The main intention of the diploma thesis is to analyze customers satisfaction in chosen company. Based on results of sectorial analyses are devise measures to improve the current situation. First part of the thesis desribes theoretical background. Evaluation of the company’s current state is done through the analysis of internal environment and macro and micro environment analysis. The current state of customer satisfaction level is also studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction.

The diploma thesis is focused on the proposal of strategic development of the transport company DZS. M.K- Trans, s.r.o. operating in Slovakia. The theoretical part defines the basis necessary for understanding the issues of planning the development and growth of the company, including a description of selected analytical methods. The aim of the analytical part, is to identify the key factors affecting the current situation of the company and will serve as a basis for deciding on strategic directions. In the third part is chosen the most suitable development strategy, which will lead to strengthening of the selected company on the market.

This thesis deals with the analysis of two strategic business units of the company Lexmark and based on this analysis I recommend which SBU should continue in operation and which one should be closed. As a tool for recommendation I use the general company environment analysis by the MAP method, the industrial environment analysis applying Porter´s model with the ETOP method, the analysis of internal factors by the SAP method and the stakeholders analysis. I use the SWOT analysis for summarization. The first part is dedicated to the theory of strategic management. The next part is practical. I present the company Lexmark, describe the analysis and summarize the analysis results. I recommend the company restructuralization based on the analysis including the expectations of restructuralization, cost savings and cost, with focus on the critical factors and the process of restructuralization.

The diploma thesis is focused on the analysis of current situation at the Czech software products market. These products refer to the valuation of construction works. The possibilities of penetrating the Czech market are based on market analysis. The market analysis data were obtained from primary and secondary sources.

The aim of the diploma thesis is to create a business plan for a business in the field of sports entertainment. The thesis is consisted of two parts – theoretical and practical. The theoretical part explains a basic concepts relating to making a business, an establishing a limited liability company and describe a business plan. Practical part applies the knowledge from the theoretical part. It contains detailed elaboration of elements of the business plan for a specific company. In conclusion of the diploma thesis is performed the financial analysis and economic evaluation whether the business plan is effective and feasible.

The master’s thesis deals with a business plan for selling photos and illustrations on microstock agencies. The theoretical part describes the basic concept related to business, business plan and microstocks. The practical part focuses on the analysis of the environment and development of the business plan based on the analysis results. The business plan consists of marketing, operational and financial plan, including also risk and feasibility evaluation.

The thesis is focused on the design of marketing strategy for expansion into foreign markets the company MONTI SYSTEMS, Ltd., which design, develop, implement and service the hardware and software components of the MONTI CONTROL information technology system for petrol stations. In the theoretical part, the knowledge from marketing is elaborated, followed by the analytical part of the company. The design part of the diploma thesis deals with concrete proposals of marketing strategy for expansion of business activities on the foreign market.

Synthetic polymers are one of the most significant pollutants in the aquatic environment, because of abilities such as buoyancy and extreme persistency. Serious effects are expected from so-called microplastics (particle size <5 mm) that are reported in rivers, lakes as well as the ocean and that accumulate in sediments worldwide. In this thesis the abundance of microplastics in river shore sediments in the Rhine-Main area of Germany was studied. Therefore, a new method was developed that is based on a sodium chloride density separation with subsequent destruction of natural debris, and identification of the plastic particles by microscopy or Fourier transform infrared spectroscopy (FTIR). Using the improved density separation, microplastics were separated from river shore sediments of 12 sites originating from the river Rhine, the river Main, and the stream Schwarzbach. Large amounts of microplastic particles of up to 1 g kg-1 or up to 4000 particles kg-1 were detected in the shore sediments. The identification by FTIR showed that polyethylene, polypropylene, and polystyrene were the most abundant polymer types in the sediments, covering over 75% of all plastics identified. Transport of microplastics from tributaries to main streams was indicated by the detection of identical pellets in the River Rhine and in the Main mouth. Comparable concentrations detected by sampling one site over a period of two years suggest a constant pollution of the river shore sediments with microplastics. For deeper insights into the sorption process of organic contaminants to synthetic polymers in freshwater systems, batch experiments in synthetic freshwater were conducted to determine sorption kinetics and sorption isotherms for four selected glass state polymers (polycarbonate, poly(methyl methacrylate), polystyrene, and polyvinyl chloride) and six different model substances (carbamazepine, hexachlorocyclohexane (β/γ), 17α-ethynilestradiol, chlorpyrifos, and o,p-dichlorodiphenyltrichlorethane). Sorption to the polymer particles was observed for all contaminants increasing with the KOW values of the contaminants. Because of losses of contaminants in control samples, sorption reaction models could be applied to four out of six contaminants, and isotherms were calculated for three contaminants. Furthermore, influences of the different polymer types used were observed in the experiments. Finally, microplastics separated from sediments were extracted and analyzed by GC/MS and LC-MS/MS using target screening methods and non-target approaches. Different pesticides were identified in the polymer particles, suggesting that microplastics can act as a sink for hydrophobic contaminants. Moreover, several plastic additives such as phthalates or chlorinated flame retardants were identified. For this reason, it is very likely that microplastics act as a direct source for these chemicals in aquatic systems. The results of this thesis stress the urgency for the mitigation of the plastic particles in the aquatic environment.

