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The practicum explores 21st century retail design, with a specific focus on the emerging typology of guerilla retail. Through methodologies and performance theory from theatre, guerilla retail design is examined. The project was developed to explore a current disconnect that exists between producer and consumer. This disconnect has arisen out of a number of factors including, the geographical distance between producer and consumer and the lack of information provided to consumers about products. Ideas and theories from various forms of Guerilla theatre are examined to enhance the experience of the retail environment, creating a deeper emotional connection to the product, consumer, producer and act of shopping. A retail model is explored in three different sites to demonstrate the versatility. Through low construction cost, quick assembly and the strong impact of experience, this guerilla retail model aids these producers to survive in the midst of a globalized world.

The purpose of this research is to determine if a consumer’s demographics, perceived consumer effectiveness, and awareness of fair trade practices affect their level of hedonic and utilitarian motivations that ultimately influence their purchase intentions. Two separate studies were conducted: a focus group and a survey. Middle-aged and older respondents were more motivated to buy fair trade clothing by both hedonic and utilitarian motivations than younger respondents. Respondents with only some college or an Associate’s degree are more hedonically motivated than other education levels. Respondents with a high household income are more motivated by their hedonic and utilitarian motivations than respondents with a low income. Respondents with high PCE responded more to their hedonic and utilitarian motivations to buy fair trade clothing than consumers with low PCE. Respondents that see promotional campaigns for fair trade clothing are overall less motivated to buy fair trade clothing than respondents that do not. Respondents that feel that people could make fairer choices if they were aware of which companies had high ethical principles are overall more motivated than respondents that feel people could not. As a respondent’s buying intention grew, the respondent grew more motivated in both hedonic and utilitarian categories.

The present study explored two main questions: Can jurors disregard pretrial publicity? And if jurors cannot disregard pretrial publicity, to what extent does it affect juror decision making? Participants (49 male and 71 female) listened to an audiotaped trial and were assigned to one of four conditions: They were either exposed to the critical evidence as PTP (PTP condition), as an admissible videotape (Video condition), as descriptive testimony given by a witness (Discussion condition), or they were not exposed to the critical evidence (Control condition). After hearing the audiotaped trial, participants were then asked to render a verdict in the case (guilty v. not guilty) on three different charges, rate their confidence in their verdicts, rate the probability of the defendant's guilt on each charge, make sentence recommendations, rate their confidence in their sentence recommendations, and report their attitudes about the defendant's character. Verdicts, sentence recommendations, and confidence judgments were not affected by pretrial publicity. However, results suggested that pretrial publicity may have an impact when judging the defendant's personality characteristics. / Department of Psychological Science

Konsumenterna har under de senaste åren blivit mer och mer medvetna. Till följd av detta har företagens CSR arbete både ökat och utvecklats. Idag är CSR ett brett och svårdefinierat begrepp enligt många forskare. För att hjälpa konsumenterna att hitta rätt har diverse märkningar vuxit fram vilka syftar till att certifiera de initiativ som tas. Fairtradecertifieringen vilken använts som plattform i denna studie är en av många mer eller mindre välkända märkningar vilka finns för konsumenterna att tillgå. Fairtradecertifieringens främsta syfte är att främja rättvis behandling och skapa bättre arbets- och levnadsvillkor för odlare och anställda i tredjevärldsländer. Dit vi som konsumenter nu börjat lyfta våra blickar. Vi konsumenter har börjat fråga oss vem som egentligen betalar priset för vår konsumtion? Båda inom forskning och i direkta rapporter från näringslivet visar konsumenterna starkt intresse för hållbart arbete och inte minst etisk handel. Dock har inte detta intresse visat lika stor effekt i hur konsumenterna faktiskt handlar. Forskningen säger att en möjlig förklaring till detta är ett informations- och kunskapsgap hos konsumenterna. Att de faktiskt inte vet varför de skall handla eller vad det innebär när de handlar hållbart. Vi ställde oss därmed frågan: Vilken betydelse har information för konsumentens gap mellan intention och handling vid köp av Fairtradecertifierade varor? Studien genomfördes utifrån en experimentell metod i kombination med en enkätundersökning, vilken syftade till att kartlägga studenternas uppfattning om Fairtradecertifieringen och undersöka huruvida det fanns ett samband mellan dessa och informationsperceptionen. Vi ensamställde informationsfaktorn i experimentet och fann att den inte har en ensam påverkan isolerad och som presenterad i experimentet. Däremot antydde resultaten att information har en effekt på konsumenternas uppfattning såväl som på köpbeslut. Studien visade även en stor spridning i uppfattning om Fairtradecertifieringen, där det bland annat indikerades en hög grad av trovärdighet samt att ett informationsbehov verkade existera.

The practicum explores 21st century retail design, with a specific focus on the emerging typology of guerilla retail. Through methodologies and performance theory from theatre, guerilla retail design is examined. The project was developed to explore a current disconnect that exists between producer and consumer. This disconnect has arisen out of a number of factors including, the geographical distance between producer and consumer and the lack of information provided to consumers about products. Ideas and theories from various forms of Guerilla theatre are examined to enhance the experience of the retail environment, creating a deeper emotional connection to the product, consumer, producer and act of shopping. A retail model is explored in three different sites to demonstrate the versatility. Through low construction cost, quick assembly and the strong impact of experience, this guerilla retail model aids these producers to survive in the midst of a globalized world.

A fair and optimal mechanism is required for allocating bandwidth to virtual machine migration in a WAN environment. In this thesis, we propose a dynamic resource allocation algorithm running in either centralized or distributed environments. The centralized version of our algorithm collects information from individual users and dynamically allocates bandwidth according to their demands. The distributed version of our algorithm is running on the internal nodes (e.g. routers) in the network. In the distributed case, we show that even when the routers and the users do not exchange allocation information, the allocation is still stable and optimal if the users are elastic users. Another interesting problem we solved is emergency handling, which is also critical in virtual machine live migration.

No description available.

St. Gallen, University, Diss., 2005.

Thesis (Ph.D.)--Murdoch University, 2005. / Thesis submitted to the Division of Arts. Bibliography: leaves 254-269.