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The purpose of this study was to investigate how companies in the textile industry systematically are working with environmental issues, e.g. ISO14001. The most significant environmental aspects in the textile industry are water and chemical use. Environmental management systems are based on target management to be able to work with environmental issues in a standardized and structured way. Nevertheless, a certification do not tell if a company are sustainable or not, only that they are working with improvements. A survey was prepared and distributed by TEKO for the members within the environmental group. The same survey was also sent to a fashion store who after the survey was interviewed. The 14 responses received from the survey were further analyzed. The result showed that 57% were certified with ISO14001, 64% considered ISO14001 as relevant to the industry, 79% considered work with product labels as not enough environmental work. OEKO-TEX were the most common product label to use. Consumers can be confused by the number of different product labels that exist on the market and therefore a label that applies to all textile are requested. One company collected textile waste, moreover, the result showed no trend whether the municipality or the producers should be responsible for the collecting. To sort textile waste separately gain environmental benefits and has also become a goal set by the EU. At the same time, the demands are increasing in production countries as a result of the population becoming more aware of pollution in air and water.

Ecolabelling is concept that means eco-labeling, and even here in the Czech Republic, with it becoming more and more. The main task of eco-labeling is to draw attention to the products or services that are environmentally friendly to the environment. This is done mainly through certified brands. In the Czech Republic there is a large number, the most famous is Environmentally friendly product. Thesis acquaints with selected ecological brands. Recently, there is a large development of environmental labeling react to that company and try to regulate their production in the right direction. Ecolabelling is a green marketing tool, whose main objective is to achieve efficiency organic way. Therefore, companies create green strategy that attracted customers and build such an ecological image. The main objective is to introduce ecolabelling, a comparison of selected Czech, European and global eco-label. It is also important to highlight the abuse of so-called eco-labeling. Greenwashing.

The goal of this Master's Thesis was to map and asses marketing of Green Companies in the Czech Republic and abroad and based on some basic characteristics to evaluate the economical profitability of this business and its future prospects. The Thesis is about ecological products and customer's possibilities to become informed enough about them and to choose the right one. The Thesis focuses on some companies operating on the energy market. These companies are very often placed on the top of green rankings. Based on my experience environmental activity is evaluated in the department of operating leasing in the ČSOB Leasing a.s. company.

This project, in collaboration with The Nordic Swan Ecolabel, deals with optimization of daylighting as well energy usage within a residential building for the purposes of Nordic ecolabelling/certification. One of the main purposes of this study is to understand the fundamentals of daylighting and to explore commonly used methods of daylight optimization and how these affect the energy consumption of the building. The other purpose of this study entails a comprehensive study of the evolution of daylight regulations within the Swedish building standard.In order to achieve the above intended aims of the project, a literature review was done on the fundamentals of daylighting as well as a review of the Swedish building standard. In order to evaluate the daylight optimization methods and how they affect energy usage, a mathematical model of a residential building was used within IDA ICE software. The simulated model was built based on certain requirements by the Nordic Swan Ecolabel.Due to time limitations, the study was focused on simulation of metric of daylight factor, and this limited the scope of the study. More realistic simulations with regards to control signals for internal shading were not possible within IDA ICE software. Therefore, simulations were done for only two extremes, that is, always drawn window blinds and never drawn.The window size, presence, and type of internal blinds as well as light transmittance affected both the average daylight factor as well energy consumption the most. The use of large windows with venetian blinds and light transmittance of 0.71 were the best alternatives for both average daylight factor and energy use. Increase in window size increased both the average daylight factor as well as the operational energy used within the building.

The aim of the Thesis is to evaluate the effectiveness of voluntary instruments of environmental protection as an example of eco-labelling and to verify the hypothesis whether eco-labelling is an appropriate instrument to influence consumption and production of environmentally friendly products and services. Based on the characteristics of voluntary instruments of environmental protection this work defines the types of environmental labelling and evaluates under what conditions can be eco-labelling systems, both economically and environmentally, efficient. Focusing primarily on Type I environmental labelling on the basis of summaries of works already carried out, my Thesis studies and evaluates the importance and impact of this tool for consumers, businesses and the environment. The next part of the work is focused on the issue of environmentally preferable purchasing and green public procurement, mainly at the level of the Czech Republic. The practical part verifies the hypothesis about the effectiveness of eco-labelling for example, the National Programme for Labelling Environmentally friendly products and services of the Czech Republic and European Union eco-labelling system. The method of sample survey was conducted and analyzed to what extent these systems are successful at eco-labelling. The survey was conducted among consumers and users of eco-labelling - in the companies involved in the aforementioned eco-labelling systems. The survey was supplemented by the views of experts from the field and has been evaluated by their expert view on these voluntary instruments.

