Adjustment to a new culture is a slow and step-wise process, which can be facilitated by cross-cultural training. First, a comprehensive review of current theories about cross-cultural adjustment and different training techniques is presented. Then, the study looks at the preparation and training of expatriates at Ericsson in relation to these theories. In-depth interviews with two Area Managers at Ericsson have been carried out in order to establish how the company’s training program is structured. We found that Ericsson follows a sequential model with both pre-departure and post-arrival training, mainly didactic in nature. The pre-departure training is very culturegeneral, whereas the post-arrival training is more specific for the host culture. The post-arrival training is, however, not offered in all host countries. Language training is also offered, and expatriates are encouraged to visit the host country prior to the departure. Many components in Ericsson’s training program are supported by theory,but several other techniques described in the theory are not in use. A suggestion is made to further formalize the post-arrival training and make the overall training more culture-specific.

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Intressenter har under de senaste åren ställt högre krav på att företag ska ta ett socialt ansvar vilket har bidragit till en omfattande debatt om Corporate Social Responsibility (CSR). Denna uppsats ämnar att undersöka hur Ericssons CSR integreras på organisationens huvudkontor i Kista. För att kunna svara på samhällets förväntningar är det väsentligt för företag att integrera CSR djupt i organisationen. För att integrera CSR presenterar denna uppsats en fyrstegsprocess som bygger på att företag bör ha en intern CSR röst, att de ska mäta CSR aktiviteterna, att företaget ska ha ett proaktivt synsätt och att det ska ske en attitydförändring angående CSR i företaget. Genom att analysera Ericssons CSR-aktiviteter utifrån denna process kan vi konstatera att Ericsson integrerar sina CSR aktiviteter via sitt ledningssystem, sin Corporate Responsibility & Sustainability rapport, intern kommunikation och utbildning och dialoger med företagets interna intressenter. Slutligen framkom även att Ericsson har ett relativt proaktivt synsätt på CSR och att företaget arbetar på att förändra attityden kring CSR inom organisationen.

Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. The aim of this study is to: • To present and analyze consumer insights on ecologically-driven technology • To present and analyze the eco-marketing digital practices and strategies used by 4 competitive mobile phone brands • To propose a digital green marketing strategy for GreenHeart™ Method: This study consists of interviews with Sony Ericsson personnel, literature and web analysis that focus on the green initiatives of mobile phone manufacturers in the digital channel. Result & Conclusions: A main issue with green products is that consumers tend to find them not as good as non-green products. Consumer insight studies suggest that that the best way to communicate and promote green products is to focus on their direct benefits to consumers in comparison to non-green products, and communicate the green benefits only as a secondary message. This was also supported by theories such as Levit’s concept of “marketing myopia”, which describes a marketer’s tendency to focus on product features rather than consumer benefits. When analyzing the webpages of Sony Ericsson’s top 4 competitors, it was 3 evident that all 4 mobile phone manufacturers employed green digital marketing in quite a homogenous way. One striking similarity was that all brands have separated their green initiatives from the core of the website. It is a possibility that marketers have done this intentionally since consumers tend to associate green with lesser quality. In order for Sony Ericsson GreenHeart™ to stand out from the competitors, it was therefore suggested that green information should be integrated into the website and to communicate GreenHeart™ as a value-added product feature rather than a product in itself. Suggestions for future research: It is recommended to continue this research and to compare the findings from the mobile phone industry with other industries, such as the Fast Moving Consumer Goods (FMCG), where Green and Organic branding at a glance seem to have been developed strongly. It would be interesting to gain a perspective on the similarities and differences in the green marketing practices of different industries, but also to gain knowledge and inspiration on how green consumer electronics could be marketed in a more effective and integrated fashion. In this perspective, analyzing any variations between on- and off-line marketing initiatives would be interesting to see if the green message changes in a typical marketing mix. Moreover, it would be good to counter analyze the psychological mechanisms why, for certain industries such as food, green products are regarded as high quality whilst in another industry like electronics, green products are regarded as having lesser quality and business value. Contribution of the thesis: The most important finding of this study is that all the analyzed mobile phone manufacturers have many green initiatives. However, they are communicated separately from all other marketing and communication initiatives in the main digital channel. They tend to be set aside that consumers need to search for them, thus the messages are not delivered seamlessly. This makes it appear that green initiatives are being regarded as something obligatory rather than something that has true business value. Using Theoretical arguments on communication strategy from Levit and ClearWorks show how this, in reality, can be changed and be integrated with product marketing where it can generate a more significant business value