Este trabalho apresenta os resultados de um estudo comparativo das concentrações de alguns elementos de origem antrópica e de constituição, na forma lixiviada e total, em amostras de sedimentos, coletadas no Canal de São Sebastião e Ubatuba, litoral norte de São Paulo. Dois métodos de dissolução de amostras foram usados: EPA 3051 para a fração lixiviada e o método EPA 3052, seguido por uma etapa de digestão em vaso aberto com adição de ácido bórico, para a determinação dos elementos na forma total. A determinação dos elementos Al, Fe, Na, K, Mg, Ti, Ca, S, P, V, Cr, Mn, Ni, Zn, Sr, Co, Cu, Cd, Mo e Pb foi feita por ICP-OES, depois de elaboração de programas analíticos adequados, levando em conta possíveis interferências de matriz e usando materiais de referência certificados. Muito embora a Ilha Anchieta, em Ubatuba, compreenda uma região não poluída, os resultados indicam um processo de deposição, causado por atividades antrópicas locais, perto da área continental. O estudo comparativo entre os dois locais revelou um processo de deposição no Canal de São Sebastião causado pela influência de atividades antrópicas nessa área, principalmente devido à presença de um terminal marinho de descarga de óleo e despejos de esgotos. / This work presents the results of a comparative study of some anthropic and constituent elements. Their concentrations were determined as leachable and total form, in sediments samples, collected in São Sebastião\'s Channel and Ubatuba, north coast of São Paulo, Brazil. Two methods of samples dissolution were used: EPA 3051 for leachable fraction and the method EPA 3052, followed by an open vessel digestion step with addition of boric acid, for the total ones. The determination of the elements Al, Fe, Na, K, Mg, Ti, Ca, S, P, V, Cr, Mn, Ni, Zn, Sr, Co, Cu, Cd, Mo and Pb was made through ICP-OES, after elaboration of suitable analytical programs, taking into account the possible matrix interference, using certified reference materials. Although Ilha Anchieta, in Ubatuba, comprises a not polluted region, the results indicated a deposition process, caused by anthropic local activities, near the continental area. The comparative study among the two sampling sites, revealed a certain depositional process in São Sebastião\'s Channel, caused by the influence of anthropic activities in this area, mainly due a presence of a marine terminal of oil and sewage discharges.

Este trabalho apresenta os resultados de um estudo comparativo das concentrações de alguns elementos de origem antrópica e de constituição, na forma lixiviada e total, em amostras de sedimentos, coletadas no Canal de São Sebastião e Ubatuba, litoral norte de São Paulo. Dois métodos de dissolução de amostras foram usados: EPA 3051 para a fração lixiviada e o método EPA 3052, seguido por uma etapa de digestão em vaso aberto com adição de ácido bórico, para a determinação dos elementos na forma total. A determinação dos elementos Al, Fe, Na, K, Mg, Ti, Ca, S, P, V, Cr, Mn, Ni, Zn, Sr, Co, Cu, Cd, Mo e Pb foi feita por ICP-OES, depois de elaboração de programas analíticos adequados, levando em conta possíveis interferências de matriz e usando materiais de referência certificados. Muito embora a Ilha Anchieta, em Ubatuba, compreenda uma região não poluída, os resultados indicam um processo de deposição, causado por atividades antrópicas locais, perto da área continental. O estudo comparativo entre os dois locais revelou um processo de deposição no Canal de São Sebastião causado pela influência de atividades antrópicas nessa área, principalmente devido à presença de um terminal marinho de descarga de óleo e despejos de esgotos. / This work presents the results of a comparative study of some anthropic and constituent elements. Their concentrations were determined as leachable and total form, in sediments samples, collected in São Sebastião\'s Channel and Ubatuba, north coast of São Paulo, Brazil. Two methods of samples dissolution were used: EPA 3051 for leachable fraction and the method EPA 3052, followed by an open vessel digestion step with addition of boric acid, for the total ones. The determination of the elements Al, Fe, Na, K, Mg, Ti, Ca, S, P, V, Cr, Mn, Ni, Zn, Sr, Co, Cu, Cd, Mo and Pb was made through ICP-OES, after elaboration of suitable analytical programs, taking into account the possible matrix interference, using certified reference materials. Although Ilha Anchieta, in Ubatuba, comprises a not polluted region, the results indicated a deposition process, caused by anthropic local activities, near the continental area. The comparative study among the two sampling sites, revealed a certain depositional process in São Sebastião\'s Channel, caused by the influence of anthropic activities in this area, mainly due a presence of a marine terminal of oil and sewage discharges.