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This paper aims to analyze how language is used to show representations on adolescence in editorials of Capricho magazine. To do so, we use pressupositions of Systemic-Functional Linguistics concerning interpersonal and ideational (experiential) metafunctions. The corpus is composed of 24 editorials published in Capricho from January to December, 2009. Having as basis aspects of the Mood and transitivity systems (HALLIDAY & MATTHIESSEN, 2004) and of Appraisal Theory (MARTIN & WHITE, 2005), the steps followed are: a) identification of the recurrent terms adolescent and adolescence as well as their referrers (pronouns, synonyms, ellipses); b) identification of speech functions and clause moods; c) quantification and analysis of the occurrence of appraisal in terms of attitude (affect, judgment and appreciation) and gradation (force and focus) in clauses with reference to adolescents; d) description and analysis of the components of transitivity in clauses that constitute the text in order to verify the lexico-grammatical roles developed by the adolescent girls. In relation to the interpersonal resources, the analysis showed the use of explicit commands and of interpersonal metaphors as interaction resources with the female readers. The most frequent appraisal categories in the corpus are judgment, denoting relationship evaluation (dating, family and friendship), leisure (vacations and parties) and study (school, courses and exchange study), characterizing contexts in which the adolescent girls are socially inserted. From the analysis of the resources of transitivity, we find that the adolescent is represented, in the texts analyzed, as a girl who dates who walks, who loves the holidays, going to shows and events that relate to family and friends. / O objetivo geral deste trabalho é analisar como a linguagem é usada para manifestar representações sobre a adolescência em editoriais da revista Capricho. Para isso, são utilizados pressupostos teóricos da Linguística Sistêmico-Funcional, com relação às metafunções interpessoal e ideacional (experiencial) da linguagem. O corpus se constitui de 24 editoriais publicados na Capricho no período de janeiro a dezembro de 2009. Tendo por base aspectos do sistema de MODO e de transitividade (Halliday & Matthiessen, 2004) e da teoria da Avaliatividade (Martin & White, 2005), os passos da análise consistiram em: a) identificação de recorrências dos termos adolescente e adolescência e de seus referenciadores (pronomes, sinônimos, elipse); b) identificação das funções de fala e modos oracionais; c) quantificação e análise de ocorrências de avaliatividade em termos de atitude (afeto, julgamento e apreciação) e gradação (força e foco) nas orações em que há referências a adolescente; d) descrição e análise dos componentes da transitividade das orações que constituem o texto para verificação dos papéis léxico-gramaticais desempenhados pelas adolescentes. Com relação aos recursos interpessoais, a análise mostrou o uso de comandos explícitos e de metáforas interpessoais como recursos de interação com as leitoras. As marcas de avaliatividade mais frequentes no corpus são de julgamento, denotando avaliações de comportamentos das adolescentes relacionados a aparência física (beleza), relacionamentos (namoro, família e amizade), lazer (férias e festas) e estudo (escola, cursinho e intercâmbio), configurando contextos em que as adolescentes aparecem inseridas socialmente. A partir da análise dos recursos de transitividade, verificamos que a adolescente é representada, nos textos analisados, como uma garota que namora, que passeia, que gosta muito de férias, que vai a shows e eventos, que se relaciona com familiares e amigos.