<p>This master's thesis investigates if it is possible to increase the size of the simulations running on NETSim, Network Element Test Simulator, on a specific hardware and operating system. NETSim is a simulator for operation and maintenance of telecommunication network s.</p><p>The conclusions are that the disk usage is not critical and that it is needless to spend time optimizing disk and file system parameters. The amount of memory used by the simulations increased approximately linear with the size of the simulation. The size of the swap disk space is not a limiting factor.</p> / <p>Detta exsamensarbete undersöker om det är möjligt att öka storleken på simuleringskörningar av NETSim, Network Element Test Simulator, på en specifik hårdvaru- och operativsystemsplattform. NETSim är en simulator för styr och övervakning av telekomnätverk.</p><p>Slutsatserna är att diskanvändandet inte är kritiskt och att det är onödigt att ägna tid åt att optimera disk- och filsystemsparametrar. Minnesutnyttjandet ökar approximativt linjärt med storleken på simuleringarna. Storleken på swapdisken är inte någon begränsande faktor.</p>

<p>På Ericsson AB i Katrineholm finns ett tekniklaboratorium (Techlab), där den senaste tekniken för GPRS-system finns samlad. Till Ericssons tekniklaboratorium skulle en demo-applikation konstrueras. Applikationen ska illustrera hur en mobiltelefon av typen Ericsson T68 kan skicka en bild via Bluetooth till en LAN nod (BlipC11). Den är kopplad till ett GPRS-nätverk och ska i sin tur skicka vidare bilden till en mottagare på andra sidan nätet. </p><p>Rapporten ger en teoretisk bakgrund om Bluetooth och GPRS. Vidare i rapporten presenteras lösningsförslag och resultatet av examensarbetet. </p><p>Projektet har varit problemfyllt. De resultat och slutsatser som erhållits är att utrustningen som varit tillgänglig inte klarar av att handskas med bildobjekt. Det betyder att kravspecifikationen ej kunde fullföljas. Alternativa användningsområden för noden har undersökts, som WAP- eller webserver. En webserver samt olika applikationsexempel till noden är resultatet av detta examensarbete.</p> / <p>At Ericsson AB in Katrineholm is a technical lab (Techlab) located, where the latest technique for GPRS-systems is gathered. A demo-application where supposed to be build for Techlab. The demo-application shall demonstrate the capabilities of Bluetooth and GPRS. An Ericsson T68 mobile will wirelessly send an image across a Bluetooth link to a LAN access point (BlipC11). The access point will then transport the image further on to the GPRS-net to a receiver, at the other end of the net. </p><p>The report gives a theoretical background about Bluetooth andGPRS. In the report, methods and results of the final year project are presented. </p><p>During the project a several problems occurred. The results and the conclusions show that an image can’t be sent with the equipment that was handed out. This means that the assignment specification could not be fulfilled. Other scenarios with the LAN access point have been investigated. It could be used as a WAP- or webserver for example. A webserver and some application examples for the access point, is the result of this project.</p>

<p>Today we are living in a knowledge-society where knowledge sharing is of utmost importance for companies in order to keep their competitiveness. Therefore, it is a much debated issue - in both the academic and the corporate world - in what way one should handle the knowledge which continuously is created within companies. The aim of this study is to describe how practitioners share tacit knowledge within a large knowledge company. By that we aim to get an answer to how the chosen theoretical models regarding tacit knowledge relate to the empirical world. In this study we will focus on tacit knowledge in contrast to explicit one. Further we will not study knowledge sharing between organisations but concentrate on this process within them. We chose to approach the purpose of this study in a qualitative way by conducting interviews within a large knowledge-firm. The company was Systems Integration within the Ericsson-group where we held interviews with four persons familiar with knowledge. Furthermore, we have perceived that theories concerning the knowledge-sharing process are relatively fragmented. Therefore, we have built a model which links the different theories together in order to give a better overview of the whole process. Having conducted the study, we found that the case company to some extent handlesknowledge in line with the theories chosen. Furthermore, we came to the conclusion that some modifications in the model are necessary in order to achieve a successful knowledge-sharing process.</p>

