the physical marketplace but in the marketspace (Rayport and Sviokla,1994). This implication indicates the breaking of traditional restrictions of the time and place. Businesses can contact a large number of consumers in a faster and cheaper (low entrance obstacle) way. For the marketers, the key point to succeed in the cybermarket is to understand and analsize the consumer behavior. Internet marketers should revisit traditional models of consumer behavior, examine their underlying assumptions, and explore their validity in the new Internet context.¡]Butler and Peppard, 1998¡^ Therefore, this study seeks to further our understanding of consumer buying decision process on the web according to the EKB model which includes five stages: need identification, information search, evaluation and choice, purchase decision, and post-purchase behaviors.¡]Engel, Blackwell, and Kollat, 1984¡^ This research is concentrated on the first three stages. A web survey was conducted on one entrance web site (Openfind), three purchasing web sites (Cybercity, Aago, and Citymart) and two virtual community web sites (CityFamily and OHOT) from March 6 2000 to March 20 2000. The total valid sample is 3986 consisting of 1364 (34.2%) web patrons and 2622 (65.8%) web non-patrons. And the main findings of this research are as following¡G 1. The characteristics of the majority respondents are male, high educated and students or employees from information industries. 2. The main purpose of web use is sending or receiving e-mail (according to 47% of the respondents¡¦ answers). 3. The top three products in the web transaction are book and magazine (27.9%), computer hardware (12.4%) and communication products (11.7%). 4. For the web patrons, five factors were extracted from the questions on behavior in the information search stage. They are named "related information obtained from the media", "troubles in web transaction and information", "confidence in web transaction and information", "information from the comparison of visiting numerous web sites" and "word-of-mouth reference". And six factors were extracted from the questions on the behavior in the evaluation and choice stage. They are named "requirement of post-purchase warranty", "perceived risk of the product", "influence of direct sales experience and other media", "confidence in web transaction", "confidence in his/her buying decision", and "influence of the reference group". As for the web non-patrons, four factors were extracted from the questions on behavior in the information search stage. They are named " related information obtained from the media", "taking on-line shopping as a waste of time and money", "troubles in web information", "confidence in web information". And three factors were extracted from the questions on the behavior in the evaluation and choice stage. They are named "warranty given by seller", "perceived risk of the product", "confidence in web transaction". 5. The web patrons¡¦ behaviors of "word-of-mouth reference" in the information search stage and "confidence in web transaction and information" in the evaluation and choice stage are influenced by their different gender, age, occupation, and education. The web non-patrons¡¦ behaviors of " related information obtained from the media" and "confidence in web information" in the information search stage and "confidence in web transaction" in the evaluation and choice stage are influenced by their different gender, age, occupation, education, and income. 6. Three clusters are formed according to the above eleven factor scores. Cluster 1 persons are named as "highly confident persons". Cluster 2 persons are named as "risk-avoidance persons". Cluster 3 persons are named as "self-confident persons". 7. The first three stages of consumer buying decision processes on the web are proved to be¡Gneed identification, information search and evaluation and choice. The relationships between these three stages are need identification will positively affect information search and information search will negatively affect evaluation and choice.