Made available in DSpace on 2017-07-10T18:55:26Z (GMT). No. of bitstreams: 1 Luciane Thome Schroder.pdf: 643800 bytes, checksum: cc5b62a71cffc59ae5a668f0fdb966ff (MD5) Previous issue date: 2006-03-03 / This inquiry has as its analysis data corpus a set of Veja magazine editorials which were published before and after the presidential election occurred in 2002, in Brazil. The set of editorials previous to the event is destined to verify what would be the magazine position about the event, trying to comprove whether this media is exemplo how it is affirmed in communication means or it has an ideological position which means not be only informative. Otherwise, the analysis of editorials occurred after to the elections searches to verify another spread out speech which asserts that the press would be opportunist, lining up itself with the power to get benefits of these negotiations revenues. The reflection is conducted considering a hypothesis that any statement based in common sense is supported. Parallel, it is also searched to show as Veja (and communication means in general) constitutes for itself a positive autorepresentation to guarantee a sustentation for the speech that it produces. The utilized theoretical basement is constituted from the Discourse Analysis of the French line having as central authors of support Pêcheux (1995), Charaudeau and Maingueneau (2004), Orlandi (2001 a e b) and Maingueneau (2005). The concepts of this theory which were crucial for this work accomplishment are ethos, inter-discourse, discursive formation and ideology. The used methodology is related to the analytical-interpretative procedures and it operates with removed clippings of the mentioned editorials. / Este trabalho de investigação tem como corpus de dados de análise um conjunto de editoriais da revista Veja, que foram publicados no período imediatamente anterior e posterior às eleições presidenciais ocorridas no Brasil em 2002. O conjunto de editoriais anterior ao evento se destina à verificação de qual seria a postura da revista sobre o acontecimento, buscando determinar se este meio de comunicação é isento, como se afirma sobre os meios de comunicação, ou se ele tem uma posição ideológica, não sendo, puramente, informativo. Por outro lado, a análise dos editoriais posterior às eleições busca verificar outro discurso difundido: o de que a imprensa seria oportunista, alinhando-se ao poder para se beneficiar das benesses desses acertos. Tem-se como fio condutor de reflexão a hipótese de que nenhuma das afirmações efetuadas pelo senso comum se sustenta. Paralelamente, busca-se, ainda, mostrar como a Veja (e os meios de comunicação em geral) constitui para si uma autorepresentação positiva, para garantir uma sustentação para o discurso que produz. O embasamento teórico utilizado é constituído a partir da Análise do Discurso de linha francesa, tendo como autores centrais de suporte Pêcheux (1995), Charaudeau e Maingueneau (2004), Orlandi (2001 a e b) e Maingueneau (2005). Os conceitos desta teoria, cruciais para a realização deste trabalho, são ethos, interdiscurso, formação discursiva e ideologia. A metodologia utilizada é relativa aos procedimentos analítico-interpretativos e opera com recortes retirados dos editoriais mencionados.

[pt] O editorial de um jornal de grande circulação faz mais do que emitir uma opinião. Ele tem poder de transformação e, muitas vezes, até mesmo de manipulação das massas de leitores. Motivada por este saber intuitivo, esta pesquisa investigou os processos psico-pragmáticos que o poderiam explicar academicamente. Adotou a Lingüística Funcional Cognitiva como abordagem teórica, mais especificamente o Modelo dos Espaços Mentais de Fauconnier (1994; 1997), assim como a Análise do Discurso (Brown e Yule, 1983). Para fazê-lo, analisou um corpus de 20 editoriais publicados nos maiores jornais do Brasil, à luz dos seguintes princípios norteadores: mesclagem, perspectivação e jogo figura-chão e elegeu as orações subordinadas como foco investigativo. Os resultados apontam que as orações subordinadas substantivas são as que mais tipicamente ocorrem no corpus assim como indicam que elas constituem espaços de referenciação nos quais crenças se colam com o espaço da realidade, projetando opiniões como se estas fossem verdades. Apesar de sintaticamente funcionarem como chão, perceptualmente são salientes e funcionam como figuras. Através da análise utilizada, a pesquisa conseguiu mostrar sistematicamente aquilo que muitos leigos apenas intuem e poderá ser ponte para práticas pedagógicas na escola de jornalismo que envolvam um processo de reflexão crítica sobre o processo cognitivo de mesclagem que ancora a produção dos editoriais. / [en] Editorials published by major newspapers project more than facts. Rather, they have the power to transform and, many times, even to manipulate readers. Inspired by common knowledge of such nature, this research aims to investigate the psycho-pragmatic facts that could explain it academically. It adopts the framework of Cognitive Linguistics, mainly Fauconnier s (1994;1997) Mental Spaces Model, as well as Discourse Analysis (Brown and Yule, 1983). To accomplish its aims, it analyzed a corpus of 20 editorials published in major Brazilian newspapers in the light of principles such as blending, figure-ground, and perspectivization and focused on subordinate clauses. Results indicate that nominal subordinate clauses are highly frequent in the genre and that they constitute a space where beliefs blend with reality as if they were one and the same. Although they function as ground syntactically, perceptually they are figure. Therefore, the research succeeded in demonstrating academically some possible psycho-pragmatic roots for the power of editorials. Programs that educate prospective journalists may benefit from its results.

