This thesis connects the influence of experience economy and ICT on event industry in a research of use of technology in optimization of attendee's event experience. By combining primary and secondary literature with qualitative research we come to conclusions that an optimal event experience is complex assemblage of affective, cognitive and conative aspects, we prove the benefits of event technology as one of the means to achieving this copious experience and identify concrete methods how to use technology for this purpose.

This report discusses my internship with the Lakefront Arena at the University of New Orleans. Included in this report is a breakdown of the Arena’s management and facilities, internship overview, organization analysis based upon my observations, best practices comparing similar venues, and recommendations to the Lakefront Arena. The internship concluded with a job offer as the interim Campus Booking Coordinator, to which I accepted.

The goal of this diploma thesis is to provide a comprehensive overview of main activities that precede creation of an enterprise and to verify viability of a specific business plan. The theoretical part focuses on the definition of basic terms, analysis of legal environment concerning undertakings in the Czech Republic, business plan and event management itself. The practical part contains description of a specific business case for establishing an enterprise focused on event management. It also includes a company name choice, legal form of newly established enterprise and a thorough business plan.

Vad är det egentligen som gör att volontärer vill återkomma år efter år? I analysen i denna uppsats kommer vi till slutsatsen att det finns många faktorer som påverkar och bland dessa beror motivationen på vilket steg på Maslows behovstrappa som man befinner sig på just nu. Alltså är orsaken för att återvända individuell. För att undersöka frågan vidare genomfördes samtal med två fokusgrupper. Den ena bestod av elever från högskoleutbildningen Event management och den andra bestod av individer som alla hade volontärarbetat på återkommande evenemang men som inte läste Eventutbildningen. Vad som kan konstateras i denna uppsats är att dessa två grupper skiljde sig åt i vilken typ av motivation som krävdes för att de skulle vilja återkomma som volontärer. Eventstudenterna lade större vikt vid yrkesmässiga fördelar som att få erfarenheter och intyg på arbetet att använda vid framtida arbetsansökningar. Här var det istället viktigare för den andra gruppen med gemenskap och att få något fysiskt att ta med sig därifrån, som en t-shirt eller liknande. De båda grupperna enades dock om att det var viktigt att det var en rolig upplevelse, att jobbet de utförde uppfattades som meningsfullt och att man fick vissa små fördelar för att man volontärarbetade, som till exempel gratis mat. När det sedan kommer till hur man ska leda dessa typer av grupper vore det troligen bäst med en transformerad ledare åt eventstudenterna, då denna är mer inriktad mot mål, kunskap och expertis. Den andra gruppen skulle troligtvis gynnas mer av en tjänande ledare som lägger sin tonvikt vid personliga relationer. / Program: Event Management

Denna studie syftade till att finna svar hur verksamheter som genomför evenemangsprojekt arbetar med riskhantering och vilka sekundära effekter riskhanteringen kan leda till. Studien syftade även till att finna svar ifall evenemangsansvariga anser att riskhantering är lönsamt. Anledningen till att vi valt att studera detta ämne är för att evenemangsindustrin är en av de störst växande marknaderna. Evenemang av olika karaktär attraherar stora folkmängder och riskerna blir mer påtagliga desto fler människor som samlas på en och samma plats. Teori och tidigare forskning visar att alla evenemangsprojekt inte genomför en tillräcklig riskhantering, trots att riskerna är många och dess konsekvenser kan vara förödande. Vi har genomfört kvalitativa intervjuer med personer som arbetar med evenemangsprojekt för att få en uppfattning om hur de arbetar och ser på riskhantering. Vi har kommit fram till att de studerade evenemangsverksamheterna arbetar med riskhantering under alla evenemangsprojekt men att riskhanteringsmetoderna skiljer sig åt. I studien framkom att alla de studerade evenemangsverksamheter fokuserar på säkerhetsrisker under evenemangsprojektets genomförande, snarare än risker som påverkar projektets planeringsfas. De sekundära effekterna av riskhantering är många och en återkommande effekt är medvetenhet hos projektmedarbetare. Alla informanter är övertygade om att riskhantering lönar sig. / This study was aimed to find answers how the event industry is working with risk management and which secondary effects risk management generates. The study was also aimed to find answers whether the event managers think risk management is profitable. The reason we decided to study this subject is because the event industry is one of the largest growing markets. Event of different category attracts a lot of people and the risks increases when masses gather at the same spot. Theory and previous research shows that not every event project implements an appropriate risk management, even though risks are many and its consequences can be devastating. We have done qualitative interviews with persons working with event projects to get a perception of how they work and their opinion of risk management. We have concluded that the studied event firms are working with risk management in every event projects but generally event managers use different risk management techniques. The study revealed that all the studied event firms focus on security during event projects implementation, rather than risk affecting the projects planning phase. Secondary effects of risk management are many and a recurrent effect is the awareness among project staff. All the informants are convinced that risk management always is profitable.

