This study analyzes the effect of changes in corporate ownership at three large metropolitan daily newspapers as reflected in the content of lead Sunday editorials at each newspaper. The study sought to determine whether changes in type of ownership would increase the number of neutral editorials in the post-incorporation era for the newspapers. The results suggest incorporation has an influence on the editorial content of the newspapers. Two of the three newspapers showed significant increases in the percentage of neutral editorials after changes in ownership. In addition, editorial domains were defined as either political, economic, or social. When controlling for these domains, logistic regression shows each newspaper altered its use of neutral editorials in a significant manner. The Atlanta Journal- Constitution increased the percentage of neutral editorials across each of the dimensions, the New York Times increased its use of neutral editorials across the economic and political dimensions while decreasing the percentage of neutral social editorials, and the Washington Post increased its use of neutral editorials across each of the three dimensions. / Ph. D.

The study reveals national cultures may influence the use of politeness strategies and organizational patterns in editorials written in the two languages, English and Chinese. Due to a newspaper's political orientation and its regional and national background, the rhetorical form of linguistic features in editorials might vary among cultures.

Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find newcommunication tools to reach out to the consumer, among these tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is qualitative and the study is based on semi structured interviews and a focusgroup interview. To get several opinions of the problem area, the issue is discussed from twodifferent perspectives. According to the hermeneutical approach, with interpretation in focus,the empirical material has been analyzed alternately with theory. The theories have thereforebeen reviewed during the process.Our conclusion is that all respondents experience that product placement occurs in fashioneditorials. It is also clear that there are differences between the interview perspectives. Theoccurance of product placement in fashion editorials is percieved in different ways. The maindifference is that the fashion industry operatives can see the press offices as messengers forthe brand's image. The consumer, on the other hand, is completely unaware of their existence.Furthermore, readers believe that the content is selected by someone who is an interpreter inthe fashion area and therefore it is accepted. Readers can see the fashion editorials as a sourceof inspiration when shopping. The fashion brands that frequently appears in fashion editorialsbecome top-of-mind of the consumer/reader. Our results suggest that consumers actually areshopping garments from the brands that appear in editorials. Fashion editorials can thus bedescribed as an important part of a fashion company's marketing. Finally, we discuss thefuture of fashion magazines as internet and blogs are changing the conditions to attract theconsumer. / Program: Textilekonomutbildningen

This thesis examines how Taiwan's three English language newspapers covered the Economic Cooperation Framework Agreement (ECFA) signed between the Republic of China (Taiwan) and the People’s Republic of China (China). By gaining an understanding of the discourse structure of how these newspapers reported ECFA will demonstrate the role they play in either trying to create a nationalistic Taiwanese or pan-Chinese identity to their English speaking audience. This identity construction is important because it will add legitimacy to whichever direction Taiwan eventually sets its social and political course towards. Examining how the Taipei Times, The China Post and The Taiwan New use discourse in their headlines, articles and editorials when reporting and interpreting ECFA, the thesis has found that they all use similar strategies to present their respective position. These strategies can be broken down into the omission of only reporting either the pros or cons of the agreement, the exclusion of the public voice, and the dominant voice of the elite who either support or oppose ECFA. The Taipei Times and The Taiwan News appear to both structure their dominant discourses around overlapping themes that ECFA is a highly controversial agreement that will quickly lead an irreversible loss of sovereignty in Taiwan. In contrast, The China Post establishes a dominant discourse around ECFA’s economic benefits, while ignoring the negative aspects of the agreement.

published_or_final_version / Linguistics / Master / Master of Arts

Thesis (Ph.D.)--Bowling Green State University, 2007. / Document formatted into pages; contains viii, 205 p. Includes bibliographical references.

Thesis (M.S.)--West Virginia University, 2005. / Title from document title page. Document formatted into pages; contains iii, [50] p. : ill. (some col.). Includes abstract. Includes bibliographical references (p. 46-48).

Made available in DSpace on 2014-06-11T19:24:04Z (GMT). No. of bitstreams: 0 Previous issue date: 2012-08-29Bitstream added on 2014-06-13T20:51:20Z : No. of bitstreams: 1 terossi_k_me_bauru.pdf: 1305759 bytes, checksum: 6b9e6ad23847052f0c2d9a80f578be3d (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) / Esta pesquisa tem como objetivo investigar as representações da cidadania e o modo como são construídas no webjornalismo, com a finalidade de discutir as limitações e potencialidades dessa modalidade de jornalismo na cobertura de um caso específico de violação de direitos. Para isso, realizamos uma análise comparativa de dois webjornais com propostas editoriais distintas: a Folha.com, que é generalista e factual, e a Repórter Brasil, focada no tema do trabalho escravo contemporâneo. O corpus de análise é constituído por conteúdo noticioso (textos, imagens e vídeos) desses dois webjornais, disponibilizando online em 2011, que trata dos flagrantes de trabalho análogo à escravidão em oficinas de costura que produziam peças para a marca Zara e seus desdobramentos. A análise revelou que a Folha.com subutiliza a multimidialidade e a hipertextualidade, contextualiza contextualiza notícias novas copiando e colando textos das anteriores, o que, somado à sua abordagem factual, determina a superficialidade e a pouca pluralidade na cobertura do assunto. Por outro lado, a Repórter Brasil aborda aspectos não tratados na Folha.com e de forma detalhada, mobilizando frequentemente a hipertextualidade, no sentido do aprofundamento noticioso e do reforço das representações negativas da Zara / This research aims to investigate the representations of citizenship and the way they are built in webjournalism, in order to discuss the limitations and potentialities of that form of journalism. For that, we made a comparative analysis of two webjournals with different editorial policies: Folha.com, which is generalist and factual, and Repórter Brasil, that is especialized in the today's slave labor. The corpus analysis are news content (texts, pictures and video) from both webjournals, available online since 2011, about the discovery of slave-like labor is sewing facilities which manufactured garments for Zara brand and its developments. The analysis revealed that Folha.com has underused multimediality and hipertexuality, contextualized news through copy and paste from previous texts which, added to its factual approach results in superficiality and little plurality in the topic coverage. Othewise, Repórter Brasil raised issues issues which weren't mentioned by Folha.com and in a detailed way, using often hipertextuality, in the meaning of news deepening and strengthening negative Zara representations