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Cette thèse examine l’image de mode éditoriale en contexte(s), au sein de la presse magazine américaine entre les années 1960 et les années 1980, à travers une étude de cas sur les publications mainstream Vogue, Harper’s Bazaar et un nouveau magazine, Interview. On postule que la production photographique de ces trois titres représente à la fois le cœur de leur activité et de ces objets matériels, en raison de leur positionnement, de leurs codes et de leurs objectifs. On étudiera comment, dans ce cœur et à travers ses « grandes » séries éditoriales, se dégage un certain rapport à l’image comme plateforme entre une production collaborative et des réceptions, ainsi qu’une fonction de négociation par rapport au contexte historique. A travers l’étude des conditions de production des images, puis à travers leur analyse, et enfin par l’examen de leurs circulations, on démontrera l’existence d’une norme mainstream manifestant un certain conservatisme. Puis nous nous interrogerons sur les négociations éventuelles avec cette norme, sans cesse contestée, changeante en surface mais tenace.Un examen attentif de l’ensemble des tensions et des compromis au fil des moments de flottement que sont les décennies 1960 à 1980 nous permettra d’aboutir, sur la période étudiée, au constat qu’il existe bien un système articulé autour d’un discours hégémonique très difficile à questionner tant il est puissant et, en fin de compte, fermé. Ainsi, de manière transversale à tout notre travail, il émergera que l’ensemble des images de mode éditoriales est varié, mais lissé par un discours des magazines construit sur le long terme. Pourtant, il offre aussi bien des modèles que des contre-modèles, des contre-discours et des contre-points qui tous se déploient dans un cadre strict et souple, fermement orienté et adaptable, même s’il comporte quelques possibilités de subversion, toujours exercées à la marge. On conclura, en définitive, à la puissance de ce système, normé quoique toujours à l’équilibre entre des tensions contradictoires, structuré autour d’un format très fort, se nourrissant et s’exprimant par l’image de mode qui reste son fleuron. / This doctoral thesis examines fashion editorials through a case study of three American magazines in context, from the 1960s to the 1980s: Vogue and Harper’s Bazaar, two mainstream publications, and a new magazine then, Interview. It is postulated that the photographic editorial production of those magazines is central to them – as material objects, and as the core of their activity as well, both aspects enabling and unfolding their positions, their codes and their purposes. By looking at major editorial series, I explore how these images stand out as "contact zones" between a highly collaborative production process and their receptions, and how their function is also one of negotiation with regards to its context.A close analysis of the conditions of production, the content and the circulations of these images demonstrates that magazines express undeniable conservatism through the perpetuation of a mainstream norm. However, as this norm constantly changes on the surface, I argue that conditions regularly emerge for it to be negotiated. An attentive study of the tensions and compromises unfolding in the « uncertain moments » that characterize the period running from the 1960s through the 1980s demonstrates the existence of a powerful system. Structured around a coherent and hermetic narrative, it proves indeed hard to challenge. Yet, as this thesis argues, the ensemble of editorial fashion images homogenized by these long-term processes is in fact varied and diverse. If these images construct models, they also offer counter-models, counter-narratives and counter-points. All these possibilities converge into a strict but agile framework, firmly oriented by its producers but adaptable, even though its subversive potential is only realized at the margins.This system—structured around a powerful format—is highly restrictive yet it still performs a constant balancing act between conflicting tensions and goals, fueled by and unfolded in the fashion images at its core.

