The Baltic Sea has for a long time had a problem with eutrophication. Historical phosphorus emissions from land, but nowadays the greatest source of eutrophication is the internal leakage of phosphorus from the bottom sediment. Both the European Union and Sweden has identified this problem and stated that the Baltic Sea should be saved, but only counteractive measures have been taken. Upstream work to limit the phosphorus emissions into the Baltic Sea will not solve the problem with eutrophication. The aim of this study has been to develop a business model that contributes to a reduction of the internal leakage of phosphorus in the Baltic Sea and at the same time makes it possible to make use of the resources that reside in the bottom sediment. The study has a deductive approach which consists of a literature review and semistructured interviews with stakeholders to the resources of the bottom sediment. The literature review creates a framework for the business model and the results from the interviews are used to define how the business model should meet the requirements of the stakeholders. The result indicates that there is an interest in circulated materials from the Baltic Sea, but there are challenges within price and politics that need to be faced. Circulated materials are often more expensive to produce than new materials due to the fact that the established methods have existed for a long time and have become cost-effective to stay competitive. Laws and regulations are not adjusted for a circular philosophy, which needs to be revised for the market to target circular solutions. The developed business model has a basis in the concept of the circular economy and focuses on utilising all the substances in the sediment as resources to meet the requirements of the market. / Östersjön har länge haft problem med övergödning. Historiskt sett har det släppts ut mycket näringsämnen från land men idag är den största källan till övergödning ett internläckage av fosfor från bottensedimentet. Både EU och Sverige har identifierat problemet med övergödning och fastställt att Östersjön bör räddas, men endast förebyggande åtgärder har vidtagits. Att bara arbeta uppströms kommer inte att lösa problemet. Uppsatsens syfte har varit att ta fram en affärsmodell som bidrar till minskning av internläckaget av fosfor i Östersjön och samtidigt gör det möjligt att nyttja de resurser som finns i bottensedimentet. Studien har en deduktiv ansats som består av en litteraturstudie och semistrukturerade intervjuer med intressenter till de resurser som finns i bottensedimentet. Litteraturstudien skapar ett ramverk för affärsmodellen och resultatet från intervjuerna används för att definiera hur affärsmodellen bör möta intressenternas behov. Resultatet visar att det finns intresse för cirkulerade råvaror från Östersjön, men att det finns utmaningar inom pris och politik som måste bemötas. Cirkulerade material är ofta dyrare att producera än nya material då de etablerade processerna har funnits länge och blivit kostnadseffektiva för att vara fortsatt konkurrenskraftiga. Lagar och regleringar är inte anpassade efter en cirkulär filosofi vilket behöver revideras för att marknaden ska inriktas på cirkulära lösningar. Den resulterande affärsmodellen har en utgångspunkt i cirkulär ekonomi och fokuserar på att nyttja samtliga ämnen i sedimentet som resurser för att möta marknadens behov.

This study is an empirical case study of the Swedish space- and automation company Unibap AB about how to build trust in the space industry. The space industry is distinctive in the way that space missions are at high stakes because of the high costs and the fact that the technology can not be modified after launch. Reliability and trust are therefore crucial factors of doing business in the space industry. Also, AI-based satellite solutions can bring huge benefits but 60% of the resistance from companies to running AI is linked to lack of trust. The concept of trust has been discussed before in the industrial marketing literature and differentiates between social sources and offer-related sources of trust. However, there appears to be an empirical as well as a theoretical gap when it comes to building trust in the space industry. Because the topic is unexplored, an exploratory methodology is used when interviewing 12 actors in the space- and high-tech industry worldwide. Since one important aspect of offer-related trust seems to be usability, this study also includes a usability evaluation of Unibap's space computer solution SpaceCloud which enables on-board AI applications. Key antecedents of trust in the space industry were found to be transparency, competence, reliability of technology, and exact delivery times. It appears that social- and offer-related trust significantly influence partnerships between companies and that offer-related trust is the most important type of trust to win contracts of tax-funded agencies. Strengths and improvements of the usability of SpaceCloud are also identified, and it is concluded that SpaceCloud has the potential to offer a new way of building satellite applications in the future.