More .crimes of fraud make more . people who receive the messages lose money and felt great fear, which is a huge damage to Taiwan. There are many kind of fraud, included telemarketing fraud, lottery fraud and Automated Teller Machine fraud, etc. Message receivers are not understand the difference is between truth and fraud, and many message receivers reject all the messages they receive than believing racketeers and lose their money and time. There are many common cases of fraud, and related analysis is included in the study. There are four keypoints why message receivers were victims after asking for experts¡¦ opinions, including extra-environmental factors, forms of fraud, message receivers who do not have enough knowledge about fraud and message receivers¡¦ personal factors. Finally, the study designed a questionnaire to investigate what cognition, experience and attitude subjects had. The population of study is the citizens in Kaohsiung. The research uses the elaboration likelihood model as the research method and the situation stimulated to design the questionnaire. The research result is shown as following: the difference between receptions of subjects in the case of common fraud and the case of non-common fraud is significant, and the personal factors gender, age, education level and monthly homehold income level significant to receptions of the subjects.

O presente estudo se propôs a responder à questão de investigação: como a Modelagem Matemática pode contribuir como um meio do educando ser protagonista da sua aprendizagem, aspirando a sua autonomia? A pesquisa apresenta uma proposta de sequência de tarefas em um ambiente de aprendizagem de Modelagem Matemática, dividida em três partes, que são: o convite para realizar modelagem, uma experiência com a temática água e uma experiência com um tema de livre escolha. O estudo foi desenvolvido durante o segundo semestre de 2016, com uma turma de terceiro ano do Ensino Médio de uma escola municipal de Sapucaia do Sul, no horário regular de aula. Apoiada na teoria da Modelagem Matemática em uma perspectiva Sócio-crítica de Barbosa (2001), elaboração de perguntas em um ambiente de Modelagem Matemática de Sant’Ana e Sant’Ana (2009) e na Pedagogia da Autonomia de Paulo Freire (1996), e utilizando o estudo de caso como metodologia, o presente trabalho evidenciou que os estudantes podem ser ativos na construção dos seus conhecimentos. Além disso, percebeu-se, como resultados, que quando lhes é oportunizado um ambiente de liberdade e consideração, que respeita as suas escolhas, os alunos vão assumindo sua responsabilidade pela sua aprendizagem, construindo, aos poucos, suas preferências, suas opções e sua autonomia. / The present study aims to answer the research question: how can Mathematical Modeling contribute as a way for the learner to be the protagonist of their learning by aspiring to their autonomy? The research presents a task sequence proposal in a mathematical modeling-learning environment, divided into three parts. Such parts are the invitation to perform modeling, an experience with water theme, and an experiment with a theme of free student’s choice. The study was developed during the second semester of 2016, with a third year High School class from a municipal school in Sapucaia do Sul, at regular school hours. Based on the theory of Mathematical Modeling in a Socio-critical perspective of Barbosa (2001), elaboration of questions in an environment of Mathematical Modeling of Sant'Ana and Sant'Ana (2009) and in the pedagogy of autonomy of Paulo Freire (1996), and using the case study as a methodology, the present study showed that students can be active in the construction of their knowledge. In addition, it was noticed that, when it is offered an environment of freedom and consideration, respecting their choices, students will assume their responsibility for their learning, gradually building their preferences, their choices and their autonomy.

O presente estudo se propôs a responder à questão de investigação: como a Modelagem Matemática pode contribuir como um meio do educando ser protagonista da sua aprendizagem, aspirando a sua autonomia? A pesquisa apresenta uma proposta de sequência de tarefas em um ambiente de aprendizagem de Modelagem Matemática, dividida em três partes, que são: o convite para realizar modelagem, uma experiência com a temática água e uma experiência com um tema de livre escolha. O estudo foi desenvolvido durante o segundo semestre de 2016, com uma turma de terceiro ano do Ensino Médio de uma escola municipal de Sapucaia do Sul, no horário regular de aula. Apoiada na teoria da Modelagem Matemática em uma perspectiva Sócio-crítica de Barbosa (2001), elaboração de perguntas em um ambiente de Modelagem Matemática de Sant’Ana e Sant’Ana (2009) e na Pedagogia da Autonomia de Paulo Freire (1996), e utilizando o estudo de caso como metodologia, o presente trabalho evidenciou que os estudantes podem ser ativos na construção dos seus conhecimentos. Além disso, percebeu-se, como resultados, que quando lhes é oportunizado um ambiente de liberdade e consideração, que respeita as suas escolhas, os alunos vão assumindo sua responsabilidade pela sua aprendizagem, construindo, aos poucos, suas preferências, suas opções e sua autonomia. / The present study aims to answer the research question: how can Mathematical Modeling contribute as a way for the learner to be the protagonist of their learning by aspiring to their autonomy? The research presents a task sequence proposal in a mathematical modeling-learning environment, divided into three parts. Such parts are the invitation to perform modeling, an experience with water theme, and an experiment with a theme of free student’s choice. The study was developed during the second semester of 2016, with a third year High School class from a municipal school in Sapucaia do Sul, at regular school hours. Based on the theory of Mathematical Modeling in a Socio-critical perspective of Barbosa (2001), elaboration of questions in an environment of Mathematical Modeling of Sant'Ana and Sant'Ana (2009) and in the pedagogy of autonomy of Paulo Freire (1996), and using the case study as a methodology, the present study showed that students can be active in the construction of their knowledge. In addition, it was noticed that, when it is offered an environment of freedom and consideration, respecting their choices, students will assume their responsibility for their learning, gradually building their preferences, their choices and their autonomy.