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El setembre de l'any 1998 les formacions nacionalistes basques van firmar un pacte que pretenia traçar una via de solució al conflicte polític que viu Euskadi, pocs dies després ETA anunciava una treva. Durant aquell període de treva hi va haver diferents passos, entre elles negociacions entre ETA i el govern espanyol. Al final les coses es van torçar i a finals de l'any 1999 ETA va anunciar la fi de la treva. En aquest treball s'analitza com van tractar aquell període els diaris de difusió general a Catalunya, comparant-ho amb els diaris de la resta de l'Estat i d'Euskadi, estudiats en un projecte d'investigació. L'anàlisi de continguts està basat en portades i editorials i està complementat amb un marc teòric, contextual i metodològic. / En septiembre del año 1998 las fuerzas nacionalistas vascas firmaron un pacto que pretendía trazar una vía de solución al conflicto político que vive Euskadi, pocos días después ETA anunció una tregua. Durante aquel periodo de tregua hubo diferentes pasos, entre ellos negociaciones entre ETA y el gobierno español, pero a finales del año 1999 ETA anunció el fin de la tregua. En este trabajo se analiza como trataron aquel periodo los diarios de difusión general en Catalunya, comparándolo con el de los diarios del resto del Estado y de Euskadi, estudiados en uno proyecto de investigación. El análisis de contenidos se basa en portadas y editoriales y está complementado con un marco teórico, contextual y metodológico. / In September 1998 the Basque nationalistic forces signed an agreement trying to clear a way on the politic conflict in Euskadi. Few days later ETA announced a truce. During that period of truce there were different stages, such as negotiations between Spanish Government and ETA. But at the end of 1999 ETA announced the end of the truce. In this work it is analyzed how the newspapers in Catalonia treated that period, comparing with the newspapers of the rest of the State and of Euskadi, wich were studied in one project of investigation. This analysis of contents is based on some front pages and editorials and is complemented with a theoretical, contextual and methodological frame.

This thesis analyzes the published commentary of editorial journalists regarding the division of Germany in twelve major newspapers of the Federal Republic of Germany in a period spanning from the final years of division to the immediate aftermath of the unification of the two German states. The study tracks editorial advocacy in response to East German leader Erich Honecker's Bonn visit in 1987 coupled with the intra-German policy efforts of the Social Democratic Party in opposition, which seemed to edge towards two-state neutralism; the wave of repression in the German Democratic Republic from late 1987 onward in the wake of Mikhail Gorbachev's reform programme, and the June 1989 visit of Mikhail Gorbachev to Bonn. Journalistic commentators' propagation of a form of constitutional patriotism as a Federal Republican identity will be examined. Responses to the East German Revolution as it developed in late 1989 are analyzed in detail, followed by an account of journalistic efforts to define the political-cultural parameters of united Germany between March 1990 and June 1991. After four decades, the post-war division of Germany had acquired a degree of normalcy. Journalistic commentators argued against any acceptance of division that also accepted the existence of the party-state dictatorship in the German Democratic Republic, insisting that the German Question was 'open' until self-determination for East Germans was realized. Nevertheless, throughout the period journalistic commentators argued in unison against solutions to division which would alienate the Federal Republic from its western alliance or put its established socio-political order at risk. Contemporary journalism propagated an image of the Federal Republic that was thoroughly defined by its post-war internalization of 'Western' value norms. This was most evident during the East German Revolution and the immediate aftermath, ostensibly the moment of greatest uncertainty about Germany's future path, when commentators became champions of continuity within the western alliance.

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