Orientador: Murilo Cesar Soares / Banca: Rogério Christofoletti / Banca: Danilo Rothberg / Resumo: Esta pesquisa tem como objetivo investigar as representações da cidadania e o modo como são construídas no webjornalismo, com a finalidade de discutir as limitações e potencialidades dessa modalidade de jornalismo na cobertura de um caso específico de violação de direitos. Para isso, realizamos uma análise comparativa de dois webjornais com propostas editoriais distintas: a Folha.com, que é generalista e factual, e a Repórter Brasil, focada no tema do trabalho escravo contemporâneo. O corpus de análise é constituído por conteúdo noticioso (textos, imagens e vídeos) desses dois webjornais, disponibilizando online em 2011, que trata dos flagrantes de trabalho análogo à escravidão em oficinas de costura que produziam peças para a marca Zara e seus desdobramentos. A análise revelou que a Folha.com subutiliza a multimidialidade e a hipertextualidade, contextualiza contextualiza notícias novas "copiando e colando" textos das anteriores, o que, somado à sua abordagem factual, determina a superficialidade e a pouca pluralidade na cobertura do assunto. Por outro lado, a Repórter Brasil aborda aspectos não tratados na Folha.com e de forma detalhada, mobilizando frequentemente a hipertextualidade, no sentido do aprofundamento noticioso e do reforço das representações negativas da Zara / Abstract: This research aims to investigate the representations of citizenship and the way they are built in webjournalism, in order to discuss the limitations and potentialities of that form of journalism. For that, we made a comparative analysis of two webjournals with different editorial policies: Folha.com, which is generalist and factual, and Repórter Brasil, that is especialized in the today's slave labor. The corpus analysis are news content (texts, pictures and video) from both webjournals, available online since 2011, about the discovery of slave-like labor is sewing facilities which manufactured garments for Zara brand and its developments. The analysis revealed that Folha.com has underused multimediality and hipertexuality, contextualized news through "copy and paste" from previous texts which, added to its factual approach results in superficiality and little plurality in the topic coverage. Othewise, Repórter Brasil raised issues issues which weren't mentioned by Folha.com and in a detailed way, using often hipertextuality, in the meaning of news deepening and strengthening negative Zara representations / Mestre

September 11, 2001 presented the world with events that challenged its conception of reality and called into question current ideologies. In order to make sense of the attacks, people turned to the media for information and interpretation. My interest lies in the media’s role in shaping ideologies as a result of the events of September 11, 2001. I focus on the newspaper editorial because it, in particular, functions not only to report the news but also to interpret the news for the reader. My analysis is centred on the first reaction to the events in five ‘core’ editorials drawn, respectively, from an American, British, South African, Zimbabwean and Kenyan newspaper. The specific focus, in each case, is the representation and evaluation of social actors, the events themselves and the schematic structure of the editorial. I adopt a critical perspective through the use of Critical Discourse Analysis, supported by Systemic Functional Grammar and APPRAISAL. This perspective involves three inter-connected stages of analysis: a Description of the formal discourse properties of each editorial; an Interpretation of the prevailing situational context; and an Explanation of the sociohistorical context in each case. Language, being a form of social practice, is a means by which power relations in society are reproduced or contested (Janks 1997). By analysing the editorials’ discourse I identify whose interests are being served and how each text positions a reader’s attitudes and opinions. My analysis reveals the fact that the editorials distinguish between “us” and “them” groups for the purposes of advancing and confirming in-group ideologies and agendas. This is achieved in each case through comparing the paper’s ideology with the opposing ideology, which is presented as deviant and unsupportive of the in-group. My analysis of the African editorials, in particular, further reveals the exploitation of this division for the purposes of promoting and interpreting local political and social issues. Examination of the processes and conditions surrounding the production of the editorials shows how they are significantly influenced and constrained by the ideologies of both the writer and newspaper owner as well as by the situational context within which they were written. My analysis of the schematic structure of the editorials, in line with Bolivar (1994), reveals consistent use of three-part structures by which editorial opinions are evaluated. In concluding I provide suggestions, based on my research, for how critical language awareness can inform media education at high school level in South Africa. I argue that students should be equipped with tools, such as those I employed, to critically analyse and uncover how language is used to promote ideologies in the editorial of newspapers.