Cursos laboratoriais possuem grande importância científica para a educação em geral, a atual modernidade com ideias inovadoras e toda tecnologia oferecida está transformando cada vez mais os laboratórios, nos levando a uma evolução significativa tanto na parte acadêmica quanto na aprendizagem dos estudantes. A preocupação quanto a conservação de peças anatômicas existe a mais de 5 mil anos, pois o uso de peças cadavéricas naturais são indispensáveis para o ensino, devido a contribuição no aprendizado prático melhorando as habilidades aplicativas, assimilativas e compreensivas da disciplina. O presente trabalho propõe a utilização de automatização em laboratórios de anatomia, com todo planejamento necessário quanto a descarte de substâncias, exaustão e ventilação adequada, monitores acima das bancadas com atlas virtuais e acesso a internet, roldanas para transporte de animais de grande porte e o uso de técnicas anatômicas alternativas visando abolir o uso do formol como conservante das peças de estudo, fornecendo um ambiente mais agradável facilitando no aprendizado dos estudantes e no trabalho dos funcionários. Para a execução das técnicas anatômicas foram utilizados cães e gatos provenientes de clinicas veterinárias, cujo ao entrarem em óbito foram doados por seus respectivos donos ao assinarem o termo de doação redigido sendo totalizado um gato e quatro cães. Também foram utilizados antigos órgãos do laboratório de anatomia animal do Departamento de Ciências Básicas da FZEA/USP localizada em Pirassununga que não possuíam mais função em aulas prática, sendo cedidas pelo chefe do departamento através de um termo assinado pelo mesmo, sendo essas peças especificamente: uma língua, um rim, um coração e um encéfalo de bovino, dois estômagos, um rim e um baço de equino e um estômago de suíno. As quatro técnicas anatômicas defendidas nesse trabalho mostraram ser suficientes para atender as necessidades dos estudantes quanto o estudo da anatomia, devido à perfeita evidenciação de estruturas externas e internas dos animais. O plano laboratorial foi executado com a ajuda dos programas AutoCAD e SketchUP, cujo possibilitam a elaboração de desenho técnico em duas dimensões (2D) e criação de modelos tridimensionais (3D). / Laboratory courses have great scientific importance to education, the current modernity with innovative ideas and technology offered whole is becoming more and more laboratories, leading us to a significant development in the academic and in student learning. The concern about the anatomical specimens preservation exist for over 5000 years, because the natural corpse pieces are indispensable for teaching that contribute in improving learning practical skills applicative, assimilative and understanding of the discipline. This paper proposes the use of automation in anatomy laboratories, with all necessary planning regarding disposal of substances, and exhaust ventilation, monitors above the countertops with virtual atlas and internet access, pulleys to transport large animals and use of alternatives anatomical techniques to abolish the formaldehyde as a preservative parts of study, providing a more pleasant environment in facilitating student learning and the work of the employees. For the execution of anatomical techniques were used dogs and cats from veterinary clinics, which they entered in death were donated by their owners to signing the donation being drafted totaled four dogs and one cat. We also used some old organs of animal anatomy lab of the Department of Basic Sciences FZEA / USP located in Pirassununga who had no role in more practical lessons, being provided by the department head via a signed for the same term, and these pieces specifically: a tongue, kidney, heart and brain of veal, two stomachs, one kidney and a spleen of horse and a pig stomach. The four anatomical techniques advocated in this work proved to be sufficient to meet the needs of students and the study of anatomy, showing a perfect disclosure of external and internal structures of animals. The laboratory plan was executed with the help of AutoCAD and SketchUp programs, which enable the development of technical drawing in two dimensions (2D) and three-dimensional modeling.