La transformation rapide de l'économie mondiale et de l'environnement d'affaires dans lequel évoluent les entreprises oblige ces dernières à formuler de nouvelles stratégies afin de faire face aux effets de la mondialisation. Dans un monde où le talent est critique pour la réussite commerciale, comme le domaine des télécommunications, les entreprises se livrent une concurrence croissante sur le plan mondial afin d'attirer et retenir les meilleurs talents. L'objet de cette recherche est d'analyser les liens entre la gouvernance d'une entreprise et sa gestion de la diversité. Pour ce faire, nous avons procédé par l'analyse d'un cas, celui de la filiale montréalaise d'Ericsson. Les pratiques de gouvernance d'Ericsson découlent de l'influence du cadre institutionnel social-démocrate suédois. Le modèle scandinave prône des valeurs d'égalité entre les classes sociales et entre les hommes et les femmes et favorise l'implication des employés dans la gouvernance des entreprises. L'influence prépondérante de la culture organisationnelle de la société mère a une influence positive sur sa filiale montréalaise, qui lui procure un avantage face à des concurrents moins imprégnés à ces pratiques. L'objectif principal de cette recherche est de comprendre le modèle de gouvernance d'Ericsson et d'observer les pratiques qu'elle a mises en place pour pouvoir gérer efficacement la diversité. Notre analyse des pratiques de gouvernance de la diversité de la filiale montréalaise d'Ericsson permet de tirer des enseignements susceptibles d'éclairer les entreprises, notamment les entreprises québécoises, soucieuses de mettre en œuvre des pratiques de gestion de la diversité. Les résultats de cette étude de cas permettent d'expliquer les différentes visions exprimées par les gestionnaires et les employés quant à la gestion de la diversité au sein d'une entreprise multinationale. Ces résultats auront des applications aussi bien théoriques que pratiques. Dans ce mémoire, le mot gouvernance fait référence à la gouvernance corporative. ______________________________________________________________________________ MOTS-CLÉS DE L’AUTEUR : Diversité, gouvernance, gouvernance nordique, organisation, haute technologie, Ericsson.

This master's thesis investigates if it is possible to increase the size of the simulations running on NETSim, Network Element Test Simulator, on a specific hardware and operating system. NETSim is a simulator for operation and maintenance of telecommunication networks. The conclusions are that the disk usage is not critical and that it is needless to spend time optimizing disk and file system parameters. The amount of memory used by the simulations increased approximately linear with the size of the simulation. The size of the swap disk space is not a limiting factor. / Detta exsamensarbete undersöker om det är möjligt att öka storleken på simuleringskörningar av NETSim, Network Element Test Simulator, på en specifik hårdvaru- och operativsystemsplattform. NETSim är en simulator för styr och övervakning av telekomnätverk. Slutsatserna är att diskanvändandet inte är kritiskt och att det är onödigt att ägna tid åt att optimera disk- och filsystemsparametrar. Minnesutnyttjandet ökar approximativt linjärt med storleken på simuleringarna. Storleken på swapdisken är inte någon begränsande faktor.

This master´s thesis consists of two parts. The first part is a study where the possibility to use existing tools from the market is assessed. The second part describes the design, development and usability test of a web based hardware configuration tool. The usability test made in the design process, was made in order to remove common usability problems and to assess whether or not the design decisions made during the thesis were good. The usability test that was performed followed the think aloud method and gave me very useful information that helped me improve the tool. The study that was made in the beginning of the thesis was done in order to see if there were any programs on the market which already did the required tasks or could be adjusted to do them. I could not find a satisfying alternative amongst the five alternatives investigated. This lead to the decision to design a new tool. The main functions are the ability to save the current state the hardware is in, and at a later stage load this configuration back. The tool was designed for the PRAN unit at Ericsson AB, in Linköping, Sweden.