Title: Suggestions for the organization of rugby competitions in the Czech Republic Objectives: The objective of the thesis is to create proposals for improving the system of organizing male rugby competitions in the Czech Republic. Methods: To obtain the necessary information about Czech rugby competitions, a quantitative, specifically an in-depth interview method was used. The Number of Winning Titles, Top Team Identification and Percentage of Points were used to determine the level of competition. Another method used in the work is the performance ranking, created on the basis of already existing rankings, partially modified. Results: The research has shown that adjusting the system for organizing rugby competitions in the Czech Republic is suitable. The proposed changes include, in particular, the introduction of open competitions and increasing the number of matches played during the season. Subsequently, some proposals were made to make the system of organizing rugby competitions more efficient in the Czech Republic. Keywords: rugby, sport competitions, sport event management, gaming systems

This research study investigated intangible assets generated by sport event hosting, specifically in relation to those industries that could influence the planning and leveraging of this alternate value source at Rugby World Cup (RWC) 2015 host destinations. The industries under scrutiny were sport, public sector and tourism, and the sampled host destinations were Cardiff, Exeter, Brighton and Gloucester. The objectives of this thesis were threefold: (1) to respond to the lack of knowledge around the collaborative roles of sport, public sector and tourism organisations in sport event planning, (2) to pioneer representational capital, a concept that looks to examine the input of those pinpointed planners in the identification and valuation of intangible opportunities generated by hosting RWC 2015 fixtures, (3) to probe planning discourse for examples of leveraging representational capital. Expert opinions were captured from executive-level RWC 2015 planners, and supported by secondary data analysis. The findings showed that public sector and sport organisation planning representatives were key RWC 2015 planners and that tourism planners, at a destination level, were not key collaborators in central planning forums, but collaborated extensively with national and international tourism organisations on RWC 2015 planning matters. Additionally, the analysis uncovered that representational capital was predominantly made-up of three key intangible asset areas: destination image, exposure and reputation. Indeed, these intangible areas were recognised and valued by all three industries, but the data analysis indicated that the levels of collaboration between the sampled planning industries did not translate into collectively leveraging representational capital. Moreover, one of the main breakthroughs from this investigation was identifying the interconnected nature of a range of intangible assets in generating greater value, i.e. increasing representational capital available to planners. Representational capital was found to have a strong connection throughout the leveraging process, in terms of the maximisation strategy and planned outputs in RWC 2015 planning, further supporting the study project objective of investigating the intangible in relation to sport events.

This master thesis is a follow-up to my bachelor thesis which deals with analysis and design of web application for a company Wedding in Prague Inc. Area of interest for this master thesis is a review of analysis and design of application and its implementation. The main aim of the thesis is to create an online wedding application for this company that organizes and plans weddings. The applications purpose is to provide an optimal informatics support for priority processes of the company. To achieve the aim, it was necessary to review analysis of the application including a review of requirements. And because of the scale of these requirements it was necessary to prioritize these requirements. After that I did a review of original design and then I implemented and tested priority functionality of the application. This topic was chosen because the company needed informatics support of existing processes and needed to provide its customers with wedding pages. These wedding pages will be used for wedding administration and providing wedding participants with information about oncoming wedding. Because no suitable application was found on market it was necessary to develop this application. Firstly, the thesis includes a definition of a destination event management and a description of companys processes. After that there is a review of requirements, use case diagrams and a design of user interface. The next chapter focuses on a review of an application design. This includes class diagram, component diagram and a database design. Chapter after that includes implementation of application using framework ASP.NET and it also includes testing cases for this application. The last chapter includes a user manual which describes the functionality of the applications. Contribution of this thesis is to implement and to test a web application which includes a priority functionality (60% of all functionality). This enables easy administration of all organized weddings. Also, it will help expand reputation of the company.

Abstract By applying principles of conducting design science research, we have developed eight guide-lines for log management. By comparing with the literature on log management, we haveinvestigated the quality and relevance of the guidelines. We also investigated whether six of theeight guidelines are relevant in the sense that they can be supported by software. / Sammanfattning Genom att tillämpa principer för att bedriva forskning i design science, har vi tagit fram åttariktlinjer för en hantering av loggar. Genom jämförelse med litteratur om logghantering har viundersökt kvalitet och relevans hos riktlinjerna. Vi har även undersökt om sex av de åttariktlinjerna är relevanta i den meningen att mjukvara kan stödja dem.

Title: Management and marketing of the project Sports talent of the year and its implementation for period 2014-2015 Targets: The aim of this thesis is to propose improvements of the project Sports talent of the year for period 2014 - 2015. The project is focused on healthy lifestyle of the primary school pupils in the Czech Republic. The author based on analysis of previous years which were realized by a profit organization. His own contributions are made by the implementation of the project. Methods: There is a case study used to analyze the information about the project Sports talent of the year. Analysis of the conditions is carried out with the aid of PEST analysis, Porter's model of five forces, and analysis of resources. SWOT analysis is applied to synthesize previous analyzes. Results: The study revealed gaps especially in the management activities of the project Sports talent of the year. The greatest gaps can be seen in the branch of staffing, marketing and communications and financing. Key words: sports event, project, non profit organization, SWOT analysis, management and marketing of sports event