Orientador: Jackson Gois / Resumo: Há alguns anos, a abordagem de ensino da língua materna, mais especificamente da gramática, tem sido um verdadeiro desafio e se tornou objeto de reflexões, debates e de pesquisas de caráter qualitativo. O objetivo dessa pesquisa é investigar como ocorrem os processos de domínio dos gêneros discursivos WhatsApp, Carta Formal e Notícia Jornalística como ferramentas culturais em sala de aula utilizadas por alunos de Ensino Médio, à luz das perspectivas da Teoria da Ação Mediada de James Wertsch. Os dados foram coletados por meio de gravações de áudio e vídeo e atividades escritas em uma escola privada de São José do Rio Preto/SP. A análise dos dados nos permite observar que as categorias Incerteza e Formalidade nos auxiliam não somente na investigação de como ocorrem os processos de domínio de uma ferramenta cultural, mas também se o agente já domina a ferramenta. Observamos que quanto mais os alunos exercitam uma ferramenta cultural, maior é o domínio que apresentam sobre ela. Em contrapartida, usar apenas a mesma ferramenta pode acabar não contribuindo para que o agente use outras. A intervenção da professora também tem um papel importante no processo de domínio das ferramentas culturais. O domínio da ferramenta cultural contribui para o processo de ensino e aprendizagem do aluno e está intimamente correlacionada a elaboração de significados. / Abstract: For some years now, the approach to teaching mother tongue, more specifically grammar, has been a real challenge and has become the subject of reflections, debates and qualitative research. The objective of this research is to investigate how the domain processes of discourse genres WhatsApp, Formal Letter and Journalistic News occur as cultural tools in the classroom used by high school students, in the light of the perspectives of James Wertsch's Mediated Action Theory. The data were collected through audio and video recordings and activities written in a private school in São José do Rio Preto/SP. The analysis of the data allows us to observe that the categories Uncertainty and Formality help us not only in the investigation of how the processes of mastery of a cultural tool occur, but also if the agent already masters the tool. We observed that the more students exercise a cultural tool, the greater their mastery over it. In contrast, using only the same tool may end up not helping the agent to use others. The teacher's intervention also plays an important role in the process of mastering cultural tools. The mastery of the cultural tool contributes to the student's teaching-learning process and is closely correlated with the elaboration of meanings. / Mestre

Nonprofit organizations are dependent on donations and volunteers to remain operational. Most rely on persuasive communications to inform, educate, and convince recipients of their messaging to respond in order to raise funds and generate volunteers. Though the marketing and psychology literature has examined charitable giving and volunteerism, the effectiveness of persuasive messages to affect philanthropy, gift-giving, and fundraising is a gap in the cause marketing literature (Dann et al. 2007). Because consumers rarely enter a situation without preexisting attitudes or beliefs, it is expected that individuals exposed to an advertisement by a nonprofit organization will look for ways to compare the messages within the ad to their own beliefs and attitudes. Two theories help explain the processing that takes place in relation to attitudes, beliefs, and persuasive communications – elaboration likelihood model (ELM) and the theory of planned behavior (TPB). The research presented here combines these theories to answer questions regarding behavioral intention related to donating and volunteering when individuals are exposed to certain persuasive messages from a nonprofit organization. Results show that one’s involvement with the advertisement combines with one’s attitude toward donating to help determine propensity to donate and the amount of the donation. However, this is dependent upon the message in the ad. When messages indicate that others are supportive of the cause, donations increase when one is more involved with the ad and is generally agreeable to donating. But these messages have the opposite effect when one is not involved with the ad – donations decrease when the message indicates others support the cause. And when messages indicate that even a minimal donation is possible, the attitude driver has no effect on donation behavior. However, when involvement is low, one’s age plays a role in driving individuals toward action, with older people more driven to give when exposed to supportive messages under low involvement conditions than younger groups. For individuals who tend to rely on referents for their own actions, differing messages in advertisements have little effect whether they are involved with the ad or not. That is, in most cases, only their involvement with the ad seems to be the real indicator of behavior. That said, the message that indicates that minimum giving is acceptable seems to affect donations, as individuals more prone to seek referent input rely on this message to help direct behavior, but not volunteerism. But, the cues were more readily adopted by those who were not highly involved. This research contributes to the field of cause marketing in several ways. First, it exposed involvement with the advertisement as the primary driver for behavioral intention in a nonprofit context over one’s preexisting attitudes and beliefs. Second, it identified varying response patterns that individuals have to specific advertising messages based on their level of involvement and strength of those beliefs and attitudes. Third, it augmented the integrated ELM-TPB theoretical model by demonstrating that attitude toward the ad can play a role in consumer decision making. Fourth, it identified age as a factor in behavioral intention related to nonprofit organizations in two specific instances: 1) when attitude and involvement combine for older individuals exposed to normative messages, and 2) when subjective norms and involvement combine for younger individuals exposed to messages that legitimize minimal effort. And fifth, it uncovered implications for managers to develop strategic messages that can increase target audience involvement and positively affect donations and volunteerism.

Ett budskap uppfattas olika beroende på avsändare. Elaboration Likelihood Model (ELM) beskriver hur människor kan bearbeta ett budskap på olika sätt, centralt eller perifert, beroende på motivationsnivå. Framing sker när människor tillskriver egna bedömningar av olika ord, vilket kan påverka deras beslutfattande och beteende. Med en experimentell design undersöktes hur ett budskap relaterat till Covid-19 med en forskare eller en influencer som förment avsändare kan uppfattas av individer med olika grad av motivation. 136 studenter (80 kvinnor och 56 män) besvarade en webbbaserad enkät. En tvåvägs variansanalys visade, i strid med ELM, att deltagarna instämde i högre utsträckning i ett budskap när avsändaren var en forskare än när avsändaren var en influencer oavsett motivationsnivå. Högmotiverade deltagare uppfattade däremot budskapets språkliga kvalitet som högre än lågmotiverade. Högmotiverade deltagare gjort en skillnad mellan forskare och influencer. Framing kan vara en förklaring till varför deltagarna instämmer mer eller mindre med forskaren och influencern.

No description available.

No description available.

No description available.