This diploma thesis is focused on a strategic management activity in companies. In the theoretical part of the thesis there are strategic management process analysis, settings of strategic management principles and description of phases forming the whole process as well. Moreover analysis methods are specified that are used to obtain relevant information supporting each step of strategy design process. The selected strategy design concept is compared with other alternative management methodology. The main contribution of the thesis is in methodology area of elaboration of strategy and application of analytic tools to a real operating enterprise. The aim is to determine an enterprise itself at the market, performing of analysis to gain information for elaborating of the set of strategies. One of these strategies is further elaborated to the level of possible measured and monitored objectives. This summary of information forms the fundamental for possible implementation of company strategy. The thesis does not aspire to provide general manual for solving strategic management of a company. It's as much irrelevant as elaborating the strategy at the level of particular activities. The main purpose is to point out a complexity of problems of a strategic management, to provide basic information and refer to sources with more thorough interpretation and to present a practical illustration of the whole process. The result of this process might be used as a primary information source for elaborating of company's own strategy.

Higher education domain has a direct impact on individuals and society in general and particularly regarding the socio-economic status and economic growth of any individual or a country. Despite recent changes in job market orientation for hiring employees without higher education degrees, higher education sector is required globally to provide training, knowledge and skill to achieve the globally stated goal of attaining economic growth and sustainable human development. This research focuses on the importance of higher education to primary beneficiaries (student, parents, and higher education institutions personals), explores defined goal of higher education, and assess the effect of external environmental factors that influence higher education sector sampling Bahrain public higher education in a single case study. Through an exploratory qualitative research, the researcher used a case study approach with semi-structured interviews to assess different beneficiaries' views of the importance of higher education to bridge the gap between different perspectives on shaping the goal of higher education. An abductive approach was followed to conduct this research as this topic requires both observing the research topic as well as qualifying an established theory. This approach allowed the researcher to gain new insights to understand the relationship between the environmental factors and higher education goal. The research assesses the factors influencing higher education to be utilised as moderator to develop a conceptual framework based on Means-end theory of decision-making combined with the dynamics of OODA Loop (Observe, Orient, Decide, and Act) model of decision-making. Key findings of the pilot study conducted in one of Bahrain's public higher education institutions (HEIs) and another case study on one of the leading higher education institutions in Bahrain revealed a gap between higher education beneficiaries' perspectives on higher education and demonstrated the importance of the revision of the overall structure and implementation of policies concerning higher education sector in Bahrain. Empirical findings highlighted some main areas where there is a huge gap between what is planned and implemented. Through comparing results of previous studies, the researcher concluded that each environment has its own effect on higher education goal definition which in turn affect the attainment of higher education benefits and the definition of its attributes.

The development of Taiwanese steel industry has entered into decline stage. The domestic steel consumption is small plus being lack of steel strong demand industries. The factors mentioned above make Taiwanese steel industry shortage of supply in the upstream crude steel industry, while over-supply in rolled steel market. It would be the great chance to revitalize the steel industry to shift the oversupply capacities to the market that needs this product. Globalization and regional integration are two issues and trends in world¡¦s economic and trading perspective. The purpose of Free Trade Agreement (FTA) is to liberate the trade, service and investment among the member countries. The spirit of FTA is consistency with that of WTO. Both are the vehicle of promoting trade liberation among global countries. Both Taiwan and Mainland China are member countries of WTO. However, there are still many limitations in trading between two countries. Economic Cooperation Framework Agreement, ECFA, would be considered as a FTA between Taiwan and Mainland China. Compare WTO with ECFA, ECFA could provide better clauses, schedule in trade liberation and tariff reduction in goods. Furthermore, the tariff of some goods can be fully eliminated. ECFA could be perceived as an opportunity and a threat to Taiwan. It could be a great ¡§opportunity¡¨ to create substantial trading and investment opportunities through industry investing to Taiwan. However, this agreement could also result in trade diversion effect, and it would be a ¡§threat. This study is trying to explore how ECFA impact on steel industry in Taiwan through secondary data collection and analysis. Some foreseeable impacts are listed and some response measures are suggested. Any agreement has benefits and lost. ECFA is like a two-side blade. It might bring new trading opportunities or lead the trading diversion effect. Using Taiwanese competitive edge is the key to succeed. Taiwanese steel industry should take this chance to reconsider its¡¦ product value and positioning. Trying to differentiate its steel products to others, increase the value of the products and enhance the product quality. Taiwanese steel industry could create sustainability and profitability by increasing the competitively of steel industry.

