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Text in Afrikaans / Die Jeugbediening binne die Nederduitse Gereforrneerde Kerk verkeer tans in 'n stroomversnelling, en roep om vemuwing en verandering. Onderliggend aan bierdie krisis wat ontstaan het, le die tydsgees van die postmodemisme. Laasgenoemde het 'n beslissende invloed op die wyse waarop die jongmense vandag die evangelie hoor en leer. Dit het ook 'n deurslaggewende invloed op geloofskommunikasie. Pierre Babin beredeneer in sy boek The New Era in Religious Communication vyf konsepte wat lig werp op die nuwe era wat aangebreek het in geloofskommunikasie en spreek daarrnee die krisis in hierdie nuwe era bevredigend aan. Hy benadruk die volgende hoofkonsepte, naamlik: • Die verskuiwing van die Gutenberg-era na die Oudiovisuele era • Die impak van die elektroniese media op geloof • Die weg van skoonheid • Die simboliese weg • Stereo-kategese. Die skrywer is van mening dat die hoofkonsepte, soos uitgewerk deur Babin, die basis le vir 'n effektiewe, kontemporere jeugbedieningsmodel vir die Suid-Afrikaanse konteks. / The ministering of the gospel to the youth within the Dutch Reformed Church finds itself in a rapid at present and is calling for rejuvenation and change. Underlying to this crisis, is the spirit of the times known as Post Modernism. The latter has a decisive influence on the way the youth of today hear and learn the gospel. It also has a conclusive impact on communicating religion. Pierre Babin argued in his book The New Era in Religious Communication five concepts which cast light on the new era which has arrived in the communication of religion. These address the crisis of the new era effectively. He emphasizes the following main concepts: • The shift from the Gutenberg era to the audiovisual era • The impact of the electronic era on faith • The way of beauty • The symbolic way • Stereo catechesis. The author is of the opinion that these concepts, as formulated by Babin, pave the way for an effective, contemporary model for ministering the gospel to the youth within the South African context. / Practical Theology / M. Diac. (Youth work)

This thesis deals with one of the fresh trend in media production which caught attention of both scholars and laic public. It concerns phenomenon of hyper local media. Theoretical base of this work lies in appropriation of "locality"as a distinctive attribute in terms of globalization processes. It operates with such terms as spatio- temporal changes, localization, globalization, human and place, authority and social integrity trying to contextualize these terms with media studies. Further it attempts to enlighten what are hyper local media, where can we find its roots in the field of journalism, how do they work and which advantages and disadvantages they have. Research part of the thesis studies particular Czech hyper local project of PPF Investment Company combining case study and quantitative content analysis. Main intention is to find out whether the concept of hyper local journalism is sustainable in Czech media landscape (and under which conditions) and whether it has got working business model. We are also interested in its ability of capturing and keeping new audience and delivering the different content in comparison with another available and comparable media. Keywords hyper local media - Naše adresa - PPF Media - Futuroom - locality - globalization - local and regional press -...

The diploma thesis named "Do we need more information? Using of multiple media at the same time" examines the phenomen of simultaneous media usage in young audience aged 18-35 years. This thesis is based on the hypotheses of international surveys that demonstrate a new trend in consumption of media by which people use multiple media simultaneously. The aim of the thesis is to provide an insight into this issue. The first part defines basic concepts such as the media, media audience and related theories. Furthermore, international studies and their conclusions are presented, serving as a starting point for my own research. The second part presents the research methodology. The thesis makes use of a combination of a quantitative and qualitative approach, the so-called mixed research. The methodological section briefly describes the selected method - survey and an semi-structured interview. The next two sections deal with the implementation of the research itself. The sample consisted of 103 young people for the quantitative part of the survey, and 15 young people for the qualitative analysis section. The conclusion summarizes the research results and approaches each thematic area, including the possible hypotheses.

This diploma thesis analyses the media image of political party Sdružení pro republiku - Republikánské strany Československa (SPR - RSČ, The Union for Republic - Republican Party of Czechoslovakia), and the media discourse in 1990s. The thesis is focused on analysis of electronic media such as radio and TV talk shows. The time period of the analysis was chosen to capture the period when this political subject was active on Czechoslovak and later on Czech political scene, i.e. 1990-1998. The author discusses the development of the political communication of the party representatives (most of the space is dedicated to media appetence of SPR - RSČ president Miroslav Sládek) and the general political communication in mass media. The goal of the thesis is to analyse the comparison of the media appearance of the party members during the eight years from when the party entered on political scene to its political decline in June 1998. Keywords The Union for Republic - Republican Party of Czechoslovakia, analysis of media discourse, electronic media, party system, media image, development of society.