Turistnäringen växer vilket innebär en ökad miljöpåverkan och resursåtgång. Samtidigt är en välmående miljö en viktig faktor för många aktörer inom branschen. Många logiverksamheter vill dock visa att de tar sitt ansvar genom att aktivt försöka minska sin miljöpåverkan. Som hjälp för att visa upp detta engagemang finns idag en rad olika miljömärkningar. Syftet med denna studie är att ta reda på motiven bakom att små logiverksamheter i Sverige väljer att miljömärka sig respektive att inte göra det, samt att få en djupare förståelse för dessa motiv. Studien tar också upp vilka möjligheter till miljömärkning som finns och vad de innebär. Studien är baserad på kvalitativa forskningsintervjuer och litteraturstudier. Respondenterna i studien är 6 st små logiverksamheter. Ett bed & breakfast, två hotell, ett vandrarhem och två pensionat. Tre av verksamheterna innehar miljömärkning. De tre andra har ingen miljömärkning, men två av dessa kommunicerar aktivt sitt miljöarbete. Miljömärkningar som fokuseras på i studien är Svanen, Green Key, EU-blomman och Naturens Bästa. Studien visar att en miljömärkning fungerar både som ett marknadsföringsverktyg och miljöledningssystem för logiverksamheter. Fördelar i marknadsföring, bättre koll på miljöarbetet, nya idéer och personligt engagemang har kommit fram i studien som motiv till att miljömärka. Motiv till att inte miljömärka är enligt studien tidsåtgång, stor kostnad och okunskap om möjligheterna till miljömärkning. Det har även framkommit att miljömärkningarna inte alltid är anpassade för mindre logiverksamheter. Respondenterna i studien anser att en miljömärkning har inneburit eller skulle innebära en liten eller obefintlig minskning av deras logiverksamheters miljöpåverkan. Ingen slutsats har dragits angående miljömärkningars effekt på logiverksamheters miljöpåverkan. / The tourism industry is growing which means an increased impact on the environment and an increased resource use. At the same time a healthy environment is of significant importance for many operators within the tourism industry. Many lodging operations want to put on display that they are responsible and that they are doing improvements to decrease their environmental impact. A number of ecolabels are available to help them do so. The purpose of this study is to learn the motives behind why small lodging operations in Sweden choose to put an ecolabel on their companies, or the motives behind why they choose not to. The study also includes research about what ecolabel opportunities small lodging operations in Sweden have and what they mean. The study is based on qualitative research interviews and literature studies. The respondents are six small lodging operations. One Bed & Breakfast, two hotels, one hostel and two guesthouses. Three of the companies are ecolabelled, the other three are not. Ecolabels that are focused on in the study are Svanen (Nordic Ecolabel), Green Key, EU-blomman (EU Eco label) and Naturens Bästa (Nature's Best). The study shows that an ecolabel works as both a marketing tool and an environmental management system for lodging operations. The study also indicates that reasons to get an ecolabel are marketing gains, better track of the environmental work, new ideas and personal commitment. Motives behind not putting an ecolabel on the lodging operation have in the study shown to be the cost, expenditure of time and unawareness of the ecolabel opportunities. It has also been mentioned that the ecolabels are not always suitable for the smaller lodging operations. The respondents considers that an ecolabel has meant or would mean a small or no decrease of the environmental impact of their lodging operation. No conclusion has been reached regarding ecolabels effect on lodging operations' environmental impact.

The Dissertation Thesis conducts a survey of the level of environmental manners in accommodation services in selected states. Through structured interviews, it maps an interest in keeping environmentally friendly policy in the Czech hotel industry. The research has been carried out in eco accommodation facilities in the Czech Republic. For comparison, there have been used the findings obtained from hotel type accommodation facilities with the same specialization in Austria. Based on the revealed facts, the Thesis proposes recommendations regarding the improvement of environmental culture in the Czech accommodation services. The introductory part presents the theoretical definition of environmental aspects, including the definition of eco accommodation facilities and eco-labels used by environmentally friendly accommodation facilities. Further, there are listed various tools to reduce impact on the environment, and to eliminate negative influences, and also guidance for environmental education. The conclusion part presents the results of the survey, stemming from the theoretical part, and it also suggests recommendations to improve current situation in the hotel industry.

The diploma thesis is focused on business environmental management, describing usage of environmental tools in organization. The analytical part is linked with theoretical one. The organization is judged as an individual, according to its environmental impacts. The conclusion of the diploma thesis is to evaluate environmental policy of the organization and proposal of solutions to improve its environmental status.

The purpose of this study is to investigate and gain a better understanding of the consumer's point of view of visual sustainability communication with a primary focus on eco-labels on food products. The study will further look into if an environmentally conscious consumer has the ability to make sustainable choices with the guidance of food packaging information. The aim of this study was to answer the question through a questionnaire survey and in further in-depth interviews with comparative visual analysis material of food packaging: Does an environmentally conscious consumer have the ability to make sustainable choices with the support of food packaging information? Based on data collected from the survey and the interviews there are many pitfalls for the consumer when choosing sustainable products because of a number of heuristics that are taken into account. Price and brand still play a big role in purchasing decisions. However, this study showed that there is a desire to act more sustainably. It also showed that there is a need for a new perspective of sustainability and how it is presented on food products. Eco-labels are of great importance, but as for the conclusion: the consumer needs more information to know whether sustainability claims are true or not.