It has been shown that the amount of words known by a child may vary greatly, even as early as in their preschool years. This may have later consequences on their abilities in reading and writing. Language development of a child is, to a large extent, based on its interaction with its environment. By speaking with a child, in addition to speaking to it, one may support its language development considerably. There are tools to map a child’s early listening environment and colloquial language environment, in this case, Language ENvironment Analysis (LENA). In relation to the parents’ levels of education, potential connections between the amount of adult words, conversational turns and child vocalization were investigated. Additionally, the child’s expressive vocabulary was also investigated (measured with the parent report SE-CDI). A smaller validation regarding adult words and child vocalizations were done on LENA. 10 children between the ages of 12 to 18 months with normal hearing ability, swedish as their only language and no known disabilities participated in the study. A daylong recording was done with a recording device, which was worn by the child in a vest. After a completed recording the data were analyzed by LENA. No significant correlations could be reported between adult words and child vocalizations as well as between conversational turns and child vocalizations. The level of education of the participating mothers correlated with conversational turns (r = .66, p = .05), electronic sounds (r = .66, p = .05) and a higher score on the parent report Developmental Snapshot (DS) (r = .87, p = < .001). The result of the validation between the test leaders’ average results and LENA’s calculation had a congruence of 76% for adult words and 69% for child vocalizations. In conclusion, the LENA method could be used to get an overall picture of a child’s language environment. However, further validation of LENA in swedish is required.  Det har visat sig finnas stora skillnader i antal ord barn kan redan i förskoleålder, vilket kan ge konsekvenser i senare skolår, gällande till exempel läsförståelse. Barns språkutveckling bygger till stor del på interaktion med omgivningen. Genom att prata med barnet, och inte bara till barnet, kan omgivningen stötta barnets språkliga utveckling i större utsträckning. För att kartlägga den viktiga tidiga lyssnings- och talspråksmiljön hos barn finns nu analysverktyget Language ENvironment Analysis (LENA), som användes i föreliggande studie. Eventuella samband mellan antal vuxenord, turtagningar och barnyttranden samt barnens tidiga expressiva ordförråd undersöktes (mätt med föräldraskattningsformuläret SE-CDI), i relation till föräldrarnas utbildningsnivå. En mindre validering avseende antal vuxenord och barnyttranden utfördes även på analysverktyget LENA. I studien deltog 10 svensktalande normalhörande barn i åldrarna 12 till 18 månader, utan kända funktionsnedsättningar. En dagslång ljudinspelning genomfördes med hjälp av en inspelningsdosa, vilken bars av barnet i en väst. Efter färdig ljudinspelning analyserades datamaterialet av LENA. Inga signifikanta samband kunde rapporteras gällande antal vuxenord och barnyttranden eller mellan antal turtagningar och barnyttranden. Utbildningsnivån hos de deltagande mammorna korrelerade med turtagningar (r = 0,66, p = 0,05), skärmtid (r = -0,63, p = 0,1) och högre poäng på föräldraskattningsformuläret Developmental Snapshot (DS) (r = 0,87, p = <0,001). Resultatet från valideringen mellan testledarnas genomsnittliga resultat och LENAs beräkning hade en överenstämmelse på 76 % för vuxenord och 69 % för barnyttranden.  Slutsatsen är att LENA-metoden kan användas för att ge en övergripande bild av barns språkliga miljö men att mer validering av LENA behövs på svenska. / Ord gör skillnad, Karolinska Institutet

The topic of my dissertation work is The Competition Analysis of company Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, assimilate them, and always be a one step ahead, and as a delivery company could be an attractive partner for its customers.

The diploma thesis deals with the business plan for establishing a beer bar with Belgian specials in Olomouc. The first part describes the theoretical basis of the work. It is focused on the description of the business idea, methods used for analytical research of the business surroundings, and the structure of the business plan itself. The second part deals with analytical methods mentioned. Based on these methods, appropriate and most suitable strategy is implemented. The third part of the thesis contains a comprehensive elaboration of the business plan, which follows the choice of strategies for this business.

Hlavním cílem diplomové práce je navrhnout efektivní a uskutečnitelnou digitální marketingovou strategii orientovanou na slovenský trh pro vybranou společnost. Práce je zkomponována z teoretické části analytické části a z návrhů na zlepšení. Teoretická část se, vztahuje k marketingu a marketingové strategii. Analytické část zkoumá vnitřní a vnější faktory okolního prostředí, které mají přímý vliv na vybranou společnost. Na základě provedených analýz je navrhnuta digitální marketingová strategie s cílem zvýšení povědomí a tím pádem i zisku vybrané společnosti na slovenském trhu.

The object of this diploma thesis is the composition of marketing plan for establish new company Climbing land. The theoretic part presents the basic information from the section of a marketing planning and methods. Next follows the analyses of the corporate environment. Acquired data are evaluated and applied in the particular concept of marketing plan for one year. The last part is proposal for building climbing centre.

The topic of my dissertation work is business plan, which focuses mainly on strategy, which could increase the competitiveness of Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, assimilate them, and always be a one step ahead, and as a delivery company could be an attractive partner for its customers.

This research presents an analysis of the European Telecommunication strategic environment with particular focus on the three macro-changes which have been influencing the recent history of such industry. These are, first of all, the shift from a government-controlled market to a privatized market. Second, the introduction of price limitations - called Eurotariff - which are supposed to regulate the mobile traffic throughout Europe. Finally, the constant growth of data and internet traffic demand, compared to the voice traffic demand, mainly due to the success of OTTs (Over-the-Tops) and the introduction of NGN (Next-Generation Network) applications and software. Such changes have increased the competition in an industry which was organized in monopolies and are forcing the companies to change, following the different customers' needs. Throughout the essay, a case study about Telefónica has been developed: after a presentation of the company and of Telefónica's deregulation process, the consequences of the environment analysis will be defined and, finally, some strategic actions will be proposed in order to adapt to the new strategic environment. The methodology which has been followed consists in a research on the models existing in literature designed to analyze the strategic environment. The best ones have been used and applied to the real case, involving Telefónica: the findings obtained have then been considered the basis to define the strategic actions. The purpose of the paper is twofold: first of all to offer an understanding of the telecommunications business with a particular focus on the Eurotariff, OTTs and NGN phenomena; second to show how a strategic environment can be effectively studied, focusing on the changes that characterize the industry, and how the consequences can be deduced. The information coming from this type of studies is very important for a company to understand what to change in order to adapt to a new context and achieve better performances.