This thesis aims to assess potential environmental impacts of media and communication and to contribute to the development of methods for sustainability assessment. Although the main focus is on printed and electronic media products and environmental impacts, a broader sector analysis is also included and social aspects are discussed. The thesis provides a review of different environmental assessment tools in order to better understand their relationships and the appropriateness of different tools in different situations. Life cycle assessment (LCA) is used to assess printed and electronic versions of newspapers, books and invoices. Results of the screening LCAs of newspapers and books indicate that when comparing printed and electronic versions there are benefits and drawbacks for both. For news and books read on e-reading devices with energy efficient e-ink screens, the main environmental impacts in the studies stemmed from the production of the device and partly from disposal, with the latter having the potential to reduce some environmental impacts through recycling of materials. However, there are data gaps regarding the production of the e-reading devices, most notably for the e-ink screen and the waste management of obsolete e-reading devices. Existing data on internet energy use are uncertain. The potential impacts from a hypothetical total change from paper invoices to electronic invoices in Sweden were assessed through a screening consequential LCA regarding greenhouse gas emissions and cumulative energy demand. The results indicate that emissions and energy demand could decrease as a result of a change. The screening LCAs performed indicate that users’ practices could substantially influence the environmental impacts. Key factors which can influence results and comparisons of printed and electronic media products are total use of electronic devices, total use of printed media, amount and type of paper, energy use of electronic devices, potential printing of electronic media, electricity mix, and the system boundaries set for the assessments. To get a wider perspective, a sector study of the ICT sector and media sector concerning global greenhouse gas emissions and operational electricity use was performed. It was estimated that the contribution to global greenhouse gas emissions in 2007 was roughly 1-2 % for each sector. To assess media and communication products from a sustainability perspective, social aspects should also be covered. The author participated in an international project group on social aspects and LCA, one outcome from which was guidelines for social LCA (S-LCA). In addition to providing guidance for S-LCA, another important role of the guidelines is to facilitate discussions, criticism and proposals for improvement and development of the methodology being developed. The LCA and sector studies in this thesis are limited to direct and to some extent indirect environmental impacts. Further studies of the environmental impacts of more long-term changes in practices and potential structural changes, as well as potential social impacts, could provide important additional insights. This could increase the possibility of facilitating sustainable practices related to ICT and media. / QC 20100610

The impact of digital (new) media has caused both challenges and threats to newspapers’ continuing existence as a profitable and influential mass medium. While this is not the first time in history that new media appear to be challenging the future of the newspaper medium, from one perspective digital media offer not only direct competition, or alternative ways to produce and deliver news, but also possibilities for convergence, for making new media part of the traditional newspaper, inducing whole new possibilities for publishing. From another perspective, the newspaper medium is an old concept; a powerful mass medium with very profound consumption patterns, strongly associated with its traditional output medium: ink-on-paper. The purpose of the present work has been to examine the impacts digital media have on the old, well-established newspaper medium, and what consequences these impacts have for the future of newspaper as a mass medium, that is, is the medium the message? In order to achieve this aim, the present work has been carried out from three different angles: digital media, publishing and reading behaviour and presentation factors. The areas have been examined using several methods: instrumental experiment, eye-tracking experiment, secondary analysis, and case study design. Newspapers’ ’to be or not to be’ depends, in a theoretical sense, on what media constitute. The medium is the message in the sense that, in the definition of a mass medium, the strength of the newspaper message is that it is recognized as the newspaper concept. It is not, in that the message per se is dependent on the medium it is reproduced on, as a newspaper can be considered a newspaper even if presented on a digital medium, yet the specific way the content is presented will always depend on the technology and characteristics of the chosen output medium. Thus, while defusing the output medium’s significance for the concept, the strength of the newspaper, and its industry, lies in what hitherto constitutes the message: accurate, credible, serendipitous, and diverse content, but which is continuously adapted to the technology of the output medium, thus benefiting from it and further strengthening the developed, digitalized newspaper concept, or what will become of it. The newspaper industry has great potential to differentiate itself in a world where news is becoming increasingly commoditized, though it must further emphasize its power, which lies in the long-defined ‘old’ newspaper concept. Moreover, the industry must be aware of the fact that this refashioning and adaptation is a slow process. / QC 20100804

