Participation in organized sport has been in a decline for the past decade, but there is still an exercisetrend in Sweden, as people are training individually. For that reason, the purpose of this study is tounderstand how the sport movement relates to the exercise trend. The study addresses the followingquestions: How do sport clubs perceive the exercise trend? Have sport clubs worked and adaptedactivities around the exercise trend? Are there any difficulties working with the exercise trend? How canthe clubs work around the exercise trend and develop according to the clubs themselves? The study wasdone using a qualitative method interviewing eight sport clubs using semi-structured interviews. Theresults show that every sport club in the study have worked towards the exercise trend in one way oranother. Sport clubs are mostly aware of the exercise trend and are trying to adapt to it. Some of theclubs are going great lengths to work and adapt to the exercise trend while some clubs are not. Based onthe results there are some challenges the clubs need to consider internally and externally.