Text in Afrikaans / Die Jeugbediening binne die Nederduitse Gereforrneerde Kerk verkeer tans in 'n stroomversnelling, en roep om vemuwing en verandering. Onderliggend aan bierdie krisis wat ontstaan het, le die tydsgees van die postmodemisme. Laasgenoemde het 'n beslissende invloed op die wyse waarop die jongmense vandag die evangelie hoor en leer. Dit het ook 'n deurslaggewende invloed op geloofskommunikasie. Pierre Babin beredeneer in sy boek The New Era in Religious Communication vyf konsepte wat lig werp op die nuwe era wat aangebreek het in geloofskommunikasie en spreek daarrnee die krisis in hierdie nuwe era bevredigend aan. Hy benadruk die volgende hoofkonsepte, naamlik: • Die verskuiwing van die Gutenberg-era na die Oudiovisuele era • Die impak van die elektroniese media op geloof • Die weg van skoonheid • Die simboliese weg • Stereo-kategese. Die skrywer is van mening dat die hoofkonsepte, soos uitgewerk deur Babin, die basis le vir 'n effektiewe, kontemporere jeugbedieningsmodel vir die Suid-Afrikaanse konteks. / The ministering of the gospel to the youth within the Dutch Reformed Church finds itself in a rapid at present and is calling for rejuvenation and change. Underlying to this crisis, is the spirit of the times known as Post Modernism. The latter has a decisive influence on the way the youth of today hear and learn the gospel. It also has a conclusive impact on communicating religion. Pierre Babin argued in his book The New Era in Religious Communication five concepts which cast light on the new era which has arrived in the communication of religion. These address the crisis of the new era effectively. He emphasizes the following main concepts: • The shift from the Gutenberg era to the audiovisual era • The impact of the electronic era on faith • The way of beauty • The symbolic way • Stereo catechesis. The author is of the opinion that these concepts, as formulated by Babin, pave the way for an effective, contemporary model for ministering the gospel to the youth within the South African context. / Philosophy, Practical and Systematic Theology / M. Diac. (Youth work)

The study aimed to determine the marketing communication methods used by Namibian clothing and textile SMEs operating from Katutura and Khomasdal Incubation Centres. A quantitative methodological approach was followed in this study. The sample comprised 45 SMEs with business operations at Katutura and Khomasdal Incubation Centres. A simple random sampling method was selected as the researcher made use of an SME name list provided by the City of Windhoek. A structured questionnaire was used to collect research data. Cross tabulations, correlations and descriptive analyses were used to analyse the research results. The research indicated that the top five most regularly used marketing communication methods are direct sales, „word-of-mouth‟, point-of-sale materials, networking, and newspaper advertisement. The least regularly used marketing communication methods are YouTube, television, direct mail, press releases and coupons/vouchers. Networking was the second most important and effective marketing communication method. Trade shows was the third most-preferred marketing communication method and the reasons advanced were „it gives me the opportunity to talk to and interact with my customers‟. It is recommended that the City of Windhoek should create incentives for current SMEs operating from Katutura and Khomasdal Incubation Centre to leave the incubation centre for new upcoming SMEs. Further research is necessary to establish the reasons why SMEs do not grow as expected and graduate from the incubation centres. Further research is also necessary to determine challenges faced by Namibian SMEs when considering which marketing communication methods to use. The conducted research recommends that different media houses be approached to design and determine special marketing packages for SMEs. Special SME development or advert sections can be negotiated with newspaper outlets. The major limitation of this study was that it was confined to clothing and textile manufacturing businesses. / Business Management / M. Com. (Business Management)

Submitted by Mauro José de Souza Silveira (mauro.silveira05@gmail.com) on 2018-04-19T00:40:25Z No. of bitstreams: 1 versão final dissertação pós Américo-17-04-2018 (2).pdf: 1299512 bytes, checksum: df718fc3c323f6b6608636dd579cb99f (MD5) / Approved for entry into archive by Rafael Aguiar (rafael.aguiar@fgv.br) on 2018-04-25T21:46:20Z (GMT) No. of bitstreams: 1 versão final dissertação pós Américo-17-04-2018 (2).pdf: 1299512 bytes, checksum: df718fc3c323f6b6608636dd579cb99f (MD5) / Made available in DSpace on 2018-05-08T17:05:27Z (GMT). No. of bitstreams: 1 versão final dissertação pós Américo-17-04-2018 (2).pdf: 1299512 bytes, checksum: df718fc3c323f6b6608636dd579cb99f (MD5) Previous issue date: 2018-04-04 / O trabalho propõe uma reflexão sobre os acontecimentos que marcaram as eleições diretas para governador do Estado do Rio de Janeiro em 1982, as primeiras realizadas para o cargo desde 1965, quando foram proibidas pelo regime que tomou o poder no ano anterior. A pesquisa destaca a empresa Proconsult, contratada pelo Tribunal Regional Eleitoral para a totalização eletrônica dos votos depositados nas urnas e cuja atuação ficou marcada por erros que suscitaram fortes suspeitas de tentativa de fraude eleitoral, sobretudo na fase de apuração dos resultados, marcada pela polarização entre o candidato do partido que representava o regime (Moreira Franco, PDS) e Leonel Brizola (PDT), adversário dos militares que retornara três anos antes do exílio, beneficiando-se da Lei da Anistia. Após contextualizar o período em que ocorreu a construção de novos partidos e as candidaturas que os representaram, o trabalho especificamente discute a atuação dos dois principais jornais cariocas à época – Jornal do Brasil e O Globo – e também dos veículos eletrônicos dos dois grupos, a Rádio Jornal do Brasil e a TV Globo. A observação do posicionamento divergente de ambos, tanto na campanha quanto na apuração, foi uma das preocupações preponderantes da pesquisa. Além da leitura dos jornais, o trabalho recorreu a entrevistas com alguns personagens que tiveram atuação relevante na ocasião, como políticos e jornalistas.